THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015TrendWatching
AUGUST 2015 TREND BRIEFING
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
These 15 innovations will set the customer expectations coming YOUR way soon!
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015TrendWatching
AUGUST 2015 TREND BRIEFING
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
These 15 innovations will set the customer expectations coming YOUR way soon!
SYMPATHETIC PRICING
Get ready for a wave of imaginative discounts that relieve lifestyle pain points, offer a helping hand in difficult times, or support a shared value.
In 2016, consumers will embrace brands and startups that build, partner with or become a PEER ARMY: that's a network of connected peers who do something new for customers (and earn the rewards that follow!)
2015-03 Candid Consumption Africa BulletinTrendWatching
MARCH 2015
AFRICA Trend Bulletin:
CANDID CONSUMPTION
Why increasingly inquisitive, info-craving African consumers will expect brands to be totally transparent in 2015.
TrendWatching
May 2015 South & Central America Trend Bulletin
TRANSPARENCY TRIUMPH
Why Latin American consumers
are demanding honesty – and leaving no hiding place for brands!
Trend-Driven Innovation: book launch webinarTrendWatching
Our brand new book, Trend-Driven Innovation (Wiley), shares the secrets behind our end-to-end trend methodology.
Exploring a wide range of examples, and drawing powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations, this highly visual and intensely practical new book will reconfigure your view of the business world and act as a step-by- step manual to help readers build organisations that matter, products customers love and campaigns people can’t stop talking about.
More at www.trenddriveninnovation.com
We frequently hear that ‘trends’ feel mysterious and opaque. Which is why we’re introducing the CONSUMER TREND CANVAS. It's an easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
#HUBLIONS : INNOVATIONS FROM CANNES LIONS 2015HUB INSTITUTE
The HUB Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative campaigns and ads from the Cannes Lions International Festival of Creativity, thanks to its on-site experts. #HUBLions
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
SYMPATHETIC PRICING
Get ready for a wave of imaginative discounts that relieve lifestyle pain points, offer a helping hand in difficult times, or support a shared value.
In 2016, consumers will embrace brands and startups that build, partner with or become a PEER ARMY: that's a network of connected peers who do something new for customers (and earn the rewards that follow!)
2015-03 Candid Consumption Africa BulletinTrendWatching
MARCH 2015
AFRICA Trend Bulletin:
CANDID CONSUMPTION
Why increasingly inquisitive, info-craving African consumers will expect brands to be totally transparent in 2015.
TrendWatching
May 2015 South & Central America Trend Bulletin
TRANSPARENCY TRIUMPH
Why Latin American consumers
are demanding honesty – and leaving no hiding place for brands!
Trend-Driven Innovation: book launch webinarTrendWatching
Our brand new book, Trend-Driven Innovation (Wiley), shares the secrets behind our end-to-end trend methodology.
Exploring a wide range of examples, and drawing powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations, this highly visual and intensely practical new book will reconfigure your view of the business world and act as a step-by- step manual to help readers build organisations that matter, products customers love and campaigns people can’t stop talking about.
More at www.trenddriveninnovation.com
We frequently hear that ‘trends’ feel mysterious and opaque. Which is why we’re introducing the CONSUMER TREND CANVAS. It's an easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own.
From Wasted to Wellbeing: Fostering a Sense of Community in Festivals of Exer...LHBS
Festivals are rapidly shifting their focus from just giving an opportunity to party and drink to having more of a wellness character. Consumers still crave of connecting with friends and other peers and want to make unique experiences. However, trends like the health and wellness economy are changing their mindset towards how they define fun and a good time hanging out with friends.
This snapshot explores wellness and fitness festivals from three different angels:
- fostering a sense of togetherness in a more digital, isolated world
- leveraging the health consumer mindset of the “FitGen”
- providing unforgettable occasions to celebrate in the experience economy
#HUBLIONS : TRENDS FROM CANNES LIONS 2015 HUB INSTITUTE
The Hub Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative trends and ads from this amazing event, thanks to its on-site experts. #HUBLions
#HUBLIONS : INNOVATIONS FROM CANNES LIONS 2015HUB INSTITUTE
The HUB Institute, a digital think tank based in Paris, is bringing to light the main creative, innovative campaigns and ads from the Cannes Lions International Festival of Creativity, thanks to its on-site experts. #HUBLions
Our Near Futures Series of inspiration and insights reports is designed to highlight what is happening today and how it can shape tomorrow for brands and business. This one is on the Near Future of Media.
"While the landscape of content is rapidly changing, this fast pace opens opportunities for innovation in the way content expands, reaches and captivates audiences.
Key content partnerships are forming to keep up with where audiences are going, while the familiar channels are being constantly invigorated with new means of storytelling.
