SlideShare a Scribd company logo
Retail trends 2022:
Innovative concepts,
alternative commerce
and the metaverse
• Kate Ancketill
• CEO and Founder
GDR Creative Intelligence
RETAIL TRENDS 2022:
INNOVATIVE CONCEPTS,
ALTERNATIVE COMMERCE
AND THE METAVERSE…
Kate Ancketill, CEO
PLACEHOLDER BOX
FOR IMAGE
www.gdruk.com
Omni-channel is their dad’s world
*The average age of the Fortune 500 CEO is 58
Live and
breathe omni-
channel since
birth
(the 1st iPhone was
released when they
were 12 or younger)
Global spending
power >
millennials and
boomers by
2030
Born after 1995,
no adult
memory of a
world pre 2008
recession
GenZ are
36.7% of the
world’s
population
(2.6bn)
Whilst you were busy integrating your omni-channel…
They’ve embraced AR
and VR
They’ve been app-first since
the beginning
They spend Iceland’s GDP
on TikTok every year
They grew up with
instant gratification
97% say social
media is their
main source of
inspiration
China’s Douyin
(Tiktok) makes
$26bn / year in
social
shopping
revenue
10 minute
deliveries is
their normal
(whilst you
might think 2-
hour delivery
is the gold
standard)
30% of Gen Z
have already
shopped
products using
AR
1 in 4 say they
would spend
up to $200 on
virtual items
For the past decade, we’ve been thinking in binary terms
ONLINE
retail
OFFLINE
retail
02. Embrace the rise of non-traditional digital channels
and social commerce
01. Think of the physical store as the support system for
omni-fulfilment
03. Meta-commerce could be your best marketing and
sales opportunity ever
The big picture…
1. PHYSICAL RETAIL’S FULFILMENT
REVOLUTION
Stores becoming the support system for omni-fulfilment
It happened faster than anticipated
GDR’s NRF 2021 ‘Retail’s hard reset’
2022
META-VENDING
STORE TO DOOR
CLICKS TO BRICKS
NO BUY SPACES
URBX MARKET
Urbx Market is an automated
grocery solution for the smart city
of the future
META-VENDING AS
THE ULTIMATE
LAST-MILE
SOLUTION
United States
20%
of US shoppers would ‘go out of their
way to visit a store’ that offers instant
access to stock information e.g. to
check availability before visiting, or
while shopping in-store
_
Source: Snapchat (2021)
Local live inventory transparency drives ‘clicks to bricks’
ZARA STORE MODE
The app matches the stock on
Zara’s m-commerce site to the
live inventory of its nearest store,
allowing for 30 minute click and
collect – effectively turning the
store into a dressing room for its
online sales.
STORE AS AN EXTENSION
OF THE SMARTPHONE
Europe
SITU LIVE
Nothing is available to buy at the
experiential Situ Live showroom,
which is staffed by independent
‘lifestyle coaches’ empowering
you to build your dream
connected home.
‘NO BUY’ LIFESTYLE
COACHING SPACES
United Kingdom
10%
Virginia, US
Situ Live
2. E-COMMERCE IS OLD-COMMERCE.
ALT-COMMERCE IS THE FUTURE
The rise of non-traditional channels and social commerce
YOUNGER SHOPPERS FAVOUR ALT COMMERCE
of 13 to 39-year-old
consumers are interested
in purchasing items
directly from their social
media feeds
_
Source: The Influencer Marketing Factory's
Social Commerce Report 2021
62%
of consumers prefer to
shop online via ‘non-
traditional methods’ rather
than use ‘boring’ websites
_
Source: Brightpearl’s ’Tis the season (to be
scalable) report, October 2021
31%
TAOBAO
E-commerce in China has become
more than adding items to your cart
and clicking on ‘checkout.'
Taobao has become the No1 global
eMarketplace with $538B revenues
in 2020 (vs. $380B for Amazon).
Their latest innovation: gamified
shopping.
eMARKETPLACES BET ON
GAMIFICATION
China
FINESSE
AI-designed fashion that only gets
made if fans vote for it, eliminating
over-production.
AI / COMMUNITY-
GENERATED COMMERCE
Global
LOANHOOD
Fashion rental app on which
users can upload their wardrobe
and rent from others. Designed
to feel like social media, the app
uses geolocation to connect
people with other members
locally.
SHOPPING AS PART OF
A BROADER SOCIAL
EXCURSION
United Kingdom
THE PILARS OF ALT-COMMERCE
Alt-commerce is a
community eco-system in
which shopping is part of
the gig.
ENTERTAINMEN
T
GAMIFICATION
COMMUNITY
SOCIALISING
COLLABORATION
3. THE METAVERSE: THE THIRD PILLAR OF
OMNI-CHANNEL RETAIL?
Meta-commerce could be the best marketing and sales opportunity ever
Social (eg. Discord)
Crypto wallet (eg.
Metamask)
NFT marketplace
(eg. OpenSea)
Avatar and identity
(eg. RTFKT)
Blockchain (eg.
Ethereum)
Overview of the metaverse landscape
Social (eg.
Discord)
Crypto wallet
(eg. Metamask)
NFT marketplace
(eg. OpenSea)
Avatar and
identity (eg.
RTFKT)
Blockchain (eg.
Ethereum)
164
million
players
est. 2000
users
12
million
players
350
million
players
100k users
24k users
How many users are we talking about?
RTFKT
Digital fashion studio creates
one of a kind sneakers and
digital artefacts for gamers’
avatars to wear in their virtual
worlds. Generated $3.1m
sneaker sales in 7 minutes.
Global
DIRECT-TO-AVATAR
ECONOMY
ADA
Part of tech group Unmatereality,
ADA is a metaverse fashion
marketplace for avatars. Users
get their own virtual showrooms
and can try on virtual outfits then
buy the real-life version. Earns
average $83 per month per user.
LUXURY META-MARKETPLACE
South Korea
“Young millennials and
GenZers are now spending
more money buying virtual
goods and NFTs, than they
are buying real clothes in e-
commerce.”
Andrew Ku
CEO and Founder of
fashion and luxury virtual
world ADA, part of
UNMATEREALITY.
D&G NFTS
Dolce & Gabbana has auctioned
its first digital collection of NFTs;
five pieces that have both a
physical and digital form, and
four that were purely digital, for
$5.7 million.
NFT COLLECTIBLES
China
CARREFOUR
French supermarket giant
Carrefour has created a pop-up
within Fortnite called the
“Healthy Map” in which players’
avatars can increase their health
level in the game by eating
healthy food.
VIRTUAL STORE ON
THE METAVERSE
France
NIKELAND
Integration of real world
movement tracked by
accelerometer into a virtual world
in Roblox. Includes a store
where avatars can try on classic
shoes. A Snapchat
lens transforms Nike’s store into
an AR version of NIKELAND,
blending the physical and digital
experience.
Global
VIRTUAL STORE ON
THE METAVERSE
METAVERSE SEOUL
Metropolitan Government of
Seoul announces ambitious
plans to offer public services
through the metaverse, making
the city the world’s first
metropolis to have its own 3D
virtual twin.
A CITY’S VIRTUAL
TWIN ON THE
METAVERSE
South Korea
The Fabricant Studio
Digital fashion atelier where
fashion brands and designers
drop master garments onto the
platform for users to adapt into
unique, sellable items. “Together
we will build the largest and most
exquisite wardrobe of the
metaverse.”
CO-CREATE, TRADE AND WEAR
DIGITAL FASHION
The Netherlands
Retail’s next paradigm shift:
Alt-commerce:
live, gamified,
social eco-system
Metaverse
Commerce
Physical Store:
Discovery and e-
comm fulfilment
On the (block) chain Off the (block) chain
THANK YOU
Top ten trends for 2022
free download:
www.gdruk.com
PLACEHOLDER BOX
FOR IMAGE

