Artists use album covers to market themselves and construct their public image. They include self-portraits to make fans aware of who they are. Many female artists use sexualized images to attract audiences and make money, while some male artists also include provocative poses. Some artists prioritize artistic expression over self-promotion, using abstract or imaginative designs intended to inspire interpretation. Others aim to sell an idea through controversial, funny, or thought-provoking covers that generate discussion of the album's message.