Publishers are constantly raising the bar on not only how content is delivered, but also how audiences experience content. Things are getting more immersive, and technology is helping to transport audiences beyond mere spectatorship to a more active, sense-heightening participation."
This report is powered by the LHBS Inspiration-Hub that systematically tracks changes in culture, markets and technology and how these signs collectively point to a bigger story.
In the beginning of 2015 we worked the available trends reports out in order to make it compact and relevant to Russian-thinking people. As a fundamental basis JWT allowed us summarizing 100 trends into 8 and then up to 2 slides with a common overview of implications to the Russians.
Are you sick of meaningless advertising / social media / marketing trends that make no sense to you or your business? So are we. That's why we've created our Anti Trend Report, to cut through the BS and help you focus on what counts – using digital and social to actually grow your brand.
Over the past couple of weeks, MTM’s Cultural Insights team have been putting together their 12 Trends of Christmas, covering areas as varied as social media, gaming, wellness and content. We've now collated all of the trends into one handy, accessible report.
Mtm 12 trends of christmas - december 2021Hannah441543
It’s MTM’s ‘12 Trends of Christmas’, which covers trends that our Cultural Insights team has been identifying across sectors like media, branding, gaming and technology.
As the Customer Obsessed Digital Agency®, Tenthwave wanted to take our customer-centric approach with our 2016 Trend Report. The information in this report should be used to help you identify opportunities in the marketplace that your marketing teams can use to develop things that matter to your customers. This report identifies and explores the 16 nascent marketing trends that will impact the marketing landscape in the upcoming year.
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
Today, the Innovation Group, the trends forecasting consultancy of J. Walter Thompson Intelligence, released its The Future 100: Trends and Change to Watch in 2016 report.
Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand.
We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.
Dynvibe - can you hear the consumer rebellionDynvibe
Everyday consumers are changing global consumption patterns through social media. They have become the actors of their own deep behavioral changes: organizing themselves into spontaneous online communities, sharing experiences and influencing others at a worldwide level.
Thus, this consumer empowerment leads to new challenges for brands.
What if we already had the keys to decode this « consumer rebellion » ?
At Dynvibe, we combine artificial intelligence and strong human expertise to map consumers’ minds and identify insights in order to anticipate the future. As an international observatory of consumer trends, we are the voice of consumers to help brands understand changes in society that will inevitably impact their business.
In this presentation, we share 3 main trends that every brand should be aware of for the future of their strategies.
At PRCA, we launched our Schools Outreach Programme to inspire and educate students from all backgrounds to find a pathway into PR.
It's a 16-page magazine with jargon-free insight on #PR, and features case studies and best practice advice on how to secure entry-level positions.
Let's widen the talent pool. #PRjobs #career #schools #university
How can diversification be used as a strategic marketing communications tool? We look at why the diversification trend is gathering pace and three ways brands can use diversification to grow.
Brandhome goes to the Cannes Lions Festival of Creativity every year to check out the new trends, brands, technologies, meet interesting people and learn from masterminds all over the world. We gathered all our insights from 4 busy days in one handy presentation. Don't hesitate to post any additions in the comment section below.
In an age of radical transparency, consumers can see right inside your business as never before. The consequence? Your internal culture is fast becoming a crucial part of the way consumers feel about you. In other words: your internal culture is becoming a part of your brand.
Inside the Glass Box Brands report you can explore what's driving this trend, what it means for your business, and, crucially, how you can turn the emergence of this trend into an epic opportunity in 2018!
Download the full report here: https://hubs.ly/H08P7vY0
South & Central America Trend Briefing - CRISIS SOLUTIONSTrendWatching
June 2016 South & Central America Trend Briefing:
With citizens across the region facing one crisis after another, it’s time for brands to roll up their sleeves and help!
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...TrendWatching
6 trends showing how brands are helping consumers achieve self-actualization by helping to boost their physical and mental wellbeing with all kinds of new innovations.
TrendWatching
Maio de 2015 Boletim de Tendências para as Américas do Sul & Central
TRANSPARENCY TRIUMPH
Por que os latinos estão exigindo honestidade - sem deixar nenhum esconderijo para as marcas!
TrendWatching
June 2015 Trend Bulletin de América del Sur y Central
TRANSPARENCY TRIUMPH
Los consumidores se entregarán a las marcas que sean abiertas, honestas y participativas.
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USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. Blame that Oreos ‘Dunk in the Dark’ tweet, and the million
copycats it spawned. And, yes, blame us.
Along with a clutch of marketing gurus, brand strategists
and social media experts, we’ve championed the cause of
HUMAN BRANDS – that is, brands with a dose of empathy,
flexibility and humor – for years. But now, it’s clear that
this epic trend has jumped the Left Shark, and descended
into an orgy of youth culture bandwagon jumping, pop-
up eco and social responsibility vanity projects, and
awkward inter-brand ‘fun’ on social media.
