Search is going through a renaissance, and brands need to be ready to react. Recent years have seen Google, among others, realise the lofty ambition of advancing search input beyond text and screens to voice. Given the growth of voice search, it is more important than ever for paid and organic channels to not only adapt but combine efforts to be effective. Our session will give real advice on how agencies can become early adopters and help brands get ahead of the competition.
Creating a mobile strategy for me, myself and i, by mobilesquaredmobilesquared Ltd
Should brands use existing mobile consumer data to shape their mobile strategy or look at people's behaviour away from mobile as a means of expanding mobile time
Search is going through a renaissance, and brands need to be ready to react. Recent years have seen Google, among others, realise the lofty ambition of advancing search input beyond text and screens to voice. Given the growth of voice search, it is more important than ever for paid and organic channels to not only adapt but combine efforts to be effective. Our session will give real advice on how agencies can become early adopters and help brands get ahead of the competition.
Creating a mobile strategy for me, myself and i, by mobilesquaredmobilesquared Ltd
Should brands use existing mobile consumer data to shape their mobile strategy or look at people's behaviour away from mobile as a means of expanding mobile time
4 from The Foundry: Under the bonnet of Unilever’s start-up success storiesad:tech London
Unilever Global Marketing Strategy & New Ventures Director Jeremy Basset explains how and why the FMCG firm is delivering success from its investments in tech start-ups.
The future powered by start-ups - Unilever Foundryad:tech London
Head of Unilever Foundry Jeremy Basset on how the FMCG is accelerating transformation by working with start-ups and plans for The Next Big Thing 2016 - a $50k pilot pitch competition in partnership with ad:tech London.
Desde Adsmurai hemos analizado lo que está pasando en el sector de los Social Media para prever lo que nos traerá el nuevo año y adaptarnos al medio lo antes y mejor posible.
Branding is evolving, after the 20th century dominated by corporate branding and Lovemarks a new kind of brand has risen: Superhero brands.
Enhanced by a more connected world where individuals have more power to communicate than ever before, the old way to create identities is declining. After studying 250 brands we have the pleasure to share where we are in this new way to create brands shaped for the 21st century
HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORKsinnerschrader
Building a successful team in this new world of work requires radical thinking, out-of-the-box ideas and very iterative implementation techniques to really get things to work. Join Claire Burge as she explores concepts like abandoning email entirely, forgetting about performance management and flipping goals on their head as a few of the mechanisms that make teams, products and companies come alive.
AREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFEsinnerschrader
The arrival of the HoloLens marks a turning point in creating applications that enrich the real world with virtual objects. The device’s immersive experience, which is referred to as Mixed Reality, opens up an entire world of potential uses in industrial enterprises as well as our everyday lives. Holograms not only enrich our environment – interaction with holograms also facilitates our daily activities. In this session we will give you an overview of what sets the HoloLens apart from other Augmented and Virtual Reality devices, what it can do and what you can do with it. We will also provide an outlook on the use cases we see for the device and discuss your own ideas for the HoloLens. And finally we would like to give you the opportunity for a short hands-on demo.
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingad:tech London
David Mattin, TrendWatching's Head of Trends reveals the data behind the emerging trends that will define the marketing, media and technology landscape in 2016.
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEsinnerschrader
Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there.
Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now.
In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard.
Charge your phones and get ready! Cardboards will be provided.
https://mrcardboard.eu/next-conf-workshop-mass-virtual-reality-marketing-no-rocket-science/
https://www.youtube.com/watch?v=dMslikjhqQM&feature=youtu.be
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPsinnerschrader
Customer expectations are increasing and crossing sector boundaries. Knowing your customers’ needs is key for differentiation and loyalty for most organizations. Employees need to be empowered, new business models developed and new partnerships forged. But where does CX belong in a company? How do we measure it? And more importantly, what does it take to deliver great customer experience across the entire organization?
Camilla Eckerdal is Head of CX Design at one of the world’s leading Telco’s – Telia and Stefan Moritz is VP Customer Experience at one of the world’s top-ranking design and innovation consultancies – Veryday.
How multi-sided platform business models disrupt existing markets and impact producer and consumer. Does a digital ego exist in the platform economies? The platform owner controls demand and supply. The consumer loses his freedom of choice.