More Related Content

What's hot

Digital Transformation Frameworks
Digital Transformation FrameworksDigital Transformation Frameworks
Digital Transformation Frameworks
Operational Excellence Consulting
 
Delivering Digital Customer Experience
Delivering Digital Customer ExperienceDelivering Digital Customer Experience
Delivering Digital Customer Experience
Newgen Software Technologies Limited
 
2023 Digital Trends
2023 Digital Trends 2023 Digital Trends
2023 Digital Trends
Nkemdilim Uwaje Begho
 
10 c's and environment of online marketing
10 c's and environment of online marketing10 c's and environment of online marketing
10 c's and environment of online marketing
Balachandar Kaliappan
 
The New Digital Ecosystem - understanding digital today
The New Digital Ecosystem - understanding digital todayThe New Digital Ecosystem - understanding digital today
The New Digital Ecosystem - understanding digital today
Tamara Obradov
 
Future of Digital Marketing [Free Download]
 Future of  Digital Marketing  [Free Download] Future of  Digital Marketing  [Free Download]
Future of Digital Marketing [Free Download]
Visitor Analytics
 
A Framework for Digital Business Transformation
A Framework for Digital Business TransformationA Framework for Digital Business Transformation
A Framework for Digital Business Transformation
Cognizant
 
Digital transformation
Digital transformationDigital transformation
Digital transformation
Scopernia
 
B2B Sales of the Future  
B2B Sales of the Future  B2B Sales of the Future  
B2B Sales of the Future  
accenture
 
dentsu 2022 media trends
dentsu 2022 media trendsdentsu 2022 media trends
dentsu 2022 media trends
dentsu
 
Digital transformation sweet spot: Business operations
Digital transformation sweet spot: Business operationsDigital transformation sweet spot: Business operations
Digital transformation sweet spot: Business operations
Marcel Santilli
 
Technology Vision 2022: Communications Industry | Accenture
Technology Vision 2022: Communications Industry | AccentureTechnology Vision 2022: Communications Industry | Accenture
Technology Vision 2022: Communications Industry | Accenture
accenture
 
Warc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdfWarc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdf
digitalinasia
 
