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Contextual Theories of 
Communication 
Kriztine Rosales-Viray
Interpersonal Communication 
Context 
can be studied quantitatively or qualitatively, 
from an individual or social perspective. 
representative theories of interpersonal 
communication can be grouped according to the 
following concerns:
Theories relevant to interpersonal messages 
Coordinated Management of Meaning (Pearce 
and Cronen) 
Symbolic Interactionism (Mead)
Theories of Message Production 
Communication Apprehension (McCroskey) 
Competence (Spitzberg and Cupach) 
Rhetorical sensitivity (Hart) 
Communicator style (Norton) 
Aggression (Infante) 
Accommodation (Giles) 
Action Assembly (Greene) 
Constructivism (Delia) 
Compliance Gaining (Marwell and Schmitt)
Theories dealing with relationship development 
Balance (Newcomb) 
Social Exchange (Thibaut and Kelly) 
Social Penetration (Altman and Taylor) 
Stages of Relationship Development (Knapp) 
Uncertainty Reduction (Berger and Calabrese)
Theories pertaining to influence, message reception and 
processing 
Attribution (Heider) 
Expectancy Value (Fishbein) 
Cognitive Dissonance and Consistency Theories (Festinger) 
Expectancy Violation (Burgoon) 
Mediation Hypothesis (Osgood) 
Social Judgment (Sheriff) 
Elaboration Likelihood (Petty and Cacciopo)
Group and Organizational 
Contexts 
can be pursued in both quantitative and 
qualitative perspectives. 
relevant theories are organized according to the 
following concerns:
Theories pertaining to group communication 
Field Theory (Lewin) 
Structuration Theories of Group 
Communicaion (Giddens and Poole) 
Group Development
Theories of group decision making 
Functional Perspective on Group decision 
making (Hirokawa) 
Groupthink (Janis) 
Interaction Process Analysis (Bales)
Theories dealing with organizational 
communication and networks 
Information systems approach to 
Organizations (Weick) 
Cultural Approach to organizations (Geetz and 
Pacanowsky) 
Information Theory (Shannon) 
Network theory (Monge, Eisenberg, Farace)
Theories pertaining to Rhetoric 
Rhetoric (Aristotle) 
Dramatism (Burke) 
Narrative Paradigm (Fisher)
Cultural (Inter-cultural) 
Contexts 
Culture is not just defined by geographical, 
political or racial groupings. Culture is a socially 
constructed and historically transmuted pattern 
of symbols, meanings, apprentices, and rules. 
theories under this context can be the following:
Theories of language and signs 
Semiotics (Eco) 
Meaning of Meaning (Ogden and Richards) 
Generative grammar (Chomsky) 
Linguistic Relativity (Sapir and Whorf) 
Genderlect Styles (Tannen) 
Kinesics (Birdwhistell) 
Proxemics (Hall)
Theories of experience and interpretation 
Classical Phenomenology (Husserf) 
Social Phenomenology (Schutz) 
Hermeneutics: Textual Phenomenology (Ricouer) 
Cultural Interpretation (Geertz) 
Ethnography of Communication (Philipsen) 
Cultural Approach to Organizations (Pacaknowsky) 
Anxiety/Uncertainty Management Theory (Gudykunst)
Critical Approaches 
Universal Pragmatics (Habermas) 
Cultural Studies (Hall) 
Muted Group Theory (Ardener, Kramarae)
Next meeting: Midterm 
Examination!

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Contextual theories of communication pdf

  • 1. Contextual Theories of Communication Kriztine Rosales-Viray
  • 2. Interpersonal Communication Context can be studied quantitatively or qualitatively, from an individual or social perspective. representative theories of interpersonal communication can be grouped according to the following concerns:
  • 3. Theories relevant to interpersonal messages Coordinated Management of Meaning (Pearce and Cronen) Symbolic Interactionism (Mead)
  • 4. Theories of Message Production Communication Apprehension (McCroskey) Competence (Spitzberg and Cupach) Rhetorical sensitivity (Hart) Communicator style (Norton) Aggression (Infante) Accommodation (Giles) Action Assembly (Greene) Constructivism (Delia) Compliance Gaining (Marwell and Schmitt)
  • 5. Theories dealing with relationship development Balance (Newcomb) Social Exchange (Thibaut and Kelly) Social Penetration (Altman and Taylor) Stages of Relationship Development (Knapp) Uncertainty Reduction (Berger and Calabrese)
  • 6. Theories pertaining to influence, message reception and processing Attribution (Heider) Expectancy Value (Fishbein) Cognitive Dissonance and Consistency Theories (Festinger) Expectancy Violation (Burgoon) Mediation Hypothesis (Osgood) Social Judgment (Sheriff) Elaboration Likelihood (Petty and Cacciopo)
  • 7. Group and Organizational Contexts can be pursued in both quantitative and qualitative perspectives. relevant theories are organized according to the following concerns:
  • 8. Theories pertaining to group communication Field Theory (Lewin) Structuration Theories of Group Communicaion (Giddens and Poole) Group Development
  • 9. Theories of group decision making Functional Perspective on Group decision making (Hirokawa) Groupthink (Janis) Interaction Process Analysis (Bales)
  • 10. Theories dealing with organizational communication and networks Information systems approach to Organizations (Weick) Cultural Approach to organizations (Geetz and Pacanowsky) Information Theory (Shannon) Network theory (Monge, Eisenberg, Farace)
  • 11. Theories pertaining to Rhetoric Rhetoric (Aristotle) Dramatism (Burke) Narrative Paradigm (Fisher)
  • 12. Cultural (Inter-cultural) Contexts Culture is not just defined by geographical, political or racial groupings. Culture is a socially constructed and historically transmuted pattern of symbols, meanings, apprentices, and rules. theories under this context can be the following:
  • 13. Theories of language and signs Semiotics (Eco) Meaning of Meaning (Ogden and Richards) Generative grammar (Chomsky) Linguistic Relativity (Sapir and Whorf) Genderlect Styles (Tannen) Kinesics (Birdwhistell) Proxemics (Hall)
  • 14. Theories of experience and interpretation Classical Phenomenology (Husserf) Social Phenomenology (Schutz) Hermeneutics: Textual Phenomenology (Ricouer) Cultural Interpretation (Geertz) Ethnography of Communication (Philipsen) Cultural Approach to Organizations (Pacaknowsky) Anxiety/Uncertainty Management Theory (Gudykunst)
  • 15. Critical Approaches Universal Pragmatics (Habermas) Cultural Studies (Hall) Muted Group Theory (Ardener, Kramarae)
  • 16. Next meeting: Midterm Examination!