Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients.
Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Driven by the dual forces of globalization and convergence, the exponential explosion of technology in the last 10 years has created a pace of change we’ve never seen before. With many technologies’ “15 minutes” burning bright but fizzling quickly, it can be challenging for brands to determine where to place their bets to drive their businesses forward.To h e l p m a r k e t e r s m a k e s m a r t e r, better bets, we’ve distilled the complexity and general chaos of the CES show floors into 11 key categories that have broken through this year. We’ve then plotted these on a matrix to lay out each technology’s potential to move your business. Our proprietary methodology takes into account the tech’s inherent riskiness, readiness to go to market, potential business impact, and other considerations. The resulting DentsuAegis Tech Matrix is a helicopter view of where we advise marketers to make their technology and innovation investments over the next 12 months.From VR, to AI, to Drones and more, we’re excited about the potential for brands to find meaningful transformation through the groundbreaking technology first seen each year at CES.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Driven by the dual forces of globalization and convergence, the exponential explosion of technology in the last 10 years has created a pace of change we’ve never seen before. With many technologies’ “15 minutes” burning bright but fizzling quickly, it can be challenging for brands to determine where to place their bets to drive their businesses forward.To h e l p m a r k e t e r s m a k e s m a r t e r, better bets, we’ve distilled the complexity and general chaos of the CES show floors into 11 key categories that have broken through this year. We’ve then plotted these on a matrix to lay out each technology’s potential to move your business. Our proprietary methodology takes into account the tech’s inherent riskiness, readiness to go to market, potential business impact, and other considerations. The resulting DentsuAegis Tech Matrix is a helicopter view of where we advise marketers to make their technology and innovation investments over the next 12 months.From VR, to AI, to Drones and more, we’re excited about the potential for brands to find meaningful transformation through the groundbreaking technology first seen each year at CES.
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
The year 2013 brought us the joys of wearable tech, 3D printing, the disappointment of Blackberry 10, and drones for everything. Now that you’ve got your Batman watch being delivered from a mini airplane from Amazon, take a look at some predictions for the future of technology in 2014.
We asked our Experts to give some insight on what they think will be the biggest newsmakers of the year. Click through the slides below to see what our favorite techies foresee in the future of Microsoft, gadgets, home tech, and more.
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
25 44 male on digital- india- media habitsAlisha Gupta
Detailed analysis of media habits of male on internet, india. Media habits on digital- Male india. Covers- Social media, mobile, com score details. Video viewing trends. etc
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration.
Follow Tom Edwards @BlackFin360
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
As a think-tank of ideas hard to obtain any where else, SXSW effortlessly empowers and inspires professionals to take on the challenges of tomorrow. This year, Carat narrows in on how these disparate ideas can be applied to current brand and business challenges. It is our goal to ground the inspiration we see with human behavior, business intelligence, and market understanding to prepare brands for today, tomorrow and the future.
With consumers (millennials) no longer being “brand loyal” it takes more than a sprinkle of fashion, a big logo or a long list of features to win their hearts.
With 2017 on the horizon, our Design Lab has look ahead and set down the trends they believe will provide meaningful experiences and grow business in the future.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
This is the sixteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
@dancall
The year 2013 brought us the joys of wearable tech, 3D printing, the disappointment of Blackberry 10, and drones for everything. Now that you’ve got your Batman watch being delivered from a mini airplane from Amazon, take a look at some predictions for the future of technology in 2014.
We asked our Experts to give some insight on what they think will be the biggest newsmakers of the year. Click through the slides below to see what our favorite techies foresee in the future of Microsoft, gadgets, home tech, and more.
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
25 44 male on digital- india- media habitsAlisha Gupta
Detailed analysis of media habits of male on internet, india. Media habits on digital- Male india. Covers- Social media, mobile, com score details. Video viewing trends. etc
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration.
