Jonjo Sharp used various media technologies at different stages of his coursework. He used his blog to display his work, including embedding YouTube videos to provide interactive examples for planning and research. He also analyzed other music videos on YouTube during the planning process. Photoshop and Paint were used to create initial character and background images for his animated music video, which he then edited together using Adobe Premier Pro. Print productions were also created using Paint and Photoshop to feature characters from the music video in order to attract audiences familiar with the characters.

1. How did you use media technologies
in the construction and
research, planning and evaluation
stages?
By Jonjo Sharp

2. Blogs
My blog was used to display my work related to this
course, the development of media technologies
enabled me to display many different forms of
media. I was able to embed YouTube videos onto
my blog, which made it more entertaining and
enabled me to use interactive examples when
planning and researching rather than quoting
examples. This was important to my planning
because it allowed me to analyse moving images
and editing, which, in turn, gave me an insight to
what I could do for my production.

4. Blogs are useful when organising work, as labels
can be used to categorise different types of
work, meaning that anyone can successfully
find any research or planning I have done and
relate it to my production.

5. They also enable you to display different
programs, such as Prezi, Scribd and Slideshare.
These programs introduce new ways to display
work and make displaying research more
interactive and interesting.

6. Music Video
The internet as a media technology was vital to
finding research and finding a song to use in
our production. Media streaming via
unsignedbands.com allowed us to listen to a
variety of genres and artists; this is how were
able to find our song and because of the
ability to download these songs for free, w
could use it and construct a narrative video of
it by listening to the lyrics.

7. Media technologies such as YouTube were used
in the planning process of my
production, allowing me to easily access
footage of other animated music videos and
compare them and analyse how they followed
conventions within my genre and how they
related to a narrative theory.

8. I was also able to use cameras to practice
different ways of animation to use in my
production. We did this by drawing onto
whiteboards or paper and taking still images.
The proliferation of this hardware made it
clear and easy to shoot but the technique to
keep having to draw coloured background
consistently was time consuming and proved a
lot more difficult than using paint.

9. When producing my music video we used a
series of different media technologies, such as
Photoshop and Paint. Paint enabled to create
the initial images as templates, such as the
characters, backgrounds and props.

10. We chose to use colour connotation to
represent different emotions in each scene
and paint allowed us to do this with
ease, whereas if we were to use whiteboards
we would constantly be wiping out and
colouring in, which would have been more
difficult to prevent continuity errors and
would have been time consuming.

11. Each shot we drew could be drawn through our
own perspective, meaning that we were able
to use different shot types, such as:

12. An Establishing shot

13. A Worm’s eye view Shot

14. Close ups

15. Point of View Shot

16. Although we had limited software, this program
enabled us to create the initial images we
needed without fail. Once created, we then
used these images into Photoshop, which had
the appropriate tools to manipulate these
images and move them accordingly.
Photoshop also had the tools to include
special effects such as lens flares and
adjustable lighting, which both improve
quality and show clear representations

17. Once these images were constructed we were able
to perform the post production via Adobe
Premier Pro. This form of technology allowed us
to add the pictures we created and slow the
filming pace to 0.2 seconds, which helped to
make the animation flow, meaning we could
adjust different speeds to make the animation
neater. We were then able to add the sound to
the animation and adjust the timing of each shot
to the lyrics of the song, which made the
narrative clear to audience as it was timed with
the visual images.

18. Print Productions
To create my print productions, I used a coalition of Paint
and Photoshop. I personally drew my images via Paint
and I was able to use Photoshop to change the images
to the correct size. I felt that if I was to market my band
via a music magazine or digipack, I would use images of
my characters from my music video production. This is
because I thought if my audience were to see images
they recognised, they would be attracted to each print
production upon seeing them. Media technologies
such as the internet allowed me to research different
print productions and how they appealed to their
target audience.