The Chinese fashion accessories market is facing growth opportunities. China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market size is worth our attention, the consumptive concepts and habits of Chinese fashion accessories consumers are going through remarkable changes. This presentation highlights the dynamic changes happening in China's fashion accessories market and gives insight into what can make a fashion accessories brand successful in China.
The smart home devices market in China by Daxue consultingDaxue Consulting
Smart home devices and smart speakers are becoming more and more popular in China. Many brands are trying to attract Chinese users by developing more functions for their smart speakers. A comprehensive presentation on the smart home devices market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
The Mergers and Acquisitions Market in China 2020 by daxue consultingDaxue Consulting
What are the drivers and barriers to Chinese M&A after COVID-19? Where can we expect opportunities and consolidations in 2020 and 2021? Which sectors are currently hot for M&A in China? Daxue consulting offered a comprehensive report about China's inbound and domestic M&A market with a deep dive in the retail, consumer sector and the high-tech sectors.
The Mergers and Acquisitions market in China report by daxue consultingDaxue Consulting
What are the drivers and barriers to Chinese M&A after COVID-19? Where can we expect opportunities and consolidations in 2020 and 2021? Which sectors are currently hot for M&A in China? Daxue consulting announced the 2nd release of the China M&A market report with a deep dive in the retail, consumer, high-tech, material, automotive and fashion sectors.
The adult toy market in China is growing very fast: there are more than 700 new enterprises in this industry. China’s adult toy manufacturing companies are willing to sell products overseas since developed countries have a big demand. However, Chinese consumers are more opened to buying sex toys and lingerie than before. Young and urban men are driving sales. But how is the segmentation done in this market? What are the leading brands and what kind of marketing strategies do they leverage?
A comprehensive report on the adult toy market in China is offered by daxue consulting.
The extended warranty market in china by daxue consultingDaxue Consulting
Extended warranty in China is a service that continues to protect consumers’ vehicles after factory warranty ends, it provides similar coverage beyond those time or mileage limits. For over a decade, China has been the largest vehicle market in the world. Although 2018 marks the first year of declining vehicle sales (not including second-hand vehicles), China is still the largest vehicle market in the world. The high sales in the vehicle market also boost the development of car insurance and the extended warranty market in China. A comprehensive report on the car extended warranty market in China is offered by daxue consulting.
China's e-sports market is soon to be the world's second largest. From 2015 to 2017, the total number of esports users in China has almost tripled and is still growing. Considering the government's influence, and the popularity of mobile phone over PCs, China has a unique landscape for e-sports.
The automotive market in china presentation by Daxue consultingDaxue Consulting
China is the largest auto market in the world. Many auto manufacturers and suppliers eager to learn the trends of this market. A comprehensive presentation on the automotive market in China is offered by Daxue consulting.
The Chinese fashion accessories market is facing growth opportunities. China has been the second largest jewelry market in the world in 2017 (around 671 billion RMB market size). As estimated, the sales revenue of fashion bags and accessories in China will be doubled from 2016 to 2019. Not only the market size is worth our attention, the consumptive concepts and habits of Chinese fashion accessories consumers are going through remarkable changes. This presentation highlights the dynamic changes happening in China's fashion accessories market and gives insight into what can make a fashion accessories brand successful in China.
The smart home devices market in China by Daxue consultingDaxue Consulting
Smart home devices and smart speakers are becoming more and more popular in China. Many brands are trying to attract Chinese users by developing more functions for their smart speakers. A comprehensive presentation on the smart home devices market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
The Mergers and Acquisitions Market in China 2020 by daxue consultingDaxue Consulting
What are the drivers and barriers to Chinese M&A after COVID-19? Where can we expect opportunities and consolidations in 2020 and 2021? Which sectors are currently hot for M&A in China? Daxue consulting offered a comprehensive report about China's inbound and domestic M&A market with a deep dive in the retail, consumer sector and the high-tech sectors.
The Mergers and Acquisitions market in China report by daxue consultingDaxue Consulting
What are the drivers and barriers to Chinese M&A after COVID-19? Where can we expect opportunities and consolidations in 2020 and 2021? Which sectors are currently hot for M&A in China? Daxue consulting announced the 2nd release of the China M&A market report with a deep dive in the retail, consumer, high-tech, material, automotive and fashion sectors.
The adult toy market in China is growing very fast: there are more than 700 new enterprises in this industry. China’s adult toy manufacturing companies are willing to sell products overseas since developed countries have a big demand. However, Chinese consumers are more opened to buying sex toys and lingerie than before. Young and urban men are driving sales. But how is the segmentation done in this market? What are the leading brands and what kind of marketing strategies do they leverage?
A comprehensive report on the adult toy market in China is offered by daxue consulting.
The extended warranty market in china by daxue consultingDaxue Consulting
Extended warranty in China is a service that continues to protect consumers’ vehicles after factory warranty ends, it provides similar coverage beyond those time or mileage limits. For over a decade, China has been the largest vehicle market in the world. Although 2018 marks the first year of declining vehicle sales (not including second-hand vehicles), China is still the largest vehicle market in the world. The high sales in the vehicle market also boost the development of car insurance and the extended warranty market in China. A comprehensive report on the car extended warranty market in China is offered by daxue consulting.
China's e-sports market is soon to be the world's second largest. From 2015 to 2017, the total number of esports users in China has almost tripled and is still growing. Considering the government's influence, and the popularity of mobile phone over PCs, China has a unique landscape for e-sports.
The automotive market in china presentation by Daxue consultingDaxue Consulting
China is the largest auto market in the world. Many auto manufacturers and suppliers eager to learn the trends of this market. A comprehensive presentation on the automotive market in China is offered by Daxue consulting.
