NextBee Media is a software platform that helps companies use online communities and word-of-mouth marketing to gather customer feedback, exchange views, and build relationships with customers over time. Setting up and moderating online forums takes ongoing time and effort, and costs can vary depending on the approach, but forums provide a low-cost way to initiate two-way conversations. Alternative options for word-of-mouth marketing include using social networks, social bookmarking, hosted referral programs, product reviews, contests, and more.