2. The Ethnography of communication is the a method of discourse analysis in linguistics, which draws on the anthropological field of ethnography . ( From Wikipedia, the free encyclopedia) The Ethnography of Communication ( EC )
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8. The Ethnography of communication The famous “S.P.E.A.K.I.N.G” model ( 8 factors which participate in the communication process)
9. S Settin g: the time and place of a speech act and, the physical circumstances. Scene : "psychological setting" or "cultural definition" of a scene The "S-P-E-A-K-I-N-G" model (Hymes)
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11. E Ends: Purposes, goals, and outcomes A The "S-P-E-A-K-I-N-G" model (Hymes) Act sequence: Form and order of the event
12. K Key: "tone, manner, or spirit" of the speech act I The "S-P-E-A-K-I-N-G" model (Hymes) Instrumentalities: Forms and styles of speech
13. The "S-P-E-A-K-I-N-G" model (Hymes) N Norms : Social rules governing the event and the participants' actions and reaction G The "S-P-E-A-K-I-N-G" model (Hymes) Genres: The kind of speech act or event
