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Internet & telecom
Queries for internet and telecom searches grew 29% in Q3 2015 compared to the same period last year. Mobile queries saw the largest increase at 61% growth year-over-year, followed by tablet at 22% and desktop at 12%. Overall ad clicks grew 27% and cost-per-click decreased 21% on average. Nearly half (49%) of all searches in this category now occur on mobile devices.
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Internet & telecom
- 1. Google Confidential andProprietary 1Google Confidential and Proprietary 1 Internet & Telecom Russian Federation Quarterly Update Last Quarter: Q3 2015 November 2015
- 2. Google Confidential andProprietary 2Google Confidential and Proprietary 2 Desktop queries grew by 12%, while Mobile queries grew by 61% and Tablet searches grew by 22% YoY in the same period Queries grew by 29% in Q3 2015 in the Internet & Telecom Category
- 3. Google Confidential andProprietary 3Google Confidential and Proprietary 3 Internet & Telecom: Q3 2015 Auction Metrics Update Source: Google internal search data, based on pre-categorised queries for the Internet & Telecom. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 Queries (Q3 2015 Y/Y: 28.56%) 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 $0,00 $0,05 $0,10 $0,15 $0,20 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 Impressions (Q3 2015 Y/Y: -3.92%) Clicks (Q3 2015 Y/Y: 26.91%) Actual CPC (Q3 2015 Y/Y: -20.64%, Avg:$0.09)
- 4. Google Confidential andProprietary 4Google Confidential and Proprietary 4 Internet & Telecom: Q3 2015 Auction metrics update Source: Google internal search data, based on pre-categorised queries for the Internet & Telecom. Note: In-quarter metrics for Query Volume and Ad Depth are only available. Auction Stats by Platform: Q3 2015 YoY and Averages (where applicable) Platform Queries Impressions Clicks Ad CTR YoY Ad CTR Avg CPC YoY CPC Avg Ad Depth YoY Ad Depth Overall 28.56% -3.92% 26.91% 32.08% 8.13% -20.64% $0.09 -9.44% 2.18 Desktop 12.32% -19.46% 2.23% 26.93% 7.16% -19.95% $0.11 -8.30% 2.35 Mobile 61.39% 22.96% 71.98% 39.86% 9.76% -6.66% $0.07 -6.99% 1.97 Tablet 22.04% 10.06% 16.37% 5.73% 7.24% -8.56% $0.10 -9.82% 2.25 0,00% 2,00% 4,00% 6,00% 8,00% 10,00% 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 0 1 1 2 2 3 3 1 2 3 4 5 6 7 8 9 10 11 12 Months 2012 2013 2014 2015 Ad Depth (Q3 2015 Y/Y: -9.44%, Avg:2.18) Ad CTR(vQ3 2015 Y/Y: 32.08%, Avg:8.13%)
- 5. Google Confidential andProprietary 5Google Confidential and Proprietary 5 Internet & Telecom: All Devices Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Internet & Telecom. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,02 $0,04 $0,06 $0,08 $0,10 $0,12 $0,14 $0,16 $0,18 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 28.56% Impressions Y/Y -3.92% Clicks Y/Y 26.91% Ad CTR Y/Y 32.08% (8.13%) CPC Y/Y -20.64% ($0.09)
- 6. Google Confidential andProprietary 6Google Confidential and Proprietary 6 Internet & Telecom: Desktop Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Internet & Telecom. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,02 $0,04 $0,06 $0,08 $0,10 $0,12 $0,14 $0,16 $0,18 $0,20 0% 10% 20% 30% 40% 50% 60% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 12.32% Impressions Y/Y -19.46% Clicks Y/Y 2.23% Ad CTR Y/Y 26.93% (7.16%) CPC Y/Y -19.95% ($0.11)
- 7. Google Confidential andProprietary 7Google Confidential and Proprietary 7 Internet & Telecom: Mobile Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Internet & Telecom. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,01 $0,02 $0,03 $0,04 $0,05 $0,06 $0,07 $0,08 $0,09 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 61.39% Impressions Y/Y 22.96% Clicks Y/Y 71.98% Ad CTR Y/Y 39.86% (9.76%) CPC Y/Y -6.66% ($0.07)
- 8. Google Confidential andProprietary 8Google Confidential and Proprietary 8 Internet & Telecom: Tablet Auction metrics evolution Source: Google internal search data, based on pre-categorised queries for the Internet & Telecom. Note: In-quarter metrics for Query Volume and Ad Depth are only available. $0,00 $0,02 $0,04 $0,06 $0,08 $0,10 $0,12 $0,14 $0,16 $0,18 0% 10% 20% 30% 40% 50% 60% Queries,Impressions,ClicksandAdCTRIndex Queries Index Clicks Index Ad CTR Impressions Index CPC Queries Y/Y 22.04% Impressions Y/Y 10.06% Clicks Y/Y 16.37% Ad CTR Y/Y 5.73% (7.24%) CPC Y/Y -8.56% ($0.10)
- 9. Google Confidential andProprietary 9Google Confidential and Proprietary 9 58% 51% 11% 10% 31% 39% Q3 2014 Q3 2015 Desktop Tablet Mobile Internet & Telecom: Cross Platform Search Trends Source: Google internal search data, based on pre-categorised queries for the Internet & Telecom. Note: In-quarter metrics for Query Volume and Ad Depth are only available. 49% of all Searches are now on Mobile Devices Internet & Telecom: % of Queries by Device
- 10. Google Confidential andProprietary 10Google Confidential and Proprietary 10 Thank You!
- 11. Google Confidential andProprietary 11Google Confidential and Proprietary 11 Definitions • Devices: – Overall: Devices across Google Search(Desktop, Mobile, Tablet) – Mobile = Overall – (Computers + Tablet) – Tablet = Overall – (Mobile + Computers) – Mobile is Mobile High End devices with a full browser – Tablet is Tablet devices with a full browser • Metrics – Queries: Searches by users on Google Search – Impressions: AdWords ads shown against search queries on Google Search – Clicks: Clicks on AdWords ads – CPC: Cost per Click (Cost ÷ Clicks) – Ad CTR: Click-through Rate (Clicks ÷ Impressions)