Embed presentation
Downloaded 478 times




































This document discusses principles of critical discourse analysis (CDA). CDA aims to analyze how power and dominance are enacted and reproduced through discourse. It focuses on how elite groups and institutions maintain dominance and social inequality through patterns of access to public discourse. CDA takes an explicit sociopolitical stance and focuses on the perspectives of dominated groups. It examines how social cognition and representations in people's minds provide the link between discourse and the reproduction of dominance at the societal level.



