The cosmetics and personal care market in China by Daxue consultingDaxue Consulting
The cosmetics and personal care market are growing very fast in China. How are the sales of international brands/imported products in China? Who are the main consumers of cosmetics and personal care products in China? Daxue consulting is providing a comprehensive presentation targeted towards foreign brands interested in entering China's market.
The licensed sports merchandise market in China by Daxue consultingDaxue Consulting
China's sports goods market is growing quickly. China has been one of the most important sports markets in the world. More Chinese consumers start to wear sportswear and shoes in their daily lives. A comprehensive presentation on the licensed sports merchandise market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
Brand independence is when brands manage consumer traffic, also known as “private traffic”. Independent brands also do not sell through marketplaces like JD, Tmall, and Kaola, rather they sell and draw traffic to their own website, also known as “brand.com”. Brands’ independent channels mainly include brand.com, brand apps, mini-programs, and brands retail stores.
A comprehensive report on brand independence in China is offered by daxue consulting - a strategic market research firm.
The adult toys market in China is growing very fast: there are more than 700 new enterprises in this industry. China’s adult toys manufacturing companies are willing to sell products overseas since developed countries have a big demand. However, Chinese consumers are more opened to buying sex toys and lingerie than before. Young and urban men are driving the sales. But how is the segmentation done in this market? What are the leading brands and what kind of marketing strategies do they leverage?
A comprehensive report on the adult toys market in China is offered by daxue consulting.
Digital overview report of China by daxue consultingDaxue Consulting
With the multiplication of devices and touchpoints, Chinese customers now benefit from unprecedented autonomy. They have the freedom to buy anywhere and at any time according to their desires: search engines, websites, sellers, newsletters, mailings and e-mailings, media advertising, catalogs, social media, mobile and tablet applications, etc. In China, touchpoints are especially diverse and above all interconnected. It means that customer journeys will be more fragmented than in the West, while the user navigation will be smoother because traffic generation (promotion) and conversion platforms (sales) are often part of one single interconnected ecosystem.
The household cleaning market is one of many markets growing due to China's consumption upgrade. With a higher disposable income, Chinese consumers are starting to use more specialized products depending on the task. Foreign brands find opportunity in this market as consumers are begin to prefer eco-friendly products, products that are gentle on the skin, and all-around, products having less chemical contaminants.
Yuwan HU, the COO of Daxue consulting, gave a presentation about the KOL market in China at TFWA (Tax Free World Association)'s China's Century Conference in Hainan!
A Project report on car branding / car advertising.
A summer internship project report on "An Indepth study on Perception towards the Car Branding in Ahmedabad City"
Artificial intelligence is impacting both the economy and daily lives of Chinese people and is widely used across many industries. A comprehensive report on the AI technologies in China is offered by Daxue consulting
China's spirits market is rapidly developing. What kinds of spirits are popular in China? What are Chinese consumers' opinions about spirits? Who are the leading brands in this market? Daxue consulting is offering a presentation highlights the key findings in China's spirits market.
Due to COVID-19, many Chinese people had to stay at home for 2+ months in 2020. They say it takes 21 days to form a habit, so we re-evaluated China's stay-at-home economy to see how consumption in the new era has changed. What are the main activities of Chinese people stay at home? How did Chinese people work and study at home?
A comprehensive report on the Stay-at-home economy is offered by daxue consulting - strategic market research firm.
The condiment and sauce market in China by Daxue consultingDaxue Consulting
Condiment and sauce are integral to every Chinese citizen. What are Chinese consumers' opinions about condiment and sauces? Who are the leading players in this market? A comprehensive report on the condiment & sauce market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
Coronavirus Effect of Chinese Consumer Behavior by daxue consultingDaxue Consulting
How the Coronavirus changes Chinese consumer behavior? We observed the Chinese consumer behavior during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. What did Chinese consumers buy the most during the epidemic? Where did Chinese consumers shop during the epidemic? How did Chinese consumers entertain themselves at home? Will the consumption boom after COVID-19?
A comprehensive report on the coronavirus effect of Chinese consumer behavior is offered by daxue consulting
JD 618 shopping festival report by daxue consulting-JD.comDaxue Consulting
In this JD 2021 618 shopping festival report, you can find the latest consumer insights from JD.COM's very own 618 data!
This report includes China's new rising consumer groups and sinking market, the most developed C2M model and omni-channel in China.
Bcg cii report - one consumer, many interactions - december 2018Social Samosa
The report highlights the massive, unparalleled change the media and entertainment industry is going through, with the exponential growth of media and type of content available creating a trillion customer touch points.
Duty free consumption in China by daxue consultingDaxue Consulting
When asked about favorite shopping destinations during travel, more than 60% of Chinese outbound tourists prefer duty-free shops. Thus, retailers around the world focus on Chinese customers because of their strong purchasing power. This is exactly what Korea does: Chinese buyers account for 73.4% of the total sales of duty-free stores there.
So what are the most popular duty-free goods for Chinese tourists? Who are the buyers? How does the Coronavirus impact the sales? A comprehensive report about China’s duty free sales offered by daxue consulting in 2020.
Euler Hermes analyzes “consumer electronics” a rapidly changing, dynamic industry, highly competitive and influenced by technological developments. While total factory level sales of consumer electronics products are expected to increase 2% to $211 billion in 2014 and another 1.2% in 2015, intense competition and pricing transparency still threaten margins.
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
How come a fishing village can turn in 30 years into one of China's most innovative and productive city? Who are the people making Shenzhen something more than just a huge factory? What startups emerge from a city which mixes a lot of immigrants, an entrepreneurial mindset, and a fondness for shanzhai, China's creative piracy and geekery?
We've been attending the Shenzhen Maker Faire in April 2014, and were amazed by both the biggest exhibition of tinkerers and hardware geeks, and the quality of speakers in the conference.
