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It is paying off
for developers
$5 Billion
$7 Billion
[Feb 2014 - Feb 2015]
Source: Google, Feb 2014 - Feb 2015](https://image.slidesharecdn.com/gmd2015markbennett-161013141253/85/Gmd-2015-mark-bennett-9-320.jpg)
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Gmd 2015 mark bennett
- The document discusses Android's growth and dominance in Europe, the Middle East, and Africa (EMEA), with over 72% of smartphones in the region running Android. It notes there are over 200 OEMs and 330 operator partnerships developing for Android. - It then focuses on Google Play, highlighting its global reach with over 1 billion active Android devices, 50 billion app downloads from 134 markets, and $5-7 billion paid to developers annually. Major markets like Russia are also discussed. - Finally, it outlines opportunities for developers on Google Play, including new payment options, music and content, and initiatives like Accelerated Mobile Pages to optimize content for mobile.
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- 1. Proprietary + Confidential amobile revolution You say you want Mark Bennett Director, Google Play EMEA
- 2. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem 200+ OEMs developing for Android 330+ Operator partnerships 1.5M Android devices activated daily 1B+ 1+ Billion active devices Source: Google
- 3. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem 72% 77% of EMEA’s smartphones run Android iOS OtherAndroid 14.7% 15.3% 76.7% 72.1% 8.7% 12.6% Source: Canalys
- 4. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem 2014 2015 2016 2017 2018 2019 250M 500M 750M 1B 1.25B iOS Other Android EMEA smartphone installed base forecast Source: Canalys
- 5. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem Android Marshmallow ● Smarter Batteries ● Control & Security ● Now on Tap What’s new this year
- 6. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem
- 7. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem A world of entertainment at your fingertips Apps & Games Music Movies Books Newsstand
- 8. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem Fastest growing markets Largest markets Google Play is truly global Majority of downloads happen internationally People from 200+ countries download apps on Google Play every day Google Play has 134 buyer markets 1M Apps downloaded over 50Bn times! Source: Google
- 9. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem It is paying off for developers $5 Billion $7 Billion [Feb 2014 - Feb 2015] Source: Google, Feb 2014 - Feb 2015
- 10. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem Russia is a key market for Google in EMEA & globally Android users Mobile apps installs Source: Canalys, AppAnnie Installed base (M) 64.6 RUSSIA Germany France UK Italy
- 11. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem "We productively work with Google Play for many years. Might & Glory exclusive launch on Android extremely impressed us with the results” Oleg Spilchevskiy, Games Lead, my.com Launching on Android first
- 12. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem Play Music Concierge coming to Russia! ● Curated music stations & playlists ● Based on time and context ● Free-of-charge with subscription Curated playlistPlaylist categorySelection of playlist categories
- 13. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem Play Music is becoming more accessible 189 руб. 159 руб. Monthly subscription price 3 month free special offer on all Samsung smartphones X
- 14. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem 61 new forms of payment in 32 markets 400M users with access to a new form of payment 33 countries 25 in 2014 28 countries 18 in 2014 21 countries 12 in 2014 More payment options in more countries Source: Google
- 15. MTS direct carrierbilling MTS direct carrier billing launching in December 2015 Easy payment option for 76 million* Russian subscribers 95% of Russian mobile users are covered with direct carrier billing X *Source: MTS
- 16. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem More opportunities: we’re where our users are
- 17. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem More opportunities: Accelerated Mobile Pages ● Instant load of your content on mobile ● Simplified format that is easy to implement ● Support of all advertising and analytics solutions ● Open source project available for everyone HTML5 (AMP HTML) JavaScript (AMP JS) CSS3 (Custom styling) Global Proxy Cache (AMP Cache)
- 18. Source: Lorem ipsumdolor sit amet, consectetur adipiscing elit. Duis non erat sem
- 19. Google Confidential andProprietaryTitle | Subtitle Thank you Mark Bennett Director, Google Play EMEA