This document discusses the rise of "post-demographic imperatives" and the need for brands to move beyond traditional demographic segmentation. It outlines three imperatives for brands: 1) utilize new technologies to tailor products and marketing to individuals, 2) address the high expectations of urban consumers, and 3) empower groups facing obstacles to pursuing their identities. The document argues that as identity becomes more fluid, consumption patterns can no longer be defined by traditional demographic groups, requiring brands to see individuals in their complexity rather than simplified segments.
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingad:tech London
David Mattin, TrendWatching's Head of Trends reveals the data behind the emerging trends that will define the marketing, media and technology landscape in 2016.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
A primer on youth culture and commerce in an era of converged media and transformation shaking the foundation of every industry by young adults not conditioned to conform to institutionalized thought.
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingad:tech London
David Mattin, TrendWatching's Head of Trends reveals the data behind the emerging trends that will define the marketing, media and technology landscape in 2016.
JWT: The Future 100 - Trends and changesFilipp Paster
The Future 100 takes a snapshot of emerging trends for 2017, spanning culture, tech and innovation, travel and hospitality, brands and marketing, food and drink, beauty, retail, health, lifestyle, and luxury.
As we look ahead to 2017, markets are confident, even though assumptions have been questioned and narratives overturned. Amid the massive shifts that are sure to follow, there’s never been a more important time for brands to keep tabs on forecasts and emerging consumer behaviors.
Marshall Manson and James Whatley are back again with their key digital trends for 2016. A deck of two halves, first reviewing how well they predicted the shape of the industry for 2015 and then diving into the juicy stuff - what's ahead for us in 2016.
This deck is designed to be read but follow @OgilvyUK, @MarshallManson, and @Whatleydude to see when they both might be out and about presenting it very, very soon.
A primer on youth culture and commerce in an era of converged media and transformation shaking the foundation of every industry by young adults not conditioned to conform to institutionalized thought.
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
Aegis Reinvention Team: Year One ReviewJason Newport
Summarizes year one of Reinvention Team that grew to more than 300 members under my stewardship. Amazing, willing, young talent doing their thing because they had a stage to do it, and encouragement to bring their personal passions into the workplace and learn to apply them to any scenario -- all about lateral thinking.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
Last year, we presented the top, must-know, culturally relevant trends for 2015 and our predictions were 83% accurate!
To help the “curious class” stay relevant in 2016, we’ve assembled an A-Z glossary of what trends we predict to be 100 must-know terms and concepts of 2016.
We hope this cultural crib sheet will help prepare you for the year ahead!
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Inside the Driving Forces of Disruptive InnovationMSL
In this short publication, we touch upon, among others, some of our clients’ stories and our perspective on how disruption plays out as a force within markets: the creative process, technology and communications. And to the marketing communications industry, we lay down the gauntlet: disruptive innovation offers us all an opening to embrace the polar shift towards a greater integration combining dissimilar currents into explosive ideas, the chance to help create ever-more meaningful partnerships for our clients, and the prospect of delivering insight-fueled foresight to help companies predict what’s over the horizon.
If you would like to talk to MSLGROUP about how we can support you in your business transformation, please contact Trudi Harris, Chief Communications Officer, trudi.harris@mslgroup.com
Gen Z Girls: Living For Looks, Looking To LiveLHBS
Welcome to the latest in our Snapshot series. In this edition, we will delve deeper into what defines and motivates the next generation of consumers, focusing on girls.
Growing up “publicly” online has inevitably lead to an increase in self-consciousness. They have grown up closer to gender equality, a readily available outlet for their voice to be heard as well as almost every service at their fingertip. We explore how this is changing their values and ways they engage with brands.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
Aegis Reinvention Team: Year One ReviewJason Newport
Summarizes year one of Reinvention Team that grew to more than 300 members under my stewardship. Amazing, willing, young talent doing their thing because they had a stage to do it, and encouragement to bring their personal passions into the workplace and learn to apply them to any scenario -- all about lateral thinking.
What's Next: Unlocking a powerful corporate culture in turbulent times and be...Ogilvy Consulting
Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle.
Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!
Last year, we presented the top, must-know, culturally relevant trends for 2015 and our predictions were 83% accurate!
To help the “curious class” stay relevant in 2016, we’ve assembled an A-Z glossary of what trends we predict to be 100 must-know terms and concepts of 2016.
We hope this cultural crib sheet will help prepare you for the year ahead!
KEYNOTE, BEVERAGE MARKETING ASSOCIATION GLOBAL SUMMIT • Everyone talks about digital disruption like it's a good thing. The reality is that disruption is challenging for any organization. Teams, talent, processes and tools must be acquired, redesigned, or reimagined - AFTER a basic equilibrium has already been achieved.
In this presentation, which debuted at the global summit for the Beverage Marketing Association, Weaver talks about the art of digital transformation - and the five super-powers needed to effect lasting, positive change. He also gives tips on what to focus on and pay attention to while working to effect this kind of transformation.
Trend-Driven Innovation: book launch webinarTrendWatching
Our brand new book, Trend-Driven Innovation (Wiley), shares the secrets behind our end-to-end trend methodology.
Exploring a wide range of examples, and drawing powerful insights from the way leading brands and disruptive startups from Apple to Uber, Chipotle to Patagonia redefine customer expectations, this highly visual and intensely practical new book will reconfigure your view of the business world and act as a step-by- step manual to help readers build organisations that matter, products customers love and campaigns people can’t stop talking about.
More at www.trenddriveninnovation.com
TrendWatching
Maio de 2015 Boletim de Tendências para as Américas do Sul & Central
TRANSPARENCY TRIUMPH
Por que os latinos estão exigindo honestidade - sem deixar nenhum esconderijo para as marcas!
In 2016, consumers will embrace brands and startups that build, partner with or become a PEER ARMY: that's a network of connected peers who do something new for customers (and earn the rewards that follow!)
South & Central America Trend Briefing - CRISIS SOLUTIONSTrendWatching
June 2016 South & Central America Trend Briefing:
With citizens across the region facing one crisis after another, it’s time for brands to roll up their sleeves and help!
TrendWatching
May 2015 South & Central America Trend Bulletin
TRANSPARENCY TRIUMPH
Why Latin American consumers
are demanding honesty – and leaving no hiding place for brands!
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015TrendWatching
AUGUST 2015 TREND BRIEFING
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
These 15 innovations will set the customer expectations coming YOUR way soon!
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...TrendWatching
6 trends showing how brands are helping consumers achieve self-actualization by helping to boost their physical and mental wellbeing with all kinds of new innovations.
iOS, Android O Windows Phone? La piattaforma migliore per il tuo target.DuckMa
COME SCEGLIERE LA MIGLIORE PIATTAFORMA PER IL TUO TARGET SENZA FARTI VENIRE IL MAL DI TESTA
Hai un'idea per un'app ma non sai da dove iniziare? Inizia con questa infografica, che ti aiuta a capire quale sistema operativo scegliere e perché.
Il mercato delle app è ormai enorme e saturo di contenuti, rendi la tua app migliore dirigendola direttamente al tuo pubblico, studia le tendenze e dirigiti subito verso la piattaforma più adatta.
Molti nostri clienti, sia grandi che piccoli, hanno pesanti dubbi a riguardo e spesso si sentono persi e confusi in un mondo che parla solo di mobile app, col rischio di buttare all' aria soldi, tempo e ciò che più conta, una buonissima idea.
Esistono 3 piattaforme (Apple,Android,Windows) che insieme comprendono la quasi totalità del mercato del mobile. Hanno differenze enormi tra loro, non solo nell'hardware nelle funzionalità e nell'estetica ma anche nel target e in come essi si propongono sul mercato.
Ognuna ha il suo pubblico e ogni app ha i suoi contenuti, ogni contenuto ha uno stile e ogni stile ha la sua piattaforma preferita.
Analizzare la situazione prima di agire risulta quindi indispensabile per ottenere il massimo, per te, per il tuo pubblico, per il tuo business.
