The future powered by start-ups - Unilever Foundry

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Head of Unilever Foundry Jeremy Basset on how the FMCG is accelerating transformation by working with start-ups and plans for The Next Big Thing 2016 - a $50k pilot pitch competition in partnership with ad:tech London.

Technology

THE FUTURE
POWERED BY
STARTUPS
Jeremy Basset
Head of Unilever Foundry
@JeremyBasset

STARTUPS ARE
INVENTING THE FUTURE
CHALLENGE:
access to talent & tech
SOLUTION:
foster and grow a collaborative ecosystem
RESULT:
ongoing relevance & growth for Unilever,
from startup to scaleup for entrepreneurs.

OUR PLATFORM FOR
COLLABORATING
OUR FRAMEWORK FOR
EXPERIMENTATION
ENABLING OUR BRANDS &
FUNCTIONS TO PIONEER
foundry.Unilever.com
@UnileverFoundry

01 02
OUR FRAMEWORK FOR
EXPERIMENTATION
The Brief The Pitch The Pilot The Partnership
03 04

THE JOURNEY IN NUMBERS
$20m
invested
into pilots
100+
startups
piloted
25+
brands
involved
48+
startups
being
scaled-up

Digital Genius, the startup who created
AI-enabled ‘Chef Wendy’, is now
exploring many other opportunities to
power ChatBots across the company,
from callcentres to brands, we’re taking
learnings from our experience in South
Africa to turbo-charge other regions.
KNORR & DIGITAL
GENIUS:
AI ENABLED
ENGAGEMENT

PREVIOUS YEAR
WINNERS
RelativeInsights
2014
2015
2016 ?

THE NEXT BIG THING
• Be awarded ‘The Next Big Thing’
• Showcase your tech at ad:tech London
• Pitch to Unilever leaders
• The chance for a US$50,000 pilot with
Unilever
ad-techlondon.co.uk/tnbt

LET’S PARTNER
@UnileverFoundry Foundry.Unilever.com

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The future powered by start-ups - Unilever Foundry

1. THE FUTURE POWERED BY STARTUPS Jeremy Basset Head of Unilever Foundry @JeremyBasset

2. PARTNERING IS IN OUR DNA

3. STARTUPS ARE INVENTING THE FUTURE CHALLENGE: access to talent & tech SOLUTION: foster and grow a collaborative ecosystem RESULT: ongoing relevance & growth for Unilever, from startup to scaleup for entrepreneurs.

4. OUR PLATFORM FOR COLLABORATING OUR FRAMEWORK FOR EXPERIMENTATION ENABLING OUR BRANDS & FUNCTIONS TO PIONEER foundry.Unilever.com @UnileverFoundry

5. 01 02 OUR FRAMEWORK FOR EXPERIMENTATION The Brief The Pitch The Pilot The Partnership 03 04

6. THE JOURNEY IN NUMBERS $20m invested into pilots 100+ startups piloted 25+ brands involved 48+ startups being scaled-up

8. MAGNUM & OLAPIC: UGC FOR MOBILE Olapic help us harvest, optimise and manage socially generated content for the brand to then use on our social channels. • 272% more impressions • 10X click through rate

9. Digital Genius, the startup who created AI-enabled ‘Chef Wendy’, is now exploring many other opportunities to power ChatBots across the company, from callcentres to brands, we’re taking learnings from our experience in South Africa to turbo-charge other regions. KNORR & DIGITAL GENIUS: AI ENABLED ENGAGEMENT

10. ALL GOOD PARTNERSHIPS ARE SYMBIOTIC

11.

12. STARTUP EXCHANGE ADVISORY BOARD MEMBERS Secure a senior Unilever leader to join your advisory board over an 18 month period. STARTUP EXCHANGE PROGRAM Have a Unilever marketer join your team for 2 weeks to help sharpen your brand, craft your pitch, or support you as you navigate the Industry foundry.unilever.com/mentorsAPPLY NOW:

13. THE NEXT BIG THING

14.

15. PREVIOUS YEAR WINNERS RelativeInsights 2014 2015 2016 ?

16. THE NEXT BIG THING • Be awarded ‘The Next Big Thing’ • Showcase your tech at ad:tech London • Pitch to Unilever leaders • The chance for a US$50,000 pilot with Unilever ad-techlondon.co.uk/tnbt

17. LET’S PARTNER @UnileverFoundry Foundry.Unilever.com

The future powered by start-ups - Unilever Foundry

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