We've also spend a day with the teams from HAXLR8R, a proeminent hardware startup accelerator based both in Shenzhen and San Francisco.
Follow our journey and discover how the startup scene of Shenzhen has been progressively built, what makes it different from Shanghai or Beijing, meet its key people and events, and do remember the name of this city as it's evolving into an epicenter of tech innovation, both for hardware startup and life sciences with BGI.
China’s position in the worldwide market is shifting, from a manufacturing-based industry to a global innovation and high-technology leading superpower.
China's startup culture is rapidly expanding to the furthest reaches of society, disrupting the risk-averse traditions of previous generations. The new administration is encouraging startups through funds, incubators, and science parks as the next drivers of growth.
The cosmetics and personal care market in China by Daxue consultingDaxue Consulting
The cosmetics and personal care market are growing very fast in China. How are the sales of international brands/imported products in China? Who are the main consumers of cosmetics and personal care products in China? Daxue consulting is providing a comprehensive presentation targeted towards foreign brands interested in entering China's market.
The licensed sports merchandise market in China by Daxue consultingDaxue Consulting
China's sports goods market is growing quickly. China has been one of the most important sports markets in the world. More Chinese consumers start to wear sportswear and shoes in their daily lives. A comprehensive presentation on the licensed sports merchandise market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
Brand independence is when brands manage consumer traffic, also known as “private traffic”. Independent brands also do not sell through marketplaces like JD, Tmall, and Kaola, rather they sell and draw traffic to their own website, also known as “brand.com”. Brands’ independent channels mainly include brand.com, brand apps, mini-programs, and brands retail stores.
A comprehensive report on brand independence in China is offered by daxue consulting - a strategic market research firm.
The adult toys market in China is growing very fast: there are more than 700 new enterprises in this industry. China’s adult toys manufacturing companies are willing to sell products overseas since developed countries have a big demand. However, Chinese consumers are more opened to buying sex toys and lingerie than before. Young and urban men are driving the sales. But how is the segmentation done in this market? What are the leading brands and what kind of marketing strategies do they leverage?
A comprehensive report on the adult toys market in China is offered by daxue consulting.
Digital overview report of China by daxue consultingDaxue Consulting
With the multiplication of devices and touchpoints, Chinese customers now benefit from unprecedented autonomy. They have the freedom to buy anywhere and at any time according to their desires: search engines, websites, sellers, newsletters, mailings and e-mailings, media advertising, catalogs, social media, mobile and tablet applications, etc. In China, touchpoints are especially diverse and above all interconnected. It means that customer journeys will be more fragmented than in the West, while the user navigation will be smoother because traffic generation (promotion) and conversion platforms (sales) are often part of one single interconnected ecosystem.
The household cleaning market is one of many markets growing due to China's consumption upgrade. With a higher disposable income, Chinese consumers are starting to use more specialized products depending on the task. Foreign brands find opportunity in this market as consumers are begin to prefer eco-friendly products, products that are gentle on the skin, and all-around, products having less chemical contaminants.
Yuwan HU, the COO of Daxue consulting, gave a presentation about the KOL market in China at TFWA (Tax Free World Association)'s China's Century Conference in Hainan!
A Project report on car branding / car advertising.
A summer internship project report on "An Indepth study on Perception towards the Car Branding in Ahmedabad City"
Artificial intelligence is impacting both the economy and daily lives of Chinese people and is widely used across many industries. A comprehensive report on the AI technologies in China is offered by Daxue consulting
China's spirits market is rapidly developing. What kinds of spirits are popular in China? What are Chinese consumers' opinions about spirits? Who are the leading brands in this market? Daxue consulting is offering a presentation highlights the key findings in China's spirits market.
Due to COVID-19, many Chinese people had to stay at home for 2+ months in 2020. They say it takes 21 days to form a habit, so we re-evaluated China's stay-at-home economy to see how consumption in the new era has changed. What are the main activities of Chinese people stay at home? How did Chinese people work and study at home?
A comprehensive report on the Stay-at-home economy is offered by daxue consulting - strategic market research firm.
The condiment and sauce market in China by Daxue consultingDaxue Consulting
Condiment and sauce are integral to every Chinese citizen. What are Chinese consumers' opinions about condiment and sauces? Who are the leading players in this market? A comprehensive report on the condiment & sauce market in China, targeted towards foreign brands interested in entering China's market by Daxue Consulting.
Coronavirus Effect of Chinese Consumer Behavior by daxue consultingDaxue Consulting
How the Coronavirus changes Chinese consumer behavior? We observed the Chinese consumer behavior during the Coronavirus and witnessed a radical shift from brick and mortar physical services towards online services in China. What did Chinese consumers buy the most during the epidemic? Where did Chinese consumers shop during the epidemic? How did Chinese consumers entertain themselves at home? Will the consumption boom after COVID-19?
A comprehensive report on the coronavirus effect of Chinese consumer behavior is offered by daxue consulting
JD 618 shopping festival report by daxue consulting-JD.comDaxue Consulting
In this JD 2021 618 shopping festival report, you can find the latest consumer insights from JD.COM's very own 618 data!
This report includes China's new rising consumer groups and sinking market, the most developed C2M model and omni-channel in China.
Bcg cii report - one consumer, many interactions - december 2018Social Samosa
The report highlights the massive, unparalleled change the media and entertainment industry is going through, with the exponential growth of media and type of content available creating a trillion customer touch points.
Duty free consumption in China by daxue consultingDaxue Consulting
When asked about favorite shopping destinations during travel, more than 60% of Chinese outbound tourists prefer duty-free shops. Thus, retailers around the world focus on Chinese customers because of their strong purchasing power. This is exactly what Korea does: Chinese buyers account for 73.4% of the total sales of duty-free stores there.
