5 tips to help you prepare for changes in digital marketingAshimaKadeer
Keeping that in mind, here are the top 5 ways you can use to prepare for all of the upcoming changes in digital marketing; more significantly, how you can make the most of these changes.
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
Marketing ROI is the practice of attributing revenue growth to the impact of your marketing initiatives.
Practically, marketing ROI is used to justify the budget allocation for ongoing and future initiatives.
So it’s important to know how to calculate the ROI accurately.
Especially for activities that do not directly provide the metrics of calculation.
This guide teaches you the basics of calculating Marketing ROI in simple terms.
5 tips to help you prepare for changes in digital marketingAshimaKadeer
Keeping that in mind, here are the top 5 ways you can use to prepare for all of the upcoming changes in digital marketing; more significantly, how you can make the most of these changes.
Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer ...Catalyst
In partnership with London Research, Catalyst and Xaxis’ new original research and report, “Closing the Gap: Adopting Omnichannel Strategies for Stronger Brand-Consumer Connections,” explores gaps in where consumers are spending their time and where advertisers are investing, revealing opportunities for marketers to adopt and advance omnichannel approaches to media and marketing for long-term growth.
Key takeaways:
• U.S. consumer trends and engagement compared to advertiser approach to search, social, ecommerce, gaming, CTV, DOOH, podcasts, and more
• Media consumption differences across key audience demographics and implications for omnichannel planning
• Brands’ mindset, approach, and recommendations for ongoing experimentation and testing into emerging platforms
• Barriers to adopting omnichannel programs and recommended solutions
• The impact of privacy and identity on consumers, advertisers, and omnichannel programs
Marketing ROI is the practice of attributing revenue growth to the impact of your marketing initiatives.
Practically, marketing ROI is used to justify the budget allocation for ongoing and future initiatives.
So it’s important to know how to calculate the ROI accurately.
Especially for activities that do not directly provide the metrics of calculation.
This guide teaches you the basics of calculating Marketing ROI in simple terms.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
COVID19 has made empathy the new norm in marketing. If you’re curious about this new customer reality, how it affects big brands like LVMH and Hilton, as well as how a loyalty program can help, then check Antavo’s related article, featuring a dedicated webinar recording. Here you can find the slides we used during this educational online event.
Mobile Marketing Powerpoint Presentation SlidesSlideTeam
Develop an attractive and user-friendly mobile strategy by utilizing a Mobile Marketing Strategy PowerPoint Presentation Slides. The presentation contains various templates such as product/service overview, statements, project description, goals and objectives, scope, inclusions, and exclusions, etc. You can showcase the key statistics of mobile app users worldwide. Display information on establishing value propositions, strategic objectives to be achieved, understanding the competitive landscape, product feature comparison, current customer journey, etc with these readily available PPT templates. Describe the concept of mobile touchpoints by discussing channel interactions in our ready-to-use mobile marketing plan PPT layouts. Our content-ready PPT slides allow you to represent present elevator pitch ideas that will help to drive mobile strategy. Highlight the budget required for implementing strategy, enterprise mobility stack, product/service positioning, key business metrics dashboard, etc. Demonstrate mobile strategy roadmap, resources needed for execution, etc, by downloading smartphone marketing strategy PPT visuals. https://bit.ly/3vOPJu6
Gain insight to the ecommerce challenges faced by retailers including,
The variety of challenges faced.
Top reasons for ecommerce projects failing.
The key project measures being neglected.
The importance of measurement to project success.
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019Tinuiti
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019, presented at Salsify's Driving Digital Growth Summit
In this session we will be discussing the top trends in Ecommerce advertising from 2018 while providing essential direct-to-consumer strategies to implement in 2019. We will review how to craft campaigns that convert more customers in the new-age of video and scale growth with new targeting capabilities.
You will learn:
How to Scale Growth with New Audience Targeting Capabilities
How to Convert More Customers with Video Campaigns
How to Advance Your Google Ads & Shopping Strategies
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Digital marketing trends are ever-changing. Each year, new trends are expected to come and make an impact on the market. The current presentation is all about the upcoming digital marketing trends in 2021.
If you have any query regarding digital marketing, visit - https://techievolve.com/services/digital-marketing-services/
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
COVID19 has made empathy the new norm in marketing. If you’re curious about this new customer reality, how it affects big brands like LVMH and Hilton, as well as how a loyalty program can help, then check Antavo’s related article, featuring a dedicated webinar recording. Here you can find the slides we used during this educational online event.
