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Business & industrial
Queries in the business and industrial category grew 39% in Q3 2015 compared to the same period last year. Mobile queries increased 115% while desktop queries rose 13% and tablet searches grew 43%. Nearly 45% of all searches are now on mobile devices. Overall ad clicks increased 31.65% and average cost per click decreased 39.25% to $0.25.
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Business & industrial
- 1. Google Confidential andProprietary 1Google Confidential and Proprietary 1 Business & Industrial Russian Federation Quarterly Update Last Quarter: Q3 2015 November 2015
- 2. Google Confidential andProprietary 2Google Confidential and Proprietary 2 Desktop queries grew by 13%, while Mobile queries grew by 115% and Tablet searches grew by 43% YoY in the same period Queries grew by 39% in Q3 2015 in the Business & Industrial Category
- 3. Google Confidential andProprietary 3Google Confidential and Proprietary 3 Business & Industrial: Q3 2015 Auction Metrics Update Source: Google internal search data, based on pre-categorised queries for the Business & Industrial. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 Queries (Q3 2015 Y/Y: 39.04%) 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 $0,00 $0,10 $0,20 $0,30 $0,40 $0,50 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 Impressions (Q3 2015 Y/Y: 2.16%) Clicks (Q3 2015 Y/Y: 31.65%) Actual CPC (Q3 2015 Y/Y: -39.25%, Avg:$0.25)
- 4. Google Confidential andProprietary 4Google Confidential and Proprietary 4 Business & Industrial: Q3 2015 Auction metrics update Source: Google internal search data, based on pre-categorised queries for the Business & Industrial. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Auction Stats by Platform: Q3 2015 YoY and Averages (where applicable) Platform Queries Impressions Clicks Ad CTR YoY Ad CTR Avg CPC YoY CPC Avg Ad Depth YoY Ad Depth Overall 39.04% 2.16% 31.65% 28.87% 3.35% -39.25% $0.25 -8.46% 3.43 Desktop 12.93% -10.67% 1.86% 14.02% 2.73% -34.56% $0.28 -5.20% 3.79 Mobile 114.53% 63.28% 135.99% 44.53% 4.93% -38.01% $0.19 -1.12% 2.75 Tablet 43.28% 9.14% 37.75% 26.21% 3.68% -40.48% $0.25 -14.76% 3.32 0,00% 0,50% 1,00% 1,50% 2,00% 2,50% 3,00% 3,50% 4,00% 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 0 1 2 3 4 5 6 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 Ad Depth (Q3 2015 Y/Y: -8.46%, Avg:3.43) Ad CTR(vQ3 2015 Y/Y: 28.87%, Avg:3.35%)
- 5. Google Confidential andProprietary 5Google Confidential and Proprietary 5 Business & Industrial: All Devices Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Business & Industrial. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,05 $0,10 $0,15 $0,20 $0,25 $0,30 $0,35 $0,40 $0,45 $0,50 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 39.04% Impressions Y/Y 2.16% Clicks Y/Y 31.65% Ad CTR Y/Y 28.87% (3.35%) CPC Y/Y -39.25% ($0.25)
- 6. Google Confidential andProprietary 6Google Confidential and Proprietary 6 Business & Industrial: Desktop Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Business & Industrial. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,05 $0,10 $0,15 $0,20 $0,25 $0,30 $0,35 $0,40 $0,45 $0,50 0% 10% 20% 30% 40% 50% 60% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 12.93% Impressions Y/Y -10.67% Clicks Y/Y 1.86% Ad CTR Y/Y 14.02% (2.73%) CPC Y/Y -34.56% ($0.28)
- 7. Google Confidential andProprietary 7Google Confidential and Proprietary 7 Business & Industrial: Mobile Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Business & Industrial. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,05 $0,10 $0,15 $0,20 $0,25 $0,30 $0,35 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 114.53% Impressions Y/Y 63.28% Clicks Y/Y 135.99% Ad CTR Y/Y 44.53% (4.93%) CPC Y/Y -38.01% ($0.19)
- 8. Google Confidential andProprietary 8Google Confidential and Proprietary 8 Business & Industrial: Tablet Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Business & Industrial. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,05 $0,10 $0,15 $0,20 $0,25 $0,30 $0,35 $0,40 $0,45 $0,50 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 43.28% Impressions Y/Y 9.14% Clicks Y/Y 37.75% Ad CTR Y/Y 26.21% (3.68%) CPC Y/Y -40.48% ($0.25)
- 9. Google Confidential andProprietary 9Google Confidential and Proprietary 9 67% 55% 10% 11% 23% 35% Q3 2014 Q3 2015 Desktop Tablet Mobile Business & Industrial: Cross Platform Search Trends Source: Google internal search data, based on pre-categorised queries for the Business & Industrial. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 45% of all Searches are now on Mobile Devices Business & Industrial: % of Queries by Device
- 10. Google Confidential andProprietary 10Google Confidential and Proprietary 10 Thank You!
- 11. Google Confidential andProprietary 11Google Confidential and Proprietary 11 Definitions β’ Devices: β Overall: Devices across Google Search(Desktop, Mobile, Tablet) β Mobile = Overall β (Computers + Tablet) β Tablet = Overall β (Mobile + Computers) β Mobile is Mobile High End devices with a full browser β Tablet is Tablet devices with a full browser β’ Metrics β Queries: Searches by users on Google Search β Impressions: AdWords ads shown against search queries on Google Search β Clicks: Clicks on AdWords ads β CPC: Cost per Click (Cost Γ· Clicks) β Ad CTR: Click-through Rate (Clicks Γ· Impressions)