So what are the most popular duty-free goods for Chinese tourists? Who are the buyers? How does the Coronavirus impact the sales? A comprehensive report about China’s duty free sales offered by daxue consulting in 2020.
Euler Hermes analyzes “consumer electronics” a rapidly changing, dynamic industry, highly competitive and influenced by technological developments. While total factory level sales of consumer electronics products are expected to increase 2% to $211 billion in 2014 and another 1.2% in 2015, intense competition and pricing transparency still threaten margins.
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
How come a fishing village can turn in 30 years into one of China's most innovative and productive city? Who are the people making Shenzhen something more than just a huge factory? What startups emerge from a city which mixes a lot of immigrants, an entrepreneurial mindset, and a fondness for shanzhai, China's creative piracy and geekery?
We've been attending the Shenzhen Maker Faire in April 2014, and were amazed by both the biggest exhibition of tinkerers and hardware geeks, and the quality of speakers in the conference.
We've also spend a day with the teams from HAXLR8R, a proeminent hardware startup accelerator based both in Shenzhen and San Francisco.
Follow our journey and discover how the startup scene of Shenzhen has been progressively built, what makes it different from Shanghai or Beijing, meet its key people and events, and do remember the name of this city as it's evolving into an epicenter of tech innovation, both for hardware startup and life sciences with BGI.
China’s position in the worldwide market is shifting, from a manufacturing-based industry to a global innovation and high-technology leading superpower.
China's startup culture is rapidly expanding to the furthest reaches of society, disrupting the risk-averse traditions of previous generations. The new administration is encouraging startups through funds, incubators, and science parks as the next drivers of growth.
Chinaccelerator, in cooperation with People Squared and the University of Hult, once again hosted their program-annual 10X10 Shanghai on March 15th, 2014.
The Geeks on a Train tour takes the Chinaccelerator startups on a ride from Shanghai to Beijing, then back down to Hangzhou before returning to Shanghai.
As part of the tour, the 10x10 conference brings attendees 10 tech pioneers and top VC's from the startup ecosystem in China. This is an amazing opportunity for attendees to have a peek at the first startup accelerator program in China, meet interesting people and listen to amazing speakers.
As always, each of them takes attendees on a 10-minute tour of their own startup trials and tribulations, wins and losses, then give some great advice and maybe a secret or two about what they learned to help make them the superstars they are today.
These are their slides, we hope you enjoy them. Thank you for supporting Chinaccelerator and entrepreneurship worldwide.
Provides insights and a ‘stepping stone’ to daring Singaporean and other foreign start-up companies with innovative products / services that want to get in the Chinese mainland market.
Silicon Valley Bank’s annual Startup Outlook survey provides insight into how startups in China, the US and UK are feeling about the year ahead. The 2016 report finds that while startups across the globe are eternally optimistic, they are preparing for a new reality.
Learn more about the Startup Outlook Report and view the US and UK reports at www.svb.com/IEO.
Technopreneurship and the Early Stage Ecosystem in China in 2013Chris Evdemon
20 slides about everything you should know on the state of the Chinese internet, the start-up community and resources available to entrepreneurs in China in 2013.
Interested in starting a company in China? Here's a quick report on China through the lens of a Silicon Valley serial entrepreneur.
This 15 min guide by Bowei Gai aims to cover the basics of Chinese market size, opportunity, key players, competition and infrastructure.
128 High Converting Growth Hacks - the most epic growth hacking listHelvijs Smoteks
Because of nothing much to do - we read 2 105 publications and articles. Result? The most comprehensive growth hacking list up to date.
All the growth hacks divided in easy to view AARRR sections - for pirates and growth hackers.
Using social network analysis, complex intangible relationship patterns can reveal competitive forces, gatekeepers and collaboration opportunities - within and across sectors - in internal and external innovation ecosystems around the world, including China 2.0.
Opportunities in China's Startup EcosystemZhenFund
The 2013 update from ZhenFund on the state of China's technology startup ecosystem. Last time we outlined the 3C's 2E's in understanding the differences between China and Silicon Valley. This year we focus on some of the positive trends we see developing in the startup ecosystem.
Global Telecoms - The Big Picture 2016 and Key Industry StatisticsMarketResearch.com
This report provides a summary of key trends for the global telecoms sector as well as an overview of developments at a regional level. This valuable report also includes recent key statistics for the overall global telecoms industry as well as statistics for the mobile, mobile broadband, Internet, satellite and fixed broadband sectors. It also includes a ranking of the top telcos (2014) as well as global telecoms and mobile CAPEX and revenue.
Telecom revenues are declining.
Till now, Data revenues have been critical for Telcos which have successfully followed a “walled garden” approach. But the "walled gardens" are fast eroding under threat from integrated players like Google and Apple, and the telco revenues are fast declining.
This presentation presents strategies a Telco to counter this emerging threat from different types of online players and increase or at least retain a share of data revenues.
Digital transformation for 2020 and beyondSarhan, Ahmed
The 2017 global telecommunications study has been conducted by EY to monitor and evaluate the evolving views of leaders across the global telecommunications industry.
This latest survey forms part of EY’s ongoing series of global telecommunications studies.
Prepared by the EBG in collaboration with the Boston Consulting Group and IBM, the 2016 Guide answers this question by drawing on 65 interviews with top decision-
makers (Chief Executive Officers, Chief Digital Officers, Chief Operating Officers, etc.) of French and international companies, including traditional, but also pure plays.
The areas of activity have been arranged into 5 groups:
• Transport, Travel and Hotels,
• Telecom, Media, Energy, Gaming,
• Fashion, Distribution and Consumer Goods,
• Insurance,
• Banking.
By surveying these different B2C or B2B2C sectors, a more global image of digital industrialization emerges, beyond pilot programs.