Follow Tom Edwards @BlackFin360
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
CARAT focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
In 1970 American writer and futurist Alvin Toffler wrote his best-selling book Future Shock. The book defined the phrase as a certain psychological state of individuals and entire societies brought about by a personal perception of “too much change in too short a period of time”.
2020 has undoubtedly been that year.
The world feels like a very different place to the end of the previous decade. For brands, the volatile times mean a greater need for emotional intelligence; listening and understanding how their consumers feel and helping people navigate the new world through their products, services and actions.
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
This is the fifteenth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
By Dan Calladine - Aegis Media
dan[dot]calladine[at]aemedia[dot]com
As a think-tank of ideas hard to obtain any where else, SXSW effortlessly empowers and inspires professionals to take on the challenges of tomorrow. This year, Carat narrows in on how these disparate ideas can be applied to current brand and business challenges. It is our goal to ground the inspiration we see with human behavior, business intelligence, and market understanding to prepare brands for today, tomorrow and the future.
With consumers (millennials) no longer being “brand loyal” it takes more than a sprinkle of fashion, a big logo or a long list of features to win their hearts.
With 2017 on the horizon, our Design Lab has look ahead and set down the trends they believe will provide meaningful experiences and grow business in the future.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
Tech & Media Trends 2015 @ Mobile World Congress with Havas + MobextHavas Media
With more than 50 billion connected devices expected by 2020, the world of mobile continues to evolve way beyond handsets, to include smart appliances, accessories, cars, bikes and almost any object imaginable.
In this new organic marketing world of data-driven connectivity and content-fueled experiences, we find tremendous opportunities for marketers to create more meaningful connections with consumers.
The key trends from Mobile World Congress:
Custom Connectivity & Wearables, Immersive Experiences: Virtual & Augmented Reality, Location-Based Marketing, Mobile Commerce and Biometrics Communications
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
1st European Augmented Reality Business Conference April 23, 2010 Berlin - An...ARBcon.eu
ARBcon.eu is the largest commercial augmented reality conference in Europe. (version 3/22, fact slides added! )
Augmented Reality (AR) is now beginning to enter the mass market. With the physical world as a platform there will be major new opportunities across all sectors and industries.
ARBcon.eu will showcase the fantastic outlook of AR with the goal of transforming keen visions of the future into a concrete business reality today.
Top Trends in Beauty Care: The Transition from Professional to In-Home UseSignals Analytics
The developing trend toward personal home-use treatment is being boosted by the miniaturization of devices, as well as improvements in technology that ensure safety for home use.
Global market trends, understanding how consumers' lives are changing: Michae...Ben Moroney
Michael Walton, Executive Director Consumer and Business Intelligence, Nielsen Pacific presented on global consumer trends including insights and data demonstrating how consumers’ lives are changing and the impact this will have on wine as a category. Michael explored trends including premiumisation, the impact of social media and how consumers choose wines to purchase.
Chatbots here, chatbots there...What's the big fuss about? What are actually chatbots? How will they be implemented in our daily life and will they kill apps? So many questions about, what seems to be, the big thing for the next years.
Welcome to Vienna Valley #7!
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingad:tech London
David Mattin, TrendWatching's Head of Trends reveals the data behind the emerging trends that will define the marketing, media and technology landscape in 2016.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
360 thinking, experience designing, cross-media storytellingGary Hayes
360 thinking, experience designing, cross-media storytelling. A short presentation delivered to the Screen Producers Association of Australia in 2006. This looks at the gen y, x audiences consuming their media across many touch points, using BBC examples and recent LAMP ones to illustrate good experience design across all media platforms.
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
StoryTech's CES 2015 Recap for MarketersAndy Maskin
At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
Consumer demands are rising, time to market is shrinking and new technologies are arriving at an ever faster pace. From its creation in 1992 Trendbüro has helped brands navigate through
times of change and stay ahead of trends in lifestyle, marketing and beyond.
Once again, we have compiled a list of ten trend developments that will affect consumer behaviour. Each pairing in this report is a trend and its counter-trend, or the evolution of hyper-relevant phenomena.
