MORNING KEYNOTE
9:00 – 9:50am
Title: Key Trends for 2016 and Beyond: Thrive in the Expectation Economy!
Keynote Speaker: MAXWELL LUTHY, Director of Trends & Insights, TrendWatching.com
Today’s professionals operate in an economy of ever-accelerating customer expectations, applied ruthlessly to every purchasing decision, experience and moment of attention. Marketers must harness insights from trends to make sure their innovations don’t fall short.
In his keynote discussion, Maxwell Luthy will present a selection of the most exciting and urgent trends for 2016 and beyond. Each trend will feature examples from across consumer-facing industries, gathered from a 3,000+ member spotter network that sends TrendWatching local innovations from Boston to Beijing.
Attendees will learn the importance of tracking consumer trends, as they are participants in a highly competitive Expectation Economy. After each trend, the audience will be asked to consider the implications and opportunities for their own business. Examples of best practices from around the U.S. and beyond will leave marketers feeling fired up to delight their own customers in 2016!
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
51. Your customer doesn’t need you to
be everywhere. But they expect you
to use contextual understanding to
be there when they need you.
CONTEXTUAL
OMNIPRESENCE
71. BRAND FANATICS
In a world in which power has
shifted decisively to the consumer,
one counter-intuitive status play in
2016? Public, loud, even theatrical
displays of devotion to a chosen
brand.
86. I love Amazon as a customer…
But what a nightmare world.
87.
88. INSIDER TRADING
One powerful way to show
customers that your brand’s values
align with theirs? Go public with
your internal culture. But first,
make sure you’re proud of it!
94. Women over 18 now represent a
larger proportion of gamers than
boys under 18.
(ESA, August 2014)
95. 72% of BRIC millennials feel that ‘people are
more alike around the world than they are
different’.
(JWT, September 2013)
96. 52% of neo-sharers (Zipcar, Kickstarter,
Etsy and Airbnb users) are over 35.
(Crowd Companies, March 2014)
97. “There are 19-year-old guys who watch 'Dance
Moms', and there are 73-year-old women who
are watching 'Breaking Bad’.”
Todd Yellin, VP Product Innovation
March 2015
100. POST- DEMOGRAPHIC
CONSUMERISM
Consumers are freer than ever
before to construct their lifestyles
according to their own ideals and
tastes with little regard for
tradition.
105. “It's not who they are in a superficial sense –
like gender, age, or geography. It's not even
what they tell you. It's what they do.”
Todd Yellin, VP Product Innovation
March 2015
106. M c C a n n T r u t h C e n t r a l ,
M a y 2 0 1 4
of US consumers said they
would be willing to share data
if they understood the benefit,
compared with 45% in 2011.
61