The document discusses the use of new media technologies in the production of a music video project. Photoshop and Final Cut Pro were the two most important programs used to create the magazine advert, digipak, and edit together the music video footage. Final Cut Pro was particularly challenging as the student had no prior experience with the software. Other hardware used included a Canon camera, tripod, and Apple Mac computer, which took time to learn. Facebook and YouTube were utilized to gather feedback and for research. All of the media technologies played a vital role in the project's success by providing high quality options and effects.