Digitz: Digital Trends Report -October 2015Azam J. Khan
The purpose of this report is to give readers an overview of Pakistan’s digital industry landscape. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
2. TRENDS IN
CONTEXT
We have been producing trend reports for over
5 years, looking at new technologies that will
become more important and relevant to clients.
In past reports we’ve covered issues such as:
WEARABLE TECHNOLOGY
PAYMENTS
AD BLOCKING
Several of the 2017 trends highlight the
resurgence of ideas seen a few years ago –
following the pattern of Gartner’s Hype Cycle
and finally becoming mainstream and useful.
Trends for 20172
3. TRENDS FOR
2017
− Evolution of Content
− Live Video
− Sports Rights
− Web TV
− Branded Content
− Virtual & Augmented Reality
− Chatbots
− Digital to Physical
− Identity & Verification
− Speed
− Proximity
− Software to Hardware
1
2
3
4
5
6
7
8
9
10
Trends for 20173
6. LIVE VIDEO
It’s been possible to stream Live Video within
apps since early 2015, and in 2016 has
become very popular on Facebook, Twitter,
YouTube and elsewhere.
While Live Video brings authenticity, it doesn’t
need to be grainy and shaky.
Live Video also doesn’t necessarily have to be
“live”, it can be scheduled for later
transmission, use multiple cameras and more.
Trends for 20176
7. Lots of people and brands are using Live Video.
Candace Payne became the first live streamer on Facebook to hit 100m views when she made a
film of herself wearing a Chewbacca Mask in May.
BuzzFeed is experimenting with lots of different Live Video formats, often very low budget but very
engaging, for example putting rubber bands on a watermelon until it explodes.
Live Video also works with Out Of Home screens - Lucozade did a ‘Wait Training’ programme
where a fitness instructor led a class in a bus shelter.
Trends for 20177
8. LIVE
VIDEO
Live Video can also have high production
values, examples of which include:
• Cheddar, which now provides live streams
from the New York Stock Exchange on its
Twitter page
• Burberry, which live streamed a catwalk
show on Facebook in London in September
• Donald Trump’s election team, which made
daily live broadcasts on Facebook, seen by
millions
Anything that can benefit from being live can
now be live with very little cost, via free apps
and global distribution.
Trends for 20178
9. Brands should:
− Consider what content they have that
people would be interested in seeing – don’t
don’t go live for the sake of it
− Think about the audience – do they have an
audience in place, or can you appeal to
someone else’s?
− Expect to use paid media to get people to
see the content
Production barriers and costs will decline, and
then it’s about the content, the personalities, the
ideas.
Longer videos, including build-up and re-caps,
are more likely to be seen.
Use it to:
− Add immediacy and authenticity to existing
marketing and content
− Provide a different point of view, including
behind the scenes
IMPLICATIONS
Trends for 20179
11. Sports (and other) rights are becoming hotly contested, as
global technology and media companies become interested in
content that is proven to be popular.
The new live video technologies allow sport to be streamed
easily online.
- Early in its life Periscope users abused the service by
broadcasting streams of pay per view TV sports events.
Twitter and others are buying sports rights to use the content on
their platforms.
Universal did a deal with Snapchat and BuzzFeed to let them
adapt their Olympics content for broadcast through their
platforms – it wasn’t live, but it attracted very large audiences.
Digital channels also add a social layer to sports viewing –
people can watch, react and chat within the same platform.
SPORTS RIGHTS
Trends for 201711
12. Twitter has a deal with the NFL to stream a live match every
Thursday evening, with related tweets alongside. The games
are reaching an audience of over 2m.
The BBC achieved its highest ever live streaming audience
when it showed the England Vs. Wales Euro 2016 match on the
BBC Sport website (the match happened during UK working
hours).
Apple and Wimbledon developed an official app for the 2016
finals for Apple TVs, iPhones and Tablets. It had no live action,
but it allowed viewers to see inside the tournament with photos,
videos, scores and more.