Consumer Packaged Goods (CPG) Industry - 5 Digital Transformations
Consumer Packaged Goods (CPG) Industry - 5 Digital TransformationsConsumer Packaged Goods (CPG) Industry - 5 Digital Transformations
Consumer Packaged Goods (CPG) Industry - 5 Digital Transformations
Nitin Jain
 
Digital Twin Metaverse Enterprise
Digital Twin Metaverse EnterpriseDigital Twin Metaverse Enterprise
Digital Twin Metaverse Enterprise
Alex G. Lee, Ph.D. Esq. CLP
 
A roadmap to omnichannel championship
A roadmap to omnichannel championshipA roadmap to omnichannel championship
A roadmap to omnichannel championship
Openbravo
 
Building the Metaverse
Building the MetaverseBuilding the Metaverse
Building the Metaverse
Jon Radoff
 
Digital Customer Experience Strategy, DocuSign [FutureStack16]
Digital Customer Experience Strategy, DocuSign [FutureStack16]Digital Customer Experience Strategy, DocuSign [FutureStack16]
Digital Customer Experience Strategy, DocuSign [FutureStack16]
New Relic
 
What's Digital Transformation?
What's Digital Transformation?What's Digital Transformation?
What's Digital Transformation?
Hải Phạm
 
WeChat = Social CRM
WeChat = Social CRMWeChat = Social CRM
WeChat = Social CRM
Chris Baker
 

What's hot (20)

Digital Transformation Frameworks
Digital Transformation FrameworksDigital Transformation Frameworks
Digital Transformation Frameworks
 
Delivering Digital Customer Experience
Delivering Digital Customer ExperienceDelivering Digital Customer Experience
Delivering Digital Customer Experience
 
2023 Digital Trends
2023 Digital Trends 2023 Digital Trends
2023 Digital Trends
 
10 c's and environment of online marketing
10 c's and environment of online marketing10 c's and environment of online marketing
10 c's and environment of online marketing
 
The New Digital Ecosystem - understanding digital today
The New Digital Ecosystem - understanding digital todayThe New Digital Ecosystem - understanding digital today
The New Digital Ecosystem - understanding digital today
 
Future of Digital Marketing [Free Download]
 Future of  Digital Marketing  [Free Download] Future of  Digital Marketing  [Free Download]
Future of Digital Marketing [Free Download]
 
A Framework for Digital Business Transformation
A Framework for Digital Business TransformationA Framework for Digital Business Transformation
A Framework for Digital Business Transformation
 
Digital transformation
Digital transformationDigital transformation
Digital transformation
 
B2B Sales of the Future  
B2B Sales of the Future  B2B Sales of the Future  
B2B Sales of the Future  
 
dentsu 2022 media trends
dentsu 2022 media trendsdentsu 2022 media trends
dentsu 2022 media trends
 
Digital transformation sweet spot: Business operations
Digital transformation sweet spot: Business operationsDigital transformation sweet spot: Business operations
Digital transformation sweet spot: Business operations
 
Technology Vision 2022: Communications Industry | Accenture
Technology Vision 2022: Communications Industry | AccentureTechnology Vision 2022: Communications Industry | Accenture
Technology Vision 2022: Communications Industry | Accenture
 
Warc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdfWarc - Marketers Toolkit 2023.pdf
Warc - Marketers Toolkit 2023.pdf
 
Consumer Packaged Goods (CPG) Industry - 5 Digital Transformations
Consumer Packaged Goods (CPG) Industry - 5 Digital TransformationsConsumer Packaged Goods (CPG) Industry - 5 Digital Transformations
Consumer Packaged Goods (CPG) Industry - 5 Digital Transformations
 
Digital Twin Metaverse Enterprise
Digital Twin Metaverse EnterpriseDigital Twin Metaverse Enterprise
Digital Twin Metaverse Enterprise
 
A roadmap to omnichannel championship
A roadmap to omnichannel championshipA roadmap to omnichannel championship
A roadmap to omnichannel championship
 
Building the Metaverse
Building the MetaverseBuilding the Metaverse
Building the Metaverse
 
Digital Customer Experience Strategy, DocuSign [FutureStack16]
Digital Customer Experience Strategy, DocuSign [FutureStack16]Digital Customer Experience Strategy, DocuSign [FutureStack16]
Digital Customer Experience Strategy, DocuSign [FutureStack16]
 
What's Digital Transformation?
What's Digital Transformation?What's Digital Transformation?
What's Digital Transformation?
 
