competitive winning strategy

1. Presented By:
Group No. 2

2. Chanakya’s Arthashastra
•Treating with Equality
(forgiveness)
•Enticement (bribing)
• Punishment or War
• Sowing Dissension
(divide and rule)

3. Strategy:
The direction and scope of an organisation over the long-term:
which achieves advantage through its configuration of resources
within a challenging environment, to meet the needs of markets
and stakeholder.
•Direction- long term
•Markets; scope
• Advantage- better than others
•Resources (skills, assets, finance,
relationships, technical competence,
facilities).
•Environment- external factors
•Stakeholders- expectations.

4. Strategy at Different Levels of a
Business
•Corporate Strategy - overall purpose
and scope of the business to meet
stakeholder expectations.
•Business Unit Strategy - how a business
competes successfully in a particular
market( choice of products, meeting
needs of customers, gaining advantage
over competitors, exploiting or creating
new opportunities etc.)
•Operational Strategy - how each part of
the business is organised to deliver the
corporate and business-unit level
strategic direction (resources, processes,
people etc).

5. Competitive Strategy
•Porter competitive strategy is “about
being different.”
•It means deliberately choosing a
different set of activities to deliver a
unique mix of value.
•A combination of the ends (goals) for
which the firm is striving and the means
(policies) by which it is seeking to get
there.

6. Formulation of competitive stragtegy
•Strategic Analysis-analysing the
strength of businesses' position and
important external factors influencing.
( PEST Analysis, Five Forces analysis,
SWOT analysis, etc.)
•Strategic Choice- understanding the
nature of stakeholder expectations,
identifying strategic options, and then
evaluating and selecting strategic
options.
•Strategy Implementation- a strategy
has been analysed and selected, the task
is then to translate it into organisational
action.

7. Porter’s Five Forces:

8. Retail Sector
•Distribution of finished products to the
public.
•General retailers (managed by
individuals/families), departmental stores,
specialty stores and discount stores.
•Major retail giants include Wal-Mart,
Target, Home Depot and Tesco.
•Worldwide retail sales are estimated at $7
trillion (USD).
•In India retail market is worth $300 billion.

9. Successful Strategies in Retail Sector:
Wal-Mart:
•Cost Advantage Strategy-lower prices than anywhere else
cutting-edge technology and a push to make suppliers sell
merchandise at cheaper and cheaper prices.
•IT advantage- Radio frequency identification technology
(RFID)- radio frequencies to transmit data stored on small
tags attached to pallets or individual products.
•Strong Distribution, Inventory Management System
•Wal-Mart's Indian joint venture Bharti-Wal-Mart.
•Wal-Mart's Crossover Strategy.
•Convenient hours; free parking.

10. Mc Donald’s:
•Selling consistent, simple, low-priced American food.
•Stores number more than 30,000 in more than 100 countries.
•Real Estate- Lease a plot of land and the building for each
restaurant, then sublease to the franchisee who would run the
restaurant.
•Dedicated supply chain in India and sources 99% of its
products from within the country- the farm level.
•MFY (Made for You) food preparation platform – food safety,
hygiene and quality standards.

11. Café Coffee Day:
•Retail chain: CCD has 620 cafes at present and it has
ambitious plans to launch more than 900 cafes by the end
of the current financial year.
•Not Just About Coffee: customers come to rejuvenate
themselves and be themselves.
•Supply Chain: Procure coffee beans from banglore base-
quality assurance n guaranteed supply across country.
•Cost effective: Food items available are obtained from
local suppliers.
•Brand Strength.

12. Pantaloons:
•Cost
 In House manufacturing- Reduction in cost
Fleet of owned vehicles.
•Quality
High performance design
Excellent customer service- free home delivery,
apparels (foreign Brands), quality zones.
•Time
Fast Delivery
Central Warehouse System, Factory Outlets, less
intermediaries in supply.
•Flexibility
Sales executives were empowered to run their
respective departments like small business units·.
Managing change- meeting the shifting consumer
tastes and preferences.

13. Bata:
Retail Chain: more than 1100 outlets, the
company has opened 70 all new international
look outlets across India in the last 10 months.
Product range: Re-invented stylish and
comfortable footwear.
Superior Quality
Four-tiered retail format: Flagship Stores,
smart and trendy City Stores & Super Stores
and traditional Family Stores.

14. Conclusion:
•A competitive advantage exists when the firm is able to
deliver the same benefits as competitors but at a lower cost
(cost advantage), or deliver benefits that exceed those of
competing products (differentiation advantage). Thus, a
competitive advantage enables the firm to create superior
value for its customers and superior profits for itself.
•The most important strategy is the Winning Strategy.