SPORTS RIGHTS
Trends for 201712
13. SPORTS
RIGHTS
Lower production and distribution costs mean
that it is viable to screen more events; plus a
global audience might make something
economically viable, where a national audience
wouldn’t.
At the same time, sports like cricket and NFL are
trying to be more global with wider appeal.
eSports rights are also valuable – Twitch streams
live gaming tournaments and Drone Racing!
Netflix and Amazon could also be potential
bidders for rights.
Trends for 201713
14. Brands already associated with major events
need to be ready to exploit these partnerships
across new channels.
Digital channels will have far more commercial
opportunities, and fewer regulations – there
will be more ways for brands to get involved.
It would also be a good time to get involved
with sports not currently considered to be
globally popular, if appropriate to the brands’
audiences, as other exciting sports could now
easily find global audiences e.g. Rugby
Sevens, or the rise of UFC which has shown
how quickly a sport can become global.
IMPLICATIONS
Trends for 201714
16. It is getting easier to put video from the web and apps onto TV screens, whether through connected
TVs, or via cheaper connectors such as Chromecast or Amazon’s Fire TV Stick.
Netflix has trained people to put web video onto the biggest screen in the home; now lots of other
services are taking advantage.
Young people already spend more time watching online video than broadcast TV, and this will
accelerate.
Web TV will provide a return path so that content can be more easily interacted with, for example
making programmes shoppable.
Trends for 201716
17. Twitter has produced new apps for
Chromecast, Fire TV Stick and games
consoles as part of its NFL live streaming
programme, to make it easy to transfer video
from the app to TVs.
Facebook is also allowing users to put video
from the site onto TVs easily via Apple TV,
Chromecast and other integrations.
Gaming platform Toca Boca has produced a
video app, making it a global kids TV channel.
The connected TV is now the most popular
device for accessing BBC’s iPlayer.
WEB TV
Trends for 201717
18. The Grand Tour, Amazon’s car show with the former presenters of Top
Gear, started in November and broke streaming (and piracy) records.
Programmes like The Grand Tour, are currently ad-free, but Web TV will
bring the opportunity for TV ads to be targeted like web ads.
Facebook is already experimenting with putting its ads into the breaks in
video content on Apple TV and Roku devices.
Web TV will also bring new ad formats, including overlays.
WEB TV
Trends for 201718
19. Brands can now make what they want, and put it where they want.
This makes things more complicated for brand content; there are
different rules determining what works on different platforms. For
example, TV is generally ‘lean back’ so needs higher production values,
whereas smaller screens are ‘lean forward’ therefore generally need
shorter pieces.
Ads within online video can be more targeted than on broadcast, and if
TV also becomes ‘addressable’ it will be easier to target some
audiences, but at the same time could miss others altogether.
IMPLICATIONS
Trends for 201719
21. BRANDED
CONTENT
Branded content is not new – soap operas
were created as regular shows paid for by
FMCG brands, in order to allow them to reach
audiences of housewives.
However, what is new is that content is taking
on a greater importance. There is now a more
systematic focus on making more content for
specific audiences; using the best partners to
make and distribute it, retaining the rights, and
even looking at ways of monetising it.
Trends for 201721
22. BRANDED
CONTENT
Coke TV is a multi-market initiative from Coca
Cola, where the brand acts like an influential
YouTuber – it produces lots of content, posted
regularly, including regular shows.
Red Bull has a long history of creating content
and now has its own RedBullTV app, with
multiple shows from multiple producers which
can be watched online or via apps on TVs.
Trends for 201722
23. Some brands are even creating their own formats, to potentially allow
them to make shows that could become a revenue driver.
Mondelez, P&G, Unilever, PepsiCo and GE are all following models like
this, to some degree.
Pepsi has established its own 'Creators League' production department,
including a 4,000 square foot physical studio space in New York.
Mondelez produced a VR game for the Samsung Gear VR, for sale at
$2.99 on the Oculus store.
