Market Research meets Programmatic Media. Using the convergence between Marketing and Tech to develop new methodologies. Presented at Esomar Latin America Conference in Sao Paulo, April 2015.
The fusion of Big Data and Market Research in a Brazilian media company as an example of the Information Goods Economy and their challenges for Market Research companies
Presentation at the Leader Thinking Forum on how digital trends will combine with demography, globalization and natural resources to change business environment in Brazil
The fusion of Big Data and Market Research in a Brazilian media company as an example of the Information Goods Economy and their challenges for Market Research companies
Presentation at the Leader Thinking Forum on how digital trends will combine with demography, globalization and natural resources to change business environment in Brazil
Fighting Phantom Firms in the UK: From Opening Up Datasets to Reshaping Data ...Jonathan Gray
"Fighting Phantom Firms in the UK: From Opening Up Datasets to Reshaping Data Infrastructures?". Working paper presented at the Open Data Research Symposium at the 3rd International Open Government Data Conference in Ottawa, on May 27th 2015. The paper draws on research undertaken as part of the EU H2020 funded ROUTE-TO-PA project.
A presentation for the Tow Center for Digital Journalism at Columbia University. Full report available at: http://towcenter.org/wp-content/uploads/2014/05/Tow-Center-Data-Driven-Journalism.pdf
Convergence: How social commerce and mobile change the way we make decisions ...Sharon Mandler
Technology is evolving in such a way that previously distinguishable digitalized information formats, services, applications, networks, and business models are blending in ways that reduce distinctions. Furthermore, the lines are being blurred between on and offline activities—technology, specifically that which is based on social interaction, is merging with every facet of life
As the way in which we consume and interact with information continues to evolve, brands and retailers in particular, must establish and maintain engagement with consumers at multiple information intersections. (For example mixing business/marketing content with personal/user generated content, or building campaigns that are screen agnostic)
Big Data Digital Humanitarianism Lightning TalkRyan Burns
Big Data and Digital Humanitarianism are becoming intertwined in ways that *necessitate* we as geographers ask new questions. This is a 5-minute lightning talk I gave at the 2014 AAG, as part of the series of Big Data lightning talks organized by Andy Shears, Joe Eckert, and Jim Thatcher.
Get close to youth at ESOMAR Qualitative 2014, presented by Joeri Van den Bergh (InSites Consulting) and Simone Reitbauer (VIACOM Insights) on Tuesday November 18 2014 in Venice (IT)
A look at what the world's biggest film franchise can teach us about better insight storytelling practices. By rejecting scientific narrative and copying from creative disciplines
The game of context: How mobile context-based measurement impacts the future of survey research.
Context is a key influencer of consumer behavior, yet we keep on conducting (survey) research without taking into account these context elements. Demonstrating how a context based survey design gives a more realistic measure of the potential of product concepts. Bringing insights into how in-context measurement leads to better and more predictable data based on an interesting project done in cooperation with DE Master Blenders 1753.
Presented at the MRMW Europe Conference on Sep 16, 2015 in London by Frans Van Bommel, Market Research Manager at Jacobs DouweEgberts (JDE) and Katia Pallini, Research Innovation Manager at InSites Consulting
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
Join Nate Denton and Jessica DeJong as they share the trends that are exciting them in 2017 (a bit of a digital show and tell, if you will). They touch on the trends that are here to stay, the ones you can leave behind, and even the ones you should be looking forward to in the future.
Watch the full webinar here: https://youtu.be/u0hSguJf-u0?list=PLWURA0SaLh3EFzzqUFjHlmculFG4nQUev
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingad:tech London
David Mattin, TrendWatching's Head of Trends reveals the data behind the emerging trends that will define the marketing, media and technology landscape in 2016.
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEsinnerschrader
Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there.
Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now.
In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard.