Mobile Marketing Powerpoint Presentation SlidesSlideTeam
Develop an attractive and user-friendly mobile strategy by utilizing a Mobile Marketing Strategy PowerPoint Presentation Slides. The presentation contains various templates such as product/service overview, statements, project description, goals and objectives, scope, inclusions, and exclusions, etc. You can showcase the key statistics of mobile app users worldwide. Display information on establishing value propositions, strategic objectives to be achieved, understanding the competitive landscape, product feature comparison, current customer journey, etc with these readily available PPT templates. Describe the concept of mobile touchpoints by discussing channel interactions in our ready-to-use mobile marketing plan PPT layouts. Our content-ready PPT slides allow you to represent present elevator pitch ideas that will help to drive mobile strategy. Highlight the budget required for implementing strategy, enterprise mobility stack, product/service positioning, key business metrics dashboard, etc. Demonstrate mobile strategy roadmap, resources needed for execution, etc, by downloading smartphone marketing strategy PPT visuals. https://bit.ly/3vOPJu6
Gain insight to the ecommerce challenges faced by retailers including,
The variety of challenges faced.
Top reasons for ecommerce projects failing.
The key project measures being neglected.
The importance of measurement to project success.
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019Tinuiti
Direct to Consumer Google Advertising Trends & Essential Strategies for 2019, presented at Salsify's Driving Digital Growth Summit
In this session we will be discussing the top trends in Ecommerce advertising from 2018 while providing essential direct-to-consumer strategies to implement in 2019. We will review how to craft campaigns that convert more customers in the new-age of video and scale growth with new targeting capabilities.
You will learn:
How to Scale Growth with New Audience Targeting Capabilities
How to Convert More Customers with Video Campaigns
How to Advance Your Google Ads & Shopping Strategies
Ambedo Audio is a creative audio agency that helps brands strategically leverage professionally produced podcasts towards full digital campaigns to achieve their business and communications objectives. We're more than just a podcast production studio. We bring high production quality to our audio projects and help brands both large and small creatively package and share them through their channels - social media, email, website, and more - to achieve results. We believe that listening can change the world.
Learn more about our work and how we can help you tell your brand's story and achieve your objectives.
Digital marketing trends are ever-changing. Each year, new trends are expected to come and make an impact on the market. The current presentation is all about the upcoming digital marketing trends in 2021.
If you have any query regarding digital marketing, visit - https://techievolve.com/services/digital-marketing-services/
2016 Predictions for Location-Based Marketing, Advertising & Commerce Localogy
At the end of 2015 we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space. Here are the 24 interesting predictions we received from a variety of experts representing companies such as Constant Contact, Dstillery, GoDaddy, Kenshoo, Placed, Yext and many more.
Amazon: friend or foe?
This presentation looks at the ways to work with Amazon, its opportunities and threats for brands and the winning distribution strategies for you.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
This new edition of the SENTINEL REPORT highlights the following 4 new seamless ecosystems: FLUIDITY & SHORTCUTS, CO-CREATED OFFERS, TARGETED DISCOUNTS & PERKS and TOTAL PERSONALIZATION. This report also features the Time savy EMERGING CONSUMER PROFILE, industries updates and metrics of the digital world.
This new edition of the Sentinel Report highlights a trend known as “seamless ecosystems" and describes its four dimensions: Fluidity & Shortcuts, Co-Created Offers, Targeted Discounts & Perks and Total Personalization. This report also features the Time Savy Emerging Consumer Profile, industries updates and metrics of the digital world.
New lessons on building the consumer products brand experience. For CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional.
IBM Executive Report - New lessons on building the consumer products brand ex...Susanna Harper
Are consumer products (CP) companies about to have their Hollywood moment? Studios traditionally have been dream factories for consumers in a linear supply chain consisting of theaters and retail. But the combination of digital technology and Millennials has radically altered the entertainment industry. To reach increasingly empowered consumers, Hollywood is now a content creator at the center of a digital ecosystem, with business models that range from retail to direct-to-consumer. Similarly, for CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional. To take advantage, they must use digital technologies and secure the broadest possible ecosystem of business partners to create compelling brand experiences, drive purchase behavior and create unbreakable bonds with consumers.
Inspiring Innovations - People's Insights (Jan and Feb 2015)MSL
As we welcome 2015 and with it possibilities for a new era of marketing communications, a few questions become more relevant today than ever before:
• What is the next big idea that can redefine brand-consumer interaction?
• How can businesses create more lasting value for their consumers?
• Why should brands and corporations focus their energies on being more socially relevant with their businesses?
With increasing interconnectedness and shrinking global boundaries, it’s an exciting time for businesses to evolve and innovate.
In this issue of the People’s Insights monthly brief, we look at 10 inspiring innovations in the space of Mobile, Citizenship and Personalization.
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
CES 2017: 6 Trends Marketers Should KnowKevin Hung
CES 2017 marks its 50th anniversary of celebrating the most innovative and profound technologies the globe has to offer. In this short presentation, we unravel over 2.5 million square feet of technology into 6 trends marketers should know in order to be relevant tomorrow.
Last week, nearly 200,000 people gathered in Las Vegas at the 50th annual Consumer Electronics Show (CES) to discover revolutionary products and transformational technologies that will have a significant impact on the evolving customer experience.
