Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
In this edition, we're covering:
RISE OF THE MACHINES • THE PRIVACY PARADOX VISIONS OF EXPERIENCE • NEW CARD TRICKS • MADE TO ORDER • CLASSIC/REFINED, CONTEMPORARY/DEFINED
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
This is an abridged version of the 124-page report. Go to JWTIntelligence.com/trendletters to see the full report, including recommendations for brands
JWT’s third annual report on trends in the mobile sphere spotlights key themes that came out of this year’s Mobile World Congress, Consumer Electronics Show and South by Southwest Interactive, and builds on trends spotlighted in previous reports. The report covers significant drivers and manifestations of these developments, and their implications for brands. “10 Mobile Trends for 2014 and Beyond” is based around on-the-ground research at the MWC in Barcelona and SXSW in Austin, as well as desk research and insights gleaned from interviews with several mobile experts and influencers.
In this edition, we're covering:
RISE OF THE MACHINES • THE PRIVACY PARADOX VISIONS OF EXPERIENCE • NEW CARD TRICKS • MADE TO ORDER • CLASSIC/REFINED, CONTEMPORARY/DEFINED
Mobile is NOT a Channel - Rob Griffin at IMMAP Summit, 2012Havas Media
Rob Griffin, EVP Product Development at Havas Digital, spoke recently at the IMMAP Summit & emphasised 3 clear takeaways-
1. Mobile is Now, and you must know that. Embrace a Mobile First approach to all marketing and communications efforts.
2. Accept the multiplicity of the device. Mobile devices are consumers' constant companions and central to their daily lives.
3. Activate and Engage! Take full advantage of mobile's greater capabilities to engage in real time.
Instead of thinking about mobile as an advertising channel, it is more important to view it as an access point for consumers- hence the urgent need for everything to be mobile enabled from the start. Mobile Internet user growth is projected to hit 3.5billion in 2015- how are you positioning your brand to take advantage of this revolution?
2018 will usher in an evolution of experience. We will see technology that empowers consumers, intelligent systems that will enhance our lives and the definition of reality and the
blending of physical and digital will begin to converge and redefine our world. Our new trend framework focuses on the core behaviors driving technology adoption and engagement. As a data-driven growth engine for clients, our goal is to look at every new technology and trend through a behavioral lens to understand why consumers gravitate to specific technologies and how those technologies establish and amplify new behaviors.
Our new trend framework focuses on the following three core areas:
Empower - Trends that allow consumers to own, create, and democratize experiences.
Enhance - Trends that enhance daily life activities and responsibilities through intelligent
systems and proxies.
Environment - Trends that lead to the frictionless connection between physical and digital experiences, reshaping our environment.
These three behavioral drivers align to provide consumers overall EXPERIENCE.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
It’s only in the last few decades that cheap and easy alternatives to the post have proliferated, radically reshaping the way in which we correspond. But postal services are here to stay. We still need packages delivered, for one thing, and we’re also developing a greater appreciation for the act of sending and receiving physical mail.
“The Future of Correspondence” assesses the role of mail in the digital age, delving into the rise of “slow communication” and the fusion of digital and physical. It examines what’s driving these developments, the ways in which they’re manifesting and what they mean for marketers. The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence interviewed relevant influencers and experts, and surveyed 1,200 adults aged 18-plus in the U.S. and the U.K. from Feb. 1-4, 2013, using SONAR™, JWT’s proprietary online tool.
Download the full report at www.jwtintelligence.com
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
ACI Digital future of retail - intro Iskander SmitInfo.nl
We hosted the second Sessions of Amsterdam Creative Industries Center of Expertise as founded by Amsterdam University of Applied Sciences, Inholland University and Amsterdam School of Arts.
Presentation and panel took place at the office of info.nl at June 5, 2014.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
Fjord is a Design and Innovation division of Accenture Interactive. Every year the firm publishes a document called ‘Fjord Trends’. The 2016 edition took me 2 hours to read. As I read, I culled points that caught my attention. I present them as highlights with the hope that it will encourage you to read the full report available here.
http://bit.ly/2i1QLjU
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
Once dominated by a largely young consumer base, the Middle East and North Africa (MENA) region is at a demographic tipping point. This executive summary version of Generation BOLD, an Innovation Group MENA report, looks at over-50s in the region, who are reinventing cultural preconceptions about aging and retirement.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
One of the world’s largest mobile events, Mobile World Congress typically serves as a platform for unveiling new innovation and disruption in the space, and setting trends for the year. This year's congress was no exception
Mobile World Congress 2015 was bigger than ever with 93,000 attendees. In this presentation we've collated the top five trends we saw at the event and have provided insight into the implications of each for brands and the future of the industry.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
It’s only in the last few decades that cheap and easy alternatives to the post have proliferated, radically reshaping the way in which we correspond. But postal services are here to stay. We still need packages delivered, for one thing, and we’re also developing a greater appreciation for the act of sending and receiving physical mail.
“The Future of Correspondence” assesses the role of mail in the digital age, delving into the rise of “slow communication” and the fusion of digital and physical. It examines what’s driving these developments, the ways in which they’re manifesting and what they mean for marketers. The report also spotlights eight innovative direct mail campaigns and takes a look at how email is evolving, the advent of delivery lockers and new approaches to stamps and addresses.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, JWTIntelligence interviewed relevant influencers and experts, and surveyed 1,200 adults aged 18-plus in the U.S. and the U.K. from Feb. 1-4, 2013, using SONAR™, JWT’s proprietary online tool.
Download the full report at www.jwtintelligence.com
2014 top mobile trends. Discover which trends are shaping what marketers will need to know in the coming months and years to take advantage of the mobile opportunity.
