Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
15. of affluent consumers would choose a
luxury experience over a luxury item, a
50% increase on the previous year
T h e M a r t i n i R e p o r t ,
N o v e m b e r 2 0 1 5
21. VIRTUAL EXPERIENCE
ECONOMY
In 2017, a shift years in the making
finally becomes a reality, as digital
experiences (including AR/VR)
become real status currency for
millions of consumers.
38. CAPACITY
CAPTURE
In 2017, consumers demand brands
capture idle capacity and claim lost
value from wasted resources, all for
the good of society and the planet.
46. N B E R ,
O c t o b e r 2 0 1 6
longer wait times for black Uber
passengers in Seattle. Black users in
Boston twice as likely to have rides
cancelled.
49. INCOGNITO
INDIVIDUALS
In 2017, consumers will embrace
new tools, services and platforms
that strip away the identity imposed
on them by demographic
circumstance.
59. FIRST
RESPONDERS
Consumers are looking to big brands to
leverage their resources to respond near-
instantly in crisis situations. After all,
agility isn’t just for startups!
67. ETHICAL
EDUCATORS
Consumers accustomed to increasingly
sophisticated efforts to optimize their life,
now seek to become a better person.
They’ll reward brands that serve up the
new tools, platforms and experiences that
can help them find the answers.
68. Media agency's bot teaches people
about their unconscious biases
MEC GLOBAL