Several analytic tools used by the Boston Consulting Group were applied to the analysis
of this work:
The matrix of the digital disruption of the BCG economic environment allows us to evaluate the intensity of the disruption that affects these different sectors and their level of transformation.
Digital transformation study led by IBM, Boston Consulting Group and the think tank EBG, addressing 65 global companies in Europe on their views, challenges and status on digital industrialization of their organization
Wireless providers will need to adjust their strategies to accelerate innovation, cement customer relationships and improve operational efficiency to maintain revenue and profit growth.
We undertook a a detailed market demand forecast by areas and product type, Detailed analysis on consumer purchasing pattern, Analysis on overall competitive environment, Detailed information on competitor performance including sales, branding, pricing, channel mix and incentives, Key competitors’ COGS analysis, Strengths and weaknesses of each competitor group
and the implications, High level recommendation on product mix, Brand positioning status and recommendations, Channel mix diagnosis and high level channel prioritization, Detailed breakdown comparison on costs, COGS in
particular
ASEAN and China have a strong business relationship. China is ASEAN’s biggest trading partner, while ASEAN is China’s third-largest trading partner. Major exports include machinery, electronics, and chemical products from China and agricultural products, mineral products, and machinery from ASEAN. The countries are also collaborating in the infrastructure, digital economy, energy, and tourism sectors.
In this report, you will find:
- An overview of China-ASEAN trade relations
- The shift of the supply chain from China to ASEAN
- Where in Southeast Asia are Chinese investing
- Case studies of Chinese companies in Southeast Asia
- Potential business developments
10 common mistakes Chinese companies make when going abroadDaxue Consulting
As the country’s homegrown brands increase in quality and capabilities, more Chinese brands are expanding overseas. However just like when foreign brands enter China, many Chinese brands make mistakes in localizing to foreign markets. In this report on 10 Mistakes Chinese Brands Make when Going Overseas, we highlight some common errors with case studies.
Why is now a good time for Chinese brands to expand overseas?
* The Chinese economy has entered a new era of high-quality development, meaning Chinese products are more competitive than ever.
* Chinese brands can increase revenue sources.
* Chinese brands can “put their eggs in more baskets” by investing in more than just one country’s market.
* Chinese brands can leverage the country’s advantages, such as manufacturing and supply chain.
* Enjoy government support for overseas business under the dual circulation development policy.
Some of common Chinese brand’s overseas expansion mistakes mentioned in our report
* Not using the correct or sufficient distribution channels
* Not valuing consumers’ personal data privacy
* Poor or slow customer service
* Plagiarism and copy catting, leading to lack of originality in design
* Not understanding local culture and values, which results into falling into traps like stereotyping and cultural appropriation
* Lack of localization in terms of branding, product offering and international property collaborations
500for500 Most Innovative MNC Award by daxue consulting and AYODaxue Consulting
AYO Innovation Consulting surveyed 511 startups on what MNCs are the most innovative in China. Daxue Consulting helped analyze the results to uncover the 45 most innovative MNCs along with many other insights regarding collaboration between MNCs and startups in China. The results were shared at the AYO 500for500 Innovation Awards event on November 30th 2022.
Along with the announcement of the most innovative MNCs in China by industry, the report includes insights relevant to MNCs hoping work with local startups to improve their innovation.
Highlights from the report on MNC innovation in China
- According to Chinese startups, the most valued aspect of MNC clients is their brand, second is their budget.
- The biggest driver for Chinese startups to collaborate with MNCs is to build an impressive portfolio.
- The biggest barriers Chinese startups face when collaborating with MNCs are related to their bureaucracy. 77% of startups say that MNCs have too many procedures.
- The industries which startups have the highest hopes for increasing MNC innovation in China are Pharmaceutical and Transportation.
- 73% of startups expect MNCs to launch new products
- The most popular MNCs rated by Chinese startups for collaboration are Sanofi, L’Oreal, Huawei, BMW and AstraZeneca.
Double 11 is the world’s largest e-commerce shopping festival. Created in 2009 by Chinese e-commerce giant Alibaba to celebrate “Singles’ Day” in China, it was soon adopted by all major Chinese e-commerce platforms to become the massive event it is today. Starting late October with pre-sales, the peak of the sales festival is November 11th, offering massive discounts for all sorts of product categories, allowing many businesses to make a significant portion of their annual turnover in just a few days. In the ever-more competitive Chinese market, brands have tapped into omnichannel marketing campaigns as well as livestreaming to increase sales.
In this Double 11 2022 Guide, you will be the first to see trends and opportunities for brands for this year’s festival as well as gain insights into marketing strategies brands leverage to maximize profits during the most important period of the year for online sales in China.
Download the Double 11 2022 Guide to learn:
- What’s new on this year’s Double 11’s agenda
- The new trends to look out for in this year’s Double 11
- What are the emerging opportunities for brands to leverage this year
- What tools are there for brands to leverage to launch their products on Double 11
- From KOL marketing to livestreaming: how brands advertise their products during the Double 11
Key stats on China’s Singles’ Day 2022:
- According to a survey by PL Daren, almost 32% of brands surveyed declared they will launch promotional campaigns on Taobao and Tmall, the leading e-commerce platforms in China.
- The stock of men’s imported makeup products increased by more than 3,000% year-on-year during the Double 11 2021.
- From November 1st to November 11th, 2021, the livestreaming Gross Merchandise Volume (GMV) on Taobao Live was up to 131.9 billion RMB.
During 11.11 of 2021, the sales of pet smart products on Tmall increased by 990% year-on-year.
- On the first day of D11, the sales of the museum’s cultural and creative products surged by more than 400% year-on-year
China metaverse report by daxue consulting and ayo consultingDaxue Consulting
In 2021, the Chinese government set Metaverse technology development as an objective for the country’s economic growth. With government incentives and a strong interest from Chinese consumers, Chinese tech giants have aggressively invested in Metaverse technology and applications ever since. VR enhanced gaming is of course one of those applications, but those technologies apply far beyond the world of video games. From virtual try-ons in retail stores to marketing campaigns based on metahuman influencers, Chinese firms are already using tomorrow’s Metaverse technologies to create ever increasingly engaging consumer experiences.