A must-read before finalizing your marketing plans
Millward Brown 2015 Digital and Media PredictionsKantar
Since 2009, Millward Brown experts from around the globe have offered annual predictions for the coming year - forecasting the hottest digital and media trends and providing recommendations to help advertisers move confidently into the coming year... - See more at: http://www.millwardbrown.com/global-navigation/insights/articles-and-reports/digital-predictions/2015/2015-digital-and-media-predictions#sthash.0lE3FZhU.dpuf
ACI Digital future of retail - intro Iskander SmitInfo.nl
We hosted the second Sessions of Amsterdam Creative Industries Center of Expertise as founded by Amsterdam University of Applied Sciences, Inholland University and Amsterdam School of Arts.
Presentation and panel took place at the office of info.nl at June 5, 2014.
The cycle of innovation and iteration that digital is known for means existing concepts can suddenly find radically new trajectories. In this report, we highlight ten ideas that have been gaining rapid traction, and which will reshape how we digitally interact with the world around us.
Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come. From the obvious social media marketing tactics to the not so obvious (the next iPhone that's not an iPhone), we share our POV on the things we think will matter to marketers in 2014.
Fjord is a Design and Innovation division of Accenture Interactive. Every year the firm publishes a document called ‘Fjord Trends’. The 2016 edition took me 2 hours to read. As I read, I culled points that caught my attention. I present them as highlights with the hope that it will encourage you to read the full report available here.
http://bit.ly/2i1QLjU
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
OgilvyOne Worldwide and OgilvyAction set out to discover how the growing penetration of smartphones influences the way people build brand preference and select, purchase and experience products in three representative international markets: the United States, the United Kingdom and Singapore. Marketers and retailers alike need to know where to focus their energies and how they can make the biggest impact on their bottom lines. The report reveals some surprising insights - conclusions that go against conventional wisdom - and some thought starters to identify the opportunities ahead.
The Flux Paradox - Branding at the Speed of ChangeYoung & Rubicam
Insights on how brands can build loyalty at the speed of change - By Matt Godfrey, President of Y&R Asia.
The erosion of consumer loyalty, or 'The Flux Paradox', is being driven by rapid product innovation. This dwindling brand loyalty, in Asia at least, is borne out by Y&R’s own proprietary research ‘Generation Asia’; a survey conducted by Y&R Advertising and VML, of 34,000 people across 10 countries.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
Once dominated by a largely young consumer base, the Middle East and North Africa (MENA) region is at a demographic tipping point. This executive summary version of Generation BOLD, an Innovation Group MENA report, looks at over-50s in the region, who are reinventing cultural preconceptions about aging and retirement.
It’s a new era—welcome to the Control Shift. Exchanging data for utility, people are delegating an increasing amount of control over their lives to technology. Brands can capitalize on this societal change by positioning themselves as trusted partners and fostering consumer empowerment.
Natural is back—As anxious consumers reject an industrial system that appears increasingly toxic and damaging to health, they are turning toward natural products as a solution. Raised on digital culture, they no longer see nature and technology as mutually exclusive, and are combining the best aspects of both to build New Natural lifestyles.
In January 2016, a team of J. Walter Thompson Company researchers spent 10 days in Cuba interviewing more than 40 Cubans about their lives, the economy, and opportunities as relations with the United States improve. The result is The Promise of Cuba. Here we offer a free excerpt of the full 78-page report.
Brazil’s generation Z has been shaped by the country's spectacular economic rise in recent years, as well as its persistent social inequality. The latest report from the Innovation Group at J. Walter Thompson Intelligence covers emerging trends across technology, media, retail, beauty and more for this generation that represents more than $35 billion in annual spending power and almost 17% of the population in Brazil, one of the world’s most important emerging markets. For the full report, visit www.jwtintelligence.com
A geração Z brasileira – a que sucedeu os millennials e hoje tem entre 12 e 19 anos de idade – cresceu dentro do período mais próspero da história brasileira. Isso diferencia bastante seus integrantes em comparação aos da mesma geração nos Estados Unidos e no Reino Unido, que até agora têm vivido a maior parte de suas vidas dentro de uma economia prejudicada. Graças à internet e à globalização, a cultura teen global está mais homogênea hoje do que jamais já esteve – mas a geração Z brasileira, no entanto, tem uma perspectiva única.
Meet generation Z, the 12- to 19-year-old cohort, who care deeply about ethical consumption, are the most progressive generation to date, use digital technology more than any previous group, and are set to change the world with their optimism and ambition.
This is an executive summary of the report. To purchase the full 79-page report, visit www.jwtintelligence.com.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
This presentation talks about the Retail industry inside out and focusses on the IT strategy being followed in the industry. A business case for Carrefour is built up for various candidate projects analysed using a 10 lens method.
I appreciate you leave a comment on the slideshow. You are free to use to use the information as long as you mention the source although I would not be able to share the originals with you since it is not under my ownership alone.
The payments and currency systems are on the verge of disruption. Payments are getting digitized and going mobile, wearable and biometric, while the rise of cryptocurrencies is prompting new ideas about what currency can be. Millennials, not wedded to the status quo when it comes to money, will drive this shift. This report takes a look at the myriad new ways to pay and how the concept of currency is evolving to encompass everything from bitcoin to social media shares. We also spotlight how disruption is opening the way for new players to act as middlemen between consumers and their money, along with results of a survey exploring U.S. and U.K. consumer attitudes toward payments and currency.
Note: This is an abridged version of the 62-page report. Go to JWTIntelligence.com/trendletters to download the full report at no cost.
WHAT’S ON THE MENU IN 2017: Global Food and Beverage TrendsEdelman
Look ahead to what’s next for food and drink around the world, and what it means for consumers and brands.
Prepared by Edelman's Global Food and Beverage sector.
Increases in capital and labor are no longer driving the levels of economic growth the world has become accustomed to and desires. Fortunately, a new factor of production is on the horizon, and it promises to transform the basis of growth for countries across the world.
Accenture analyzed 12 developed economies and found that AI has the potential to double their growth rates by 2035.