In a great collaboration between Havas Creative Group and Havas Media Group, we've put together a CES 2017 takeaways deck covering the most groundbreaking inventions, the most influential trends, and what they all mean for brands, marketers, and consumers.
Influencer marketing for startups - Beerajaah Sswain ConsultingBeerajaah Sswain
How Startups can use branded content and influencer marketing to fuel their awareness and build a stable conversion funnel.
Visit us at www.beeraajaah.me
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. The World is driven around
basic Human Needs.
That leads to innovation in products and
services....and in marketing & advertising too.
THE EXPECTATION ECONOMY
3. WINNING
BRANDS
WILL BE...
Cheaper, Better & Easier
The latter two will be best
differentiators and will end being
growth drivers in the next year.
Copyright BSC Triad
4. GROWTH BY "BETTER"
Eco-Status to Eco-
Shame
The Rise of Virtual
Brands
Expectation
Economy Kicks In
Data Driven
messaging
Meaningful Social
Connections
Well-Being
5. ECO-STATUS TO
ECO-SHAME
Sustainable consumerism has been a status play for a decade now
with people buying brands and products which were niche,
exciting & unusual eco-solutions to them being affordable,
mainstream & ubiquitous these days. So, it is not really the case
of opting in but the shame that comes with opting out. Brands and
businesses have a great opportunity to grow if they can help their
consumers cope with this new world of eco-shame and green
pressure.
6. KLM
KLM recently ran a great campaign called "Fly
Responsibly" that essentially encourages people to
question seriously whether they need to fly as often as
they do do. Could you take a train instead, or even dial
in to a meeting via video conference? Even if you had
to fly, you could offset your carbon footprint a bit by
packing light and lowering the weight of the plane.
Catch it on YouTube:
https://www.youtube.com/watch?v=L4htp2xxhto
7. MASTERCARD
In the 1980s Mastercard was a global consumerism
driver, glorifying a the global consumer who could fly
anywhere and buy any stuff they wanted. The days of
carefree consumerism are now over. Mastercard
adapts by partnering with a fin-tech company
DOCONOMY to launch a new credit card that allows
users set themeselves a personal carbon budget. So,
whenever you are making a purchase it is calculating
how much of personal carbon budget you are using up
and when you reach your limit it will come and say
"No, Purchase denied".
8. SHEEP INC.
The Pulse of the Fashion Industry report published by the Global
Fashion Agenda highlights wool as one of the “materials with the
overall highest environmental impact” with ethical concerns about
animal welfare also listed as a concern in its use.
This October, UK-based clothing brand Sheep Inc. announced it was
planning to become carbon negative by investing 5% of revenues into
several biodiversity projects to offset the carbon impact of its sweater
production... tenfold! Its sole item, a unisex Merino wool sweater,
retails online in three sizes and five colors for GBP 190 (INR 17,000).
Customers who buy a sweater also get to adopt one of the sheep
living at the farm the wool comes from. Updates on the sheep's daily
life (such as its health, when it is sheared or gives birth) are shared
regularly with the purchaser.
While you don’t have to always give customers a sheep to be
sustainable, there are plenty of other ways brands are getting on this
journey. A few weeks ago Gucci went carbon neutral.
9. THE RISE OF
VIRTUAL BRANDS
Humans by nature are social animals and they build relationships
with each other and brands or businesses they engage with.
Brands are now taking these human connections to the virtual
platforms to satisfy their need to connect where they are most
comfortable. The rising popularity of virtual influencers -
computer-generated models that are gaining popularity, especially
on Instagram tells something is rapidly changing. According to
HypeAuditor's report: "Virtual Influencers have almost three
times more engagement than real influencers."
10. CALVIN KLIEN
Calvin Klien has been always know for their boundary
pushing campaigns. They have used virtual influencer
Lil Miquela who has 1.6 Million followers on Instagram
strategically across campaigns and live events like
Coachella this year. One of the best and edgy
campaigns this year was when she starred alongside
supermodel Bella Hadid in May.
In the last few years there has been a explosion of
digital channels which means different demands with
different set of consumers that brands have to be in
tune with. Consumers are going to look to brands to
bring themselves to life through virtual avatars across
all kinds of interesting digital channels.
11. WENDY
Gaming is powerful new channel to reach consumers
and Wendy recently put a brand avatar of their own into
Fortnite in a very interesting way to grow brand salience
for their campaign against frozen beef. They created a
girl with red pigtails but instead of killing other players
then went about destroying freezers within the game for
straight night hours which was in midst of a Fortnite
event called food fight between Team Pizza and Team
Burger. How often can you play alongside consumers,
cooperate with them or having them invite you in their
world.
Watch it on YouTube here:
https://www.youtube.com/watch?v=DhdQmDKTBgI
12. NIKE
UNLIMITED
in Manila, Philippines this year Nike used accurate
RFID tech to help one compete against themselves.