Impresa mobile: il touch point è il targetVideoBeet.TV
Il mobile andrà molto lontano.
Siamo di fronte ad un supermezzo ubiquitario e multiforme.
Il mobile non è solo una sintesi perfetta dei grandi media del ‘900.
E’ una lente in cui osservatore e osservato si scambiano in continuo i ruoli, scardinando ogni paradigma conosciuto.
Termini come BYOD (Bring Your Own Device), CYOD (Choose Your Own Device), LBS (Location Based Service) stravolgono antiche regole della comunicazione.
Portano con sé opportunità che vanno governate in ogni contesto: dall’advertising al commercio elettronico, dalla loyalty ai pagamenti.
Il touch point è il Target. Ovunque esso sia, in ogni momento, con qualsiasi device.
Chi (sei), dove (sei), cosa (cerchi), quando (ora) sono risposte che stanno nel medium. Saperle sfruttare è già la sfida di oggi.
Ricerca, sperimentazione, analisi, creatività pongono le basi a strategie di successo in un mondo in movimento.
Mobile, appunto, significa prima di tutto movimento. Si muovono le persone, i loro bisogni, le loro abitudini, le loro aspettative.
Che si stia utilizzando un coupon, un QR-code, un banner o una soluzione CRM: ogni momento è mobile.
Noi di SoloMobile.it lo sappiamo. Abbiamo accettato la sfida e vogliamo esserti accanto.
Visita ora il sito oppure iscriviti gratuitamente alla nostra newsletter.
http://www.solomobile.it/
http://www.solomobile.it/newsletter
BE ON THE MOVE
Paolo Ciabattoni
Managing director
Pubblicazione effettuata da Paolo Ciabattoni
Exploring Design in Mobile: Testing with 3D Printed PrototypesNiiu Digital Inc.
Finding opportunities to include users early in the design process, during conceptualization and first sketching stages, can be crucial to building user-centered products. In mobile app design, however, accounting for the intricacies of hand gestures and UI interactions becomes tricky without polished designs, when the idea is already in a complete state. This talk introduces a methodology that adapts successful practices like the Design Sprint and paper prototyping to the evolving landscape of mobile. Specifically, 3D printed models of mobile phones are combined with paper “interfaces” and erasable markers to enable earlier design sprints. The result is an inexpensive and efficient methodology for mobile testing, providing a tool for teams to communicate and test concepts with end users.
This article has been written by Nehal Shah, a Design Researcher. This article was published in issue 06 of Social Technology Quarterly.
Summary: Identifying trends, fads, and patterns in behaviours through a socio-cultural perspective is key to understanding users’ needs. How these are determined in terms of relevance and impact is important to
businesses.
This Blue Paper discusses going beyond traditional demographic segmentation to better understand the behaviors, buying patterns and desires of consumers.
Our #dmexco18 Recap. From Content and Technology to cultural Topics such as agilty & diversity. Enjoy your read and let us know what you think about or experienced at the dmexco.
In this end of year report we highlight some of the key trend narratives and events that we think will be shaping the consumer landscape in the coming year as well as signposting the global economic outlook. We also review some of the biggest and most significant trend shifts and insights from 2013, identifying what happened across areas such as retail, technology and finance. Find out more about us at futurefoundation.net
Trendspotting technics have evolved thanks to social media. Identifying signals, consolidating concrete manifestations of new habits and ultimately proving an insight can be pushed to new limits, thanks to the number of elements that people share online. However, defining precisely what "trend" means can be tricky. This presentation aims to define what it can be and how cool hunting can help analysts in understanding the digital signals.
Read more on RE-UP agency:
http://thisisreup.com
THE TOOLBOX SERIES.
At LHBS, we are passionate readers and learners. What we learn, we like to share. That’s why we’ve created the Tool Box series which is an ongoing sharing of tools, models and frameworks that we like or that we have developed ourselves.This one is about innovation that is driven by insights. We hope you enjoy this deck and are able to put it into your innovation process. For more consumer and industry insights, check out the LHBS www.inspiration-hub.com
Introducing the Gen-Narrators, research by The Economist among 90,000 Millennials worldwide. One sub-segment of the millennials has an extraordinary ability to influence. They are effective at sharing. The Economist called them the ‘gen-narrators.’