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
Marketers have been focused on Gen Y (a.k.a. Millennials) for more than a decade. In fact, Millennials are the most researched generation in history!
But Gen Z (born 1995 to present) is different from the Millennial generation. In many ways, Gen Zers are the opposites or extreme versions of Millennials and marketers need to adjust to them.
We are just beginning to understand Gen Z and its impact on the future, but this report explores what we know and foresee.
Kendra Salvatore's Jay Chiat Award case study about the Cole Haan Chelsea Pump and social campaign. She is a strategist at BBH. More info at http://www.4asstrategyfestival.com/
Retailers are beginning to notice that technology’s role is one of an enabler. Essentially, information technology can speed up processes and deliver cost saving benefits to the company. So how to extract more benefits from IT you ask? Ask the experts, The Silicon Review “10 Fastest Growing Retail Companies 2019.”
Explore the trends that will shape the state of retail tech in 2021 and what could be coming next. Take a deep dive into global retail tech investment trends, top initiatives, and more.
How is Artificial Intelligence shaping the Future of Ecommerce?archana cks
Few industries are as competitive as ecommerce. Not only are online retailers competing with other online stores and brick-and-mortar locations, but also the overall noise that is the Internet.
source <> http://www.ecbilla.com/blogs/how-is-artificial-intelligence-shaping-the-future-of-ecommerce.html
7 ecommerce trends to keep your eye on this year.
From the importance of same-day-delivery, to why you should ensure your pages are ready for action on mobile devices, GoSquared dives into the 7 key trends affecting the ecommerce landscape in 2014.
For more ecommerce analytics, trends, insights, and data-backed stories, check out the GoSquared Blog: http://gosquared.com/blog
P.S. This is our first ever Slideshare – we hope you like it!
Iot & Digital Signage: The invisible Elephant in the roomviewneo
White Paper: Contents
1. We are undergoing a significant transformation
1.1. Online and offline worlds are growing closer together
1.2. An insight into the consumers of the future: Millennials
2. What happens when IoT meets Digital Signage?
2.1. Digital signage meets Big Data
2.1. Event Driven Content & Content Driven Events
3. Digital Signage: smarter through IFTTT
4. How the Internet of Things will change Digital Signage
Our retail vision is global, our voice international.Davide Gaeta
Unprecedented times, where consumers are more demanding and seek a deeper emotional connection to Brands. There has been a major shift from product transactions, buying and selling to integration. All this has been driven by social connection. 40% of people spend more time socialising on the internet than sharing face to face. Virtual visibility is our new currency – don’t share, don’t care attitude. Online is the new oxygen. Consumers today want access to products at any time.
Digital Survivors—Death of the Retail CultureAccenture
The landscape of retail players and consumers has been drastically reshaped and the end-to-end consumer value chain is expected to transform beyond recognition in just two to five years. With online commerce growing at four times the rate of the overall industry, many traditional retail giants have made significant investments—upwards of $70 billion USD—in digital channels.So, why do their market caps continue to decline?
Si te ha tocado ir a alguna junta y escuchaste la palabra "OMNICHANNEL" estás en el lugar correcto. Este documento te explicará en qué consiste este término.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
In this article, we will gain a better understanding of this mode of Social Commerce: 1. The Continuous Rise 2. How It Works? 3. The Role of Influencers 4. Benefits for Consumers and Businesses 5. The Rise of the Entrepreneur 6. Future and Challenges 7. What It Means for You? 8. The Role of AR, VR, and AI
11 Trends in the Future of Retail According to Brian SolisBrian Solis
Brian Solis Keynotes Acosta Leadership Symposium 2015: The concept of future retail is constantly evolving. But what isn't evolving as quickly is the understanding and widespread experimentation to bring the future to life today by mainstream retailers. Leading digital analyst, futurist and author Brian Solis shares his most important trends for retailers to embrace now. And, the good news is that no matter the date on this video, his words are as true today as they were then. Video Here: https://youtu.be/62OogreQpZA
The Future Foundation has carried out an extensive forecasting exercise to explore the future of several commercial themes and sectors beyond 2020. In this report, we examine our predictions for the future of retail, identifying informed assumptions for the evolution of consumer trends, product and service innovations and the role that technological developments will play. We also provide invented images of retail concepts that might characterize the future marketplace as a result of the shifts we describe.
5 Things You Need to Know About Selling to Local Consumers Street Fight
Toward the end of last year, American shoppers reached a remarkable milestone: consumers spent more in retail stores on products which they had researched on the Internet, than those they had not. According to eMarketer, Web-influenced offline sales now account for the largest category of retail spending in the American economy.
In the deck below, we take a look at the fundamentals of selling to the modern shopper. Informed, engaged and experimental, the modern consumer expects consistency and collaboration across a buying experience. More than anything else, however, shoppers retailers to listen, adapt and meet their demands across the digital and physical divide.
Une étude récente sur le comportement d’achat des consommateurs allemands, anglais et français montre que la confiance et la réputation jouent un rôle déterminant dans la décision d’achat des consommateurs sur les sites e-Commerce. Elle démontre l'importance des solutions de règlement des
En avril 2014, Youstice a interviewé 3000 adultes âgés entre 18 et 65 environ sur leur comportement d'achat en ligne. Cette étude exclusive couvre trois principaux pays européens : le Royaume-Uni, la France et l’Allemagne. Dans chaque pays, 1 000 répondants ont été interrogés longuement à propos de leurs habitudes d'achat.
China Outbound — a trend report from The Innovation Group at J. Walter Thompson — explores the fastest-growing group of global travelers and what it means for your brand.
Chinese international travel has tripled in the last 10 years to 130 million trips in 2017, with affluent, increasingly adventurous consumers setting the pace of travel retail, hotels and hospitality.
Traditional molds are changing. Singles, younger generations, and those from smaller cities are traveling, making this cohort a powerful, and moving, target.
