Queries for liposuction and abdominoplasty increased 3% in Q2 2014 compared to the same period last year. Desktop searches declined 9% while mobile searches grew 20% and tablet searches fell 4%. Overall, queries grew slightly while impressions fell 9% and clicks rose 1% compared to Q2 2013. However, average cost-per-click increased 25% to $3.18. Mobile searches now account for over half of all searches in this category.

1. Google Confidential and Proprietary 1Google Confidential and Proprietary 1
Liposuction &
Abdominoplasty
United States
Quarterly Update
Last Quarter: Q2 2014
August 2014

2. Google Confidential and Proprietary 2Google Confidential and Proprietary 2
Desktop queries declined by -9%, while Mobile queries
grew by 20% and Tablet searches declined by -4% YoY
in the same period
Queries grew by 3% in Q2 2014 in the
Liposuction & Abdominoplasty Category

3. Google Confidential and Proprietary 3Google Confidential and Proprietary 3
Liposuction & Abdominoplasty:
Q2 2014 Auction Metrics Update
Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter
metrics for Query Volume and Ad Depth are only available.
1 2 3 4 5 6 7 8 9 10 11 12
Months
2011 2012 2013 2014
Queries (Q2 2014 Y/Y: 2.51%)
1 2 3 4 5 6 7 8 9 10 11 12
Months
2011 2012 2013 2014
1 2 3 4 5 6 7 8 9 10 11 12
Months
2011 2012 2013 2014
$0.00
$1.00
$2.00
$3.00
$4.00
1 2 3 4 5 6 7 8 9 10 11 12
Months
2011 2012 2013 2014
Impressions (Q2 2014 Y/Y: -8.85%)
Clicks (Q2 2014 Y/Y: 0.65%) Actual CPC (Q2 2014 Y/Y: 25.29%,
Avg:$3.18)

4. Google Confidential and Proprietary 4Google Confidential and Proprietary 4
Liposuction & Abdominoplasty:
Q2 2014 Auction metrics update
Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter
metrics for Query Volume and Ad Depth are only available.
Auction Stats by Platform: Q2 2014 YoY and Averages (where applicable)
Platform Queries Impressions Clicks Ad CTR YoY Ad CTR Avg CPC YoY CPC Avg Ad Depth YoY Ad Depth
Overall 2.51% -8.85% 0.65% 10.42% 2.16% 25.29% $3.18 -1.45% 5.00
Desktop -9.14% -15.58% -16.68% -1.31% 1.79% 22.16% $3.38 0.28% 6.18
Mobile 19.52% 2.50% 25.53% 22.47% 2.72% 43.32% $2.85 3.36% 3.68
Tablet -3.83% -4.20% 9.38% 14.18% 2.31% 19.38% $3.40 -6.19% 5.39
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
1 2 3 4 5 6 7 8 9 10 11 12
Months
2011 2012 2013 2014
4
5
5
5
5
5
1 2 3 4 5 6 7 8 9 10 11 12
Months
2011 2012 2013 2014
Ad Depth (Q2 2014 Y/Y: -1.45%,
Avg:5.00)
Ad CTR(vQ2 2014 Y/Y: 10.42%,
Avg:2.16%)

5. Google Confidential and Proprietary 5Google Confidential and Proprietary 5
Liposuction & Abdominoplasty:
All Devices Auction metrics evolution
Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter
metrics for Query Volume and Ad Depth are only available.
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
0%
5%
10%
15%
20%
25%
30%
35%
40%
Queries,Impressions,ClicksandAdCTRIndex
Queries Index Clicks Index Ad CTR Impressions Index CPC
Queries Y/Y
2.51%
Impressions Y/Y
-8.85%
Clicks Y/Y
0.65%
Ad CTR Y/Y
10.42%
(2.16%)
CPC Y/Y
25.29%
($3.18)

6. Google Confidential and Proprietary 6Google Confidential and Proprietary 6
Liposuction & Abdominoplasty:
Desktop Auction metrics evolution
Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter
metrics for Query Volume and Ad Depth are only available.
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
0%
10%
20%
30%
40%
50%
60%
Queries,Impressions,ClicksandAdCTRIndex
Queries Index Clicks Index Ad CTR Impressions Index CPC
Queries Y/Y
-9.14%
Impressions Y/Y
-15.58%
Clicks Y/Y
-16.68%
Ad CTR Y/Y
-1.31%
(1.79%)
CPC Y/Y
22.16%
($3.38)

7. Google Confidential and Proprietary 7Google Confidential and Proprietary 7
Liposuction & Abdominoplasty:
Mobile Auction metrics evolution
Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter
metrics for Query Volume and Ad Depth are only available.
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
0%
5%
10%
15%
20%
25%
30%
35%
40%
Queries,Impressions,ClicksandAdCTRIndex
Queries Index Clicks Index Ad CTR Impressions Index CPC
Queries Y/Y
19.52%
Impressions Y/Y
2.50%
Clicks Y/Y
25.53%
Ad CTR Y/Y
22.47%
(2.72%)
CPC Y/Y
43.32%
($2.85)

8. Google Confidential and Proprietary 8Google Confidential and Proprietary 8
Liposuction & Abdominoplasty:
Tablet Auction metrics evolution
Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter
metrics for Query Volume and Ad Depth are only available.
$0.00
$0.50
$1.00
$1.50
$2.00
$2.50
$3.00
$3.50
$4.00
0%
5%
10%
15%
20%
25%
30%
35%
40%
Queries,Impressions,ClicksandAdCTRIndex
Queries Index Clicks Index Ad CTR Impressions Index CPC
Queries Y/Y
-3.83%
Impressions Y/Y
-4.20%
Clicks Y/Y
9.38%
Ad CTR Y/Y
14.18%
(2.31%)
CPC Y/Y
19.38%
($3.40)

9. Google Confidential and Proprietary 9Google Confidential and Proprietary 9
50% 44%
12%
11%
38%
45%
Q2 2013 Q2 2014
Desktop Tablet Mobile
Liposuction & Abdominoplasty:
Cross Platform Search Trends
Source: Google internal search data, based on pre-categorised queries for the Liposuction & Abdominoplasty. Note: In-quarter
metrics for Query Volume and Ad Depth are only available.
56% of all
Searches are
now on Mobile
Devices
Liposuction &
Abdominoplas
ty:
% of Queries
by Device

10. Google Confidential and Proprietary 10Google Confidential and Proprietary 10
Thank You!

11. Google Confidential and Proprietary 11Google Confidential and Proprietary 11
Definitions
• Devices:
– Overall: Devices across Google Search(Desktop, Mobile, Tablet)
– Mobile = Overall – (Computers + Tablet)
– Tablet = Overall – (Mobile + Computers)
– Mobile is Mobile High End devices with a full browser
– Tablet is Tablet devices with a full browser
• Metrics
– Queries: Searches by users on Google Search
– Impressions: AdWords ads shown against search queries on Google Search
– Clicks: Clicks on AdWords ads
– CPC: Cost per Click (Cost ÷ Clicks)
– Ad CTR: Click-through Rate (Clicks ÷ Impressions)