After setting an initial lap time, a sensor is attached to
each athlete’s shoe, with their competing avatar
running alongside them on the continuous LED screen.
the avatars become larger the further and faster they
run, encouraging runners to keep pace with their
digital selves.
Watch it on YouTube here:
https://www.youtube.com/watch?v=ZfZZOIAVUW4
13. EXPECTATION
ECONOMY
Like it or not, your consumers have expectations of you -
Expectations of your brand, expectations of service, expectations
of technology offerings, and more. The list keeps going and
growing!In the expectation economy, what is expected today is
quickly replaced by a new expectation tomorrow. Today’s
consumers are not interested in the status quo. To grow, brands
are reaching out to their customer segments through innovative
channels which did not exist before.
14. BMW - OLO
Automaker BMW Group partnered with restaurant
tech firm Olo to trial in-car food ordering in the US.
While on the road, drivers in the US can order a
preconfigured or previously-ordered meal from two
restaurant partners across the country: Nektar Juice
Bar and Portillo’s Hot Dogs. The navigation system
then guides drivers to the relevant drive-thru to pick
up their orders.
Watch the YouTube video:
https://youtu.be/Au1LUNq-oe4
15. AMAZON KEY
Amazon now delivers your packages to wherever your
car is parked. Prime users can download the KEY app
and setup with their car so the delivery guy will have
access to open the boot and leave the package there
securely. A Bluetooth connection allows delivery
people to access a van without a key, and GPS lets
them locate the vehicle even if it isn't parked in its
normal spot. It is currently available in the US and
working across 50 Auto brands.
Watch the YouTube video:
https://www.youtube.com/watch?v=Uf7FQXj71TM
16. CARGO - UBER
Cargo, has partnered with Uber to provide qualified
ridesharing drivers with free boxes filled with the kinds
of goods you might find in a convenience store,
including snacks and phone chargers. Riders can use
Cargo’s mobile web menu on their smartphones
(without downloading an app) to buy what they need.
Watch the YouTube video:
https://www.youtube.com/watch?v=Bv96II3sm6o
17. REEBOK
Reebok's giveaway of limited-edition Club C sneakers
marks the first time that the maker of athletic apparel
has used voice-powered platforms for a product drop.
The campaign was designed to appeal to younger
consumers who are more likely to be tuned into
mobile and voice technology than older generations.
Reebook is the latest brand to offer a product drop —
a popular marketing strategy among makers of
sneakers and streetwear to drive demand for exclusive,
limited-edition merchandise — through voice-powered
assistants. In February, Nike released its Adapt BB
self-lacing shoes with a real-time sale during an NBA
game.
18. MONZO
UK-based startup bank Monzo launched a new feature
in August that allows customers to ‘get paid a day
early’. Under the new scheme, Monzo customers can
pull forward their salary to 4 pm on the day before
they would have been due to receive it. The scheme
covers all BACS payments, so can also be used to pull
forward pension, student loan and tax credit
payments. Get Paid Early is free for all Monzo
customers.
When it comes to customer experience, consumer
expectations have been primed by an online world of
constant upgrades and seamless adaptation – now,
they’ll expect the same of you.
19. JYSKE
Jyske Bank, Denmark’s third largest, has begun
offering borrowers a 10-year deal at -0.5%, while
another Danish bank, Nordea, says it will begin
offering 20-year fixed-rate deals at 0% and a 30-year
mortgage at 0.5%.Under its negative mortgage, Jyske
said borrowers will make a monthly repayment as
usual – but the amount still outstanding will be
reduced each month by more than the borrower has
paid.
20. DATA DRIVEN
MESSAGING
Our fundamental job as marketers is to drive stronger and more
meaningful connections between customers and brands. Everything we do
must start with the customer. So actually… it’s all about them.Today’s
customers lead fundamentally digital lives. They’re freely engaging and
transacting with brands via multiple devices and touchpoints in real time.
They expect their desires to be met and their questions answered with no
more than a click – whenever and wherever they want. To succeed, every
business should reevaluate itself and ask, “Are we truly building more
meaningful connections with our customers?”
Well, data just helps you do that if used in an innovative way as we see in
the case of following brands.
21. In Nov, Japan Airlines (JAL) launched a hyper-personalized
video campaign for five markets across Southeast Asia. There
are at least 24 different versions of the ‘Fly Once, Fly Always’
campaign, which leverages 3,000 unique creative assets. The
video content displayed is chosen according to the viewer’s
persona, location, language, desired destination, and
platform relevance. For example, the version of the video
served to viewers in Indonesia features a woman wearing
hijab, to illustrate that JAL serves halal food. Each version of
the video delivered the same core message: that Japan
Airlines promises to recreate the special ‘first-time feelings’
that travelers felt on their first flight.