Our report unearths the new motivations and aspirations behind Chinese travel and identifies 12 emerging types of Chinese travelers, from medical tourists to women travelers to foodies and adventure seekers. There are also filial travelers, treating their aged parents to an overseas holiday, and geopolitical travelers, who are inspired to visit places along the One Belt, One Road network of trade routes in the region.
Free sample from a new report from J. Walter Thompson’s Innovation Group, which tackles one of today’s most explosive consumer sectors: health. “The Well Economy” comes at a time when the definition of “health” is expanding rapidly—as are the industries that cover it. What does it mean to be well? How are health and wellness brands evolving? And most importantly, how can brands reach consumers in this space?
This report outlines 10 of the most compelling macro trends identified today—trends whose impact will be felt in 2015 and beyond as they continue to unfold, the ones shaping societal mood, behaviors and attitudes. This report explores where these trends stand now and where they’re headed, with insights gleaned from a J. Walter Thompson MEA survey of consumers across six key regional markets and a spectrum of industry experts and innovators.
This year’s SXSW Interactive was bigger than ever, with over 33,000 attendees and hundreds of panels and events. Our latest report explores key themes from the ballooning festival, from innovations in sustainability to the new frontier of artificial intelligence and virtual immortality. The report features on-the-ground insights, brand examples and interviews with experts from tech and academia.
The notion of family is rapidly evolving, but many brands aren’t yet portraying the new reality of today’s families or fully speaking to their needs. Marriage is no longer a given in many parts of the world, nor are children; at the same time, gay couples are embracing these milestones as attitudes and laws change. Meanwhile, as people live longer, more are forming new families in later decades, and households are expanding to include multiple generations. On the other end of the spectrum, more people are living in households of one, forming families out of friends or even treating pets as family. This report spotlights what’s driving these trends, supporting data and examples of how marketers are responding.
Among some of the world’s top corporate leaders, there’s a growing understanding that traditional business models—built on the presumption of unlimited and cheap natural resources—must be reworked for 21st century realities. The circular economy represents a markedly different way of doing business, replacing established practices like planned obsolescence with new approaches to generating profits. This report examines how brands from Puma and Ford to Ikea and Starbucks are becoming more circular, why this concept is gaining more adherents now and implications for brands. The circular economy is an important topic not only because the approach is far better for the planet but also because tapping into its principles may well be essential to long-term competitiveness.
With thousands of sessions, a packed exhibit hall floor, hundreds of party and networking opportunities, and dozens of ancillary activities, this year’s SXSW Interactive, which took place March 7-11 in Austin, Texas, was a place ripe for curiosity and exploration. To paraphrase one panelist: SXSW is a living, breathing manifestation of the Internet and culture.
This report highlights 10 overriding themes from the 21st annual festival, based on on-the-ground reporting, input from JWT and Digitaria colleagues in attendance and secondary research.
Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, television, food and spirits, retail, health care and the arts. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Note: Please download the report for fully functioning links.
In our ninth annual report, we see how consumers are both welcoming and resisting technology's growing omnipresence in our lives. For many, technology serves as a gateway to opportunity and an enabler of hyper-efficient lifestyles, but those who are most immersed are starting to question its effect on their lives and their privacy. One result is that more people are trying to find a balance and lead more mindful, in-the-moment lives.
Our forecast also puts a spotlight on the growth of immersive experiences; the accelerating shift to a visual vocabulary; the new appeal of imperfection; and the rise of telepathic technology, which will enable brands to better understand minds and moods and react in a very personalized way.
The full report-in which we cover each trend in detail, highlighting what's driving the shift, how it's manifesting and what it means for brands-is available at www.jwtintelligence.com
“Retail Rebooted” bundles three trends JWTIntelligence has outlined in recent years that spotlight how retailers are evolving for an increasingly sophisticated digital and data-centric world: Retail As the Third Space, Predictive Personalization and Everything Is Retail. We’ve updated and revised these trends since their initial publication.
The report also maps out 20-plus Things to Watch in Retail, spotlighting a range of developments, from innovative business models to shifting consumer behaviors to the latest tech developments.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. It includes input from experts and influencers in retail and data from a survey JWTIntelligence conducted in the U.S. and the U.K. in November 2012, using SONAR™, JWT’s proprietary online tool.
Masculinity was more clearly defined when “men were men,” as the phrase goes. Today, as gender conventions blur, men are formulating more nuanced ideas of what it means to be a man. The household in particular is becoming more gender-neutral as men both embrace a more active role and get pushed into it out of necessity.
“The State of Men” examines shifts in male roles, behavior, attitudes and mindsets, focusing on how masculinity is being redefined circa 2013, how men’s role in the home is changing and how men are navigating the new gender order.
The report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. For this report, we surveyed 1,000 adults aged 18-plus in the U.S. and the U.K. from April 29-May 2, 2013 using SONAR™, JWT’s proprietary online panel. The report also includes input from experts and influencers in male trends and JWT’s Planning Foresight group in London, as well as JWT planners around the globe, including Argentina, Colombia, Venezuela, Australia, Spain, Poland, Japan and Thailand.
Go to JWTIntelligence.com/trendletters to see the full report, with recommendations for brands and additional data.
This report examines how some of our macro trends—Peer Power, Predictive Personalization and Hyper-Personalization—are influencing the travel category.
It also spotlights Millennial travelers, whose tastes are influencing the travel industry in a number of ways, and includes a wide-ranging rundown of more than 20 Things to Watch in travel, from Holographic Concierges to Transient Hotels.
“Travel: Changing Course” includes data from a survey we conducted in the U.S. and the U.K. in November 2012, as well as input from experts and influencers in the travel, investment and marketing sectors.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
With health now viewed in a more holistic way, happiness has been getting folded into the idea of “health and wellness.”
This report examines the rising notion that a happier person is a healthier person—and, in turn, a healthier person is a happier person. The report looks at what’s driving awareness around the health-happiness connection, how this development is playing out in culture and how marketers can leverage it.