The HUMAN BRANDS trend promised so much more. So
what went wrong?
A philosopher once said:
‘Hell is other people’.
But that was before anyone ever had
to endure the spectacle of two brands
flirting on social media.
ENLIGHTENED BRANDS 2www.trendwatching.com/trends/enlightened-brands
4. And we don’t even want to remind you of
the super-awkward moment that was this
tweet. But we will.
ENLIGHTENED BRANDS 4www.trendwatching.com/trends/enlightened-brands
5. Okay, maybe that’s just the rage talking.
After all, human beings can also aspire to, and occasionally
achieve, the highest human virtues: empathy, generosity,
responsibility and more. But in pursuit of a HUMAN side,
most brands took a shortcut: a chirpy brand voice that
covered them in a patina of humanity and allowed them to
pay lip service to those virtues.
Now, customer expectations have raced onwards (they do
that). People are looking to brands to evolve to a higher
state of consciousness by taking real, meaningful, even
painful, action to make their lives – and the world we
share – better. It’s the difference between being HUMAN
and being ENLIGHTENED.
The irony here? Many customers are far from saintly
themselves! After all, they co-created this planet warming,
sugar rushing, socially damaging mess we’re in, right along
with brands. And now, they’re looking for brands to embrace
ENLIGHTENMENT for them.
Unfair? That’s consumers for you ;)
What’s so great about
HUMANS, anyway?
They’re vain, selfish and power-hungry,
and they’re wrecking the planet FFS!
ENLIGHTENED BRANDS 5www.trendwatching.com/trends/enlightened-brands
6. Just 7% of consumers think brands positively
or meaningfully contribute to their lives.
HAVAS, APRIL 2015
7%
ENLIGHTENED BRANDS 6www.trendwatching.com/trends/enlightened-brands
7. ENLIGHTENED BRANDS 7www.trendwatching.com/trends/enlightened-brands
DEFINITION
ENLIGHTENED BRANDS | A million and one
brands are tweeting, instagramming and
periscoping their HUMAN side. But in 2016,
brands that want to assure their survival
will start on the hard path towards true
ENLIGHTENMENT, by taking meaningful
action to improve both individual lives and
the wider world.
8. RESTLESS: That means they’re forever in search of
new ways to make the world a better place, and to
hold themselves to higher standards of fairness and
responsibility.
EMPATHETIC: That means understanding and addressing
customer pain points and working to make individual lives
easier, faster, and more fun.
DEMANDING: Making individual lives better can also mean
pushing consumers to overcome their human flaws, and
become the people they want to be.
The truth is that in 2015, few brands are anywhere near true
ENLIGHTENMENT. Most are deeply mired in eco, social and
service sin. But any business can learn from those major
brands taking their first steps and the startups introducing
the kind of ENLIGHTENED innovations that all brands should
be working on!
Any brand starting
out on the path
should understand
that ENLIGHTENED
BRANDS are:
ENLIGHTENED BRANDS 8www.trendwatching.com/trends/enlightened-brands
9. In a global survey of 28,000 consumers, 63%
said they only buy products and services that
appeal to their beliefs, values or ideals.
GFK, APRIL 2015
63%
ENLIGHTENED BRANDS 9www.trendwatching.com/trends/enlightened-brands
10. AMSTERDAM »
WED 27 MAY 2015
LONDON »
TUE 2 JUNE 2015
SINGAPORE »
TUE 18 AUG 2015
NEW YORK »
THU 17 SEPT 2015
SYDNEY »
TUE 27 AUG 2015
LIVE | 2015 TREND SEMINARS
1YEAR 5CITIES 2,000PROFESSIONALS
ENLIGHTENED BRANDS 10www.trendwatching.com/trends/enlightened-brands
11. ENLIGHTENED BRANDS
ARE RESTLESS...
FEATURED INNOVATIONS
They will continually take steps (even costly ones) towards
a better world through new products, services, production
methods, marketing and internal policies.
ENLIGHTENED BRANDS 11www.trendwatching.com/trends/enlightened-brands
16. FEATURED INNOVATIONS: RESTLESS
Gramming For Good &
Gramforacause
Startups pair Instagrammers with
nonprofits
ENLIGHTENED BRANDS 16www.trendwatching.com/trends/enlightened-brands
17. ENLIGHTENED BRANDS
ARE EMPATHETIC...
FEATURED INNOVATIONS
That means understanding the way customers live, and
what it takes to make their lives better.
