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Computers & consumer electronics
Queries for computers and consumer electronics grew 29% in Q3 2015, with mobile queries increasing 116% and tablet queries growing 47% year-over-year. Desktop queries grew 10% over the same period. Mobile now accounts for 34% of all searches in this category, up from 27% in Q3 2014. Overall ad clicks grew 16.5% and click-through rates increased 26.2% while the average cost per click decreased 25.2% from the previous year.
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Computers & consumer electronics
- 1. Google Confidential andProprietary 1Google Confidential and Proprietary 1 Computers & Consumer Electronics Russian Federation Quarterly Update Last Quarter: Q3 2015 November 2015
- 2. Google Confidential andProprietary 2Google Confidential and Proprietary 2 Desktop queries grew by 10%, while Mobile queries grew by 116% and Tablet searches grew by 47% YoY in the same period Queries grew by 29% in Q3 2015 in the Computers & Consumer Electronics Category
- 3. Google Confidential andProprietary 3Google Confidential and Proprietary 3 Computers & Consumer Electronics: Q3 2015 Auction Metrics Update Source: Google internal search data, based on pre-categorised queries for the Computers & Consumer Electronics. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 Queries (Q3 2015 Y/Y: 29.24%) 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 $0,00 $0,05 $0,10 $0,15 $0,20 $0,25 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 Impressions (Q3 2015 Y/Y: -7.68%) Clicks (Q3 2015 Y/Y: 16.54%) Actual CPC (Q3 2015 Y/Y: -25.16%, Avg:$0.14)
- 4. Google Confidential andProprietary 4Google Confidential and Proprietary 4 Computers & Consumer Electronics: Q3 2015 Auction metrics update Source: Google internal search data, based on pre-categorised queries for the Computers & Consumer Electronics. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Auction Stats by Platform: Q3 2015 YoY and Averages (where applicable) Platform Queries Impressions Clicks Ad CTR YoY Ad CTR Avg CPC YoY CPC Avg Ad Depth YoY Ad Depth Overall 29.24% -7.68% 16.54% 26.24% 4.77% -25.16% $0.14 -5.32% 2.53 Desktop 9.67% -19.55% -7.08% 15.50% 4.08% -20.14% $0.16 -4.45% 2.61 Mobile 115.62% 36.93% 93.48% 41.29% 6.62% -16.10% $0.10 -2.26% 2.25 Tablet 46.87% 11.28% 27.59% 14.65% 4.85% -29.00% $0.13 -6.89% 2.77 0,00% 1,00% 2,00% 3,00% 4,00% 5,00% 6,00% 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 0 1 1 2 2 3 3 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 Ad Depth (Q3 2015 Y/Y: -5.32%, Avg:2.53) Ad CTR(vQ3 2015 Y/Y: 26.24%, Avg:4.77%)
- 5. Google Confidential andProprietary 5Google Confidential and Proprietary 5 Computers & Consumer Electronics: All Devices Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Computers & Consumer Electronics. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,05 $0,10 $0,15 $0,20 $0,25 0% 10% 20% 30% 40% 50% 60% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 29.24% Impressions Y/Y -7.68% Clicks Y/Y 16.54% Ad CTR Y/Y 26.24% (4.77%) CPC Y/Y -25.16% ($0.14)
- 6. Google Confidential andProprietary 6Google Confidential and Proprietary 6 Computers & Consumer Electronics: Desktop Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Computers & Consumer Electronics. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,05 $0,10 $0,15 $0,20 $0,25 0% 10% 20% 30% 40% 50% 60% 70% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 9.67% Impressions Y/Y -19.55% Clicks Y/Y -7.08% Ad CTR Y/Y 15.50% (4.08%) CPC Y/Y -20.14% ($0.16)
- 7. Google Confidential andProprietary 7Google Confidential and Proprietary 7 Computers & Consumer Electronics: Mobile Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Computers & Consumer Electronics. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,02 $0,04 $0,06 $0,08 $0,10 $0,12 $0,14 $0,16 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 115.62% Impressions Y/Y 36.93% Clicks Y/Y 93.48% Ad CTR Y/Y 41.29% (6.62%) CPC Y/Y -16.10% ($0.10)
- 8. Google Confidential andProprietary 8Google Confidential and Proprietary 8 Computers & Consumer Electronics: Tablet Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Computers & Consumer Electronics. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,05 $0,10 $0,15 $0,20 $0,25 $0,30 0% 10% 20% 30% 40% 50% 60% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 46.87% Impressions Y/Y 11.28% Clicks Y/Y 27.59% Ad CTR Y/Y 14.65% (4.85%) CPC Y/Y -29.00% ($0.13)
- 9. Google Confidential andProprietary 9Google Confidential and Proprietary 9 77% 66% 7% 8% 16% 27% Q3 2014 Q3 2015 Desktop Tablet Mobile Computers & Consumer Electronics: Cross Platform Search Trends Source: Google internal search data, based on pre-categorised queries for the Computers & Consumer Electronics. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 34% of all Searches are now on Mobile Devices Computers & Consumer Electronics: % of Queries by Device
- 10. Google Confidential andProprietary 10Google Confidential and Proprietary 10 Thank You!
- 11. Google Confidential andProprietary 11Google Confidential and Proprietary 11 Definitions • Devices: – Overall: Devices across Google Search(Desktop, Mobile, Tablet) – Mobile = Overall – (Computers + Tablet) – Tablet = Overall – (Mobile + Computers) – Mobile is Mobile High End devices with a full browser – Tablet is Tablet devices with a full browser • Metrics – Queries: Searches by users on Google Search – Impressions: AdWords ads shown against search queries on Google Search – Clicks: Clicks on AdWords ads – CPC: Cost per Click (Cost ÷ Clicks) – Ad CTR: Click-through Rate (Clicks ÷ Impressions)