This is a complex time for the American Dream, and the run-up to the presidential election makes for an ideal moment to take stock of how this enduring concept is being both affirmed and challenged.
This report spotlights findings from a recent JWTIntelligence survey that tracked how perceptions have shifted in the four years since we conducted a similar study, during the last presidential campaign. It details how Americans define the Dream, the extent to which they believe in it, how and why attitudes toward the Dream are changing, and how these differ by generation. It concludes with takeaways for brands, along with examples of how marketers have tapped into the American Dream in the recent past.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
2. Introducing Frontier(less) Retail—
our exploration of the future of
retail, created in partnership with
Women’s Wear Daily.
We’re thrilled to unveil this report, which analyzes
not only the current and future state of UK and
US commerce, but also the latest innovations and
consumer behaviors in China. We’re also thrilled to
celebrate our debut partnership with Women’s Wear
Daily—an iconic brand in global retail news, media
and analysis. WWD has been at the heart of breaking
news for over a century, and we’re excited to work
with such a prestigious and authoritative voice.
The inspiration behind Frontier(less) Retail is that
the current retail landscape seems to be just
that—borderless, blurred and amorphous, with
collapsing boundaries everywhere. The physical and
digital realms are set to merge in new ways with the
introduction of artificial intelligence, virtual reality
and the Internet of Things.
Interactions are in flux too, as digital interfaces
become increasingly intuitive, touchable and tactile
thanks to new cognitive technology and haptic
interfaces, and even conversational (with help from
Amazon Echo and Facebook Messenger).
Geographic territories are becoming increasingly
meaningless as retail goes truly global—seen
as Amazon and Alibaba spar in each other’s
territories. Even the notion of “product,” which once
simply meant a solid, tangible entity, is in freefall.
Customers now accept the digital, the nebulous, the
ephemeral, and even the borrowed as well worth
spending money on, rather than seeking permanent
ownership of physical items, and sometimes forgo
product altogether in favor of experiences.
What does this mean to retail? Change, challenge,
opportunity, and a permanent need for agility.
The speed of innovation is so fast today that
even companies which embrace transformative
innovation are finding that the pace of change,
rather than being incremental, is far more rapid
than they could ever have imagined.
A seamless commerce experience is paramount;
minimal gap between inspiration and purchase
is the key to success. Retail today is increasingly
anticipatory, cognitive and personalized—while
deliveries are expected in an instant, for free, as we
found from our consumer survey data.
But technology only goes so far. Successful
retailers are seeing technological advances as
a given, a channel that needs to be constantly
optimized—an indivisible part of brand DNA rather
than a supplement or an add-on. Yes, retail is about
convenience, ease, and seamlessness, especially
when it comes to categories associated with utility,
but on the flip side, much of retail is still about
immersion, and interacting with physical products.
It’s an exhilarating time to be in business—and
will remain so. Join us as we explore the new
Frontier(less) Retail.
Lucie Greene
Worldwide director,
The Innovation Group
2 INTRODUCTION FRONTIER(LESS) RETAIL
3. Clicks and bricks, online and offline—in the age of
ubiquitous omnichanneling, it’s not either-or, it’s all of the
above. Retailers are only now adapting to a world of buying
on tablets, smartphones and even Apple Watches—now
it’s time to get ready for retail that’s integrated into every
surface of people’s homes, cars and even clothing.
“The best retailers don’t really differentiate physical from digital
shopping,” says Ed Nardoza, editor-in-chief of Women’s Wear Daily.
“They need to offer whatever experience and convenience the
shopper demands, when they demand it.” Amazon has set the bar
high, and traditional retailers are straining to catch up with
heightened expectations of service and delivery.
But it’s not just the digital-physical gap that’s collapsing, or at least
becoming less relevant than previously. As boomers shop more like
millennials, mass retailers dabble in luxury, and shoppers scour the
globe for the best deals, frontiers both literal and figurative don’t
mean what they once did. Welcome to Frontier(less) Retail.
Frontier(less) retail
Sephora Flash, Paris
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4. Ubiquitous digital commerce
In the age of the omnichannel consumer, digital is infused
throughout the buying process, and it’s difficult to separate
e-commerce from shopping in general. Nonetheless, 2015
saw an inflection point in online shopping that may be a
sign of things to come.
Amazon has become the gravitational center of e-commerce to a degree
not seen before, setting a baseline for what consumers expect from online
shopping. The tech giant increased its US e-commerce sales by $23 billion in
2015 compared to 2014, accounting for 60% of all online sales growth.
Amazon wants to be consumers’ go-to for simple household items for daily use,
as seen in its Dash internet-connected buttons, which allow users to reorder
household staples with a single press, and numbered more than 100 in March
2016 (JD.com, a Chinese that resembles Amazon, announced JD Now, a similar
service, in October 2015). The company also wants to dominate fashion retail:
a May 2016 report by Morgan Stanley predicts that Amazon’s e-commerce
platform will account for 19% of sales in the US apparel industry by 2020.
Amazon Dash for the bathroom cabinet
4 OVERVIEW: EXCERPT FRONTIER(LESS) RETAIL
5. Adapting to a world where fewer consumers own cars, Ikea has been testing
“pickup points” at 30 locations around the world, located closer to urban
centers for people who would rather not bring merchandise all the way home
from Ikea’s suburban stores. “They can go to a store if they want to physically
see and touch it and try it, and then they can come closer to the home to
a pickup point,” says Göran Nilsson, manager of concept innovation at Inter
Ikea Systems BV. “If they want to save even more money they can pick it up
themselves, and closer to their own home … you can combine physical and
digital meeting places in a more effective way and seamless way.”