ENLIGHTENED BRANDS 17www.trendwatching.com/trends/enlightened-brands
18. FEATURED INNOVATIONS: EMPATHETIC
Grand Hyatt Melbourne
Regular visitors allowed to leave
belongings at hotel between stays
ENLIGHTENED BRANDS 18www.trendwatching.com/trends/enlightened-brands
22. FEATURED INNOVATIONS: EMPATHETIC
Idea Bank
Bank opens co-working space and café
for entrepreneurs
ENLIGHTENED BRANDS 22www.trendwatching.com/trends/enlightened-brands
23. .
.
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24. ENLIGHTENED BRANDS
ARE DEMANDING...
FEATURED INNOVATIONS
That means nudging, pushing and cajoling
consumers to DO better and BE better.
ENLIGHTENED BRANDS 24www.trendwatching.com/trends/enlightened-brands
25. FEATURED INNOVATIONS: DEMANDING
Mexico City Subway
Free subways tickets for customers
who perform squats
ENLIGHTENED BRANDS 25www.trendwatching.com/trends/enlightened-brands
26. FEATURED INNOVATIONS: DEMANDING
E4
TV channel suspends broadcasting to
encourage young people to vote
ENLIGHTENED BRANDS 26www.trendwatching.com/trends/enlightened-brands
27. FEATURED INNOVATIONS: DEMANDING
Peruvian League Against
Cancer
Beachgoers get free wifi if they stay
in the shade
ENLIGHTENED BRANDS 27www.trendwatching.com/trends/enlightened-brands
28. FEATURED INNOVATIONS: DEMANDING
Art Series Hotel Group
Guests reviewed online by hotel staff in
return for discounts
ENLIGHTENED BRANDS 28www.trendwatching.com/trends/enlightened-brands
29. NEXT
Ready to start YOUR journey towards
ENLIGHTENMENT?
ENLIGHTENED BRANDS 29www.trendwatching.com/trends/enlightened-brands
30. ENLIGHTENED BRANDS 30www.trendwatching.com/trends/enlightened-brands
NEXT 1/4
Plenty of big brands
are still resolutely
UNENLIGHTENED.
In May 2015, the shareholders of eBay voted
overwhelmingly against releasing information
about the gender pay gap in the company. If
you work for an UNENLIGHTENED big brand,
how about starting a grassroots movement
of ENLIGHTENED staff?
31. ENLIGHTENED BRANDS 31www.trendwatching.com/trends/enlightened-brands
NEXT 2/4
Embracing
ENLIGHTENMENT can
mean making mistakes.
In March 2015, Starbucks faced a social
media backlash against its Race Together
campaign to start a conversation about race
in the US: critics labeled it opportunistic. But
customers will be more prepared to accept
mistakes from brands that believe are making
sincere attempts at ENLIGHTENMENT. The
Starbucks College Achievement Plan pays
for eligible Starbucks employees to attend
Arizona State University.
32. ENLIGHTENED BRANDS 32www.trendwatching.com/trends/enlightened-brands
NEXT 3/4
Trend-driven innovation
is meditation for brands!
Innovating around the right trends can see
any brand get closer to ENLIGHTENMENT.
Want to get in touch with your EMPATHETIC
side? Start by re-reading SYMPATHETIC
PRICING. Searching for new ways to
push customers to be better? Check out
CURRENCIES OF CHANGE.
33. ENLIGHTENED BRANDS 33www.trendwatching.com/trends/enlightened-brands
NEXT 4/4
Creating a future
of IMMACULATE
CONSUMPTION?
Yeah, right. Let’s face it, many brands
will ALWAYS be too obsessed with this
quarter’s earnings to get anywhere near
ENLIGHTENMENT. And plenty of customers
will always prioritize price and convenience
over all else. Can’t get your organization to
take ENLIGHTENMENT seriously? It’s your
soul on the line if you stay!
34. MORE...Take your trend thinking to the next level...
Join us at one of our 2015 Global Trend Seminars!
trendwatching.com/LIVE
AMSTERDAM »
WED 27 MAY 2015
De Hallen Studio’s
LONDON »
TUE 2 JUN 2015
Kings Place
SINGAPORE »
TUE 18 AUG 2015
National Design Centre
SYDNEY »
THU 27 AUG 2015
Museum of Contemporary Art
NEW YORK »
THU 17 SEP 2015
The Altman Building
35. MORE...
If you have any comments, suggestions
or questions then please do let us know.
Just email:
PAUL BACKMAN
Chief Client Officer
paul@trendwatching.com
About us
Established in 2002, trendwatching.com
is the world’s leading trend firm, scanning
the globe for the most promising consumer
trends, insights and related hands-on
business ideas. Our Premium Service counts
many of the world’s leading brands as
clients, while our free monthly Trend Briefings
go out to over 260,000 subscribers in 180
countries.
More at www.trendwatching.com
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