This deck give an high level overview on the key imperatives for consumer electronics companies (white goods) toward the digital era.

1. Stockholm, Sweden
Prepared by: Thorsten Schroeer, Director Electronics Industry Europe
March 2nd, 2015
Global Consumer Electronics Industry
Imperatives in the Digital Era
“A Business Perspective towards IT”

2. Quiz – What Movie?

3. 3

4. Consumer Electronics Industry Agenda
IBM Point of View

5. The future of electronics will likely be quite different
from traditional electronics models
Digital is the Future of Consumer Electronics
1. IoT / Connected Home
2. Cloud in Business
3. Smart Products
4. Digital in Manufacturing
5. Analytics & Cognitive
6. Mobile & Interactive Experience
7. Security
8. Empowered Consumer

6. Digital in Manufacturing
“Industrie 4.0”

7. 7
European White Goods OEM - Digital Manufacturing
Lotsize 1 !
Unitsneededfor+ROI

8. Digital in
Mobile & Analytics

9. Imagine the
collective
knowledge and
power of an
entire
enterprise, at
your employee‘s
and customers
fingertips.
https://www.apple.com/business/mobile-enterprise-apps//
9

10. +Together, we are
transforming
the usability of
data and
content
Freemium Version:
http://www.ibm.com/analytics/watson-analytics/
10

11. 11
Big data: unstructured, semi-structured and
structured
Analytics-driven Service & Product Innovation
PoC with white goods manufacturer
Review & rating Click-through Feedbacks via pads/phonesSales records Consumer master
data
Product master
data
Monitoring &
maintenance
logs
Big data: unstructured, semi-structured and
structured
Online data Offline data Connected data
Data Types
Social media…
Call center records…
B2C
e-commerce
Forum,
Microblog,
Facebook…
ERP CRM
Connected
devices
Data
sourcesSensors
User 360 Product 360
• Demographic
• Geographic
• Socialgraphic
• Behavioral
• Psychological
• R&D
• Production
• Transactional
• In-use
• Maintenance
Indexed
information
FOAK applications
Voice of
Customer
(VoC)
Targeted Marketing
& Sales
Optimization
Preventive
Maintenance
R&D Marketing and Sales After Sales Service

12. 12
Analytics & Mobile within IBM Manufacturing
Manage
Opportunity
Request
for Quote
Design
Solution
Develop
Proposal
Develop
Contract
Manage
Contract
Manage
Order
Plan
Demand
Supply
Manufac
ture
Deliver
Invoice &
Accounts
Receivable
Post
Sales
Support
2 4 4 4 4 4
5 13
23
30
31
1
4
36 7
8
9
10
11
14
12 15 15
16 18
19
2425 32
4
Quote to Cash
Supply Chain Business Process Framework
Source
Manage
Suppliers
Commodities
Manage
Supply
Execution
Procurement
Engineering
Manufacture
Engineering
Governance
& Risk
12
14
1215 15 15 15 3 2020 20 2021
2224 24 24 24 24 27
2622
22
29
32
Source to Pay
IBM Price Analysis Tool
Assignment Analytics
Shipped but uninstalled
Transaction Center Optimization
Global client dashboard
AR Optimization (NBA)
AR Optimization (DM7)
IBM Buy Analysis Tool
Forecast Accuracy Initiative
New Product Planning
Supply Capability Engine
Critical Parts Mgt Tool
Smarter Demand Shaping
Inventory Optimization
Transparent Supply Chain
Quality Quasar
Fuel Sur-charge Hedge
Global Logistics L&D
Client Value Assessment Tool
Supply Risk Management Tool
Advanced Airline Analytics
Catalog Data Optimization
Pipeline Yield Assessment
Quality Early Warning System
Asset Re-utilization
Product Mgt Transform
Environmental reporting tool
Global Logistics Carbon Mngmt
Proposal Professor
Proposal Text Analytics
CSP Propensity to Buy
Social Listening
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2
3
4
5
6
7
8
12
13
14
17
15
16
18
19
20
21
22
13 15
15
15
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23
24
25
27
28
26
29
30
31
32
28
Implemented
or extending
Development
Key
16 16 16 16
29292929
2 2 2 2 2
2
32

13. Digital in the new computing era
”Watson”
Tabulating
Systems Era
Programmable
Systems Era
Cognitive
Systems Era

14. 14

15. 15
User data entry to
Chef-Watson for
recipe creation,
using iPad
The Chef-Watson recipe selected
by the user, along with cooking
instructions and the best
appliance settings, is sent by the
IoT Foundation to the Miele range,
via a laptop for protocol
conversion.
Automatic or manual start
of the cooking program
Bluemix
WatsonIoT Foundation
European White Goods OEM - Watson case study

16. Watson solutions can enable value along the entire
electronics ecosystem

17. Digital in
Customer Journeys &
Empowered Consumer

18. 18

19. What is the role of IT beyond get
stuff on the cloud?.......

20. …..become partner of choice for
the business to drive enterprise
wide digital transformation.

21. European White Goods OEM - Digital Transformation case study

22. © 2015 IBM Corporation
IBM auf der CeBIT
IBM at CeBIT 2015
Hannover, Germany March 16 - 20

23. Stockholm, Sweden
Prepared by: Thorsten Schroeer, Director Electronics Industry Europe
March 2nd, 2015
Global Consumer Electronics Industry
Imperatives in the Digital Era
“A Business Perspective towards IT”