WeChat = Social CRM
WeChat = Social CRMWeChat = Social CRM
WeChat = Social CRM
 

Similar to Retail trends 2022: Innovative concepts, alternative commerce and the metaverse

Gamechangers: Gen Z and e-commerce
Gamechangers: Gen Z and e-commerceGamechangers: Gen Z and e-commerce
Gamechangers: Gen Z and e-commerce
Hamutal Schieber
 
Alexandre Vauthier Trends Report by Catalina Rigou | ESMOD 20/21
Alexandre Vauthier Trends Report by Catalina Rigou | ESMOD 20/21Alexandre Vauthier Trends Report by Catalina Rigou | ESMOD 20/21
Alexandre Vauthier Trends Report by Catalina Rigou | ESMOD 20/21
CatalinaRigou1
 
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingConsumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
ad:tech London
 
Tailored Retail
Tailored RetailTailored Retail
Tailored Retail
Jane Vita
 
Tailored Retail
Tailored RetailTailored Retail
Tailored Retail
Maria Lumiaho
 
Luxottica Group Retail Futures
Luxottica Group Retail FuturesLuxottica Group Retail Futures
Luxottica Group Retail Futures
Jonny Cazzola
 
Digital Trends To Watch In 2011
Digital Trends To Watch In 2011Digital Trends To Watch In 2011
Digital Trends To Watch In 2011
BFG Communications
 
NATIVE VML June Trends Report
NATIVE VML June Trends ReportNATIVE VML June Trends Report
NATIVE VML June Trends Report
VML South Africa
 
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
AMASanDiego
 
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...
Hannah Law
 
New horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdfNew horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdf
patryk48
 
New horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdfNew horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdf
patryk48
 
Dirk Pinamonti - Come affrontare la sfida del nuovo mercato multicanale e del...
Dirk Pinamonti - Come affrontare la sfida del nuovo mercato multicanale e del...Dirk Pinamonti - Come affrontare la sfida del nuovo mercato multicanale e del...
Dirk Pinamonti - Come affrontare la sfida del nuovo mercato multicanale e del...
Meet Magento Italy
 
Social Commerce Trend - Digital Digest
Social Commerce Trend - Digital Digest Social Commerce Trend - Digital Digest
Social Commerce Trend - Digital Digest
RajniAgrawal11
 
Digital trends
Digital trendsDigital trends
Digital trends
Elizabeth Ryan
 
2015 Digital Trend Report
2015 Digital Trend Report2015 Digital Trend Report
2015 Digital Trend Report
GSW
 
2021 Commerce Trends Report
2021 Commerce Trends Report2021 Commerce Trends Report
2021 Commerce Trends Report
IN Connected Marketing
 
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESHOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
CeriseUpham
 
The Smart Mobile Economy
The Smart Mobile EconomyThe Smart Mobile Economy
The Smart Mobile Economy
Nikola Georgiev
 

Similar to Retail trends 2022: Innovative concepts, alternative commerce and the metaverse (20)

Gamechangers: Gen Z and e-commerce
Gamechangers: Gen Z and e-commerceGamechangers: Gen Z and e-commerce
Gamechangers: Gen Z and e-commerce
 
Alexandre Vauthier Trends Report by Catalina Rigou | ESMOD 20/21
Alexandre Vauthier Trends Report by Catalina Rigou | ESMOD 20/21Alexandre Vauthier Trends Report by Catalina Rigou | ESMOD 20/21
Alexandre Vauthier Trends Report by Catalina Rigou | ESMOD 20/21
 
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingConsumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatching
 
Tailored Retail
Tailored RetailTailored Retail
Tailored Retail
 
Tailored Retail
Tailored RetailTailored Retail
Tailored Retail
 
Luxottica Group Retail Futures
Luxottica Group Retail FuturesLuxottica Group Retail Futures
Luxottica Group Retail Futures
 
Digital Trends To Watch In 2011
Digital Trends To Watch In 2011Digital Trends To Watch In 2011
Digital Trends To Watch In 2011
 
NATIVE VML June Trends Report
NATIVE VML June Trends ReportNATIVE VML June Trends Report
NATIVE VML June Trends Report
 
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
 
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
The Future of Digital Marketing: To the Metaverse and Beyond - Wayne Neale, K...
 
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...
2013 Digital & Social Marketing Trend Predictions (re-post of my presentation...
 
New horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdfNew horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdf
 
New horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdfNew horizons in Retail by Patryk Powierża.pdf
New horizons in Retail by Patryk Powierża.pdf
 
Dirk Pinamonti - Come affrontare la sfida del nuovo mercato multicanale e del...
Dirk Pinamonti - Come affrontare la sfida del nuovo mercato multicanale e del...Dirk Pinamonti - Come affrontare la sfida del nuovo mercato multicanale e del...
Dirk Pinamonti - Come affrontare la sfida del nuovo mercato multicanale e del...
 
Social Commerce Trend - Digital Digest
Social Commerce Trend - Digital Digest Social Commerce Trend - Digital Digest
Social Commerce Trend - Digital Digest
 
Digital trends
Digital trendsDigital trends
Digital trends
 
2015 Digital Trend Report
2015 Digital Trend Report2015 Digital Trend Report
2015 Digital Trend Report
 
2021 Commerce Trends Report
2021 Commerce Trends Report2021 Commerce Trends Report
2021 Commerce Trends Report
 
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVESHOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
HOW CONSUMERS USE DIGITAL TECHNOLOGY AND ITS IMPACT ON THEIR LIVES
 
The Smart Mobile Economy
The Smart Mobile EconomyThe Smart Mobile Economy
The Smart Mobile Economy
 

More from National Retail Federation

Conversational digital humans: The future of retail?
Conversational digital humans: The future of retail?Conversational digital humans: The future of retail?
Conversational digital humans: The future of retail?
National Retail Federation
 