BRANDED
CONTENT
Trends for 201723
24. The level of involvement in branded content will depend on
audience expectations and how easily they would accept
content from that brand.
It’s now easier to make any content and for it to appear
anywhere. Brands should consider if there are any existing
formats which could be licenced, or create their own.
It could also be a good opportunity to expand relationships
with brand ambassadors, or find new ones to move into
new content areas.
IMPLICATIONS
Trends for 201724
26. 2016 was going to be the year of virtual reality, but the most popular
content turned out to be augmented reality.
Both VR and AR will continue to be very important in 2017, but in
different ways.
VIRTUAL &
AUGMENTED
REALITY
Trends for 201726
27. VIRTUAL &
AUGMENTED REALITY
Oculus Rift, HTV’s Vive, and Sony’s Playstation
VR all came out in 2016, and with them came
lots of games, ‘experiences’ and 360° videos.
Cannes saw its first awards for VR campaigns,
including one for the New York Times, which
gave out over 1m Google Cardboard viewers to
readers. It is also regularly making VR films to
go with its regular content, for example a 360°
film about Falluja.
There was 360° content for the Olympics from
official coverage available in apps.
Several media owners are now offering 360°
video ad formats including YouTube &
Facebook.
Trends for 201727
28. Pokemon GO put AR into the spotlight and
became the fastest app to hit 500m downloads
within two months of launch, and is still
generating plenty of revenue.
AR is becoming popular with luxury and
fashion apps, as it allows people to try on new
looks, or even make-up. However, for it to be
effective the experience has to be seamless;
bad visuals will deter buyers!
AR is also great for instructions and training.
Caterpillar is creating AR apps and devices to
show how to maintain its vehicles and more.
Microsoft’s new HoloLens offers a combination
of augmented and virtual reality. It’s available
to developers already, and has content from
partners like NASA.
VIRTUAL &
AUGMENTED REALITY
Trends for 201728
29. For both VT & AR to take off there needs to be a combination of the
technology matching expectations, and new consumer behaviours.
Augmented Reality is likely to be the more popular in the short term,
as far more people have the technology and understand how to make
it work. It could well start to take views from video channels – for
example for ‘how to’s’ and ‘unboxing’ moments.
VR could become huge in home entertainment, but needs to find its
own language for users to replace the recognised ways of following
films and other video.
IMPLICATIONS
Trends for 201729
31. CHATBOTS
Chatbots are automated identities within
messaging apps, set up to answer common
queries and more.
Together with other conversational interfaces
like Siri, Cortana, Allo and Alexa (used in
Amazon Echo), chatbots are a way of
distributing content in a very targeted way, by
answering people who have asked specific
questions.
Trends for 201731
32. CHATBOTS
Over 30,000 chatbots have been developed for
Facebook Messenger since they were enabled
in April 2016.
These range from Starbucks’ Pumpkin Spiced
Latte, to Domino’s pizza ordering bot, to one
from Absolut that lets people find a free drink in
their area.
Bots have been on Kik’s messenger platform
since 2015, and now more than 2bn messages
have been sent on there by branded bots.
Google’s new messaging app, Allo, includes a
search bot able to interpret questions as search
queries and deliver answers.
Trends for 201732
33. Chatbots on Facebook Messenger can now
take payment via PayPal, potentially making
them part of the sales process, especially for
existing customers.
In China WeChat has been integrating
payments for longer, and is now an essential
part of doing business in China.
CHATBOTS
Trends for 201733
34. Chatbots can fulfil many tasks from answering frequently asked
questions, to taking orders, to being a fun way to express the brand’s
personality. Brands should consider where their content sits.
Brands interested in using the new conversational interfaces need to
ensure that their data is ‘chatbot ready’ – that is, capable of being
interrogated and interpreted by the different interfaces like Facebook
Messenger, Siri, Alexa etc.
Brands should always test internally and on a small scale before
launching publicly.