This group of millennials were characterised with traits that disproved all previous stereotypes and millennial clichés. Gen-narrators had a focused audience, were specialists, had interest networks, and they paid in knowledge rather than in cash.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But an Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the study's global results,
In an age of radical transparency, consumers can see right inside your business as never before. The consequence? Your internal culture is fast becoming a crucial part of the way consumers feel about you. In other words: your internal culture is becoming a part of your brand.
Inside the Glass Box Brands report you can explore what's driving this trend, what it means for your business, and, crucially, how you can turn the emergence of this trend into an epic opportunity in 2018!
Download the full report here: https://hubs.ly/H08P7vY0
TrendWatching
June 2015 Trend Bulletin de América del Sur y Central
TRANSPARENCY TRIUMPH
Los consumidores se entregarán a las marcas que sean abiertas, honestas y participativas.
2015-03 Candid Consumption Africa BulletinTrendWatching
MARCH 2015
AFRICA Trend Bulletin:
CANDID CONSUMPTION
Why increasingly inquisitive, info-craving African consumers will expect brands to be totally transparent in 2015.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
2. NIELSEN, NOVEMBER 2012
“...real-world situations and authenticity
appeal most to consumers between 35-54.”
POST-DEMOGRAPHIC IMPERATIVES 2www.trendwatching.com/trends/post-demographic-imperatives
3. NIELSEN, AUGUST 2014
“Millennials put a premium on
authenticity…”
POST-DEMOGRAPHIC IMPERATIVES 3www.trendwatching.com/trends/post-demographic-imperatives
4. ADWEEK, MAY 2015
“...for brands looking to engage Gen
Z, authenticity rules”
POST-DEMOGRAPHIC IMPERATIVES 4www.trendwatching.com/trends/post-demographic-imperatives
5. And you can stop panicking about how the next generation
is even more entrepreneurial and even more connected.
If you try to delight consumers with insights attributed to
groups of 80 million plus, you won’t get to know them very
intimately <cough> Whole Foods’ millennial play <cough>.
Shocked to hear a trend firm advise against generational
generalizations? Not if you read our November 2014 Trend
Briefing POST-DEMOGRAPHIC CONSUMERISM (PDC),
which outlined why the traditional demographic model of
consumer behavior is broken. In it we said…
Gen X, Y, Zzz...
You needn’t be a futurist to predict
whether a chorus of market research is
going to announce the generation after
Gen Z “craves authenticity”. They will.
POST-DEMOGRAPHIC IMPERATIVES 5www.trendwatching.com/trends/post-demographic-imperatives
6. People – of all ages and in all markets – are
constructing their own identities more freely than
ever. As a result, consumption patterns are no longer
defined by ‘traditional’ demographic segments such as
age, gender, location, income, family status and more.
POST-DEMOGRAPHIC IMPERATIVES 6www.trendwatching.com/trends/post-demographic-imperatives
7. 67% of men have changed jobs or said
they would be willing to do so to better
balance family life, versus 57% of women.
EY AND HARRIS INTERACTIVE, APRIL 2015
POST-DEMOGRAPHIC IMPERATIVES 7www.trendwatching.com/trends/post-demographic-imperatives
8. Asked to plot themselves on a ‘sexuality
scale’, 49% of British 18-24 year olds choose
something other than 100% heterosexual.
YOUGOV, AUGUST 2015
POST-DEMOGRAPHIC IMPERATIVES 8www.trendwatching.com/trends/post-demographic-imperatives
9. 74% of Chinese shoppers are likely to consider
whether a product is fair trade, environmentally
friendly or donates a portion of proceeds to
charity when buying, a higher proportion than
in Australia or New Zealand.
MASTERCARD, APRIL 2015
POST-DEMOGRAPHIC IMPERATIVES 9www.trendwatching.com/trends/post-demographic-imperatives
10. Out of the thousands of applicants on a
waitlist for free coding classes at New
York Public Library, 73% are women.