Presentation delivered by Rachael Pollard, Global Performance Marketing Director for JUST EAT at the Digital Marketing Show Refresh on the 30th September 2015.
4 from The Foundry: Under the bonnet of Unilever’s start-up success storiesad:tech London
Unilever Global Marketing Strategy & New Ventures Director Jeremy Basset explains how and why the FMCG firm is delivering success from its investments in tech start-ups.
The future powered by start-ups - Unilever Foundryad:tech London
Head of Unilever Foundry Jeremy Basset on how the FMCG is accelerating transformation by working with start-ups and plans for The Next Big Thing 2016 - a $50k pilot pitch competition in partnership with ad:tech London.
Desde Adsmurai hemos analizado lo que está pasando en el sector de los Social Media para prever lo que nos traerá el nuevo año y adaptarnos al medio lo antes y mejor posible.
Branding is evolving, after the 20th century dominated by corporate branding and Lovemarks a new kind of brand has risen: Superhero brands.
Enhanced by a more connected world where individuals have more power to communicate than ever before, the old way to create identities is declining. After studying 250 brands we have the pleasure to share where we are in this new way to create brands shaped for the 21st century
HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORKsinnerschrader
Building a successful team in this new world of work requires radical thinking, out-of-the-box ideas and very iterative implementation techniques to really get things to work. Join Claire Burge as she explores concepts like abandoning email entirely, forgetting about performance management and flipping goals on their head as a few of the mechanisms that make teams, products and companies come alive.
AREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFEsinnerschrader
The arrival of the HoloLens marks a turning point in creating applications that enrich the real world with virtual objects. The device’s immersive experience, which is referred to as Mixed Reality, opens up an entire world of potential uses in industrial enterprises as well as our everyday lives. Holograms not only enrich our environment – interaction with holograms also facilitates our daily activities. In this session we will give you an overview of what sets the HoloLens apart from other Augmented and Virtual Reality devices, what it can do and what you can do with it. We will also provide an outlook on the use cases we see for the device and discuss your own ideas for the HoloLens. And finally we would like to give you the opportunity for a short hands-on demo.
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingad:tech London
David Mattin, TrendWatching's Head of Trends reveals the data behind the emerging trends that will define the marketing, media and technology landscape in 2016.
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEsinnerschrader
Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there.
Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now.
In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard.
Charge your phones and get ready! Cardboards will be provided.
https://mrcardboard.eu/next-conf-workshop-mass-virtual-reality-marketing-no-rocket-science/
https://www.youtube.com/watch?v=dMslikjhqQM&feature=youtu.be
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPsinnerschrader
Customer expectations are increasing and crossing sector boundaries. Knowing your customers’ needs is key for differentiation and loyalty for most organizations. Employees need to be empowered, new business models developed and new partnerships forged. But where does CX belong in a company? How do we measure it? And more importantly, what does it take to deliver great customer experience across the entire organization?
Camilla Eckerdal is Head of CX Design at one of the world’s leading Telco’s – Telia and Stefan Moritz is VP Customer Experience at one of the world’s top-ranking design and innovation consultancies – Veryday.
How multi-sided platform business models disrupt existing markets and impact producer and consumer. Does a digital ego exist in the platform economies? The platform owner controls demand and supply. The consumer loses his freedom of choice.
Presentation delivered by Rachael Pollard, Global Performance Marketing Director for JUST EAT at the Digital Marketing Show Refresh on the 30th September 2015.
Now Next Beyond v2: Making Sense of ChangeArena UK
Now, Next, Beyond is our take on how to make sense of changes in the media landscape, including new technologies, trends in consumer behaviour or demography, and our understanding of how marketing works.
We take a short, medium and long-term view to quantify how and when key developments in the industry are going to impact what customers - and therefore brands - do.
Redefining shoppers journey in the fourth industrial revolution Pauline Pangan
Had the wonderful pleasure of sharing the amazing things we do on a daily basis as a team (AFDigital) that truly transform organizations. I shared how retailers can Redefine Shoppers Journey In The Fourth Industrial Revolution. I showcased the strategies used by 5 global retail giants that astronomically (no kidding!) increased market value in just 1 year after a decade of absolute struggle. The same strategies that Amazon the 2nd company to hit the whopping trillion $$$ mark after apple, has lived by from the very beginning. Ran the audience through some helpful stats that validate consumers behaviour. Also delved into simple actions to take now. I enjoyed it thoroughly. I also had that sneaky 20 seconds of yoga instructor moment which I absolutely loved. Trust me when I say that before I stepped on stage I was terrified and intimidated. The other speakers were CMO of global brands like Apple, Microsoft, LG, Optus. But I thought to myself, it's not about me. It's about serving and sharing. And I take a lot of pride in what we accomplish as a team every day. So I stood there not thinking about myself (and my nerves! When do they go away??). I stepped up there to serve. And the audience learned and got inspired.