IMPLICATIONS
Trends for 201734
37. IDENTITY &
VERIFICATION
We’re coming to a time when advertising is
more about communicating to people you do
know, rather than people you don’t.
We’re also moving from probabilistic identity
(you assume that these users on different
platforms, online and offline, are the same
person), to deterministic identity (you know that
they are).
Publishers and advertisers are trying to create a
single ID for consumers across devices and
platforms, online and offline, so that a user’s ID
can be ‘recognised’ whenever they interact.
Trends for 201737
38. IDENTITY &
VERIFICATION
Sales and marketing can be much more
seamless when the identity of the customer is
known, for example:
• Subscription retail – Dollar Shave Club was
bought by Unilever so that its relationship
marketing techniques could be extended to
other brands
• Amazon Dash buttons – each click is tied to
a specific Amazon Prime household
• Amazon Go – at Amazon’s proposed new
physical store, shoppers check-in when they
arrive, then just walk out after they finish,
and are billed automatically
Trends for 201738
39. Services will try to get their audiences to
identify themselves as much as possible.
The latest version of the Uber app will let it
access the users’ calendars and more, to get a
closer idea of where they will be at different
times, so they can anticipate when they may
need to travel.
Payments all involve verification of identity,
and innovations in this include things like
Mastercard’s ‘Pay by Selfie’ where biometric
factors like facial recognition can be used to
confirm payment.
IDENTITY &
VERIFICATION
Trends for 201739
40. Marketing will become more about targeting people already known to you,
allowing more tailored and personalised messaging.
Data use is crucial, as is respecting privacy. All actions carried out by
brands need to have a clear consumer benefit.
Brands need to have systems that will both manage data securely and
also be able to make the data as useful as possible – the newer a
company, the more agile and powerful their systems are likely to be.
IMPLICATIONS
Trends for 201740
TRENDS
2017
42. Trends for 201742
Now that most digital activity takes place on a
mobile device, speed of access has become a
crucial issue.
Google, Facebook and others are working on
the architecture of pages and apps to ensure
that they load as quickly as possible.
The speed of digital is setting expectations in
the real world.
We are starting to see the seamless
integration of online and offline. For example,
the Uber you see on your phone is soon the
Uber parked in front of you.
SPEED
43. Trends for 201743
Google is making the mobile web faster with
its Accelerated Mobile Pages (a new way of
coding mobile pages) and is now taking load
speed into account in search rankings: the
faster the site, the higher it could appear in the
results.
Google also says that faster ads are much
more effective.
Facebook’s Instant Articles, uploaded into
Facebook by publishers rather than accessible
on the publishers’ site, mean that they load
more quickly.
SPEED
44. Trends for 201744
Speed is also becoming more important in the
offline world:
• Uber found that people’s expectation of
how long they should have to wait for a
taxi fell by 30% in one year
• Amazon’s Prime Now is bringing down
delivery time to one hour in some places
• Burberry and others have sold clothes as
soon as they are on the catwalk, rather
than waiting for them to be in-store
Services are also working on offline access,
caching information so that it can be accessed
without a connection at all. This is a
particularly big issue in the developing world.
SPEED
45. Trends for 201745
The expectation of speed both online and
offline will increase.
It should be one of the main criteria that
brands use to assess how well they reach
their customers’ expectations – both digitally
and offline.
Content needs to be optimised to ensure that
all pages, apps and ads load as quickly as
possible, while still having full functionality.
IMPLICATIONS
Trends for 201745
47. Trends for 201747
Proximity is becoming very important in
marketing – not just location, but the proximity
to other objects that may be moving.
Bluetooth Beacons were a great hope of
location-based marketing, but may be
superseded by other technologies’ use of
wifi instead of Bluetooth – when people try to
log in to wifi they can be targeted.
Out of home marketing is also changing
rapidly. For example, a campaign for
Santander was able to show a location-based
ad to passengers before their trains were
leaving the station.