Our study conducted for this report using SONAR™, J. Walter Thompson’s
proprietary market research tool, found that 83% of US consumers and 82%
of UK consumers had shopped on Amazon in the past year. We also found that
80% of US consumers and 70% of UK consumers prefer to shop at Amazon
over other online retailers, with this number rising to a peak of 88% among
US millennials.
In 2015, consumers spent more on apparel and accessories than on any other
category for the first time, according to a March 2016 report from comScore.
This upset the status quo of the past 10 years, during which time computer
hardware consistently sold the most of any category. Mainstream, mass-
market consumers are finally comfortable with online purchasing when it
comes to personal and tactile items such as clothing, as well as standard,
interchangeable products like books and iPhones.
Consumers are also newly comfortable with multiple paths to purchase
across digital and physical channels. The “click and collect” model, which
allows consumers to buy online and pick up in store, was a novelty a few
years ago, but today is growing across every sector from grocery to fashion—
Amazon recently partnered with luxury outfit Moda Operandi to trial the
model, for example. Nearly a third of US holiday shoppers used click and
collect, according to a report from the International Council of Shopping
Centers, and most went on to buy additional items, boosting in-store sales.
Amazon Dash for laundry
5 FRONTIER(LESS) RETAILOVERVIEW: EXCERPT
6. AI has emerged in 2016 as a buzzword throughout the
technology sector and beyond. At the 2016 Retail’s Big
Show, the January flagship event of the US National
Retail Federation, more exhibitors than ever before were
promoting some kind of AI technology.
As tech giants have developed deep learning algorithms, big data is
increasingly being used to power insights in retail that formerly would have
only emerged from human intuition.
“The great advantage of the offline world is you have sales people who go up
to the customer and say, ‘what are you looking for?’ It has been very difficult
to do that online,” says Andrew Robb, chief operating officer at Farfetch. “I
do think online we’re going to see more and more things designed around
providing personalized service, and offline more use of customer data, which
typically there’s zero available.”
The North Face has been an early mover in AI-powered retail. Working with
digital shopping company Fluid, it has developed a tool called Fluid Expert
Personal Shopper that is powered by IBM’s Watson cognitive
computing technology.
Sample digital trend:
AI retail
72% of US
millennials
believe AI will be
able to predict
what they want.
SONAR™
6 DIGITAL FRONTIERS: EXCERPT FRONTIER(LESS) RETAIL
7. Using natural language, online shoppers respond to a series of questions
about what they’re looking for, and the tool gradually narrows down the
available options to suit. For example, a mountaineering adventure in Colorado
in the springtime will prompt suggestions for suitable jackets and outdoor
gear. The hope is to offer a more intuitive approach that matches what
consumers are actually thinking, rather than forcing them to interact with the
retailer’s own system for categorizing products.
“The retail industry, like many others, is awash in structured and unstructured
data, from social media to text messages to customer reviews,” Stephen Gold,
chief marketing officer of IBM’s Watson group, said in a release. “By tapping
into Watson, retailers now have the power to turn this data into meaningful
insights that can make the shopping experience more intuitive, informed
and enjoyable.”
AI may be a behind-the-scenes retail technology, but our SONAR™ survey
reveals that consumers are interested in how it will be used in retail going
forward: 70% of US millennials, and 62% of millennials in the UK, say they
would appreciate a brand or retailer using AI technology to show more
interesting products; 72% and 64%, respectively, believe that as technology
develops, brands using AI will be able to accurately predict what they want.
Machine vision is another AI-related field of innovation that can already
benefit brands. “Visual listening” allows algorithms to examine photos on
Instagram, Pinterest and other visual social networks to see what consumers
are “saying” in visual terms about a brand.
“Traditionally, advertisers look at the people who have purchased something,
and they say, oh, what age are they, or what ethnicity are they? They only look
at a couple of facets of those people,” says David Rose, CEO of Ditto Labs, a
visual listening company. “What’s really interesting about AI is you can look
at a million things about someone and then try to find people who are most
like that person, across a million different variables.” This allows brands and
retailers to take a more psychographic-based approach and reach out to
groups of consumers who are much more likely to have an affinity for their
products already, Rose says.
AI startups such as Edited and Stylumina are also pitching AI to the fashion
industry as a way to identify trends earlier, based on a sea of photos and
social posts. Such services could give legacy retailers and others a leg up
on Amazon, which can identify unmet demand based on the streams of data
flowing into its search box.
“The smartest thing a business can do is partner with a fashion-focused
tech company with AI at its core,” Geoff Watts, CEO of Edited, told Business
of Fashion. “Building AI teams from scratch, or acquiring AI startups and
retrofitting them to have a retail focus, requires a substantial investment of
time and money.”
Why it’s interesting: AI is no longer the stuff of science fiction and it is poised
to disrupt nearly every industry over the next decade by supplementing
human intuition. Retailers should investigate this space, if they haven’t already
begun to do so.
7 FRONTIER(LESS) RETAILDIGITAL FRONTIERS: EXCERPT
8. Sample experience trend:
Immersion 2.0
“Digital” and “experiential” used to be seen as mutually
exclusive. The digital store experience has often been
framed in terms of utility, seamlessness and function, while
experiential relied on the more intangible and emotive.
Now, innovative companies are blending the two. Museums, retailers and
restaurants are employing immersive technology to tantalize and thrill
consumers. The UK’s Selfridges department store on Oxford Street, London,
has launched a wellness platform, including digitally immersive yoga with the
Yung Club. Fitness brands Equinox and Les Mills in collaboration with Reebok
have both introduced immersive exercise concepts where data is visualized
from movement, or participants are taken on a journey.
Creatives have taken this offline, with new digital experiences taking over
parks, public spaces and flagship stores alike. Experiential agency Moment
Factory created an installation for Oakley’s Fifth Avenue store in Manhattan,
in which a dynamic image at the store entrance encourages passers-by to
wander into the store.