Charge your phones and get ready! Cardboards will be provided.
https://mrcardboard.eu/next-conf-workshop-mass-virtual-reality-marketing-no-rocket-science/
https://www.youtube.com/watch?v=dMslikjhqQM&feature=youtu.be
Fighting Phantom Firms in the UK: From Opening Up Datasets to Reshaping Data ...Jonathan Gray
"Fighting Phantom Firms in the UK: From Opening Up Datasets to Reshaping Data Infrastructures?". Working paper presented at the Open Data Research Symposium at the 3rd International Open Government Data Conference in Ottawa, on May 27th 2015. The paper draws on research undertaken as part of the EU H2020 funded ROUTE-TO-PA project.
A presentation for the Tow Center for Digital Journalism at Columbia University. Full report available at: http://towcenter.org/wp-content/uploads/2014/05/Tow-Center-Data-Driven-Journalism.pdf
Convergence: How social commerce and mobile change the way we make decisions ...Sharon Mandler
Technology is evolving in such a way that previously distinguishable digitalized information formats, services, applications, networks, and business models are blending in ways that reduce distinctions. Furthermore, the lines are being blurred between on and offline activities—technology, specifically that which is based on social interaction, is merging with every facet of life
As the way in which we consume and interact with information continues to evolve, brands and retailers in particular, must establish and maintain engagement with consumers at multiple information intersections. (For example mixing business/marketing content with personal/user generated content, or building campaigns that are screen agnostic)
Big Data Digital Humanitarianism Lightning TalkRyan Burns
Big Data and Digital Humanitarianism are becoming intertwined in ways that *necessitate* we as geographers ask new questions. This is a 5-minute lightning talk I gave at the 2014 AAG, as part of the series of Big Data lightning talks organized by Andy Shears, Joe Eckert, and Jim Thatcher.
Get close to youth at ESOMAR Qualitative 2014, presented by Joeri Van den Bergh (InSites Consulting) and Simone Reitbauer (VIACOM Insights) on Tuesday November 18 2014 in Venice (IT)
A look at what the world's biggest film franchise can teach us about better insight storytelling practices. By rejecting scientific narrative and copying from creative disciplines
The game of context: How mobile context-based measurement impacts the future of survey research.
Context is a key influencer of consumer behavior, yet we keep on conducting (survey) research without taking into account these context elements. Demonstrating how a context based survey design gives a more realistic measure of the potential of product concepts. Bringing insights into how in-context measurement leads to better and more predictable data based on an interesting project done in cooperation with DE Master Blenders 1753.
Presented at the MRMW Europe Conference on Sep 16, 2015 in London by Frans Van Bommel, Market Research Manager at Jacobs DouweEgberts (JDE) and Katia Pallini, Research Innovation Manager at InSites Consulting
SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product – SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through research. Following the pilot implementation, we looked back and found a positive impact on high value customers and SkyPriority managers. Customers felt they could better collaborate with SkyTeam, and more importantly, they felt more valued as customers when compared to people who did not take part in the program. Airline managers also had a positive perception of the project and reported improved implementation of the SkyPriority product.
Join Nate Denton and Jessica DeJong as they share the trends that are exciting them in 2017 (a bit of a digital show and tell, if you will). They touch on the trends that are here to stay, the ones you can leave behind, and even the ones you should be looking forward to in the future.
Watch the full webinar here: https://youtu.be/u0hSguJf-u0?list=PLWURA0SaLh3EFzzqUFjHlmculFG4nQUev
Consumer Trends for 2016 and Beyond! David Mattin, Head of Trends, TrendWatchingad:tech London
David Mattin, TrendWatching's Head of Trends reveals the data behind the emerging trends that will define the marketing, media and technology landscape in 2016.
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEsinnerschrader
Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there.
Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now.
In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard.
Charge your phones and get ready! Cardboards will be provided.
https://mrcardboard.eu/next-conf-workshop-mass-virtual-reality-marketing-no-rocket-science/
https://www.youtube.com/watch?v=dMslikjhqQM&feature=youtu.be
Cognitivo PoV - Market power in the data-driven economyAlan Hsiao
Data is the oil of the 21st Century, but data democratization is a term that is hard to get a handle on. Let's talk about democratization of "Data Proceeds"
BigData & Supply Chain: A "Small" IntroductionIvan Gruer
In the frame of the master in logistic LOG2020, a brief presentation about BigData and its impacts on Supply Chains at IUAV.