YouTube Video here:
https://www.youtube.com/watch?v=q9MoTdNnR9I
JAL
22. Alaska Airlines appealed to surfers by offering discounts
on flights to Hawaii based on the size of ocean waves.
The airline teamed up with wave forecasting site
Surfline.com to determine the discount amounts (which
ranged from 10-30% off); bigger swells resulted in
bigger discounts. Alaska Airlines updated the prices
twice per day, as they received the latest wave updates
from Surfline.com. Alaska Airlines’ limited-time
promotion, from November 4-8, reached surfers during
a popular surfing season. The company has marketed to
surfers previously by offering a surfboard luggage charge
of only USD 30 (the same price most airlines offer to
bring a standard suitcase).
ALASKA
AIRLINES
23. MEANINGFUL
SOCIAL
CONNECTIONS
We all know how social media has morphed into a sort of monstrous
bashing ground where thousands are harassed, trolled and bullied
every second. There are a few brands who have seized this problem
and turned it around as a growth opportunity and building their
businesses around it. Consumers are looking for deeper meaningful
connections and brands enabling these bound to have deeper affinity
and organic growth in the marketplace. So in 2020, brands will have
to think how they can partner with existing platforms to create social
conversations that are genuine and authentic than that is happening
around nowadays.
24. YOU ARE NOT ALONE
Sprite partnered with Reddit in Latin America to establish
communities where people could come and discuss
issues they had on their mind in a very civilized manner.
Sprite used Google trends to identify issues that were
concerning teenagers in Latin America.
Each Reddit community was moderated by an influencer
where teens could come and share anxieties around
body image, relationships with parents or anything that
bothered them.
Watch the YouTube video:
https://www.youtube.com/watch?v=h0N_HMf9gNc
SPRITE -
REDDIT
25. Quilt connects professional women to meetups in
real life. As a host of a meetup you can set a topic
like "Paying Equality" or "Work-life Balance" and
declare how serious the tonality is going to be so that
other women can join at that place and time to create
meaningful connections around something that they
are really interested in.It's about opening hundreds
of homes every month and
gathering women together for fun and real talk.
QUILT
26. Another similar idea but works on a real-time concept
is "The Night Feed". This is a new social platform for
new moms who are up late in the night or in the early
hours of the morning breastfeeding. It actually makes a
very solitary and exhausting activity into a connection
point where one can find solace with other mothers
who are up at the same time doing the very same thing.
The app is also peppered with content as well as talks
from pediatricians, Q&As with midwives and stylists'
guides to the best breastfeeding-friendly clothes on the
market. Think about creating pop-up communities
based on a shared interest or activity which no one has
tapped before and is very close to your consumers.
THE NIGHT
FEED
27. Men’s subscription skin-care brand Tiege Hanley has
35,000 monthly subscribers, with a retention rate of
approximately 90% after just three months. Tiege
Hanley began producing weekly videos behind-the-
scenes a year before launching in 2016. It is currently
up to 206 videos, which on average are 20 minutes in
length and see between 3,000 and 7,000 views.
Acquiring a customer is not the hard part, but it’s
figuring out how to retain them. It’s critical for brands
to be honest with their customers. A brand that is
willing to own its positioning or mistakes will be a
winner.
TIEGE HANLEY
28. A great example of how a brand can take a boring uninspiring
activity like recruitment and make it a platform of social
connect to attract young talent. The Finnish capital Helsinki
launched a lighthearted campaign called City as a Service in
an attempt to attract new tech talent. A platform and video
pitches the CaaS to viewers, explaining that Helsinki has ‘over
640,000 daily active users’ and boasts an ‘API’ that supports
excellent healthcare and public transport. Meanwhile, the
city’s Mayor – billed as the CEO – explains that the winter
darkness and flat skyline are not technical bugs but ‘carefully
considered features’. Visitors to the platform are encouraged
to apply for a ‘free demo trip’; 15 people were chosen for a
free trip to Helsinki in November.
Watch the video here: https://vimeo.com/358994313
HELSINKI
29. WELL BEING
In May this year, the WHO officially recognized "Occupational burnout"
as a workplace health phenomenon. It's has been accentuated in the last
decade by iconic leaders like Jack Ma advocating the 996 working culture
and #hustleculture glorifies working 24 hours a day and never resting.
This looks like crisis moment right now and smart brands and
compassionate brands in 2020 will rush to lend a hand to consumers who
are feeling burned by pressures of modern life.
30. We live in a glass box world which means people can see
deep inside your business and that means they can see your
internal culture which is an integral part of your public facing
brand. E&Y Australia has launched a new initiative that gives
12 weeks of unpaid leave which they call "Life Leave". This is
an organisation which is known to long stressful working
culture and it is interesting that they are taking burnout very
seriously. It shifts the way customers and outsiders look at
business and makes them feel good while engaging in future.