Drive enhanced customer experiences with the power of data
Drive enhanced customer experiences with the power of dataDrive enhanced customer experiences with the power of data
Drive enhanced customer experiences with the power of data
National Retail Federation
 
Driving optimal decision-making in fresh grocery
Driving optimal decision-making in fresh groceryDriving optimal decision-making in fresh grocery
Driving optimal decision-making in fresh grocery
National Retail Federation
 
Five Guys and Flybuy - Challenges, innovations, and what's next
Five Guys and Flybuy - Challenges, innovations, and what's nextFive Guys and Flybuy - Challenges, innovations, and what's next
Five Guys and Flybuy - Challenges, innovations, and what's next
National Retail Federation
 
Thermal intelligence - Advancing food safety and profitability for retailers
Thermal intelligence - Advancing food safety and profitability for retailersThermal intelligence - Advancing food safety and profitability for retailers
Thermal intelligence - Advancing food safety and profitability for retailers
National Retail Federation
 
NRF 2023 Back-to-Class Consumer Trends
NRF 2023 Back-to-Class Consumer TrendsNRF 2023 Back-to-Class Consumer Trends
NRF 2023 Back-to-Class Consumer Trends
National Retail Federation
 
Unlocking the power of in-session marketing to convert the anonymous
Unlocking the power of in-session marketing to convert the anonymousUnlocking the power of in-session marketing to convert the anonymous
Unlocking the power of in-session marketing to convert the anonymous
National Retail Federation
 
Navigating uncertainty: The art and science of learning and doing 10x in a te...
Navigating uncertainty: The art and science of learning and doing 10x in a te...Navigating uncertainty: The art and science of learning and doing 10x in a te...
Navigating uncertainty: The art and science of learning and doing 10x in a te...
National Retail Federation
 
Building deeper empathy for your customers in uncertain times and beyond
Building deeper empathy for your customers in uncertain times and beyondBuilding deeper empathy for your customers in uncertain times and beyond
Building deeper empathy for your customers in uncertain times and beyond
National Retail Federation
 
The state of commerce: Key trends and future predictions
The state of commerce: Key trends and future predictionsThe state of commerce: Key trends and future predictions
The state of commerce: Key trends and future predictions
National Retail Federation
 
Redefining intelligence: Exploring the latest advances in next-generation AI ...
Redefining intelligence: Exploring the latest advances in next-generation AI ...Redefining intelligence: Exploring the latest advances in next-generation AI ...
Redefining intelligence: Exploring the latest advances in next-generation AI ...
National Retail Federation
 
Top global consumer trends for retailers in 2023
Top global consumer trends for retailers in 2023Top global consumer trends for retailers in 2023
Top global consumer trends for retailers in 2023
National Retail Federation
 
Data-driven site selection: How understanding consumer movement drives Little...
Data-driven site selection: How understanding consumer movement drives Little...Data-driven site selection: How understanding consumer movement drives Little...
Data-driven site selection: How understanding consumer movement drives Little...
National Retail Federation
 
Can resale increase foot traffic in stores?
Can resale increase foot traffic in stores?Can resale increase foot traffic in stores?
Can resale increase foot traffic in stores?
National Retail Federation
 
Demystifying data: Profitability, people and the power of analytics
Demystifying data: Profitability, people and the power of analyticsDemystifying data: Profitability, people and the power of analytics
Demystifying data: Profitability, people and the power of analytics
National Retail Federation
 
Five reasons automation will save your restaurant
Five reasons automation will save your restaurantFive reasons automation will save your restaurant
Five reasons automation will save your restaurant
National Retail Federation
 
Retail Media Networks: How the physical store will power their next phase of ...
Retail Media Networks: How the physical store will power their next phase of ...Retail Media Networks: How the physical store will power their next phase of ...
Retail Media Networks: How the physical store will power their next phase of ...
National Retail Federation
 
Working together to combat organized retail crime
Working together to combat organized retail crimeWorking together to combat organized retail crime
Working together to combat organized retail crime
National Retail Federation
 
Voice in retail: It speaks, it listens, it’s impacting our real world businesses
Voice in retail: It speaks, it listens, it’s impacting our real world businessesVoice in retail: It speaks, it listens, it’s impacting our real world businesses
Voice in retail: It speaks, it listens, it’s impacting our real world businesses
National Retail Federation
 
A look ahead to 2023: Impasse or opportunity for a new path
A look ahead to 2023: Impasse or opportunity for a new pathA look ahead to 2023: Impasse or opportunity for a new path
A look ahead to 2023: Impasse or opportunity for a new path
National Retail Federation
 

More from National Retail Federation (20)

Conversational digital humans: The future of retail?
Conversational digital humans: The future of retail?Conversational digital humans: The future of retail?
Conversational digital humans: The future of retail?
 
