The document discusses the use of various media technologies in the research, planning, construction, and evaluation stages of creating a music video. Google, YouTube, Dafont, and smartphones were used for initial research to understand conventions of the genre and find examples. YouTube was also used to get audience feedback, present storyboards, and find tutorials. Photoshop was used to experiment with visual design elements. PowerPoint was used to create mood boards and presentations. A green screen, camera, and tripod were used during construction. Final Cut and Photoshop were used to edit the video and create ancillary materials. Word, PowerPoint, and Prezi were used to present research findings, and SlideShare allowed work to be

1. How did you use media technology in
the construction and research
planning and evaluation stages

2. ResearchBefore starting the construction process it was important to research
our genre in order to understand the conventions stereotypes that
are associated with it .This is a vital process as it also helps us to
construct a visual idea of our scenario.

3. Google allowed me to understand the genre ,how it
developed over time and the conventions that have been
associated with them. I was able to understand the history,
where it originated from, popular music videos within the
genre. I was also able to find images of artist for ancillary
tasks, look at examples of magazine adverts and Digi pack.

4. YouTube - Most important technology, it allowed us to look at existing work. YouTube is a very
big community where all genres of music can be easily found .
I was also able to look at Photoshop tutorials as I struggled with my limited knowledge on it .
My skills developed and I was able to air brush my artist in order to make her skin look
flawless.
We used YouTube to post our final product . It is good selling platform.
I used YouTube for various research such as to look at range of different shots and how to use
the camera to a more advanced level.
YouTube allowed me to analyse other pop music videos and identify features that are common
that help audience identify genre of the music video.

5. Dafont – This website
allowed me to look and
search for a variety of fonts,
this website was useful as it
good had original ideas and
a variety of styles to choose
from. This program was very
useful as it allowed me to
see the text visually in the
several fonts before
installing it ,this process
saved time .however finding
the correct style was
difficult as the genre is very
specific.

6. Another media technology that was useful for
communicating ideas between me and my partner
was our mobile devices. Smartphones have many
features like camera, calendar, calls, WhatsApp.
These devices have become part of our daily.
I felt that my mobile was very useful during
research, planning and construction of my music
video. I was able to use my phone to search for
real media products on the go and in places where
I had no access to a computer. Having such a small
devise with many apps allowed me to upload and
update my work on webs ,share ideas with my
group member, organise filming times and keep in
contact throughout the process of making the final
product ,social media and instant messaging apps
like WhatsApp was of great use for this .

7. Planning

8. We used YouTube to imbed our audience feedback.
Many people use YouTube, many people can access it.
We also used YouTube to present our story board.
During the planning stage of our product we used
YouTube to find tutorials i.e. how to airbrush skin.

9. Before we created out final product We used
Photoshop to experiment. So we could
visually see how to positions the artist on the
Digi pack and also which backgrounds
worked best.

10. PowerPoint was useful as it allowed me to present work
creatively. PowerPoint has many features such as animations ,
effects and transition. I was able to put together mood boards
and animations in order to compare the similarities and
difference. Doing this allowed me to visually see how t create a
pop artist.

11. Construction

12. Green screen - We could use our imagination an
add background of our choice during
construction.

13. Final cut
I used final cut to create the music video. Final
cut is popular software. It allowed me to insert
clips rearrange them and edit them.

14. Photoshop
I used Photoshop to construct the final ancillary
tasks, digi pack and magazine advert.
Photoshop has many features which allows you
to construct.

15. Camera allowed us to take a range of
pictures for our ancillary tasks.
Tripod- to get still shots, steady shots that
look professional.

16. Evaluation

17. Word document /PowerPoint-present research in different
formats. We also used Microsoft word to type up consent
forms for our actors. We typed and printed out lyrics on word
so that we could give it to our artist.

18. Slide share/Prezi- multiple ways of presenting
work. Allows you to organise how to want it
view. Looks professional. Easy for others to
locate and view.

19. Mac helped with all of the construction
Photoshop-advanced technology that helped me create the Digi pack and
magazine advert. Air brush spot blemish, get rid of unwanted background,
add text, flawless skin, and brighten lips and many more features.
Final cut pro- we edited our music video on this,. Very useful. These
programmes allowed us to cut, trim, add effects and transitions to our work.
Matched lip synching with actual song. I used final cut to present my
evaluation question because I felt that the skills I learnt from creating my
music video would make it easy from me to present it this way

20. Comic life
I used a software called comic life,
this allowed to present my work in
a comical manner. Its a new
software so I was able to gain new
skills by exploring the features and
learn how to add images, text in
different fonts and how to make
images look comical.