Art of the Trench by Burberry, Seoul store event, 2016
8 EXPERIENCE FRONTIERS: EXCERPT FRONTIER(LESS) RETAIL
9. “We want to offer a good experience for the viewer,” says Marie Belzil,
multimedia director of Moment Factory. “Instead of being in a billboard kind of
rhythm with super-short, flashy messages, we think about longer sequences,
spa-like experiences, something that is relaxing. How do you use a lot of pixels
so that people will actually enjoy spending time watching it, and not feel that
it’s aggressive?”
Retailers are also innovating with digital interfaces. At the 2016 digital
innovation show CES, Panasonic introduced high-speed projection mapping
in its Future of Retail display, which created light displays in real time, based
on consumer movements. It also introduced smart shop windows that can
instantly transform from an opaque digital image to a transparent view of
real-life products. Users can also tap the window and find out the price of
items on display.
“I’m excited about digital immersion in stores to create retail theater,” says
John Vary, innovation manager at retailer John Lewis. “We want to create
a compelling complement to the online experience which people invest in
emotionally. The move into services and cultural events is interesting. You have
to experiment and solve real problems for people. I think services will be a big
area of expansion. We’ll expect products to be live, evolving service providers.”
Why it’s interesting: Digitizing stores shouldn’t be about slapping screens on
every possible surface. It should be about using technology to create a greater
sense of engagement with the physical space and the products on display.
Future Fashion installation by Westfield and Inition, London, 2015
FRONTIER(LESS) RETAIL9 EXPERIENCE FRONTIERS: EXCERPT
10. Nike’s internal design team created further rooms, which gave visitors an
up-close, immersive understanding of the brand’s longstanding research into
natural motion. Rooms included an exploration of the Nike Free RN Motion
Flyknit, “Nike’s most natural ride yet,” and experiments in 3D printing.
Before leaving the exhibition, guests encountered an installation of
multicolored dots covering the courtyard space, designed to help them
discover their natural motion. One guest decided to hop out solely on the
yellow circles, while another danced across the courtyard.
Retail takeaway: Like Nike’s laboratory, the Nature of Motion was created as
a place where design, science, technology and emotion meet. Visitors were
sent on a journey that left them with a deeper understanding of the brand’s
mindset on both a practical and conceptual level—going beyond sport shoes.
In April 2016, Nike created the Nature of Motion, a
multi-faceted exploration of the brand’s approach to
movement, exhibited during the Salone del Mobile
design week in Milan.
Nike’s exhibition, located in a sleepy part of the city away from the rest of
the design shows, took over Ex Fabbrica Orobia 15, an industrial space built in
1920. Inside, visitors wove their way through a labyrinth made from stacked
shoe boxes.
Nike partnered with eight different external designers to embed installations
in the maze, each of whom used different mediums to interpret the idea of
“natural motion.”
“The future is all about haptic intelligence,” said John Hoke, VP global design
of Nike, in a release just prior to the design week. It’s about “enabling the body
to gather information not just from sight and sound but also from feel.”
The Nature of Motion reflected this approach. The first installation was a
set of drums by Italian designer Martino Gamper, who repurposed Nike’s
Flyknit textiles to explore the rhythm of natural motion, stretching them over
laminated plywood and fastening them with laces.
The Nature of Motion
CASE STUDY
10 FRONTIER(LESS) RETAILEXPERIENCE CASE STUDIES: EXCERPT
The Nature of Motion by Nike
11. The Nature of Motion
CASE STUDY
11 FRONTIER(LESS) RETAILEXPERIENCE CASE STUDIES: EXCERPT
12. Most purchases still happen
offline, but physical retailers are
having to work harder to draw the
traffic of previous years, especially
among younger consumers. We
asked consumers what types of
experiences would make them more
likely to visit physical stores.
It’s often said that millennials are
more “experiential” than older
generations, and our survey confirms
this when it comes to retail. While
boomers aren’t so interested in in-
store experiences, millennials think
experiences of all kinds would make
them more likely to shop.
While entertainment and dining seem
to be big draws for US consumers,
UK consumers show greater interest
in interactive experiences.
Physical retail
and experience
“I would be more likely to shop at a physical store if it also included …”
MillennialsGen Z Gen X Boomers
Demonstrations of VR
and AR technology
73% 62%80% 67% 57% 50% 30% 34%
Dining 70% 60%73% 76% 60% 47% 41% 36%
Entertainment 70% 59%80% 66% 61% 44% 42% 24%
An interactive experience
that helps me select or
customize aproduct
66% 57%79% 46% 63% 44% 43% 34%
A gym or athletic facility 57% 45%45% 37% 39% 25% 14% 7%
US UK
12 FRONTIER(LESS) RETAILBY NUMBERS: US/UK: EXCERPT
13. Sample China trend: Luxury
brands wager on e-commerce
Chinese e-commerce platforms are too big to ignore,
and, far from degrading brand image, as some foreign
brands have feared, have become allies in the battle
against counterfeiters. Luxury brands have recently been
responding by opening stores in greater numbers on
Alibaba’s Tmall and other platforms.
Luxury brands fight an eternal battle in China to protect their image from
falling prey to counterfeiters. Failure to do so results in harsh fallout. An
astonishing 98% of Chinese millennials are worried that products may be
counterfeit, our SONAR™ survey discovered, suggesting that brands must go
out of their way to assure consumers this is not the case.
It is of little surprise, then, that luxury brands have been wary of partnering
with local e-commerce platforms. The gamble, it would seem, of associating
with lower-quality local brandings has been too risky. “Luxury brands share
serious reservations about tarnishing brand image by partnering with a
platform like Tmall,” says Patrice Nordey of Velvet Group, who notes that
Tmall, the business-to-consumer platform owned by Alibaba, now claims over
400 million buyers and 70,000 brands.