In this report made in collaboration with AYO Consulting, you will find an analysis of China’s metaverse and the various applications of its technology in retail.
Download to learn:
- What Metaverse technologies companies can leverage to boost sales in China
- Which companies are developing those technologies in China
- How VR and AR enhance the shopping experience of Chinese consumers
- How is the legal environment shaping the NFT and cryptocurrency landscape in China
- How and why companies are using metahumans to conduct marketing campaigns in China
- What are the benefits of hosting virtual events, with some Chinese case studies
Key stats on the Metaverse in China:
- After the creation of the Metaverse Industry Committee in 2021, financing of Metaverse-related projects reached 5.7 billion US dollars in China the same year. In 2022, from January to March alone those investments jumped to 8.1 billion US dollars.
- Chinese giants are heavily investing in Metaverse-related technologies. Among them, Bytedance acquired the third largest worldwide VR set maker Pico for 5 billion RMB.
- As of 2021, Huawei was the first 5G patent holder in the world at 15.4% of all 5G-related patents.
- The AI core industry in China was worth 189 billion RMB, almost doubling over two years.
- The virtual idol market in China was worth 101 billion RMB in 2021 and is projected to triple by the year 2023.
China's Wine and Spirits report by daxue consulting X SopexaDaxue Consulting
At over 311 billion USD in size, China’s alcohol market is growing and at a new stage of evolution. Gen Z and women are growing demographics and are shifting the drinking culture from the dominant domestic Baijiu to wine and imported spirits. This report created in collaboration with Sopexa, an international F&B communications agency, goes in depth on spirits, which make up 47.8% of China’s alcohol revenue, and wine, which is 8.2% of the alcohol market revenue.
Key stats on China’s wine and spirit market:
- France is the top alcohol exporter to China, making 31% of imported alcohol value in the first half of 2022
- Brandy is the largest imported spirit in China, making 68% of the imported spirits market in 2021
- 94% of Chinese survey respondents in 2020 reported drinking red wine in the last year
- China’s domestic wine production is on the decrease, falling at a CAGR of -18* from 2016 to 2020
- Tequila is experiencing the highest growth among liquor imports, with a 66% import volume increase from 2020 to 2021.
- Besides Baijiu, Vodka is the most consumed liquor, with Absolut Vodka being the top brand, at 53% Vodka market share.
What you can learn from the report:
- How foreign brands localize to the Chinese wine market while keeping a foreign identity
- How the lockdowns have impacted China’s alcohol consumption and drinking habits
- According to our social listening, at what occasions do Chinese consumers drink wine and spirits
- What are the drivers for Chinese to consume wine and spirits
- What countries are rising in favor as importers, and which are facing challenges
- How wine and spirits brands should market their products in China
South Korea Consumer Trends Report by daxue consultingDaxue Consulting
After experiencing decades of rapid economic growth, South Korea has established itself as a trend-setting nation, with the Hallyu (Korea wave) spreading its pop culture worldwide. This report on South Korea consumer trends covers three key industries of beauty, food and beverage, and travel, along with retail and digital trends that shape not only what, but how Koreans consume.
Download to learn:
- How Korean demographics are changing, and the impact on consumption
- Household consumption trends and breakdown in Korea
- Societal changes and the dynamic between traditional culture and new ideas
- In-depth analysis of Kbeaty, F&B, and travel industries
- Deep dives into consumer ideology and trend-chasing
Key stats on Korean consumption:
- South Korea’s per capita GDP is $34,990 (USD), which is lower than Japan but higher than Spain
- Most household consumption is spent on food and beverage products, at 15.9%, followed by restaurants and hotels at 13.5%
- 27% of South Koreans live alone, which gives rise to convenience meals, single travel, and digital entertainment.
- As of 2020, 82% of South Koreans are urbanites (Compared to China’s 64.7% living in urban areas)
South Korea Travel Trends Report by daxue consultingDaxue Consulting
The number of Korean travellers is returning to normalcy, but consumer habits will never be the same. From destinations, to lodging, and even the rise of online travel, this South Korea Travel Trends report exposes the up and coming trends.
Download to learn:
- Where are the top international and domestic travel destinations for Korean tourists?
- What are the newest travel trends after the COVID-19 pandemic?
- What apps do Korean travellers use for booking trips?
Key Stats:
- There was a 104% increase in travelling with children between January 2020 and 2021.
- Japan is the No. 1 country for international travel, accounting for 20% of Korean international trips, followed by Vietnam and Thailand.
- 4 out of 10 Koreans enjoy online traveling, which is experiencing trips via travel vlogs, photos and articles.
- Searches for ‘camping sites’ on T-map increased by 54% between 2021 and 2020.
South Korean Food and Beverage Market Report by daxue consultingDaxue Consulting
Covid-19 has reshuffled the cards in many industries and the Korean F&B market is no exception. With more and more of the population living alone and staying at home, industries such as snacks, food delivery, and HMR (Home Meal Replacement) are growing. Similar to Korea’s beauty market, the food and beverage market is the starting point for many global trends.
From Mukbangs to Dalgona coffee, Korea’s F&B trends ripple worldwide.
Download to learn:
- What F&B products South Koreans consume the most
- How brands stand out in the mature markets, such as coffee and alcohol
- The eating out and dining in habits of Korean consumers after the COVID-19 pandemic
- The snack preferences of South Korean consumers of different age groups
Key Stats on the South Korea F&B market:
- Per capita, coffee consumption in South Korea is 12.3 cups per week
- 57% of Koreans are trying to lose weight through diet management
- South Koreans consume, on average, 10 liters of alcohol per person per year, which is the second highest in Asia after Laos.
