The document discusses the various media technologies used during the construction, research, planning and evaluation of a music video project. YouTube, Google, Facebook, Blogger, SoundCloud, TimeToast, iPhone calendar, Premiere Pro, Photoshop, a Nikon camera, lighting equipment, and a Panasonic video camera were used during the research and construction stages. YouTube, YouTube, PowToon, and video were utilized during the evaluation to gather audience feedback and create a director's commentary. The technologies helped with brainstorming ideas, gathering information, planning schedules, editing footage, designing promotional materials, and presenting the final evaluation.

1. Question
Four.
How did you use media
technologies in the
construction and research,
planning and evaluation
stages?

2. Research.
 Firstly,
I will discuss the technologies I used
within the research phase of my project
and how they helped shape my final
music video.

3. YouTube.

YouTube allowed me to watch professional music
videos, to give me ideas and creativity for my own
video. It also allowed me to understand the
conventions of a usual music video and how they
work. I could also choose my genre and Artists to
watch easily.

If I hadn’t of had YouTube to help with this stage of
research I would have had to use MTV’s music
video channel. This would have caused problems
as I couldn’t pick and choose genres or pause, to
allow me to go shot by shot to understand how
music videos work.

4. Google


Google gave me access to many areas of the
research. I was able to find Artist’s CD covers, as well
as song names. Layouts for the Digipak and
advertisement. Also with help using programs such as
Photoshop and InDesign if I was struggling with a
certain aspect of the software.
If I hadn't had Google to help with such things, I
would have had to use books or the television for
Artist’s covers and songs, I would have also had to
look through software handbooks, or spend a long
time trying to find out certain things myself which
may have taken a long time.

5. Facebook

Facebook allowed me to talk through ideas
and concepts with my target audience. I was
able to ask a lot of people certain questions
and receive their feedback easily.

Without facebook I would have had to
personally ask family and friends which would
have also caused concern for target
audience as I wouldn’t have been able to
find a lot of people specific to my target
audience.

6. Blogger

Blogger has allowed me to post all of my
research planning and final piece in one area
which makes it easy to access and reliable.

If I hadn’t of had blogger I wouldn’t have
been able to easily jot down ideas anywhere I
was if I had a great thought. This would have
meant loss of potential good ideas.

7. Sound Cloud
 Sound
Cloud allowed me at the very start
of this project to focus around a certain
genre that I was interested in. I was able
to find niche Artist’s who’s songs are
creative and original.
 This would have proved more difficult If I
were just using the television as they
regularly show popular artists which I
wasn’t interested in.

8. Planning

9. Time toast

Time toast is an online software which
enabled me to plan the future of my project.
This made everything a lot easier as I knew
when to start certain aspects of the
production and planning stages.

Without this software it would have been
much more stressful to have written every
single thing I had planned for my project so it
helped with time and efficiency.

10. IPhone

With my IPhone I was able to use the
Calendar as well as time toast, so I could
easily access what part of the project was up
and coming and what I can do in the
meantime to prepare for it.

I also used my phone to take pictures of the
location to find the best lighting and scenery
perfect for pictures and in the video.

11. Premiere pro practice

In class we were able to practice with premiere pro
to allow maximum benefit within the production of
the music video. As my technology knowledge grew I
knew I would be able to produce a better music
video and not let technological determinism power
over me. But for me to control ‘it’. I Learnt how to use
the echo tool and slow motion tool within editing to
create unusual but effective effects on my video.

I would have had to use three machine linear editing
if I hadn’t had premiere pro, that would have been
much more difficult and time consuming.

12. Premiere pro continued.
 In
premiere pro I also learned how to use
the speed/duration which meant that I
could slow down or speed up certain
scenes.
I
also used cross dissolve to make the
transactions between the clips smooth
and not slow paced.

13. PowerPoint

I used PowerPoint within my planning process to
present my ideas to my classmates. This provided
a perfect platform for easy to use software that
would come across easily to my audience as well
as being easy to use.

Without PowerPoint I would have had to come up
with notes and talk from ideas in my head, that
could have meant messing up or not putting my
best ideas forward. It also meant that I could show
some basic cuts from a YouTube video which
would give the audience a basic idea of what my
final piece would look like.

14. Construction

15. Photoshop

I used Photoshop to allow me to make a professional looking
Digipak and magazine advert. I Learnt how to use free transform
tool which allowed me to move things freely and to resize them
easily.

I also learnt how to use the Blur and noise tools to allow me to give
my model a airbrushed skin look. This made my print productions
look more professional and sophisticated.

I feel like in all the areas of creativity software Photoshop is the only
one where I truly think that I fully controlled the technology skillfully
rather than technological determinism as I have used Photoshop
for a long time I can generally make things look how I want them to
look. The final piece was what I truly envisaged in my head.

16. Photoshop - continued.
In Photoshop I also learned how to use the
eyedropper tool – To find certain colors in things and
then use them.
Horizontal type tool- To type horizontally.
`
Magic Wand tool- to help cut out and move
tricky shapes or images.
Custom shape tool- I used this to create the stripes in
the background of my music advert

17. Camera

For the camera I used a Nikon D60 single lens
reflect. Using this camera, I learnt how to use
manual focus which meant that I could blur
the background whilst keeping my model in
focus.

I also learnt about ISO exposure which meant
that I could stop my pictures from being over
exposed or too dark in contrast. I found out
that the higher the ISO the higher the noise
which caused for a unattractive photograph.

18. lighting



I used two battery powered lights for my lighting
with tripods as I was unable to use electronic lights
due to no electricity in my chosen location, this
meant that I had to rely on natural lighting as well
for a well lit video.
This meant that I had to go out at certain times of
the day as it was in winter which caused quite
difficult with work and college, so this was quite
difficult.
If I were to go this project again I may have found
a easier location which meant that I could have
made better use of my time and used better more
professional lighting.

19. Video Camera




The Panasonic HD allowed me to create a
interesting music video easily.
I learnt how to do focus pulls by using the
focus manually.
As well as locating the zoom button to give
an interesting twist at the end of my music
video.
Without this camera I would have had to use
my phone, this would have meant dreadful
quality as well as no manual functions which
would have meant auto quality and

20. Evaluation

21. YouTube

YouTube has allowed me to post valuable information
needed for my evaluation such as my directors
commentary for question 1, and audience feedback video
for question 3.

Without YouTube it would have been difficult to construct
my evaluation appropriately without the use of video.

Web 2.0 allowed me to use YouTube to make my own
things and send them to friends and teachers to share all
together rather than just getting fed information from
companies or big industries I was able to broadcast my
own information and ideas.

22. Powtoon
 Powtoon
is a program I have used for
question 2, at first it was quite unusual and
difficult to handle, but after a while it was
quite easy and beneficial for a different
way of presenting information for my
evaluation.

23. Video

Video has really helped within my evaluation
as it has shown my audience feedback in a
different way, rather than just reading
peoples responses we can now watch them!

It also made it easy for me to construct a
directors commentary which proves to be
more interesting then a bulk of writing on
Microsoft.

24. Thank you.