Download to read offline
Uploaded byAsphri457
News, media & publications
The document summarizes Google search metrics for the News, Media & Publications category in Q3 2015. It finds that queries grew 49.91% year-over-year during this period. Desktop queries increased 11.98% while mobile queries rose 115.31% and tablet searches grew 43.49%. The majority (60%) of searches in this category are now conducted on mobile devices. Metrics such as impressions, clicks, and costs per click are also presented for overall and segmented devices.
More Related Content
News, media & publications
- 1. Google Confidential andProprietary 1Google Confidential and Proprietary 1 News, Media & Publications Russian Federation Quarterly Update Last Quarter: Q3 2015 November 2015
- 2. Google Confidential andProprietary 2Google Confidential and Proprietary 2 Desktop queries grew by 12%, while Mobile queries grew by 115% and Tablet searches grew by 43% YoY in the same period Queries grew by 50% in Q3 2015 in the News, Media & Publications Category
- 3. Google Confidential andProprietary 3Google Confidential and Proprietary 3 News, Media & Publications: Q3 2015 Auction Metrics Update Source: Google internal search data, based on pre-categorised queries for the News, Media & Publications. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 Queries (Q3 2015 Y/Y: 49.91%) 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 $0,00 $0,02 $0,04 $0,06 $0,08 $0,10 $0,12 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 Impressions (Q3 2015 Y/Y: -10.46%) Clicks (Q3 2015 Y/Y: 6.93%) Actual CPC (Q3 2015 Y/Y: 5.66%, Avg:$0.09)
- 4. Google Confidential andProprietary 4Google Confidential and Proprietary 4 News, Media & Publications: Q3 2015 Auction metrics update Source: Google internal search data, based on pre-categorised queries for the News, Media & Publications. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Auction Stats by Platform: Q3 2015 YoY and Averages (where applicable) Platform Queries Impressions Clicks Ad CTR YoY Ad CTR Avg CPC YoY CPC Avg Ad Depth YoY Ad Depth Overall 49.91% -10.46% 6.93% 19.42% 3.71% 5.66% $0.09 -2.28% 2.13 Desktop 11.98% -13.75% -5.67% 9.36% 2.90% 1.70% $0.11 5.74% 2.55 Mobile 115.31% -12.58% 19.95% 37.22% 5.63% 38.90% $0.08 -12.98% 1.61 Tablet 43.49% 14.38% 26.70% 10.78% 3.69% -15.30% $0.08 -2.08% 1.90 0,00% 1,00% 2,00% 3,00% 4,00% 5,00% 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 0 1 1 2 2 3 3 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 Ad Depth (Q3 2015 Y/Y: -2.28%, Avg:2.13) Ad CTR(vQ3 2015 Y/Y: 19.42%, Avg:3.71%)
- 5. Google Confidential andProprietary 5Google Confidential and Proprietary 5 News, Media & Publications: All Devices Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the News, Media & Publications. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,02 $0,04 $0,06 $0,08 $0,10 $0,12 0% 10% 20% 30% 40% 50% 60% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 49.91% Impressions Y/Y -10.46% Clicks Y/Y 6.93% Ad CTR Y/Y 19.42% (3.71%) CPC Y/Y 5.66% ($0.09)
- 6. Google Confidential andProprietary 6Google Confidential and Proprietary 6 News, Media & Publications: Desktop Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the News, Media & Publications. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,02 $0,04 $0,06 $0,08 $0,10 $0,12 $0,14 0% 10% 20% 30% 40% 50% 60% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 11.98% Impressions Y/Y -13.75% Clicks Y/Y -5.67% Ad CTR Y/Y 9.36% (2.90%) CPC Y/Y 1.70% ($0.11)
- 7. Google Confidential andProprietary 7Google Confidential and Proprietary 7 News, Media & Publications: Mobile Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the News, Media & Publications. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,01 $0,02 $0,03 $0,04 $0,05 $0,06 $0,07 $0,08 $0,09 $0,10 0% 10% 20% 30% 40% 50% 60% 70% 80% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 115.31% Impressions Y/Y -12.58% Clicks Y/Y 19.95% Ad CTR Y/Y 37.22% (5.63%) CPC Y/Y 38.90% ($0.08)
- 8. Google Confidential andProprietary 8Google Confidential and Proprietary 8 News, Media & Publications: Tablet Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the News, Media & Publications. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,02 $0,04 $0,06 $0,08 $0,10 $0,12 0% 10% 20% 30% 40% 50% 60% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 43.49% Impressions Y/Y 14.38% Clicks Y/Y 26.70% Ad CTR Y/Y 10.78% (3.69%) CPC Y/Y -15.30% ($0.08)
- 9. Google Confidential andProprietary 9Google Confidential and Proprietary 9 54% 40% 14% 13% 33% 47% Q3 2014 Q3 2015 Desktop Tablet Mobile News, Media & Publications: Cross Platform Search Trends Source: Google internal search data, based on pre-categorised queries for the News, Media & Publications. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 60% of all Searches are now on Mobile Devices News, Media & Publications: % of Queries by Device
- 10. Google Confidential andProprietary 10Google Confidential and Proprietary 10 Thank You!
- 11. Google Confidential andProprietary 11Google Confidential and Proprietary 11 Definitions • Devices: – Overall: Devices across Google Search(Desktop, Mobile, Tablet) – Mobile = Overall – (Computers + Tablet) – Tablet = Overall – (Mobile + Computers) – Mobile is Mobile High End devices with a full browser – Tablet is Tablet devices with a full browser • Metrics – Queries: Searches by users on Google Search – Impressions: AdWords ads shown against search queries on Google Search – Clicks: Clicks on AdWords ads – CPC: Cost per Click (Cost ÷ Clicks) – Ad CTR: Click-through Rate (Clicks ÷ Impressions)