Drive enhanced customer experiences with the power of data
Drive enhanced customer experiences with the power of dataDrive enhanced customer experiences with the power of data
Drive enhanced customer experiences with the power of data
 
Driving optimal decision-making in fresh grocery
Driving optimal decision-making in fresh groceryDriving optimal decision-making in fresh grocery
Driving optimal decision-making in fresh grocery
 
Five Guys and Flybuy - Challenges, innovations, and what's next
Five Guys and Flybuy - Challenges, innovations, and what's nextFive Guys and Flybuy - Challenges, innovations, and what's next
Five Guys and Flybuy - Challenges, innovations, and what's next
 
Thermal intelligence - Advancing food safety and profitability for retailers
Thermal intelligence - Advancing food safety and profitability for retailersThermal intelligence - Advancing food safety and profitability for retailers
Thermal intelligence - Advancing food safety and profitability for retailers
 
NRF 2023 Back-to-Class Consumer Trends
NRF 2023 Back-to-Class Consumer TrendsNRF 2023 Back-to-Class Consumer Trends
NRF 2023 Back-to-Class Consumer Trends
 
Unlocking the power of in-session marketing to convert the anonymous
Unlocking the power of in-session marketing to convert the anonymousUnlocking the power of in-session marketing to convert the anonymous
Unlocking the power of in-session marketing to convert the anonymous
 
Navigating uncertainty: The art and science of learning and doing 10x in a te...
Navigating uncertainty: The art and science of learning and doing 10x in a te...Navigating uncertainty: The art and science of learning and doing 10x in a te...
Navigating uncertainty: The art and science of learning and doing 10x in a te...
 
Building deeper empathy for your customers in uncertain times and beyond
Building deeper empathy for your customers in uncertain times and beyondBuilding deeper empathy for your customers in uncertain times and beyond
Building deeper empathy for your customers in uncertain times and beyond
 
The state of commerce: Key trends and future predictions
The state of commerce: Key trends and future predictionsThe state of commerce: Key trends and future predictions
The state of commerce: Key trends and future predictions
 
Redefining intelligence: Exploring the latest advances in next-generation AI ...
Redefining intelligence: Exploring the latest advances in next-generation AI ...Redefining intelligence: Exploring the latest advances in next-generation AI ...
Redefining intelligence: Exploring the latest advances in next-generation AI ...
 
Top global consumer trends for retailers in 2023
Top global consumer trends for retailers in 2023Top global consumer trends for retailers in 2023
Top global consumer trends for retailers in 2023
 
Data-driven site selection: How understanding consumer movement drives Little...
Data-driven site selection: How understanding consumer movement drives Little...Data-driven site selection: How understanding consumer movement drives Little...
Data-driven site selection: How understanding consumer movement drives Little...
 
Can resale increase foot traffic in stores?
Can resale increase foot traffic in stores?Can resale increase foot traffic in stores?
Can resale increase foot traffic in stores?
 
Demystifying data: Profitability, people and the power of analytics
Demystifying data: Profitability, people and the power of analyticsDemystifying data: Profitability, people and the power of analytics
Demystifying data: Profitability, people and the power of analytics
 
Five reasons automation will save your restaurant
Five reasons automation will save your restaurantFive reasons automation will save your restaurant
Five reasons automation will save your restaurant
 
Retail Media Networks: How the physical store will power their next phase of ...
Retail Media Networks: How the physical store will power their next phase of ...Retail Media Networks: How the physical store will power their next phase of ...
Retail Media Networks: How the physical store will power their next phase of ...
 
Working together to combat organized retail crime
Working together to combat organized retail crimeWorking together to combat organized retail crime
Working together to combat organized retail crime
 
Voice in retail: It speaks, it listens, it’s impacting our real world businesses
Voice in retail: It speaks, it listens, it’s impacting our real world businessesVoice in retail: It speaks, it listens, it’s impacting our real world businesses
Voice in retail: It speaks, it listens, it’s impacting our real world businesses
 
A look ahead to 2023: Impasse or opportunity for a new path
A look ahead to 2023: Impasse or opportunity for a new pathA look ahead to 2023: Impasse or opportunity for a new path
A look ahead to 2023: Impasse or opportunity for a new path
 

Recently uploaded

Supermarket Floral Ad Roundup- Week 22 2024.pdf
Supermarket Floral Ad Roundup- Week 22 2024.pdfSupermarket Floral Ad Roundup- Week 22 2024.pdf
Supermarket Floral Ad Roundup- Week 22 2024.pdf
KarliNelson4
 
Supermarket Floral Ad Roundup- Week 24 2024.pdf
Supermarket Floral Ad Roundup- Week 24  2024.pdfSupermarket Floral Ad Roundup- Week 24  2024.pdf
Supermarket Floral Ad Roundup- Week 24 2024.pdf
KarliNelson4
 
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
w6zyq7uj
 
Secrets of a Successful Sale: Optimizing Your Checkout Process
Secrets of a Successful Sale: Optimizing Your Checkout ProcessSecrets of a Successful Sale: Optimizing Your Checkout Process
Secrets of a Successful Sale: Optimizing Your Checkout Process
Aggregage
 
Charles McClure | Retail Scavenger Hunt |
Charles McClure | Retail Scavenger Hunt |Charles McClure | Retail Scavenger Hunt |
Charles McClure | Retail Scavenger Hunt |
YOUNGDOE2
 
