The document discusses how new media technologies were used at various stages of creating a music video project. Facebook, Twitter, YouTube, and SoundCloud were used for research purposes like conducting interviews and gathering audience feedback. Photoshop, Prezi, and Final Cut Pro were used for planning, storyboarding, and editing the video. A digital camera and iPhone were used to record footage and audio. Blogger was used to document the entire process from research to completion. Various presenting technologies like Prezi, Visme, and Blogger were also utilized to evaluate the final project.

1. HOW DID YOU USE NEW MEDIA
TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH,
PLANNING AND EVALUATION
STAGES?
BY OLIWIA KAJZER

2. NEW MEDIA TECHNOLOGIES;
DEFINED
Wikipedia definition
‘new media’ Most technologies described as new media are
digital, often having characteristics of being manipulated,
networkable, dense, compressible, and interactive. Some
examples may be the Internet, websites, computer
multimedia, video games, augmented reality, CD-ROMS, and
DVDs. In that sense, the term "new media" refers to on-
demand access to content anytime, anywhere, on any digital
device, as well as interactive user feedback, and creative
participation”

3. WEB 2.0
Web 2.0 “ is the term
given to describe a
second generation of
the World Wide Web
that is focused on the
ability for people to
collaborate and share
information online”

4. As part of our research we used new technology softwares such as Facebook,
Twitter, Blogger , Youtube, Vevo, The Guardian site, Pitch fork, Google images
and Timeline
As part of our Hardware research we used a digital camera, an iPhone and a
laptop

5. Social Media
Facebook
We used Facebook (a social media
site used to share
information/photos/videos/
interests/ conversations etc) to find
out more about our target audience.
As visible on our main blog, the print
screens are evidence of the
conversation we had with one indie
music fan. This was highly beneficial
and a contribution to our research as
it was a fast and an easy way to gain
information without the need to
meet up with the interviewee in
person.

6. Soundcloud
I have used Souncloud to record some interviews; this was
essential in gaining necessary feedback on our final products and
see how they were read. This new media technology made it easy
to record the feedback and place it on the blog- this gave us an
easy way of reaching the data but also an alternative to the written
and visual evidence of research.

7. Video related sites
Youtube
With this particular (very popular) video sharing site, the statistics given
(with the amount of views and likes/dislikes) and the comments left from
users from all over the world, YouTube not only becomes a huge
collaborating field but also a perfect source of secondary data. From
YouTube (as previously mentioned) I have gained knowledge about
certain criteria indie videos are expected to meet. From the comments as
well as the likes I realised how divided the audiences can be on either
indie conventional or unconventional rules that are used.

8. Software print
The Guardian
This site was originally inspired by the newspaper,
which after the formation of the Web was
transported to software form. We used this site for
our Magazine/magazine advert research. Here we
found information as well as the advertisement of
Saint Raymond’s (the original artist of the song we
have used) album alongside Lana del Rey's. With
this research we were able to find a suitable
magazine that would feature our album
advertisement as well as the information about the
artist.

9. Collecting and Presenting
Timeline
Having done previous research, timeline has helped us to use our
analysis of videos of the past and see how the original idea of a
music video stemmed and branched to be what it is today. This has
helped us organise our research and put it in the correct order- this
was useful when considering planning as it gave us easy access to
old conventions but also gave basis to our ideas.

10. Hardware
Digital Camera- used to record the interviews of audiences in
central London- varied age and gender- a visual perspective
iPhone- used to record voice notes when it came to audience
feedback, that were later uploaded on Soundcloud- verbal feedback
on indie conventions. In Addition my iPhone was used to
Laptop- used for all the research done above; to search all the
images, to gather all the data as well as create this final evaluation.

12. Media used: Prezi, blogger, Photoshop, PowerPoint, Youtube,
final cut pro
Hardware; digital camera, computer

13. Presentation Planning
Prezi
This is yet another presenting site. It helped us with planning as it was easy to use and at the same
time kept things nicely organised. The site allowed us to use photographs as well as videos from
YouTube- which supported our notes visually. There was also an opportunity to pick out themes,
in terms of colour and the layout of your Prezi presentation. This online planner also has an
inbuilt transition for each slide, making the presentation more ‘fancy’
We also used Prezi to create an overall plan/ pitch to gather our ideas. By this not only did we
present our idea to the rest of the class but we also gave and understood the direction of our
music video. With Prezi we were able to divide each step of our planning of the construction of the
video- that came in handy when we were recording our music video.
Blogger
Blogger was the site everything was put on hence it was also instantly used for planning; any
ideas we had or any meetings that took place were recorded on Blogger hence it was useful for
planning and storing all our ideas- from research to formation of our ideas to the actual
construction.

14. Timeline
With this online technology, I was able to use the song structure
(the timing/lyric structure) and plan what shot- according to our
ideas- would go to what lyric. This once again was beneficial as it
was easy to access and look at whilst having our video
constructed. The benefits of this were that although it was time
consuming,, the so called script was easy to access, hard to lose
and was always neat unlike a physical printed copy.
Editing/ Planning
Photoshop
We used Photoshop to plan our ideas for the digipak and mag ad;
we had a few practise runs as to how our product would look like.
With this we were able to come up with many drafts that later
contributed to our construction of the digipak

16. Hardware
Digital Camera-
Preliminary- as part of planning we did a preliminary piece which
allowed us to experiment with lip-syncing as well play around
with different angles. This allowed us to gain a brief idea about
the construction of a music video. This allowed us to see what
kind of things we were fond of and the things that needed
enhancement which allowed us to plan our main video.
Computer- used to gather all the information/ type out notes/
upload notes/ note any meetings.

18. Software
Photoshop
We used this programme to construct the digipak as well as the
magazine cover. It required us to be aware of simple tools such as
the brush tool, the crop tool, the dodge and burn tool etc. This
programme allowed us to combine many pictures as well as text
on one page and gave it that ‘finishing touch’. The reason behind
our choice of this programme was because we are briefly aware of
how to go about using it (experience from photography).
Furthermore this programme is much more sophisticated than
paint- which next to it seems very outdated.
Editing
As part of editing we used Final Cut Pro, we have briefly mastered
this programme before during our AS level; producing a film
opening sequence. This time we were able to experiment more
with filters as well as the tempo of the piece. This programme
allowed us to chop and change around footage to wherever we
wanted- pretty much giving us a free hand to create our music
videos. Effect wise we had more freedom to add slow motion or
play around with saturation this time which was much
appropriate then with the opening sequence. The use of Final Cut
Pro this year definitely allowed us to be more creativeand posed a
challenge when trying to sync the mouthing with the actual
soundtrack.

19. Hardware
For our construction we used a digital camera to record our piece-
this was made up of different shots and different angles. We also
used portable speakers to help our artist lipsync to the music- this
would be later beneficial when syncing the video footage to the
music. More or less, the speakers were used to make the artist feel
at ease when lipsyncing- the result of the music being played loud
enough.

21. Visual Techused in Evaluation
Youtube/TubeChop-
Extracts used from YouTube to support and portray my points-
this allowed me to reduce the amount of words used and
incooperate short snippets of our video for visual support/
demonstration.
Presentation Styles used
Visme
This was a new presenting site that I found whilst thinking about
the way my evaluation will be presented. It was very much like
PowerPoint however the possibilities and experimentation was
more extensive.

22. Prezi
I used Prezi again as it is easy to use and I know my way around it;
it gave me easy access to organising my information and putting
together an answer to my question.
Blogger
I used blogger as part of my evaluation especially for question one
as I could include written feedback and photographs as well as
TubeChop extracts, an opportunity that other presentation sites
didn’t give me.