NY PUBLIC LIBRARY, JUNE 2015
POST-DEMOGRAPHIC IMPERATIVES 10www.trendwatching.com/trends/post-demographic-imperatives
11. 1. NEW NORMAL: Embrace and celebrate new racial, social,
cultural and sexual norms.
2. HERITAGE HERESY: Be prepared to re-examine or even
overturn your brand heritage.
3. CROSS-DEMOGRAPHIC FERTILIZATION: Look to
seemingly foreign or disparate demographics for inspiration.
4. HYPER-DEMOGRAPHIC IRONY: Focus on ever smaller
niches of interest rather than circumstance.
Let’s take a look at some recent examples of brands
pursuing these four opportunities:
Four POST-
DEMOGRAPHIC
strategies
In last November’s Trend Briefing
we identified four areas of
innovation opportunity in a POST-
DEMOGRAPHIC world.
POST-DEMOGRAPHIC IMPERATIVES 11www.trendwatching.com/trends/post-demographic-imperatives
12. 1. NEW NORMAL
& Other Stories
Campaign’s models and creative team
are transgender
POST-DEMOGRAPHIC IMPERATIVES 12www.trendwatching.com/trends/post-demographic-imperatives
13. 2. HERITAGE HERESY
Eton
UK-based boarding school provides online
courses specifically for Chinese students
POST-DEMOGRAPHIC IMPERATIVES 13www.trendwatching.com/trends/post-demographic-imperatives
14. 3. CROSS-DEMOGRAPHIC FERTILIZATION
Public Dance Classics
App teaches people to dance like
Chinese grannies
POST-DEMOGRAPHIC IMPERATIVES 14www.trendwatching.com/trends/post-demographic-imperatives
15. 4. HYPER-DEMOGRAPHIC IRONY
Lululemon & Vancouver’s
Stanley Park Brewing
Collaboration leads to limited edition beer
for yoga enthusiasts
POST-DEMOGRAPHIC IMPERATIVES 15www.trendwatching.com/trends/post-demographic-imperatives
16. BUT WAIT, THERE’S MORE!
Those strategies remain rich in opportunity, but now let’s
examine three further POST-DEMOGRAPHIC IMPERATIVES.
These underline why PDC is perhaps our most important trend
yet, and why you urgently need it on your radar.
POST-DEMOGRAPHIC IMPERATIVES 16www.trendwatching.com/trends/post-demographic-imperatives
17. (i) The accelerating development of new technologies (from
algorithms to big data to programmatic) gives brands the
power to treat customers as the individuals they are, rather
than as members of generic segments.
(ii) Continued urbanization means ever more people
have the social freedom, economic means and diversity
of product/service/experience choices they need to be
themselves. Urbanites are your early adopters and your
toughest critics. Meet their accelerating expectations or
perish.
(iii) But remember, despite people’s heightening aspirations,
there are still repressed groups who are ignored or
purposefully sidelined by institutions and brands. Recognize
them, and then empower them to be themselves.
Yes, we know it can be hard to throw off the demographic
blinkers and see a more complex reality. But looking away is
no answer.
DEFINITION
POST-DEMOGRAPHIC
IMPERATIVES
The rapid embrace of new technologies,
rampant global urbanization and the
expectation that everyone should be
empowered to live the way they want. Three
strands of the POST-DEMOGRAPHIC world
that demand you take action!
POST-DEMOGRAPHIC IMPERATIVES 17www.trendwatching.com/trends/post-demographic-imperatives
18. .
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19. THREE IMPERATIVES
Utilize the power of new technologies. Tackle the skyrocketing
expectations of urbanites. Empower those who aren’t
able to pursue their identity. These POST-DEMOGRAPHIC
IMPERATIVES insist you answer their call!
