Spreadshirt is an e-commerce platform that allows anyone to create, sell, and share ideas for apparel and accessories. It handles transactions, printing, delivery, and customer service so idea owners can focus on creating designs. Designs are sold through Spreadshirt shops, partner shops, social media shops, and marketplaces like Amazon. Spreadshirt pays idea owners a profit and has a database of over 9 million crowdsourced designs created by independent designers from around the world. While crowdsourcing provides many creative ideas at low cost, managing large crowds and ensuring a good customer experience presents challenges.

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Crowds Sourcing a business / SEO dream?
Philip Rooke
CEO Spreadshirt

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Spreadshirt’s e-commerce platform lets anyone create, sell, and buy ideas
on products consumers love to wear, use, and carry.
“Come spread your ideas on
clothing & accessories
“Find, create and share
your interests”

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1) Idea owners can place ideas on 140 apparel and
accessory base products in a virtual way.
No charges & nothing is printed until sold.
2) Articles are sold via
multiple points of sales:
- Spreadshirt own Shops
- White Label Shops
- Social Media Shops
- Amazon
- Tool Integrations
4) Spreadshirt handles the
transaction, print, delivery and the
Customer Service
5) Spreadshirt pays a profit
to the ideas owner
3) Partners own customers or
Spreadshirt/Amazon’s
customers buy the ideas.
No Minimum Order

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Source: Internet World Stats.
(1) Includes: Canada, Mexico and US.
(2) Includes: Western Europe, Central and Eastern Europe.
Boston
US HQ, Sales &
Marketing
Greensburg
Production & US
Operations
Las Vegas
Production
Leipzig
Global HQ &
Production)
Paris
Sales
Legnica
ProductionNorth America(1)
Population: 347m
Internet Users: 273m
Europe(2)
Population: 816m
Internet Users: 501m
• Marketed to 17 countries worldwide
• 9 languages & 7 currencies
• 3.2 million items sold in 2012
• 36% in North America and 58% in EU
• Delivered to 45 countries worldwide
Amsterdam
Sales
The platform enables both
local and international ideas to market
London
Sales
Berlin
International Sales and
Marketing, QA, laFraise
4 identical factories ensure high speed
delivery, high quality and scalable service

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Spreadshirt Own Shops
Database of 9 million designs (<1000 belong to Spreadshirt)

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9 Million Design = £20m labour
Instant reactions = Makes news the business
10k Shares a day = £1m in exposure
New customers = next generation of ideas
300k Tags = £10m in SEO Capability

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• Crowdsourcing is great
– Thinks every idea you need
– Self generating business
– Huge amount of resource & cost effective
• But it is not easy
– Crowds need to be understood
– Crowds do not always behave
– Crowds need policing and this can be big cost
– Understanding the output of the crowd and turning it a
meaningful experience for customers is hard