- 42.7% of Korean families dined out as a family at least once a week in 2020.
South Korea Beauty Market Report by daxue consulting.pdfDaxue Consulting
As South Korea’s beauty market is a global trendsetter, understanding the Kbeauty market is not only useful in understanding Korean consumers, but also the global beauty consumer base. Our public research team deep-dived into Korea’s beauty and skincare market and compiled our findings in this downloadable report.
Korea’s beauty scene has a global impact, that’s why it’s worth studying for both beauty brands in the Korean market and all beauty brands globally
Download to learn:
- Whether Koreans are leaning more towards the 10-step routine or minimalism
- What ‘clean beauty’ means to Korean consumers
- How Korean beauty consumers view European and Japanese beauty brands
- How to tap into South Korea’s digital ecosystem: What platforms to know and what tactics work
Key Stats:
- 50% of certified vegan products in Korea are in the Cosmetics category
- The most ‘recognizable’ cosmetics brand in Korea is Sulwhasoo at - 92.8% recognizability, followed by Hera and SKII (91.0% and 89.7%)
- 61% of 20–50-year-old Korean consumers consume health supplements
- Online shopping penetration is very high, at 95% for those in their 20s, and 60% for those in their 50s
Zero-COVID Impact on Chinese Consumption Report by daxue consultingDaxue Consulting
The outbreak of the COVID-19 pandemic in 2019 and the consequent containment measures have forced consumers to stay at home, as a result, shopping habits significantly shifted. From group-buying to online counseling, and less demand for inconspicuous luxury products to growing demand for pet ownership. What should brands be aware of once China returns to normality? Did any industries benefit from the lockdown? Which industries are likely to continue prospering and who is at risk once the pandemic is over? Daxue Consulting investigated seven hypotheses on the impacts of Chinese consumption caused by recent lockdowns, from short to medium to long-term effects.
Green Guilt Report: Sustainable Consumption in China by daxue consultingDaxue Consulting
We surveyed 1,000 Chinese consumers on their beliefs, habits, and understandings of sustainability and concluded 4 hypotheses on the future of sustainable consumption in China, addressing how brands could act to accommodate the everchanging “greener” consumer behavior.
China Chic - The Emergence of Chinese Luxury Brands Report by daxue consultingDaxue Consulting
In this report, you will find:
- Results from our survey of 1,000 Chinese consumers regarding their luxury perceptions and preferences
- Analysis of how Guochao plays out in China's luxury market
- What 'luxury' really means to Chinese
- The top industries of Chinese luxury brands (vs. foreign brands)
- Our 5 hypotheses for the future of Chinese luxury brands
The youth sports market in china by daxue consultingDaxue Consulting
In this report, Daxue consulting illustrates the youth sports market in China by deep-diving in 5 dimensions.
- China's fitness industry overview
- China's youth sports industry overview
- Parents survey on children's exercise habits
- The future of youth sports in China
- Case studies
Insurance valuation in china by daxue consultingDaxue Consulting
With support from Asian Risks Management Services Co. Ltd. (ARMS) we are happy to share our new report on insurance valuation in China.
Overview of the insurance valuation market, insurance valuation allows accurate appraisal of corporate assets’ value through various methods aiming at determining the true replacement cost of insured assets This then allows insurance companies to accurately bill policyholders There are a large number of contributing factors making assets’ net book value unreliable for insurance valuations.
Insurance claim settlement in china by daxue consultingDaxue Consulting
With support from Asian Risks Management Services Co. Ltd. (ARMS) we are happy to share our new report on insurance claim settlement in China.
Overview of the insurance claim settlement market, Chinese insurance companies boast high claim settlements rates and quick resolutions. However, if it’s true for most insurance B2C policies, more complex insurance contracts often require longer time periods to settle and are more prone to claim failure.
China travel retail market report by daxue consultingDaxue Consulting
Now is the prime time to start your China travel retail market strategy, below shows key findings in the report:
The new duty-free policies boost domestic travel retail sales, including a cancellation of the 8K RMB / person spending limit for each item
Sales of Duty-Free goods in Hainan increased 103% YoY in 2020
Brick and mortar duty free stores and pop-ups are becoming tourist sites themselves, brands ranging from Uniqlo to Prada are tapping into this opportunity
Crowdfunding market in china report by daxue consulting & Jiaotong universityDaxue Consulting
Daxue consulting teamed up with Shanghai Jiao Tong University's Center for Digital Creative Enterprise Research to share our insights on crowdfunding in China!
Here are some interesting facts from the report:
The number of crowd-funding platforms in China is shrinking due to regulations. Between 2016 and 2020, there was an 89% Equity-based and reward-based crowdfunding take up the most market share
In fact, reward-based crowdfunding in some cases is group buying in disguise
Global platforms like Indiegogo and Kickstarter help Chinese manufacturers go overseas
China is the fastest growing market for Indiegogo, accounting for 40% of campaigns in 2020
In 2020, Kickstarter also raised 400 million CNY in funding from China-based campaigns.
Product liability insurance in china report by daxue consultingDaxue Consulting
With support from Asian Risks Management Services Co. Ltd. (ARMS) we are happy to share our new report on product liability insurance in China.
Overview of the product liability insurance market, policies & obstacles of product liability insurance, legal cases, and main insurers & key products have been covered in this report.
