The student used various media technologies to construct, research, plan, and evaluate their music video project. A Sony HD video camera was used to film footage for the video due to its lightweight portability and video quality. YouTube was used to upload the final video so others could view and provide feedback by liking or commenting. Final Cut Pro was utilized to edit the video clips, allowing experimentation with effects and edits. Blogger, Slideshare, WhatsApp, and VideoPad Video Editor Profession were also used at different stages for uploading work, collecting audience feedback, and editing interview recordings. Adobe Photoshop helped design the digipak and magazine advert by manipulating images. Overall, using these technologies provided new skills and

1. How did you use media
technologies in the construction
and research, planning and
evaluation stages?

2. To first of all create the music video, I
used a Sony HD video camera, which
was lightweight and easily
transported, which was highly
convenient. An SD card was provide
so that there was plenty of space for
the amount of filming I wished to do.
The quality of the camera was very
good, which made the clips appear
clear and professional. Using this
form of technology was essential for
the construction of the video.

3. YouTube was mainly used to upload the
final music video. The popular interactive
site allows any clip (that does not breach
the terms and conditions) to be uploaded.
Tags can as where you input any words
that is relevant to your video, so those who
search the keyword can easily find what
they are looking for. For my video, I
phrases such as ‘Music Video’ ‘Ain’t No
Sunshine’ etc.
There is also an option you can select if
you want people to ‘like’ or comment
below the video if you are interested in the
opinions of your audience. I wanted to
find out what other people thought of the
music video so I enabled this option.
.

4. Final Cut Pro
This program was used after the clips were filmed
where I would log them onto the software and begin
the editing process. Final Cut Pro definitely was great
to use as it had numerous tools and effects, allowing
me to accomplish my ideas. Because of that variety, I
could experiment and explore many other ideas that I
may have not thought about initially, such as the
reverse option that was applied for the clips at the
end which I found suited the concept well. I thought
this software was going to be difficult to use but I
found the more I used it, the more easy it became.

5. Blogger
Blogger was another form of media technology that I used which allowed me
to post work that can be accessible to others. I uploaded various work that was
on different applications such as Microsoft Word, Microsoft PowerPoint,
YouTube and Slideshare. I liked the idea that I could upload my work
immediately after I finished and how I could decide exactly how to present my
work.
Slideshare
In order to get documents onto blogger, files had to be converted
on Slideshare. It was extremely useful; when uploaded, it would
provide an embedded HTML text code in which you could then
copy and paste onto Blogger.

6. One media technology that I took
advantage of to collect audience feedback
was a social application, WhatsApp, used
to interact with others, on my phone. I sent
the link of the music video, and an image
of both the digipak and advert. I asked
how well they think they link together. It
was an easy way of collecting responses.
I also used my phone to record my chosen audience as they
answer open-ended questions, in order to obtain qualitative
feedback. I then edited the recordings using VideoPad Video
Editor Profession where I logged the footage and placed the
questions on a black background before the clips in order for the
audience to simply know what is being answered. This software
allows you to edit using basic functions and tools however it is
no where near as complex as Final Cut Pro.

7. Adobe Photoshop
I used Adobe Photoshop to create both the Digipak and
Magazine Advert. I selected the images I wanted to use
and started to experiment with the brightness and
contrast. I increased the contrast so the girls’ face will
be extremely light, however the lipstick would remain
vivid. Decreasing the opacity on the images for the front
of the digipak allowed me to overlap them successfully.
This was a great software to use as I managed to
achieve the looks desired.

8. Overall, using different types of media technology definitely
provided me with new skills and developed my current ones. I
now have the knowledge on how to successfully produce a
moving-image media text and how I would go about planning
it so I can go through the process without limited amount of
problems. I did not have this awareness and understanding
during AS level which shows just how much I have
progressed. One of the best things about using modern
technology as the main way of presenting work, is that it
makes a huge, pleasant change from the conventional written
work.