POST-DEMOGRAPHIC IMPERATIVES 19www.trendwatching.com/trends/post-demographic-imperatives
20. When NikeID launched in 1999 (yep, last century!),
customization was a surprising, fun status play. Since then,
it’s gone from ‘nice to have’ to vital. Consumers with POST-
DEMOGRAPHIC expectations are accustomed to brands
that speak to and serve them at a personal level.
The good news? The ability and POST-DEMOGRAPHIC
imperative to target a ‘segment of one’ is finally becoming
a real possibility, thanks to new technologies and the vast
amounts of personal data that they’re spinning off. You
must use this data and tailor your offering accordingly.
Not one of you is safe from this expectation. Bespoke
offerings may come more easily to etailers or digital
media providers (from Netflix to Spotify), but even physical
products will soon evolve beyond customization at the
moment of production (like these custom grip knives), to
become rich, contextual, dynamic experiences* that are
unique to the individual.
* Yup, all the trend buzzwords, but that’s where things
are headed ;)
IMPERATIVE 1/3
TASTE-LED TARGETING
Use technology to tailor your marketing,
products and services so that no consumer
experiences them the same way.
POST-DEMOGRAPHIC IMPERATIVES 20www.trendwatching.com/trends/post-demographic-imperatives
21. TODD YELLIN, NETFLIX
“Everyone’s instinct was, ‘Yeah, if you find out
their age and gender data, that’s fantastic’. But
what we learned is: it’s almost useless...”
POST-DEMOGRAPHIC IMPERATIVES 21www.trendwatching.com/trends/post-demographic-imperatives
22. TODD YELLIN, NETFLIX
“...it’s not who they are in a superficial sense – like
gender, age, even geography. It’s not even what
they tell you. It’s what they do.”
POST-DEMOGRAPHIC IMPERATIVES 22www.trendwatching.com/trends/post-demographic-imperatives
23. FEATURED INNOVATION: TASTE-LED TARGETING
Spotify
Personal playlists delivered weekly
to users
POST-DEMOGRAPHIC IMPERATIVES 23www.trendwatching.com/trends/post-demographic-imperatives
24. FEATURED INNOVATION: TASTE-LED TARGETING
Axe
Online film changes to match
viewer’s interests
POST-DEMOGRAPHIC IMPERATIVES 24www.trendwatching.com/trends/post-demographic-imperatives
25. FEATURED INNOVATION: TASTE-LED TARGETING
TAM Airlines
Airline produces personalized on-board
magazines for each passenger
POST-DEMOGRAPHIC IMPERATIVES 25www.trendwatching.com/trends/post-demographic-imperatives
26. FEATURED INNOVATION: TASTE-LED TARGETING
Knewton
Personalized, adaptive learning platform
is free to access
POST-DEMOGRAPHIC IMPERATIVES 26www.trendwatching.com/trends/post-demographic-imperatives
27. Cities are one of the central drivers of POST-
DEMOGRAPHIC CONSUMERISM, and they are also where
this trend finds its purest expression.
In large and rapidly growing cities, consumers can pursue
the lifestyles they desire: not only are cities more permissive
of tradition-eschewing pursuits than rural areas, they also
provide access to a diverse range of products, services and
experiences. Meanwhile, greater economic opportunities
and higher incomes increase residents’ ability to pay for
these lifestyles, and a competitive culture around collecting
unique experiences enhances the desire for them.
The tribes within cities are delightfully diverse, yet there are
common pursuits (for convenience, unique experiences,
and for holistic self-improvement) and shared problems
(congestion, pollution, time-constraints and stress) that can
be catered to: by you!
IMPERATIVE 2/3
POST-DEMOGRAPHIC
CITYSUMERS
Urban-dwellers share passions, pain points,
high expectations and a hunger for new
offerings.