China wellness market white paper by daxue consulting Daxue Consulting
Daxue Consulting has observed the tremendous rise of the wellness industry and shares insights in this white paper. The white paper includes: results from our survey on health perceptions in China, results from our survey on fitness habits and beliefs, deep dive into the yoga and boxing fitness trends, deep dive into the veganism and meal replacement health trends.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
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Introduction
1. China’s Consumer Electronics Market Growth
2. Global Brands In China’s Market
3. The Revolution Of Distribution Channels
4. Key Highlights
Table of Contents
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Introduction
This report is aimed at introducing the present
China consumer electronics market through
the examples of some famous manufacturers
in this field. Highlighting the point of view that
a comprehensive market analysis of consumer
electronics in China is of priority to the whole
process of market entry.
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It is quite unique that policies and regulations that
the government promulgated play a critical role
in the development of the consumer electronics
market in China. This market rose to prominence
after the liberalization of the economy under
the national strategic policy of accelerating the
“informatisation” of its industrial development.As
of 2011, China is the world’s largest market for
personal computers.
Since China became the largest consumer
electronic market instead of US, it is reported
that approximately 1/3 of global consumer
electronic sales happen in China.
And in 2013, the Chinese government issued 4G
licenses to threemajorChinesetelecom operators,
namely China Mobile, Chine Telecom and China
Unicom, marking the beginning of a new era in
China’s high-speed mobile network.
This significant move had brought rocketing retail
volume sales growth of 4G smartphones, so that
many manufacturers accelerated the speed with
which they launched new 4G smartphones in order
to grab the crucial opportunities.
• CHINA’S CONSUMER ELECTRONICS MARKET GROWTH
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Meanwhile, retail prices of 3G smartphones
declined due to the numerous launches of 4G
smartphones, which also stimulated retail volume
sales of total smartphones, as 3G smartphones
became more affordable. The issuance of 4G
licenses continues affecting the tendency of
related industries and keeps the potential of
the smartphone market in China.
• CHINA’S CONSUMER ELECTRONICS MARKET GROWTH
China has become
the world’s largest
consumer
electronic market.
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Sony and Panasonic are two famous foreign
manufactures that have already entered the
market in China, but they have since become
much more insignificant. Statistics show that
their market share only reach 30% of Samsung
in China in 2014. During the period in 2013 that
Chinas economy had endured deceleration, the
consumer electronics industry was inflicted quite
heavy loss, except for tablets, smartphones and
LCD TVs. However, the market segmentation of
both enterprises put great emphasis on those
products whose retail volume growth continued
decreasing because of the impact of the macro-
atmosphere. The failure of PSV was just a start of
Sony’s depression. Though it was know that Sony
is excellent at innovation of technology and new
products, it had to choose to give up expansion
in Chinas market. And Panasonic has stopped
producing and selling TVs for the Chinese market,
according to reports from Japan. Panasonic is
reportedly also reviewing the future of its TV
business in the US market.
• GLOBAL BRANDS IN CHINA’S MARKET
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Despitethedepressionofthesharesoftraditional
electronic products, the dynamic growth of
tablets and smartphones was mainly driven
by the continuous shift from feature phones to
smartphones, as well as product upgrades from
existing smartphone consumers.
The accelerating growth of LCD TVs in 2013 was
boosted by the closure of the policy of providing
subsidies for energy-efficient products. This
policy went into effect in mid-2012 and ended in
mid-2013, leading many consumers to upgrade
their televisions in the first half of 2013.
• GLOBAL BRANDS IN CHINA’S MARKET
Although China’s
economic slowdown
in 2015, overall
consumer electronics
continued to grow.
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Nowadays, in China, online selling is so popular
that many manufacturers of electronics choose
to sell products on JD.com or Tmall etc., which
contributes to the diversity of the sales channel
and avoids many problems like establishing an
outlet in a rural place. Despite the relatively small
base, continuously rising disposable incomes in
rural areas, together with increasing education
and interest in consumer electronic products
has stimulated demand and continued to drive
volume sales in rural areas. Meanwhile, the
expansion and penetration of retailers such as
Suning and Gome into the rural areas has also
played an important role to boost volume sales in
ruralareas.However,urbansalesstillaccountforthe
majority of volume sales of consumer electronics
products thanks to the higher acceptance of
innovative technologies and disposable income
levels in urban areas.
• THE REVOLUTION OF DISTRIBUTION CHANNELS
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We believe that consumer electronics market
in China is optimistic but also risky. And those
who can always survive the crisis are certain to
focus on and seek chances from the policies that
governments issued.
Inaddition,withthedevelopmentofonlineselling,
marketing strategies should be emphasized on
expanding the distribution channels. According
tothewholearticle,alltheresultswereconcluded
from related market researches and just present
a small part of this market. If you would like to
enter this field, you may require further research
on the consumer electronics market in China.
• THE REVOLUTION OF DISTRIBUTION CHANNELS
Specialist retailers
remains as core
channel despite huge
threat from Internet
retailers.
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• KEY HIGHLIGHTS
China 2G, 3G and 4G enabled mobile devices market in 2014
2G
13.4%
3G
48.8%
4G
37.8%
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• KEY HIGHLIGHTS
Top 5 bestselling smartphone makers in China in Q1 2015
4G
37.8%XIAOMI
14%
HUAWEI
11%
APPLE
11%
SAMSUNG
10%
VIVO
9%
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• KEY HIGHLIGHTS
Domestic and international laptop brands in China
2013
40.7%
2013
59.3%
Domestic International Domestic International
2014
44.2%
2014
55.8%
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ABOUT US
DaxueConsultingisamarketresearch
company dedicated to providing the
best specially tailored, high-quality,
customer-specific data in one of the
mostchallengingmarketsintheworld;
China.
We leverage our unique network
of university organizations and
professors, business associates,
industry experts and foreign and local
consultants to find the information
you need efficiently, reliably and in a
manner that addresses your specific
needs. We excel because we’re
reliable, resourceful and flexible,
everything that the Chinese market
demands.
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Daxue Consulting, 45 Rue de Courcelles,
75008 Paris
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