E&Y
31. The Trust Revolution:
The Other Bar is a new chocolate brand that gives consumers an
easy way to donate to cocoa farmers in Ecuador. Inside each
pack is a blockchain token; consumers can scan the token to
donate it back to the farmers. Each token is worth the
equivalent of one-quarter of a cocoa-producing tree.
Alternatively, customers can choose to use the token to get a
discount on their next purchase, thereby sending more business
to the farmers. The Other Bar is the result of a partnership
between the United Nations Development Programme and
Dutch organization FairChain Foundation, who call the product
an ‘experiment in radical equality’. The pilot saw 20,000
chocolate bars go on sale online on October 14.
Watch on YouTube -
https://www.youtube.com/watch?v=J6Qo7DNztGE
THE OTHER BAR
32. Shachihata, a Japanese stamp company, launched an anti-
groping stamp. The product was developed in response to viral
discussion on social media about how to discourage groping –
known as ‘chikan’ – on crowded trains. The device allows
victims to shame their assailants by marking them with invisible
ink, which can be revealed with a portable blacklight. A limited
run of 500 stamps, which retailed at USD 24 each, sold out in
less than 30 minutes. The stamp also comes in a small yellow
case with a reel cord that can be attached to a visible area —
such as bags or pockets — to show that the owner carries it and
consequently discourage anyone from groping or committing
other forms of harassment.
Watch here:
https://nowthisnews.com/videos/her/japanese-company-
shachihata-invents-anti-groping-stamp?jwsource=cl
SHACHIHATA
33. GROWTH BY "EASIER"
Butter for Growth Automation
Commerce
Social &
Livestream
Commerce
Relevance as a
Service
Unmanned Micro-
Retail
34. BUTTER FOR
GROWTH
“Makhan or Butter” is the term we use to describe interactions &
experiences that are just so smooth. Rich, easy, delicious. Hard to define
formally, but you know it when you see it / feel it.
This is imperative to drive growth across both B2B and B2C categories,
unfortunately, many companies fail to do so. In fact, 90% of companies
try to win by making themselves cheaper than competition, 9% win by
making themselves better. Only a few have done the "Butter for Growth"
model very well. We look at some incredible frictionless examples here.
35. Butter for Healthcare
It is known as the Uber of birth control. They prescribe and
deliver birth control (50+ brands), PrEP for HIV prevention
(along with home testing), emergency contraception, and home
STI and HPV testing—safely, securely, and on your schedule.
Nurx promises to deliver a three-month supply of the birth
control of your choice (not an IUD of course) right to your
doorstep in 2 days. No doctor visit needed. The best part is its
free if you have insurance. And if you don’t only $15.
Watch here:
https://www.youtube.com/watch?v=H4zPgdz10v0
NURX
36. Butter for Ecommerce.
This is a very obvious and glaring example but I think it
merits a closer look. It is the "butter for ecommerce"
where millions of prime users across the world
transact everyday in very frictionless ecosystem. Fast
delivery, access to great content and value added
services has made prime the growth engine for
Amazon in the last few years. We also see value added
technologies like Amazon go and Amazon Pay being
added every now and then making this a glue in every
consumer's life.
AMAZON PRIME
37. Butter for Learning
Before Duolingo, there was a huge cost barrier
associated with learning a new language. Software like
Rosetta Stone and Open English allowed users around
the world to learn over 30 languages from their
homes. The catch was that they had to pay a few
hundred dollars for even the most basic courses.
Duolingo did something that no one in the translation
and language education space would have ever thought
was possible. They created a free language learning
app that has tens of millions of users hooked around
the world, and grew a successful business along the
way.
DUOLINGO
38. Butter for Apparel Shopping
A digital fitting experience that works both offline and
online! The fantastic team at Passen created this
much-needed retail connector. In 14 days, they
measured 700 people, driving $7,000 in new sales to
collocated retailers, and most importantly, they
delivered a new way for consumers to find clothing
that fits!
Watch the YouTube video:
https://www.youtube.com/watch?v=OCkrqVOz-T8
PASSEN
39. AUTOMATION
ECOMMERCE
This is another area which has evolved in the last few years with couple of
great brands using automation to make transactions with consumers
easier. Automation already is and will be a major turning point in the
coming years and brands will need to think deep on how they can
automate current transactions with consumers making their lives easier.
The winning brands will no doubt make it super easy and intuitive with a
minimum of fuss.
40. Amazon announced it will release the Amazon Dash
Smart Shelf, a shelf that automatically reorders office
supplies, in 2020. The shelf features a smart weighing
scale that detects when the items placed on it – such as
paper, pens or seletape – are running low, and auto-
orders more. The shelf is designed for small US
businesses (at launch users will need a US business
license to purchase one) and Amazon will offer 15% off
selected items that are auto-ordered via the shelf. A
great way to target a segment specifically through a
service enabled through hardware.
