BLOCK71 Jakarta, in partnership with TrendWatching, presents "Consumer Trends and Innovation in a Mobile Driven Economy". This session unpacks 5 consumer trends that are relevant in an economy driven by mobile devices - and how you can stay ahead of the competition. 1) Alerting - Consumers expect actionable, useful information alerts from a range of sources – both digital and physical. 2) Benchmarked Life - With new tools, consumers can now track, monitor & manage every aspect of their lives 3) Mentor-to-Protege - Consumers will embrace new ways to connect with mentors. That means professionals and peers with the knowledge, skills, and experience they thirst after. 4) Mass Mingling - How technology is driving people to connect in the ‘real world’ 5) Crowd-Express - How brands can harness the wisdom of the connected crowd. About TrendWatching Powered by a network of 3,000+ trend spotters globally and an in-house team of expert trend analysts on five continents, TrendWatching has been delivering unrivalled, cross-industry insight into the key shifts in consumer behavior since 2002. Over 96% of Interbrand’s top 100 most valuable global brands rely on TrendWatching to uncover profitable innovation opportunities in their work. About the speaker Nathania Christy is the Insight & Community Lead for TrendWatching’s Asia Pacific office. Having lived, studied, and worked in Indonesia, Germany, and South Africa, Nathania is a published author and an experienced speaker. Now, based in Singapore, she spearheads TrendWatching’s community-building and partnership efforts across Asia - connecting brands, institutions, and creative entrepreneurs.

1. Block71 Jakarta // 16 Nov 2017
Nathania Christy // TrendWatching
CONSUMER TRENDS & INNOVATION IN A
MOBILE DRIVEN ECONOMY

2. NATHANIA CHRISTY
Insights & Community Lead, APAC

3. FOLLOW
@trendwatching_asia
TAG
#TrendWatchingAsia

7. INNOVATION = ADDING VALUE

8. ADDING VALUE?

9. IN THE LAST
12 MONTHS..

10. Biggest mobile
shopping festival in
Southeast Asia…
99% off!?

11. New local players
on the rise…

12. Expanding…
Pivoting…
Ojek Drivers =
mobile ATMs!

13. Next level
payment…

14. Last year, only about 260 million
ASEAN inhabitants were internet
users – but that number is expected
to soar to 480 million by 2020. S C M P,
S e p t e m b e r 2 0 1 7

15. CHINA: A POWERFUL
FORCE IN SOUTHEAST ASIA

16. “Alibaba is taking the infrastructural
model of payments processing, logistics
and other services, and exporting it to
markets in Southeast Asia that are at a
similar level of development to China’s
from roughly five years ago.”

17. BUSINESS
TODAY…!?

19. FUTURE VISION
does not come from asking
consumers what they want!

20. FUTURE VISION
watch businesses first,
watch consumers second.

24. A consumer trend is a new manifestation among people
– in behavior, attitude, or expectation – of a fundamental
human need, want or desire.

25. CHANGE

26. BASIC NEEDS

27. INNOVATIONS

28. EMERGING
EXPECTATIONS

29. BASIC NEEDS
DRIVERS
OF CHANGE
INNOVATIONS
THE
SWEET
SPOT
NOVELTIES
MORE OF
THE SAME
EXPECTATION
GAPS

30. Trends emerge as innovators address
people’s basic needs
in novel ways.

31. KEEPING
AN EYE ON
COMPETITION?

32. AUTOMOTIVE
EXPECTATION
TRANSFER

33. TRANSPORTATION

34. SAVINGS

35. DATING…

36. & BREAKING UP!

37. EXPECTATION
ECONOMY

38. STATUS
SEEKERS
HELPFULL
PLAYSUMERS
YOUNIVERSE
BETTERMENT
JOYNING
EPHEMERAL
LOCAL LOVE
HUMAN BRANDS
POST-
DEMOGRAPHIC
FUZZYNOMICS
UBITECH
BETTER
BUSINESS
REMAPPED
PRICING
PANDEMONIUM
INFOLUST

39. TREND
ARCHITECTURE

40. A QUICK WARM UP!

41. TWO INNOVATIONS
GOOD OR BAD?

42. Ceremony event lets gamers
marry their VR bridesHIBIKI WORKS

43. Electric fork mimics the
taste of saltISHII CLINIC

44. TWO INNOVATIONS
GOOD OR BAD?

45. Ceremony event lets gamers
marry their VR bridesHIBIKI WORKS

46. Electric fork mimics the
taste of saltISHII CLINIC

47. YOU AREN’T THE ONLY JUDGE

48. ON TO THE
TRENDS!

50. #LightbulbMoment
A moment to stop and think.

