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Integrating Social Media Across the University Paul Prewitt www.paulprewitt.com Twitter: @paulprewitt #smEdu

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SCREAM

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@rachelreuben

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Centralized vs. Decentralized

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Social Media = Sharing & Caring Do You Share Custom Service Responsibility? Retweet

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Flickr Photo by renatotarga

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Marketing Structure

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Start With A Goal! Know Who Your Audience Is!

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Is Enough, Enough?

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<ul><li>Just because it’s “your” thing that doesn’t mean it has to use “your” social efforts. </li></ul><ul><ul><li>University of Arkansas </li></ul></ul><ul><ul><ul><li>Facebook Fans: 7,316 </li></ul></ul></ul><ul><ul><li>Arkansas Alumni Association </li></ul></ul><ul><ul><ul><li>Facebook Fans: 2,442 </li></ul></ul></ul><ul><ul><ul><li>Twitter Followers: 1246 </li></ul></ul></ul><ul><ul><ul><li>LinkedIn Members: 3,544 </li></ul></ul></ul><ul><ul><li>Arkansas Razorbacks </li></ul></ul><ul><ul><ul><li>Facebook Fans: 30,470 </li></ul></ul></ul><ul><ul><ul><li>Twitter Followers: 4,752 </li></ul></ul></ul>Think Reach, Not Control Who Is Your Audience? Where Does Your Message Fit Best?

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Use the Networks Strengths News Urgent Updates Careers/Jobs Pro. Dev. Events Fun & Games Your Messages Filter by Goals & Audience Your Messages Your Messages

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<ul><li>Not everything needs to go social! </li></ul><ul><li>Social does NOT equal viral. </li></ul><ul><ul><li>What is The Goal? </li></ul></ul><ul><ul><li>Who is the Audience? </li></ul></ul><ul><ul><li>How will you Measure? </li></ul></ul>Let’s Try It Out

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Creating the campus TEAM! <ul><li>Start by being a resource not a controller! </li></ul><ul><ul><li>Help Me Help You! (http://ow.ly/Upap) </li></ul></ul><ul><ul><li>Collaborate on ideas and best options </li></ul></ul><ul><ul><li>Ask! Ask! Ask! </li></ul></ul><ul><li>Create a Campus Working Group (small) </li></ul><ul><ul><li>Consult audience members, they have great insights. </li></ul></ul>Together Everyone Achieves More

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Collaborative Marketing Materials

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Get Your Leaders Social <ul><li>More and more leaders are social or simply don’t understand why they should be. </li></ul>IUE Chancellor UIOWA VP UARK V. Chancellor NEWPALTZ Web Dir. <ul><li>Pros </li></ul><ul><li>Ability to participating in conversations as a person </li></ul><ul><li>Sharing the ‘real’ University story </li></ul><ul><li>Getting to know constituents as people rather than as groups </li></ul><ul><li>Increase your ‘messages’ creditability </li></ul><ul><li>Encourage positive attitude toward you and your University </li></ul><ul><li>Cons </li></ul><ul><li>Additional communications workload (questions to answer). </li></ul><ul><li>Opens you up to social criticism (you already are but now you see it) </li></ul><ul><li>Learning curve for using the tools (you learned email, next one) </li></ul>

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No Faking Allowed! Social media has exploded into our society and I do not see it going away anytime soon. If people of my generation fail to recognize its relevance and importance, they will quickly lose effectiveness. In sports and entertainment arena, more and more fans want to hear directly from the source. If they do not get what, they want they will quickly look elsewhere for direct information. Personally, I tweet on an irregular basis, but feel it is extremely important to do my own tweeting. It seems disingenuous to do otherwise. Jeff Long, University of Arkansas Vice-Chancellor and Director of Intercollegiate Athletics @jefflongUA January 9, 2010 from iPhone

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How Can I Help? Paul Prewitt www.paulprewitt.com Twitter: @paulprewitt Hashtag: #smEdu