Queries for jobs and education searches on Google grew 31% in Q3 2015 compared to the same period the previous year. Mobile search queries increased the most at 65% growth while desktop grew 6% and tablet 40%. The document provides detailed data on search metrics by platform including queries, impressions, clicks, click-through rates, and costs per click. It shows that 57% of all searches in this category are now on mobile devices.

1. Google Confidential and Proprietary 1Google Confidential and Proprietary 1
Jobs & Education
Russian Federation
Quarterly Update
Last Quarter: Q3 2015
November 2015

2. Google Confidential and Proprietary 2Google Confidential and Proprietary 2
Desktop queries grew by 6%, while Mobile queries grew
by 65% and Tablet searches grew by 40% YoY in the
same period
Queries grew by 31% in Q3 2015 in the
Jobs & Education Category

3. Google Confidential and Proprietary 3Google Confidential and Proprietary 3
Jobs & Education:
Q3 2015 Auction Metrics Update
Source: Google internal search data, based on pre-categorised queries for the Jobs & Education. Note: In-quarter metrics for Query
Volume and Ad Depth are only available.
1 2 3 4 5 6 7 8 9 10 11 12
Months
2012 2013 2014 2015
Queries (Q3 2015 Y/Y: 30.82%)
1 2 3 4 5 6 7 8 9 10 11 12
Months
2012 2013 2014 2015
1 2 3 4 5 6 7 8 9 10 11 12
Months
2012 2013 2014 2015
$0,00
$0,05
$0,10
$0,15
$0,20
1 2 3 4 5 6 7 8 9 10 11 12
Months
2012 2013 2014 2015
Impressions (Q3 2015 Y/Y: 7.77%)
Clicks (Q3 2015 Y/Y: 38.45%) Actual CPC (Q3 2015 Y/Y: -28.89%,
Avg:$0.11)

4. Google Confidential and Proprietary 4Google Confidential and Proprietary 4
Jobs & Education:
Q3 2015 Auction metrics update
Source: Google internal search data, based on pre-categorised queries for the Jobs & Education. Note: In-quarter metrics for Query
Volume and Ad Depth are only available.
Auction Stats by Platform: Q3 2015 YoY and Averages (where applicable)
Platform Queries Impressions Clicks Ad CTR YoY Ad CTR Avg CPC YoY CPC Avg Ad Depth YoY Ad Depth
Overall 30.82% 7.77% 38.45% 28.47% 4.91% -28.89% $0.11 -2.25% 2.74
Desktop 6.19% -9.81% -4.82% 5.54% 3.77% -17.58% $0.14 3.24% 3.07
Mobile 64.52% 58.13% 145.78% 55.42% 7.05% -25.69% $0.08 -2.19% 2.36
Tablet 39.97% 15.42% 35.00% 16.96% 4.58% -35.34% $0.11 -6.11% 2.55
0,00%
1,00%
2,00%
3,00%
4,00%
5,00%
6,00%
7,00%
1 2 3 4 5 6 7 8 9 10 11 12
Months
2012 2013 2014 2015
0
1
2
3
4
5
1 2 3 4 5 6 7 8 9 10 11 12
Months
2012 2013 2014 2015
Ad Depth (Q3 2015 Y/Y: -2.25%,
Avg:2.74)
Ad CTR(vQ3 2015 Y/Y: 28.47%,
Avg:4.91%)

5. Google Confidential and Proprietary 5Google Confidential and Proprietary 5
Jobs & Education:
All Devices Auction metrics evolution
Source: Google internal search data, based on pre-categorised queries for the Jobs & Education. Note: In-quarter metrics for Query
Volume and Ad Depth are only available.
$0,00
$0,02
$0,04
$0,06
$0,08
$0,10
$0,12
$0,14
$0,16
$0,18
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Queries,Impressions,ClicksandAdCTRIndex
Queries Index Clicks Index Ad CTR Impressions Index CPC
Queries Y/Y
30.82%
Impressions Y/Y
7.77%
Clicks Y/Y
38.45%
Ad CTR Y/Y
28.47%
(4.91%)
CPC Y/Y
-28.89%
($0.11)