51. All consumers crave the
empowerment that comes
from being informed…

52. But now, switched-on consumers
expect a whole lot more!

53. ALERTING
Consumers expect useful information alerts from a
whole range of sources, both physical and digital

54. Supermarket proves fish
freshness via Snapchat Stories
U
TRANSPARENCY

55. IoT solution connects consumers
with stores in slums
INDUSTRIAL
DESIGN CENTER
RURAL
SOLUTIONS

56. TRAFFIC IS
INESCAPABLE IN
ASIAN CITIES…

57. EVEN FOR
THIS VVIP!

58. 6 out of the world’s top 10 most
congested cities are in Asia, with people
in Bangkok and Jakarta spending 24 days
and 22 days respectively in traffic jams in
a year. To m To m Tr a f f i c I n d e x ,
N o v e m b e r 2 0 1 7

59. 5 out of the top 10 countries with longest
commutes in the world are in Asia, including India
(91 minutes), Hong Kong (90 minutes) and
Singapore (88 minutes), and 2.43 million people
commute within, into, and out of Jakarta daily.
C e n t r a l S t a t i s t i c s A g e n c y,
F e b r u a r y 2 0 1 5

60. Car safety app saves lives by
embarrassing teenagersTOYOTA
SAFETY

61. Music app's campaign encourages
drivers to slow down
SPOTIFY

62. Keychain device targets
handbag thieves
ASH BE NIMBLE
NOT ALL ON
MOBILE…!

63. #LightbulbMoment
How can you empower mobile-driven
consumers with information in exciting
& meaningful ways?

64. I am my data!

66. BENCHMARKED LIFE
With new tools, consumers can now track,
monitor & manage every aspect of their lives

67. App uses AI to select most
likable Instagram photos
LISA
DAILY
DILEMMA!

68. OAKLEY Sunglasses feature voice-
activated AI coaching system

69. Customer spending generates
a personalized ethical score
ASPIRATION

70. Bra detects potential
signs of breast cancer
EVA

71. #LightbulbMoment
How can you track and benchmark
meaningfully? For self, environment,
and others?

72. 33% of people who buy a wearable
device for self-tracking lose interest in the
item within six months.
E n d e a v o u r P a r t n e r s
J a n u a r y 2 0 1 4

73. Sometimes…
Data alone
isn’t enough!

74. M2P
The mentor-to-protégé economy

75. matches made every day on Tinder,
the dating site.
T i n d e r,
M a r c h 2 0 1 6

76. AMAZON Amazon offers instant styling
advice for Prime customers

77. NIKE ON DEMAND Chat tool helps athletes commit
to and accomplish goals

78. DELTA Airline launches in-flight
mentoring program

79. MCDONALD'S
AUSTRALIA
Job application process on
offer via Snapchat

80. #LightbulbMoment
How can you free your experts and
provide consumers with access to
mentorship and new skills?

81. Indonesia is the fastest growing (51%) country
in relation to the number of internet users,
with almost 3x over the global average. The
average time an Indonesian spends on social
media a day is 3 hours and 16 minutes.
R a p p l e r,
J a n u a r y 2 0 1 7

82. DIGITAL DETOX?

83. MASS MINGLING
How technology is driving people to
connect in the ‘real world’

84. Live-streamed digital panel
connects shoppers in
Finland and Singapore
LIDL
CROSS
CULTURES

85. Mass event sees 3,000 people
practice yoga together
LULUEMON
MASS!

86. 7 out of 10 Indonesians are highly concerned
with living a healthy lifestyle, but 51% says
they have no time
H e r b a l i f e N u t r i t i o n ,
O c t o b e r 2 0 1 7

87. Airline's dining stunt encourages
people to sit togetherKLM
FESTIVE!

88. Ramadan ad can only be
viewed by groups of friends
PEPSI
LOVED ONES

89. #LightbulbMoment
How can you use existing mobile
technology to celebrate social
connections your consumers crave for?

90. Indonesia is Instagram’s biggest market
in the Asia Pacific region, with 45 million
users. Instameet Jakarta is one of the
largest instagram community worldwide.
I n s t a g r a m ,
J u l y 2 0 1 7

91. Indonesia is the world's largest producer
of Instagram Story, with the number of
contents created twice as much
compared to the global average.
I n s t a g r a m ,
J u l y 2 0 1 7

92. INVOLVE THE
COMMUNITY!

93. CROWD EXPRESS
How brands can harness the wisdom
of the connected crowd

94. Ad campaign features travelers’
real life experiences submitted
via instagram and social media
AGODA
CAMPAIGN

95. Crowd-sourced app maps
alleyways and shortcuts for
cyclists around Bangkok
PUNMUANG
CIVIC
PROBLEMS

96. Project creates virtual statues
of important women
THE WHOLE
STORY PROJECT
(F)EMPOWERMENT

97. Retailer raises prices on
products moms don’t wantOECHSLE
PERSPECTIVE
SHIFTS

98. #LightbulbMoment
How can you harness the crowd’s wisdom
to serve consumers better?

99. MOBILE
DRIVEN
ECONOMY…?

101. JUST THE TIP OF
THE ICEBERG!

102. A NEW WAY
OF SEEING

103. APPLY!
APPLY!
APPLY!

104. INSIGHTS TO
INNOVATION

106. FOLLOW
@trendwatching_asia
&TAG!
#TrendWatchingAsia
Daily expectation-raising
innovations to future
proof your business!

107. nia@trendwatching.com