PROXIMITY
Waiting for Santander pic
48. Trends for 201748
Snapchat has started to use location in more
of its campaigns; for example Krispy Kreme
used a lens that was only available in its
stores for its ‘Talk Like a Pirate Day’ promotion
in the US.
Partnering with Netflix, Cornetto used
proximity to create ‘commitment rings’ for
couples – Netflix would only play if both were
in the room at the same time, so neither could
‘cheat’ by watching an episode without the
other.
PROXIMITY
49. PROXIMITY
Lots of work is being done to develop the
possibilities of location-based tracking:
• Google and Facebook are both tracking the
effectiveness of ads in driving customers in-
store, and Snapchat is also working on
similar analytics
• Proximity is also being used to generate
audiences for future targeting, e.g. people
who went to the cinema in the last month, or
people who go to festivals
Trends for 201749
Finding another pic
50. Proximity is about bridging digital and physical.
Location needs to be seen in conjunction with other factors like time and
audience – a great location at 8pm on a Friday night might be a terrible
location at 11am on a Sunday morning and vice versa.
Trends for 201750
IMPLICATIONS
Trends for 201750
52. SOFTWARE TO
HARDWARE
Companies known for software and being
online only, are starting to produce their
own hardware products.
The reason for this expansion is that they
want products specific to their needs, that
they can control every aspect of.
Part of Apple’s success is that it controls
every part of its own technology – screen
sizes, memory, security – and now others
also want this level of control.
Trends for 201752
53. SOFTWARE TO
HARDWARE
Amazon produced its first hardware,
the Kindle eReader, in 2007. They’ve recently
increased their focus on the physical, releasing
their voice-controlled Echo and Dash buttons
within six months of each other.
Google has previously relied on others to make
its tech, but now has two new branded products:
the Pixel phone and its voice controlled Home. It
has also bought companies such as Motorola
and Nest, that make tech hardware.
Snapchat has announced the release of its
Spectacles – a wearable video camera that
takes clips perfect for sharing.
Even Uber is in the process of making its own
self-driving cars.
Trends for 201753 Trends for 201753
54. These companies’ motivation is to own the Internet of Things ecosystem
– being present in homes, and deciding what operating system goes
inside devices.
It also allows new partnerships; for example, Amazon with large
consumer goods companies for their Dash buttons.
Trends for 201754
SOFTWARE TO
HARDWARE
Trends for 201754
55. Trends for 201755
Software follows hardware; just as the
iPhone led to Angry Birds and
Instagram, new devices will lead to new
apps and opportunities.
Brands need to ensure that they work
with the biggest ecosystems, but also
talent-spot the future stars.
Finally, hardware shows a software
company’s brand essence and is a
good reminder of how important a clear
vision and focus is.
IMPLICATIONS
59. APPENDIX 1
LINKS
2017 Trends59
IDENTITY &
VERIFICATION
SPEED PROXIMITY
Dollar Shave club - http://fortune.com/2016/07/19/unilever-buys-
dollar-shave-club-for-1-billion/
Dash Buttons - http://www.wired.co.uk/article/amazon-dash-uk-
launch-price-brands
Amazon Go -
https://www.theguardian.com/business/2016/dec/09/amazon-go-
stores-uk-trademark-us
Uber - http://www.gizmodo.co.uk/2016/11/uber-now-lets-you-
navigate-to-a-person-rather-than-a-place/
Mastercard Selfie - https://techcrunch.com/2016/10/04/mastercard-
launches-its-selfie-pay-biometric-authentication-app-in-europe/
Speed and search - http://searchengineland.com/google-says-page-
speed-ranking-factor-use-mobile-page-speed-mobile-sites-
upcoming-months-250874
Speed and ad effectiveness -
http://www.adweek.com/news/technology/google-says-faster-mobile-
ads-are-boosting-clickthrough-rates-200-percent-174942
Uber & expectation -