Yet the prevalence of platforms in the Chinese e-commerce landscape is
so great that brands have had to overcome their reservations. “The Chinese
e-commerce ecosystem is very much dominated by platforms,” observes
Nordey. “As such, there’s an ‘if you can’t beat them, join them’ mentality. Most
brands can’t beat Alibaba and are better off joining Taobao (consumer-to-
consumer), Tmall (business-to-consumer) or another massive third-party
platform.” This shift, Nordey says, now includes luxury brands, citing Alibaba’s
$100 million investment in luxury flash-sales e-commerce platform Mei.com
as an example.
Burberry flagship store, Shanghai
13 FRONTIER(LESS) RETAILCHINA DEEP DIVE: EXCERPT
14. Luxury brands including Cartier and Van Cleef & Arpels launched Chinese
e-commerce sites in November 2015, while Tag Heuer launched on the online
sales platform JD.com in September 2015.
Mei.com, which launched in 2010, is a dedicated effort to attract multi-
national luxury brands to China’s platform system. But many luxury retailers
have already turned to Tmall, which not only accounts for half of all
e-commerce transactions in China, but is also the preferred online store for
about 87% of shoppers under 49 years of age, our SONAR™ survey revealed.
Showing a clear understanding of this, Burberry became the first international
luxury brand to open a Tmall store in 2014, and other brands quickly followed.
At the end of 2014, Calvin Klein began selling jeans and underwear on the
platform, and Hugo Boss opened a store with its Boss Orange line of casual
clothing that targets younger shoppers.
Far from degrading brand image, opening a shop on Tmall might deal a
knockout blow to counterfeiters. According to L2, a brand-focused digital
intelligence firm, since Burberry’s launch on Tmall, all gray-market items have
been removed from the platform and any current search for the brand now
results only in its official shop.
Why it’s interesting: The battle against counterfeit products on third-party
platforms will see victories won by brands, helped by the fact that Alibaba
and Jingdong, its largest competitor, have both gone public in the United
States. The war’s main front is now moving into m-commerce, with WeChat
proving a hotbed for counterfeiters.
14 CHINA DEEP DIVE: EXCERPT FRONTIER(LESS) RETAIL
Mei.com
15. Nearly all our survey respondents
had shopped online in the past year.
Alibaba’s two platforms—Tmall for
B2C sales and Taobao for C2C sales—
dominate the market much as Amazon
does in other countries.
But Alibaba continues to have a serious
rival in B2C online retailer JD.com. And,
interestingly, while enthusiasm for
Alibaba’s Tmall crosses generational
lines, JD.com has its most enthusiastic
supporters among Chinese millennials
and gen Zers.
Chinese e-commerce
takes off
0%
25%
50%
75%
100%
“I have purchased an item online in
the past year from …”
Taobao
85%
Tm
all
85%
JD.com
70%
Am
azon
42%
Suning
33%
Dangdang
29%
W
alm
art
12%
Vancl
9%
eBay
8%
Other
2%
“I have purchased an item online in the past year from …”
15 FRONTIER(LESS) RETAILBY NUMBERS: CHINA: EXCERPT
16. The full, 136-page version of
Frontier(less) Retail includes…
Download the full version at jwtintelligence.com
RETAIL OVERVIEW: The state of retail in 2016—a review of key contextual drivers with insights from industry leaders.
KEY MARKETS: The newest retail developments in Seoul, Bangkok, New Delhi, and Dubai/Abu Dhabi.
DIGITAL FRONTIERS: Trends and insights on digital and omnichannel retail, including retail brands as tech brands, subscription retail,
same-day delivery, droid delivery, AI retail, conversational commerce, and the future of shoppable media.
EXPERIENCE FRONTIERS: Insights for the physical store, including the rise of the experience economy, the new phygital immersion, “peak
stuff,” foodie temples, multisensory retail, VR immersion, Unreality retail, and emotional retail.
EXPERIENCE CASE STUDIES: Five detailed descriptions of innovative spaces and stores with takeaways for
physical retailers.
BY NUMBERS: US/UK: 11 pages of original data and infographics on emerging retail trends and behaviors, segmented by generation
from gen Z to boomers.
CHINA DEEP DIVE: An overview of the current state of Chinese retail, and eight key technology and consumer trends shaping the
future of retail in the country, with expert insights.
BY NUMBERS: CHINA: 12 pages of infographics and data insights on retail behaviors in China, segmented by generation.
17. About WWD
For 100+ years, Women’s Wear Daily (WWD), a property of Fairchild Fashion
Media, has been the media of record—and THE industry voice of authority—
for senior executives in the global women’s and men’s fashion, retail and
beauty communities and the consumer media that cover the market.
Contact
Lucie Greene
Worldwide Director of the Innovation Group
J. Walter Thompson Intelligence
lucie.greene@jwt.com
Editor
Shepherd Laughlin, the Innovation Group
Visual editor
Emma Chiu, the Innovation Group
Creative direction
Six:Thirty
About the Innovation Group
The Innovation Group is J. Walter Thompson’s futurism, research and
innovation unit. It charts emerging and future global trends, consumer change,
and innovation patterns—translating these into insight for brands. It offers
a suite of consultancy services, including bespoke research, presentations,
co-branded reports and workshops. It is also active in innovation, partnering
with brands to activate future trends within their framework and execute new
products and concepts. It is led by Lucie Greene, Worldwide Director of the
Innovation Group.
About J. Walter Thompson Intelligence
The Innovation Group is part of J. Walter Thompson Intelligence, a platform
for global research, innovation and data analytics at J. Walter Thompson
Company, housing three key in-house practices: SONAR™, Analytics and
the Innovation Group. SONAR™ is J. Walter Thompson’s research unit that
develops and exploits new quantitative and qualitative research techniques to
understand cultures, brands and consumer motivation around the world. It is
led by Mark Truss, Worldwide Director of Brand Intelligence. Analytics focuses
on the innovative application of data and technology to inform and inspire new
marketing solutions. It offers a suite of bespoke analytics tools and is led by
Amy Avery, Head of Analytics, North America.