6. Google Confidential and Proprietary 6Google Confidential and Proprietary 6
Jobs & Education:
Desktop Auction metrics evolution
Source: Google internal search data, based on pre-categorised queries for the Jobs & Education. Note: In-quarter metrics for Query
Volume and Ad Depth are only available.
$0,00
$0,02
$0,04
$0,06
$0,08
$0,10
$0,12
$0,14
$0,16
$0,18
$0,20
0%
10%
20%
30%
40%
50%
60%
70%
Queries,Impressions,ClicksandAdCTRIndex
Queries Index Clicks Index Ad CTR Impressions Index CPC
Queries Y/Y
6.19%
Impressions Y/Y
-9.81%
Clicks Y/Y
-4.82%
Ad CTR Y/Y
5.54%
(3.77%)
CPC Y/Y
-17.58%
($0.14)

7. Google Confidential and Proprietary 7Google Confidential and Proprietary 7
Jobs & Education:
Mobile Auction metrics evolution
Source: Google internal search data, based on pre-categorised queries for the Jobs & Education. Note: In-quarter metrics for Query
Volume and Ad Depth are only available.
$0,00
$0,02
$0,04
$0,06
$0,08
$0,10
$0,12
0%
10%
20%
30%
40%
50%
60%
Queries,Impressions,ClicksandAdCTRIndex
Queries Index Clicks Index Ad CTR Impressions Index CPC
Queries Y/Y
64.52%
Impressions Y/Y
58.13%
Clicks Y/Y
145.78%
Ad CTR Y/Y
55.42%
(7.05%)
CPC Y/Y
-25.69%
($0.08)

8. Google Confidential and Proprietary 8Google Confidential and Proprietary 8
Jobs & Education:
Tablet Auction metrics evolution
Source: Google internal search data, based on pre-categorised queries for the Jobs & Education. Note: In-quarter metrics for Query
Volume and Ad Depth are only available.
$0,00
$0,05
$0,10
$0,15
$0,20
$0,25
0%
10%
20%
30%
40%
50%
60%
Queries,Impressions,ClicksandAdCTRIndex
Queries Index Clicks Index Ad CTR Impressions Index CPC
Queries Y/Y
39.97%
Impressions Y/Y
15.42%
Clicks Y/Y
35.00%
Ad CTR Y/Y
16.96%
(4.58%)
CPC Y/Y
-35.34%
($0.11)

9. Google Confidential and Proprietary 9Google Confidential and Proprietary 9
53%
43%
11%
12%
36%
45%
Q3 2014 Q3 2015
Desktop Tablet Mobile
Jobs & Education:
Cross Platform Search Trends
Source: Google internal search data, based on pre-categorised queries for the Jobs & Education. Note: In-quarter metrics for Query
Volume and Ad Depth are only available.
57% of all
Searches are
now on Mobile
Devices
Jobs &
Education:
% of Queries
by Device

10. Google Confidential and Proprietary 10Google Confidential and Proprietary 10
Thank You!

11. Google Confidential and Proprietary 11Google Confidential and Proprietary 11
Definitions
• Devices:
– Overall: Devices across Google Search(Desktop, Mobile, Tablet)
– Mobile = Overall – (Computers + Tablet)
– Tablet = Overall – (Mobile + Computers)
– Mobile is Mobile High End devices with a full browser
– Tablet is Tablet devices with a full browser
• Metrics
– Queries: Searches by users on Google Search
– Impressions: AdWords ads shown against search queries on Google Search
– Clicks: Clicks on AdWords ads
– CPC: Cost per Click (Cost ÷ Clicks)
– Ad CTR: Click-through Rate (Clicks ÷ Impressions)