http://www.recode.net/2016/6/30/12047356/platform-thinking-
expectation-economy-consumer-facing-disruption
Catwalk to Checkout -
https://www.theguardian.com/business/2016/sep/24/burberry-
reinvent-retail-from-catwalk-to-checkout-see-now-buy-now
Offline access -
http://www.theverge.com/2016/9/27/13070804/youtube-go-
announced-india-offline
Next level Beacons - http://meshh.com/
Santander - http://pioneeringooh.com/santander-uses-dooh-and-real-time-
content-to-drive-traffic-to-mortgage-calculator/
Krispy Kreme - https://www.cnet.com/news/avast-ye-mateys-talk-like-a-
pirate-for-a-free-krispy-kreme-on-monday/
Cornetto - https://youtu.be/ytDg67aWxjM
Google store visits - http://marketingland.com/google-expand-store-visits-
online-offline-foot-traffic-measurement-178478
60. APPENDIX 1
LINKS
2017 Trends60
SOFTWARE TO
HARDWARE
Amazon Echo - https://en.wikipedia.org/wiki/Amazon_Echo
Google Home - https://en.wikipedia.org/wiki/Google_Home
Snapchat Spectacles - https://www.spectacles.com/
Uber cars - https://www.ft.com/content/736b1f1c-6534-11e6-8310-
ecf0bddad227
61. APPENDIX 2
2016 TRENDS REVISITED
2017 Trends61
WALLED GARDENS
The big players have got even more
powerful in 2016, with google and
Facebook taking a larger share of ad spend
than before. They are also investing in
content to strengthen their ecosystems - for
example Twitter paying to stream NFL
games.
CHALLENGES TO ADS
Both ad-free content and ad blocking grew
in 2016. Netflix subscribers grew to over
86m, while Amazon grew too and broke its
own streaming records with 'The Grand
Tour'. All of this content is ad-free. Ad
blocking rose, but publishers fought back
more effectively, taking a strong line
against people who access sites with
blockers.
THE EVOLUTION OF SEARCH
Amazon's Echo was one of the gadgets of
the year, and has produced over 100 video
ads showing off the voice search. Google
introduced in-app search, Apple added paid
search to the app store, and Snapchat
bought Vurb, a search technology company.
MESSAGING & NOTIFICATIONS
Both Whatsapp and Messenger hit 1bn active
users in 2016, with WeChat coming in thrid
globally at 700m users. Facebook enabled
chatbots and games within its own
Messenger, and more than 30,000 bots have
been made to date.
Algorithms vs Curation
Algorithms, or gaming algorithms was one of
the stories of the year, shown by how quickly
fake news could spread on Facebook.
Curation also continued to grow, partly
driven by problems with algorithms - for
example Facebook is now testing a curated
news section, similar to Snapchat's
Discover, which is only for approved content
partners.
62. APPENDIX 2
2016 TRENDS REVISITED
2017 Trends62
MAPS & LOCATION
Maps were big news. As a location-based
game Pokemon GO used maps heavily,
bringing virtual creatures to real streets.
TripAdvisor got into mapping by buying social
mapping service CityMaps, and Google made
a VR version of Google Earth for the HTC
Vive.
RECOGNITION
Facebook bought MSQRD, the popular face-
swapping app. A Russian app, FindFace,
went viral - it claims to be able to recognise
people with 70% accuracy. Recognition is
also being used in self-driving cars, and there
is even a Messenger bot called ‘wrf is that?’
which will tell you what is in photos you send
to it.
SENTIMENT
Facebook didn't introduce a way of targeting
ads based on sentiment, but Twitter did.
Snickers created a Hungerithm campaign,
which used social media monitoring to
change the price of the bars in Australia,
dependent on national mood.
DYNAMIC PRICING
Price was an issue this year, but less than we
expected. Uber still uses surge pricing (an
urban myth says they use it when you have low
battery and no alternative but to book), and Lidl
experimented with dropping prices in the run up
to Christmas in the UK, based on Tweet
volumes.
‘TELEPATHY’
We didn't see telepathy as such this year, but
there were some interesting examples. For
example, The Washington Post app can tell if
you're bored and suggest different stories.