Topics and contents have been developed along the research for the MBA final dissertation at MIB School of Management.
The presentatio offers an overview on big data in/for global development - i.e. how big data & data science are being developed in emerging and developing regions.
It is divided in three main sections:
(1) what is big data (as of today) & what is big data in/for development?
(2) Who is actually doing «big data for development»? Who are the main intrnational actors/stakeholders? What are main experiences?
(3) Why are we doing this? - i.e. are we doing this right? What are the main access, capacity / interpretation / ethical issues?
Group letter to FTC calling for workshop examining data breaches - March 2014nationalconsumersleague
A coalition of consumer and privacy organizations today called on the Federal Trade Commission (FTC) to convene a forum examining the ongoing impact of data insecurity on America’s consumers. In a letter to FTC Chairwoman Edith Ramirez, the groups cited the increased consumer awareness of the threat of data breaches and other cybersecurity risks in the wake of data thefts at Target, Michaels, Snapchat, and other businesses.
A presentation on how data can be used to strengthen North America's charity sector and some of the questions we are asking at Place2Give and in Dexterity Consulting.
Similar to Big Data and Market Research_ESOMAR_CoutinhoFGV (20)
Palestra sobre como o impacto econômico da Inteligência Artificial vai tornar o pensamento crítico, a comunicação e criatividade em recursos escassos no mercado de trabalho
Como a transformação digital afeta o marketing e a comunicação: fim do "discurso" sobre a marca, implosão da confiança, tecnologia de personalização e mídia programática como resposta para a escassez de atenção.
O impacto das tecnologias digitais no relacionamento entre empresas e consumidores e entre organizações e colaboradores. Palestra para executivos do Grupo Votorantim no evento comemorativo dos 100 anos da empresa.
Ad Spend in Brazil 2015/2016: low growth in general, but Digital will benefit from the increase in time spent and advertiser's demand for better ROI / Sales due adverse economic conditions
Apas congresso2014 marcelo_coutinhofgv_socialnetworks_BrazilianRetailMarcelo Coutinho Lima
Social Networks and Retail in Brazil: indicators, business structure and metrics. Presented at the Congress of the Supermarket Association in São Paulo
Palestra no Maximidia 2013 sobre a competição da venda de atenção baseada nas economias de escala (mídia e agências tradicionais) versus economias de rede
Apresentação no Congresso Brasileiro de Engenharia de Televisão 2013. Novo sistema econômico da mídia (Consumercast) diminui a importância do conceito de grade para vender atenção
Simultaneous media usage Latam+Spain+US Hispanics and its impact on the TV advertising value chain. Data based on research with 6.600 internet users (IPSOS)
Some points for discussion with Terra, Wal Mart, Coca-Cola and BAT in the panel: How Understanding Consumers Drives Business Growth at the Insight Innovation Exchange in Brazil
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Round table discussion of vector databases, unstructured data, ai, big data, real-time, robots and Milvus.
A lively discussion with NJ Gen AI Meetup Lead, Prasad and Procure.FYI's Co-Found
Quantitative Data AnalysisReliability Analysis (Cronbach Alpha) Common Method...2023240532
Quantitative data Analysis
Overview
Reliability Analysis (Cronbach Alpha)
Common Method Bias (Harman Single Factor Test)
Frequency Analysis (Demographic)
Descriptive Analysis
06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Data and AI
Discussion on Vector Databases, Unstructured Data and AI
https://www.meetup.com/unstructured-data-meetup-new-york/
This meetup is for people working in unstructured data. Speakers will come present about related topics such as vector databases, LLMs, and managing data at scale. The intended audience of this group includes roles like machine learning engineers, data scientists, data engineers, software engineers, and PMs.This meetup was formerly Milvus Meetup, and is sponsored by Zilliz maintainers of Milvus.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
6. “In an information-rich world, the wealth of
information means a dearth of something else: a
scarcity of whatever it is that information
consumes. What information consumes is rather
obvious: it consumes the attention of its
recipients. Hence a wealth of information creates
a poverty of attention”.
Herbert Simon, 1971