Queries for travel and tourism grew 35% in Q3 2015 compared to the same period last year. Mobile queries grew the most at 99% while desktop grew 3% and tablet grew 25%. 57% of all searches for travel and tourism are now on mobile devices. Overall ad impressions declined 4% but clicks grew 24% and average cost per click declined 28% to $0.23.
Presentation by Bart Sharp, SVP of Marketing for the Utah Jazz, at Mastermind 2019. Bart is an experienced Senior Executive in the sports and hospitality industry with expertise in creating strong marketing, media and promotional strategies for the Utah Jazz and affiliates.
Learn more: 97thfloor.com
Presentation by Bart Sharp, SVP of Marketing for the Utah Jazz, at Mastermind 2019. Bart is an experienced Senior Executive in the sports and hospitality industry with expertise in creating strong marketing, media and promotional strategies for the Utah Jazz and affiliates.
Learn more: 97thfloor.com
Majalah Oase adalah majalah alternatif keluarga muslim dan menjadi jendela informasi dunia bagi keluarga. Majalah ini diterbitkan tiap bulan sekali oleh Lembaga Manajemen Infaq, yakni lembaga yang bergerak dalam menghimpun dana-dana sosial dan keagamaan seperti zakat infaq, shadaqah dan wakaf yang kemudian disalurkan dan berdaya guna bagi kemaslahatan ummat.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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1. Google Confidential and Proprietary 1Google Confidential and Proprietary 1
Travel & Tourism
Russian Federation
Quarterly Update
Last Quarter: Q3 2015
November 2015
2. Google Confidential and Proprietary 2Google Confidential and Proprietary 2
Desktop queries grew by 3%, while Mobile queries grew
by 100% and Tablet searches grew by 25% YoY in the
same period
Queries grew by 35% in Q3 2015 in the
Travel & Tourism Category
4. Google Confidential and Proprietary 4Google Confidential and Proprietary 4
Travel & Tourism:
Q3 2015 Auction metrics update
Source: Google internal search data, based on pre-categorised queries for the Travel & Tourism. Note: In-quarter metrics for Query
Volume and Ad Depth are only available.
Auction Stats by Platform: Q3 2015 YoY and Averages (where applicable)
Platform Queries Impressions Clicks Ad CTR YoY Ad CTR Avg CPC YoY CPC Avg Ad Depth YoY Ad Depth
Overall 35.41% -4.36% 23.60% 29.23% 6.51% -28.37% $0.23 -10.28% 2.81
Desktop 3.23% -16.64% -1.86% 17.73% 5.81% -25.94% $0.27 -5.10% 3.24
Mobile 99.52% 36.22% 103.86% 49.65% 8.15% -16.89% $0.17 -8.10% 2.25
Tablet 25.37% -7.09% 11.99% 20.53% 5.91% -23.08% $0.27 -13.73% 2.78
0,00%
1,00%
2,00%
3,00%
4,00%
5,00%
6,00%
7,00%
8,00%
1 2 3 4 5 6 7 8 9 10 11 12
Months
2012 2013 2014 2015
0
1
2
3
4
5
1 2 3 4 5 6 7 8 9 10 11 12
Months
2012 2013 2014 2015
Ad Depth (Q3 2015 Y/Y: -10.28%,
Avg:2.81)
Ad CTR(vQ3 2015 Y/Y: 29.23%,
Avg:6.51%)
5. Google Confidential and Proprietary 5Google Confidential and Proprietary 5
Travel & Tourism:
All Devices Auction metrics evolution
Source: Google internal search data, based on pre-categorised queries for the Travel & Tourism. Note: In-quarter metrics for Query
Volume and Ad Depth are only available.