Watch the YouTube video:
https://www.youtube.com/watch?v=NarI-1RsHU0
AMAZON SHELF
41. UK based digital banking company Revolut introduced
an automated travel insurance app based on geo-
location. The app automatically initiates travel
insurance when it detects the user is in a different
country, and will also keep updating as the user moves
between countries. Users pay by days and a grace
period allows cancellation of the cover if it is not
required. A cap ensures users don't pay more than the
annual fee of 30 GBP.
Watch the YouTube video:
https://www.youtube.com/watch?v=LulptJxTklM
REVOLUT
42. SOCIAL &
LIVESTREAM
In many markets, such as China, Southeast Asia and India, which happens
to be one of biggest upcoming markets, social commerce is increasingly
becoming popular and beginning to pose a challenge to “traditional” e-
commerce players such as Amazon. We look at a couple of examples how
businesses are using it to disrupt the way consumers discover and shop
products online.
43. Tik-Tok tests social commerce!
In the video, we also see TikTok is permitting users to add a
URL in their profile bio. Instagram has long allowed this
functionality, which is used by a large number of accounts for a
variety of reasons. While influencers usually direct their fans to
merchandise stores, some news publishers use it to drive people
to news articles, for instance. The current set of restrictions on
Instagram, however, leaves a lot to be desired.
If TikTok, which has amassed over a billion users, retains these
features, it could disrupt what many industry figures call “social
commerce.” Social media companies and messaging apps in
recent years have lured customers through their core services
and introduced shopping features.
Watch the video:
http://bit.ly/bsc_social-commerce
TIK-TOK
44. Livestream shopping generated $4.4 billion in Chinese sales as customers
took to products they could inspect live and in 3D. Some Western brands
have partnered with livestream providers to allow Chinese audiences to
shop their products.
In a fitting room next to a rail of clothing, two women discussed fashion
trends and their favourite pieces of the season, as well as their outfit
choices that day. It could have been two friends sharing tips while
shopping, but Monki editor-in-chief Eleonore Nygårds and buyer Nina
Gomes were being filmed and broadcast to users across the H&M-owned
brand’s 19 markets, who had tuned in for the label’s first-ever livestream
shopping experience.
Fans watching the livestream, which was hosted on Monki’s website
instead of a third-party app, were able to interact with Gomes and
Nygårds, along with other viewers, and shop the products, which are
added to an online basket. To complete checkout, shoppers leave the
video to key in their payment details.
Watch the video:
https://lnkd.in/fGGigqW
MONKI
45. RELEVANCE AS A
SERVICE
Customers evolve all the time as organic beings and more so in the digital
world where the expectation economy expects you to constantly upgrade
and be relevant at all times. Expectation around constant upgradation,
personalization and adaptation are only going to increase in 2020. View
"Relevance as a Service" as a layer on top of subscription economy and
access economy which helps brands win and grow exponentially against
the competition. We see a few brands who are killing it with such product
and service innovations.
46. Layered on Subscription Economy
Baze is nutrition supplement subscription service that
changes and evolves and you do over the course of
time. How it works is that you take a blood test using a
proprietary device and they analyze it to decide your
nutritional needs and send you the perfect
supplements to cater to those needs of your body. This
is repeated every quarter to change and upgrade your
supplements as you change physiologically.
It's relevant as a service on top of convenience of
subscription.
BAZE
47. Layered on Subscription Economy
The beauty industry has always looked at the promise of the
perfect formula for it's consumers. But sadly there is no
perfect formula for you as you change over time. Sheseido
has created a cream that iterates and changes on a daily
basis. The user takes a selfie through an app and it is
analyzes your skin conditions that day along with other data
like time and date of the month, menstrual cycle,
environmental data, pollution etc. and a cartridge driven
proprietary device mixes you the perfect formula for that day.
Again not just convenience of skin cream as service but
relevance.
YouTube Video:
https://www.youtube.com/watch?v=KzWbPnsxt9k
SHESEIDO
48. Layered on Subscription Economy
Freda is an AI powered organic tampon delivery
service. Using an algorithm similar to that of fertility
apps, deliveries are synced to the user's monthly cycle
and tampons are ordered to ensure they arrive as few
days before they will be needed.
YouTube Video:
https://www.youtube.com/watch?v=g_RVfH_VlfA
FREDA
49. Layered on Access Economy
Nura makes very unique type of headphones: the ones
that offer a customized audio experience. Basically,
before you use the device, you take a listening test in
order to create your own specific sound profile. This
means the headphones are literally tuned to your ears.
Their subscription service NURANOW means the
barrier to owning a pair of high-quality headphones is
lower than ever. You pay monthly for the headphones
and you get a new device from the company every two
years. There is no lock-in and worry-free warranty
which means if it's broken or lost they will get
replaced.