Introducing Bliss Point by Tinuiti Webinar
Introducing Bliss Point by Tinuiti WebinarIntroducing Bliss Point by Tinuiti Webinar
Introducing Bliss Point by Tinuiti Webinar
Tinuiti
 
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdfSocial Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Jasper Colin
 
Supermarket Floral Ad Roundup- Week 23 2024.pdf
Supermarket Floral Ad Roundup- Week 23  2024.pdfSupermarket Floral Ad Roundup- Week 23  2024.pdf
Supermarket Floral Ad Roundup- Week 23 2024.pdf
KarliNelson4
 
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
w6zyq7uj
 

Recently uploaded (9)

Supermarket Floral Ad Roundup- Week 22 2024.pdf
Supermarket Floral Ad Roundup- Week 22 2024.pdfSupermarket Floral Ad Roundup- Week 22 2024.pdf
Supermarket Floral Ad Roundup- Week 22 2024.pdf
 
Supermarket Floral Ad Roundup- Week 24 2024.pdf
Supermarket Floral Ad Roundup- Week 24  2024.pdfSupermarket Floral Ad Roundup- Week 24  2024.pdf
Supermarket Floral Ad Roundup- Week 24 2024.pdf
 
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
怎么购买澳洲南十字星大学毕业证文凭毕业证原版一模一样
 
Secrets of a Successful Sale: Optimizing Your Checkout Process
Secrets of a Successful Sale: Optimizing Your Checkout ProcessSecrets of a Successful Sale: Optimizing Your Checkout Process
Secrets of a Successful Sale: Optimizing Your Checkout Process
 
Charles McClure | Retail Scavenger Hunt |
Charles McClure | Retail Scavenger Hunt |Charles McClure | Retail Scavenger Hunt |
Charles McClure | Retail Scavenger Hunt |
 
Introducing Bliss Point by Tinuiti Webinar
Introducing Bliss Point by Tinuiti WebinarIntroducing Bliss Point by Tinuiti Webinar
Introducing Bliss Point by Tinuiti Webinar
 
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdfSocial Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
Social Media is Eating Retail- The $Trillion Trend You Can't Ignore.pdf
 
Supermarket Floral Ad Roundup- Week 23 2024.pdf
Supermarket Floral Ad Roundup- Week 23  2024.pdfSupermarket Floral Ad Roundup- Week 23  2024.pdf
Supermarket Floral Ad Roundup- Week 23 2024.pdf
 
