Retail Strategy1

This document discusses retail strategy and its key elements. Retail strategy identifies a retailer's target market, retail format to satisfy that market, and basis for sustainable competitive advantage. It provides examples of target markets, formats, and advantages for retailers like Starbucks, Cabelas, Kohls and Menards. More sustainable competitive advantages include customer loyalty, exclusive merchandise, and efficient supply chain management, while less sustainable advantages include lower prices and more promotions. Developing strong vendor relationships and private labels as well as superior customer service can also help retailers gain competitive advantages.