NURA
50. Layered on Access Economy
Grover allows you to experience 2000+ tech products
with the freedom of renting. At the end of the flexible
rental period, you can keep renting, send it back for
free, or buy at any time. There is damage coverage of
90% and no deposit or any hidden costs. Tech
products get quickly outdated and Grover takes care of
it by allowing you to upgrade it at any point of time.
There are already 400,000+ users on this platform and
it is growing at a fast pace. It also gives a sustainability
spin to it's business through re-use.
GROVER
51. Layered on Access Economy
Peloton has created 2 access models - with equipment
and without equipment (only app access). There are
20+ live classes daily and thousands on demand along
with curated training programs tailored for your need.
You can have playlists of your favorite artists while you
workout and new features to keep you challenged all
the time while rewarding with badges and tangible
rewards. You can even count more than a few famous
faces among the Peloton community, including
actor Hugh Jackman, Olympic champion
sprinter Usain Bolt and even billionaire Virgin Group
founder Richard Branson.
PELOTON
52. Layered on Access Economy
SNOO helps babies sleep better, cry less and stay safer
through the early months of life. It smooths over the
problems that commonly disrupt a baby’s sleep: colds,
teething, growth spurts and the dreaded 4-month
sleep regression. Sleep deprived parents can now rent
this on a monthly basis until their baby is ready to
transition to a crib, which is usually around 6 months.
Mla Kunis and Ashton Kutcher as very happy Snoo
parents.
SNOO
53. UNMANNED
MICRO-RETAIL
The opportunity presented by vending machines offers brands and
retailers an easy way of introducing unmanned convenience retail. As
shoppers are increasingly time-pressed, brands and retailers need to
tailor their offer to meet this need and vending machines offer an easier
way to implement unmanned retail, giving shoppers 24-hour access.
Vending machines are being used in myriad ways and some of these
ingenious uses are allowing enabling brands and retailers to compete in
the age of Amazon Go and the increasing numbers of unmanned retail
solutions.
54. The Chinese store, which consumers enter by scanning a QR
code at the door, has already been installed in more than 300
locations in 30 cities in China. Once inside the store,
consumers can shop for hundreds of convenience items
and pay for selected items via their mobile phone. Shoppers
place the items for purchase on a checkout counter that uses
image recognition and machine learning to calculate the
purchase. To exit the store, the customer scans a QR code. A
camera checks to ensure that all items have been paid for
before allowing the door to unlock. Although the 24-hour
store is unmanned, a customer support video call system
allows customers to speak to support staff virtually.
Watch on YouTube:
https://www.youtube.com/watch?v=cx9iHvqlyuE
BINGOBOX
55. The omnipresent internet is reshaping the fitness industry and
pushing it to become more accessible, affordable and
customized. Supermonkey, a very young gym brand that uses
a mobile app to do everything−entry permit, class-booking
and body-condition assessment, etc−and it's an example of
where the fitness industry is heading to in the era of internet.
Supermonkey doesn't require yearly memberships, allowing
consumers to pay their personal trainer for each class,
individually. The gym charges its members on a pay-as-you-
go basis for 50 yuan ($7.57) per entry. Its team classes with
trainers cost around 100 yuan.
Watch on YouTube:
https://www.youtube.com/watch?v=cx9iHvqlyuE
SUPERMONKEY
56. Chile-based sustainable household goods startup @Algramo
makes mobile vending machines that dispense staple
household goods – such as washing powder and grains – ‘by
the gram’. It couples this with smart reusable containers,
which are fitted with RFID chips: each time a customer reuses
one of the containers during a purchase, they earn credit that
can be used next time around. They also seem to have a
social side by eliminating "poverty tax" where the poor pay
40% extra on smaller SKUs in comparison to larger packs
which they cannot afford.
Watch on YouTube:
https://www.youtube.com/watch?v=67Zn6gqtXbM
ALGRAMO
57. All these are very powerful stories you
tell outsiders and consumers about
who you are as a brand which is far
more powerful than any marketing
campaign created to drive growth.
WHAT IS YOUR GROWTH STORY IN 2020?
Something to Remember:
58. THE ASIAN
CENTURY
1) By 2020, 7 of the world's 10 tallest buildings will be in Asia
2) By 2030, 2/3rds of world's middle classes will be living in Asia
3) By 2040, 4 of the world top 5 economies will be Asian
4) Asia has 3 of the world's 5 largest democracies - India, Indonesia and Japan
5) Asia now does more trade with itself than it does with the rest of the world
6) In 2000, Indonesia economy was 1/3 size of the UK. By 2040 it will pass UK to enter the “Big 5” world economies
7) 51% of Koreans said they listened to podcasts within last month, the highest in the world
8) The ASEAN (Southeast Asian) region is a fast growing market of 630 million people. That’s 2X US or 10X The UK.
9) Asia will change. India alone has 850 million people aged under 35
10) Draw a red circle around Asia on a world map. More people live inside that red circle than outside it
R O A R
of the Tiger