POST-DEMOGRAPHIC IMPERATIVES 27www.trendwatching.com/trends/post-demographic-imperatives
28. FEATURED INNOVATION: POST-DEMOGRAPHIC CITYSUMERS
Factory Fresh
Locally-sourced healthy meals delivered
daily to customers’ doorsteps
POST-DEMOGRAPHIC IMPERATIVES 28www.trendwatching.com/trends/post-demographic-imperatives
29. FEATURED INNOVATION: POST-DEMOGRAPHIC CITYSUMERS
UberRELAX
On-demand massages available
through app
POST-DEMOGRAPHIC IMPERATIVES 29www.trendwatching.com/trends/post-demographic-imperatives
30. FEATURED INNOVATION: POST-DEMOGRAPHIC CITYSUMERS
Public Transport Victoria
Commuters tap transport cards to
donate to homelessness
POST-DEMOGRAPHIC IMPERATIVES 30www.trendwatching.com/trends/post-demographic-imperatives
31. FEATURED INNOVATION: POST-DEMOGRAPHIC CITYSUMERS
Bybi
City residents invited to create ‘Bee
Superhighway’
POST-DEMOGRAPHIC IMPERATIVES 31www.trendwatching.com/trends/post-demographic-imperatives
32. There are billions of individuals around the world – from a
female entrepreneur facing gender bias from investors, to an
undocumented migrant in a new city – who face obstacles
and are unable to pursue their desired lifestyles.
The causes of these restrictions, such as poverty, corruption
or discrimination, vary wildly. But those facing obstacles
still yearn for the POST-DEMOGRAPHIC freedom to
choose their own lives – and it’s an IMPERATIVE that you
listen and act!
People will celebrate brands that empower them to realize
their aspirations. In some cases it’s as simple as your
business paying attention to a section of society that is
overlooked (by you and your competitors).
That’s right, we aren’t yet in a world of total POST-
DEMOGRAPHIC CONSUMERISM. But you can get us closer,
and build a better world – and a more powerful brand – in
the process.
IMPERATIVE 3/3
POST-DEMOGRAPHIC
EMPOWERMENT
We are still far from a world where every
consumer can freely pursue their own identities.
Bring this freedom to those who lack it.
POST-DEMOGRAPHIC IMPERATIVES 32www.trendwatching.com/trends/post-demographic-imperatives
33. FEATURED INNOVATIONS POST-DEMOGRAPHIC EMPOWERMENT
KPN
People from repressive countries able to
virtually participate in gay pride parade
POST-DEMOGRAPHIC IMPERATIVES 33www.trendwatching.com/trends/post-demographic-imperatives
34. FEATURED INNOVATIONS POST-DEMOGRAPHIC EMPOWERMENT
LA Times
Newspaper hires journalist to cover
Black Twitter
POST-DEMOGRAPHIC IMPERATIVES 34www.trendwatching.com/trends/post-demographic-imperatives
35. FEATURED INNOVATIONS POST-DEMOGRAPHIC EMPOWERMENT
Always
Personal care brand’s educational
program boosts girls’ confidence
POST-DEMOGRAPHIC IMPERATIVES 35www.trendwatching.com/trends/post-demographic-imperatives
36. FEATURED INNOVATIONS POST-DEMOGRAPHIC EMPOWERMENT
Alibaba and Blued
Competition brings Chinese LGBT
couples to California to wed
POST-DEMOGRAPHIC IMPERATIVES 36www.trendwatching.com/trends/post-demographic-imperatives
38. POST-DEMOGRAPHIC IMPERATIVES 38www.trendwatching.com/trends/post-demographic-imperatives
NEXT
There are many routes
to POST-DEMOGRAPHIC
success...
We’re not saying that you’ll never again
use research that applies at a nationwide,
generational, or even global level. Sometimes
that’s necessary, and it might even lead to
a great new product idea. But the idea of
forcing all your thinking into the outdated
frameworks of yesteryear should now
feel wholly inadequate, if not downright
dangerous.
40. If you have any comments, suggestions
or questions then please do let us know.
Just email:
PAUL BACKMAN
Head of Client Services
paul@trendwatching.com
ABOUT US
Established in 2002, trendwatching.com
is the world’s leading trend firm, scanning
the globe for the most promising consumer
trends, insights and related hands-on
business ideas. Our Premium Service counts
many of the world’s leading brands as
clients, while our free monthly Trend Briefings
go out to over 260,000 subscribers in 180
countries.
More at www.trendwatching.com
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