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
原版复制澳洲莫纳什大学毕业证硕士学历原版一模一样
 

Retail trends 2022: Innovative concepts, alternative commerce and the metaverse

  • 1. Retail trends 2022: Innovative concepts, alternative commerce and the metaverse • Kate Ancketill • CEO and Founder GDR Creative Intelligence
  • 2. RETAIL TRENDS 2022: INNOVATIVE CONCEPTS, ALTERNATIVE COMMERCE AND THE METAVERSE… Kate Ancketill, CEO PLACEHOLDER BOX FOR IMAGE www.gdruk.com
  • 3. Omni-channel is their dad’s world *The average age of the Fortune 500 CEO is 58 Live and breathe omni- channel since birth (the 1st iPhone was released when they were 12 or younger) Global spending power > millennials and boomers by 2030 Born after 1995, no adult memory of a world pre 2008 recession GenZ are 36.7% of the world’s population (2.6bn)
  • 4. Whilst you were busy integrating your omni-channel… They’ve embraced AR and VR They’ve been app-first since the beginning They spend Iceland’s GDP on TikTok every year They grew up with instant gratification 97% say social media is their main source of inspiration China’s Douyin (Tiktok) makes $26bn / year in social shopping revenue 10 minute deliveries is their normal (whilst you might think 2- hour delivery is the gold standard) 30% of Gen Z have already shopped products using AR 1 in 4 say they would spend up to $200 on virtual items
  • 5. For the past decade, we’ve been thinking in binary terms ONLINE retail OFFLINE retail
  • 6. 02. Embrace the rise of non-traditional digital channels and social commerce 01. Think of the physical store as the support system for omni-fulfilment 03. Meta-commerce could be your best marketing and sales opportunity ever The big picture…
  • 7. 1. PHYSICAL RETAIL’S FULFILMENT REVOLUTION Stores becoming the support system for omni-fulfilment
  • 8. It happened faster than anticipated GDR’s NRF 2021 ‘Retail’s hard reset’ 2022 META-VENDING STORE TO DOOR CLICKS TO BRICKS NO BUY SPACES
  • 9. URBX MARKET Urbx Market is an automated grocery solution for the smart city of the future META-VENDING AS THE ULTIMATE LAST-MILE SOLUTION United States
  • 10. 20% of US shoppers would ‘go out of their way to visit a store’ that offers instant access to stock information e.g. to check availability before visiting, or while shopping in-store _ Source: Snapchat (2021) Local live inventory transparency drives ‘clicks to bricks’
  • 11. ZARA STORE MODE The app matches the stock on Zara’s m-commerce site to the live inventory of its nearest store, allowing for 30 minute click and collect – effectively turning the store into a dressing room for its online sales. STORE AS AN EXTENSION OF THE SMARTPHONE Europe
  • 12. SITU LIVE Nothing is available to buy at the experiential Situ Live showroom, which is staffed by independent ‘lifestyle coaches’ empowering you to build your dream connected home. ‘NO BUY’ LIFESTYLE COACHING SPACES United Kingdom
  • 14. 2. E-COMMERCE IS OLD-COMMERCE. ALT-COMMERCE IS THE FUTURE The rise of non-traditional channels and social commerce
  • 15. YOUNGER SHOPPERS FAVOUR ALT COMMERCE of 13 to 39-year-old consumers are interested in purchasing items directly from their social media feeds _ Source: The Influencer Marketing Factory's Social Commerce Report 2021 62% of consumers prefer to shop online via ‘non- traditional methods’ rather than use ‘boring’ websites _ Source: Brightpearl’s ’Tis the season (to be scalable) report, October 2021 31%
  • 16. TAOBAO E-commerce in China has become more than adding items to your cart and clicking on ‘checkout.' Taobao has become the No1 global eMarketplace with $538B revenues in 2020 (vs. $380B for Amazon). Their latest innovation: gamified shopping. eMARKETPLACES BET ON GAMIFICATION China
  • 17. FINESSE AI-designed fashion that only gets made if fans vote for it, eliminating over-production. AI / COMMUNITY- GENERATED COMMERCE Global
  • 18. LOANHOOD Fashion rental app on which users can upload their wardrobe and rent from others. Designed to feel like social media, the app uses geolocation to connect people with other members locally. SHOPPING AS PART OF A BROADER SOCIAL EXCURSION United Kingdom
  • 19. THE PILARS OF ALT-COMMERCE Alt-commerce is a community eco-system in which shopping is part of the gig. ENTERTAINMEN T GAMIFICATION COMMUNITY SOCIALISING COLLABORATION
  • 20. 3. THE METAVERSE: THE THIRD PILLAR OF OMNI-CHANNEL RETAIL? Meta-commerce could be the best marketing and sales opportunity ever
  • 21. Social (eg. Discord) Crypto wallet (eg. Metamask) NFT marketplace (eg. OpenSea) Avatar and identity (eg. RTFKT) Blockchain (eg. Ethereum) Overview of the metaverse landscape
  • 22. Social (eg. Discord) Crypto wallet (eg. Metamask) NFT marketplace (eg. OpenSea) Avatar and identity (eg. RTFKT) Blockchain (eg. Ethereum) 164 million players est. 2000 users 12 million players 350 million players 100k users 24k users How many users are we talking about?
  • 23. RTFKT Digital fashion studio creates one of a kind sneakers and digital artefacts for gamers’ avatars to wear in their virtual worlds. Generated $3.1m sneaker sales in 7 minutes. Global DIRECT-TO-AVATAR ECONOMY
  • 24. ADA Part of tech group Unmatereality, ADA is a metaverse fashion marketplace for avatars. Users get their own virtual showrooms and can try on virtual outfits then buy the real-life version. Earns average $83 per month per user. LUXURY META-MARKETPLACE South Korea
  • 25. “Young millennials and GenZers are now spending more money buying virtual goods and NFTs, than they are buying real clothes in e- commerce.” Andrew Ku CEO and Founder of fashion and luxury virtual world ADA, part of UNMATEREALITY.
  • 26. D&G NFTS Dolce & Gabbana has auctioned its first digital collection of NFTs; five pieces that have both a physical and digital form, and four that were purely digital, for $5.7 million. NFT COLLECTIBLES China
  • 27. CARREFOUR French supermarket giant Carrefour has created a pop-up within Fortnite called the “Healthy Map” in which players’ avatars can increase their health level in the game by eating healthy food. VIRTUAL STORE ON THE METAVERSE France
  • 28. NIKELAND Integration of real world movement tracked by accelerometer into a virtual world in Roblox. Includes a store where avatars can try on classic shoes. A Snapchat lens transforms Nike’s store into an AR version of NIKELAND, blending the physical and digital experience. Global VIRTUAL STORE ON THE METAVERSE
  • 29. METAVERSE SEOUL Metropolitan Government of Seoul announces ambitious plans to offer public services through the metaverse, making the city the world’s first metropolis to have its own 3D virtual twin. A CITY’S VIRTUAL TWIN ON THE METAVERSE South Korea
  • 30. The Fabricant Studio Digital fashion atelier where fashion brands and designers drop master garments onto the platform for users to adapt into unique, sellable items. “Together we will build the largest and most exquisite wardrobe of the metaverse.” CO-CREATE, TRADE AND WEAR DIGITAL FASHION The Netherlands
  • 31. Retail’s next paradigm shift: Alt-commerce: live, gamified, social eco-system Metaverse Commerce Physical Store: Discovery and e- comm fulfilment On the (block) chain Off the (block) chain
  • 32. THANK YOU Top ten trends for 2022 free download: www.gdruk.com PLACEHOLDER BOX FOR IMAGE