The document discusses three key dimensions that affect retail businesses: brand availability, store location, and store size. It analyzes how retailers can leverage the strengths and weaknesses across two of these dimensions. Specifically, retailers should analyze the strength of their brand versus their location, their size versus their location, and their size versus their brand. Based on where they have competitive advantages, retailers can optimize time utilization, heavily promote the store, expand their size, or focus on product selection and exclusivity.

1. The Three dimensions of Store
Brand
Location Size
AT LEAST TWO DIMENSIONS SHOULD HAVE THE
COMPETITIVE ADVANTAGE

2. The Three dimensions of Store
The three crucial factors that affect a retail business are:
1) The Brand Availability – companies spend enormous amount of
money to create the brand loyalty and brand pull amongst the consumers. The
Objective of a retailer is to make the desired products available for purchase.
2) The Store Location – The retailer needs to analyze where the
particular brand is desired and in what quantities.
3) The Store Size – The ambience required for the brand and the
overall profitability at various levels of store size need to be determined.

3. The Two Dimensional Analysis for
Growth – Brand vs Location
BrandStrength
Weak
Strong
Weak StrongLocation Strength
Withdraw
either
brand/location
Optimize on
time utilization
during the work
hours
Heavily
promote the
store on brands
Build brand
with the best
Product
offerings
Assumption
Size = Constant

4. The Two Dimensional Analysis for
Growth – Size vs Location
StoreSize
Small
Large
Weak StrongLocation Strength
Expand the size
in proportion to
the weakness of
the location
Work to create
a better
shopping
experience and
develop width
Build heavily
on the range of
products – huge
width
Go for mass
Offering which
can be sold in
minimum time
Assumption
Brand = Constant

5. The Two Dimensional Analysis for
Growth – Size vs Brand
StoreSize
Small
Large
Weak StrongBrand Strength
Develop the
niche for the
brand wherever
it is strong
Maximize product
width and create
exclusive zones
for high value
products
Innovative
Merchandise,
maximum product
width to create
brand hype
Develop on the
exclusive &
best of the
products
Assumption
Location = Constant