SlideShare a Scribd company logo
1 of 21
5 case studies, 
5 minutes… 
Kevin Sutherland 
Strategy Director 
Kevin.sutherland@seven.co.uk 
0207 775 5787
Hello Unliever. 
We’re 
www.seven.co.uk
We deliver content 
marketing for 
leading brands 
3
Case Study 1
Case Study 2
Case Study 3
Case Study 4
Sainsbury’s
Case Study 5
Case Study 5
Kevin Sutherland 
Strategy Director 
Kevin.sutherland@seven.co.uk 
0207 775 5787

More Related Content

More from ad:tech London

The evolution of programmatic: threats, opportunities and the future
The evolution of programmatic: threats, opportunities and the futureThe evolution of programmatic: threats, opportunities and the future
The evolution of programmatic: threats, opportunities and the futuread:tech London
 
Exploring the DNA of a mobile first business
Exploring the DNA of a mobile first businessExploring the DNA of a mobile first business
Exploring the DNA of a mobile first businessad:tech London
 
Demand generation using mobile and data to boost bricks and mortar sales (1)
Demand generation using mobile and data to boost bricks and mortar sales (1)Demand generation using mobile and data to boost bricks and mortar sales (1)
Demand generation using mobile and data to boost bricks and mortar sales (1)ad:tech London
 
Welcome to Siliwood: The Demented Intersection Between Hollywood and Silcon V...
Welcome to Siliwood: The Demented Intersection Between Hollywood and Silcon V...Welcome to Siliwood: The Demented Intersection Between Hollywood and Silcon V...
Welcome to Siliwood: The Demented Intersection Between Hollywood and Silcon V...ad:tech London
 
4 from The Foundry: Under the bonnet of Unilever’s start-up success stories
4 from The Foundry: Under the bonnet of Unilever’s start-up success stories4 from The Foundry: Under the bonnet of Unilever’s start-up success stories
4 from The Foundry: Under the bonnet of Unilever’s start-up success storiesad:tech London
 
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingConsumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingad:tech London
 
Turning BIG data potential into consumer & brand value
Turning BIG data potential into consumer & brand valueTurning BIG data potential into consumer & brand value
Turning BIG data potential into consumer & brand valuead:tech London
 
Unicef mobile chameleon pres adtech 2013 v3
Unicef mobile chameleon pres adtech 2013 v3Unicef mobile chameleon pres adtech 2013 v3
Unicef mobile chameleon pres adtech 2013 v3ad:tech London
 
Optimising your rtb infrastructure sammy austin - follow up
Optimising your rtb infrastructure   sammy austin - follow upOptimising your rtb infrastructure   sammy austin - follow up
Optimising your rtb infrastructure sammy austin - follow upad:tech London
 
Spreadshirt ad tech2013 final share pdf
Spreadshirt ad tech2013 final share pdfSpreadshirt ad tech2013 final share pdf
Spreadshirt ad tech2013 final share pdfad:tech London
 
John v willshire, why making things people want beats making people want things
John v willshire, why making things people want beats making people want thingsJohn v willshire, why making things people want beats making people want things
John v willshire, why making things people want beats making people want thingsad:tech London
 
Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and...
Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and...Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and...
Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and...ad:tech London
 
Search investment decision making: Sophie Relf, Marketing Director, evenbase
Search investment decision making: Sophie Relf, Marketing Director, evenbaseSearch investment decision making: Sophie Relf, Marketing Director, evenbase
Search investment decision making: Sophie Relf, Marketing Director, evenbasead:tech London
 
Dara Nasr, Head of Agency Sales, Twitter
Dara Nasr, Head of Agency Sales, TwitterDara Nasr, Head of Agency Sales, Twitter
Dara Nasr, Head of Agency Sales, Twitterad:tech London
 
Alan boughen future proofing your search campaign - 09 sep2013 v2
Alan boughen   future proofing your search campaign - 09 sep2013 v2Alan boughen   future proofing your search campaign - 09 sep2013 v2
Alan boughen future proofing your search campaign - 09 sep2013 v2ad:tech London
 

More from ad:tech London (15)

The evolution of programmatic: threats, opportunities and the future
The evolution of programmatic: threats, opportunities and the futureThe evolution of programmatic: threats, opportunities and the future
The evolution of programmatic: threats, opportunities and the future
 
Exploring the DNA of a mobile first business
Exploring the DNA of a mobile first businessExploring the DNA of a mobile first business
Exploring the DNA of a mobile first business
 
Demand generation using mobile and data to boost bricks and mortar sales (1)
Demand generation using mobile and data to boost bricks and mortar sales (1)Demand generation using mobile and data to boost bricks and mortar sales (1)
Demand generation using mobile and data to boost bricks and mortar sales (1)
 
Welcome to Siliwood: The Demented Intersection Between Hollywood and Silcon V...
Welcome to Siliwood: The Demented Intersection Between Hollywood and Silcon V...Welcome to Siliwood: The Demented Intersection Between Hollywood and Silcon V...
Welcome to Siliwood: The Demented Intersection Between Hollywood and Silcon V...
 
4 from The Foundry: Under the bonnet of Unilever’s start-up success stories
4 from The Foundry: Under the bonnet of Unilever’s start-up success stories4 from The Foundry: Under the bonnet of Unilever’s start-up success stories
4 from The Foundry: Under the bonnet of Unilever’s start-up success stories
 
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingConsumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
 
Turning BIG data potential into consumer & brand value
Turning BIG data potential into consumer & brand valueTurning BIG data potential into consumer & brand value
Turning BIG data potential into consumer & brand value
 
Unicef mobile chameleon pres adtech 2013 v3
Unicef mobile chameleon pres adtech 2013 v3Unicef mobile chameleon pres adtech 2013 v3
Unicef mobile chameleon pres adtech 2013 v3
 
Optimising your rtb infrastructure sammy austin - follow up
Optimising your rtb infrastructure   sammy austin - follow upOptimising your rtb infrastructure   sammy austin - follow up
Optimising your rtb infrastructure sammy austin - follow up
 
Spreadshirt ad tech2013 final share pdf
Spreadshirt ad tech2013 final share pdfSpreadshirt ad tech2013 final share pdf
Spreadshirt ad tech2013 final share pdf
 
John v willshire, why making things people want beats making people want things
John v willshire, why making things people want beats making people want thingsJohn v willshire, why making things people want beats making people want things
John v willshire, why making things people want beats making people want things
 
Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and...
Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and...Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and...
Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and...
 
Search investment decision making: Sophie Relf, Marketing Director, evenbase
Search investment decision making: Sophie Relf, Marketing Director, evenbaseSearch investment decision making: Sophie Relf, Marketing Director, evenbase
Search investment decision making: Sophie Relf, Marketing Director, evenbase
 
Dara Nasr, Head of Agency Sales, Twitter
Dara Nasr, Head of Agency Sales, TwitterDara Nasr, Head of Agency Sales, Twitter
Dara Nasr, Head of Agency Sales, Twitter
 
Alan boughen future proofing your search campaign - 09 sep2013 v2
Alan boughen   future proofing your search campaign - 09 sep2013 v2Alan boughen   future proofing your search campaign - 09 sep2013 v2
Alan boughen future proofing your search campaign - 09 sep2013 v2
 

Recently uploaded

The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh
 

Recently uploaded (20)

The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem useful
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝
 

Exploring innovation in brand publishing