$0,00
$0,05
$0,10
$0,15
$0,20
$0,25
$0,30
$0,35
$0,40
0%
10%
20%
30%
40%
50%
60%
Queries,Impressions,ClicksandAdCTRIndex
Queries Index Clicks Index Ad CTR Impressions Index CPC
Queries Y/Y
35.41%
Impressions Y/Y
-4.36%
Clicks Y/Y
23.60%
Ad CTR Y/Y
29.23%
(6.51%)
CPC Y/Y
-28.37%
($0.23)
6. Google Confidential and Proprietary 6Google Confidential and Proprietary 6
Travel & Tourism:
Desktop Auction metrics evolution
Source: Google internal search data, based on pre-categorised queries for the Travel & Tourism. Note: In-quarter metrics for Query
Volume and Ad Depth are only available.
$0,00
$0,05
$0,10
$0,15
$0,20
$0,25
$0,30
$0,35
$0,40
$0,45
0%
10%
20%
30%
40%
50%
60%
70%
Queries,Impressions,ClicksandAdCTRIndex
Queries Index Clicks Index Ad CTR Impressions Index CPC
Queries Y/Y
3.23%
Impressions Y/Y
-16.64%
Clicks Y/Y
-1.86%
Ad CTR Y/Y
17.73%
(5.81%)
CPC Y/Y
-25.94%
($0.27)
7. Google Confidential and Proprietary 7Google Confidential and Proprietary 7
Travel & Tourism:
Mobile Auction metrics evolution
Source: Google internal search data, based on pre-categorised queries for the Travel & Tourism. Note: In-quarter metrics for Query
Volume and Ad Depth are only available.
$0,00
$0,05
$0,10
$0,15
$0,20
$0,25
$0,30
0%
5%
10%
15%
20%
25%
30%
35%
40%
Queries,Impressions,ClicksandAdCTRIndex
Queries Index Clicks Index Ad CTR Impressions Index CPC
Queries Y/Y
99.52%
Impressions Y/Y
36.22%
Clicks Y/Y
103.86%
Ad CTR Y/Y
49.65%
(8.15%)
CPC Y/Y
-16.89%
($0.17)
8. Google Confidential and Proprietary 8Google Confidential and Proprietary 8
Travel & Tourism:
Tablet Auction metrics evolution
Source: Google internal search data, based on pre-categorised queries for the Travel & Tourism. Note: In-quarter metrics for Query
Volume and Ad Depth are only available.
$0,00
$0,05
$0,10
$0,15
$0,20
$0,25
$0,30
$0,35
$0,40
$0,45
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Queries,Impressions,ClicksandAdCTRIndex
Queries Index Clicks Index Ad CTR Impressions Index CPC
Queries Y/Y
25.37%
Impressions Y/Y
-7.09%
Clicks Y/Y
11.99%
Ad CTR Y/Y
20.53%
(5.91%)
CPC Y/Y
-23.08%
($0.27)
9. Google Confidential and Proprietary 9Google Confidential and Proprietary 9
56%
43%
14%
13%
30%
45%
Q3 2014 Q3 2015
Desktop Tablet Mobile
Travel & Tourism:
Cross Platform Search Trends
Source: Google internal search data, based on pre-categorised queries for the Travel & Tourism. Note: In-quarter metrics for Query
Volume and Ad Depth are only available.
57% of all
Searches are
now on Mobile
Devices
Travel &
Tourism:
% of Queries
by Device
11. Google Confidential and Proprietary 11Google Confidential and Proprietary 11
Definitions
• Devices:
– Overall: Devices across Google Search(Desktop, Mobile, Tablet)
– Mobile = Overall – (Computers + Tablet)
– Tablet = Overall – (Mobile + Computers)
– Mobile is Mobile High End devices with a full browser
– Tablet is Tablet devices with a full browser
• Metrics
– Queries: Searches by users on Google Search
– Impressions: AdWords ads shown against search queries on Google Search
– Clicks: Clicks on AdWords ads
– CPC: Cost per Click (Cost ÷ Clicks)
– Ad CTR: Click-through Rate (Clicks ÷ Impressions)