Delivering a Remarkable Customer Experience in 2016Table19
Table19 looks at six major trends influencing customer experience this year.
Please follow us on Twitter at WeAreTable19
Sign up to our weekly trends report, SpotTable19, at http://goo.gl/VqOLir
Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit CosmeticsKGS Global
The Future is Now: How the Beauty Industry can Benefit from Digital Campaigns
Assessing changes in the digital landscape in order to proactively capitalise future sales and marketing opportunities
Understanding shifts in entertainment and media creation, and where they create new opportunities for brands
Adapting to the monetization of social media- Connecting with the vlogger, a.k.a. the "Beauty Editor for the digital era"
Leveraging user generated content to extend brand reach & credibility & exploring opportunities for always on shopping in a multi-device world
The Future is Now: How the Beauty Industry can Benefit from Digital Campaigns
Assessing changes in the digital landscape in order to proactively capitalise future sales and marketing opportunities
Understanding shifts in entertainment and media creation, and where they create new opportunities for brands
Adapting to the monetization of social media- Connecting with the vlogger, a.k.a. the "Beauty Editor for the digital era"
Leveraging user generated content to extend brand reach & credibility & exploring opportunities for always on shopping in a multi-device world
Valerie Hoecke, VP Digital Experience & Commerce, LVMH, Benefit Cosmetics
Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their ads in front of the right people, at the right time, in the right place.
In this exclusive webinar with Google, Erin and Cindy will take a look at the current state of mobile, before telling you exactly what you need to do to crush your competition and improve the ROI of your mobile campaigns.
Highlights, data and ideas from the world's leading consumer insight and trends specialist. Trends include Beyond 2020 and the future of social media, Brainstorms at Bedtime & the redefinition of work life balance, the internet of things and the Myth of Consumer Protest. Get in touch with Karen Canty for more.
Seven present 5 mini case studies on how brands are driving marketing value from content production as part of ad:tech London's briefing for Unilever staff.
Optimising your rtb infrastructure sammy austin - follow upad:tech London
Sammy Austin, Performance Media Manager, moneysupermarket.com ad:tech London 2013 Real Time Summit presentation on optimising RTB in a brand environment.
Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and...ad:tech London
Andrew Girdwood, Media Innovations Director, digitasLBi ad:tech London 2013 presentation on consolidating search, social and content marketing strategies
Search investment decision making: Sophie Relf, Marketing Director, evenbasead:tech London
Sophie Relf, evenbase and jobsite's Marketing Director presentation on getting maximum value from search marketing investments made at ad:tech London in September 2013.
4. Exponential growth in UK eCommerce
Source : ONS
Over 50%
growth driven
through
mobile
5. However, 60% takeaway orders still
via phone in the UK & 90% in Italy
Shifting
behaviour
Source : Just Eat
6. In the UK we check
our phones on
average 200 times
per day
Fun facts
Within the first 15
minutes of waking up, 4
out of 5 of us check our
phones
Source : Google
7. Mobile evolution
Opportunity to build much richer relationships
Image courtesy of Google Images.
● Need to offer genuine value
● Heightened expectations
● Deliver a seamless customer
experience, in real-time, across
multiple devices...
● Mobile is the channel of choice, and it’s personal
8. New challenges
● Marketing Tech needs to catch up
● Achieving a SCV across devices and channels
● Making sense of HUGE data and…
● …using insight before it turns stale
● MVT at scale and speed
● Mobile media scalability & quality
Image courtesy of Google Images.
18. Same rules, new toys, warp speed
Real-time targeted messages, delivered across the
full digital and mobile ecosystem
● Brilliant basics – Right person, time, message, and place
● Take time to understand customers’ needs
● Use data wisely – Personalisation, not stalking
● Be RELEVANT
Image courtesy of Google Images.