This document outlines an agenda for a series of sessions on social media and digital living. Session 1 will cover motivations for using the web such as information seeking, entertainment, communication and content sharing. Session 2 will define social media and discuss usage trends. Session 3 will explore how social media is driving change in various fields such as sports, entertainment, news, government and business. Session 4 will demonstrate social media tools and technologies. The document provides links to additional resources on various topics within social media and its impact.

1. Digital Living ExperienceSocial Media & Youmala.sarat.chandra@gmail.com@malachandrahttp://www/linkedin.com/in/malachandraMonday, July 05, 20101mala.sarat.chandra@gmail.com

2. Monday, July 05, 2010mala.sarat.chandra@gmail.com2About me@MalaChandrahttp://www.linkedin.com/in/malachandra

3. Overview of SessionsSession 1Session 2Session 3Session 4Motivations for using the webSocial Media Definition and Usage TrendsHow Social Media is driving changeUsing Social Media Tools and TechnologiesMonday, July 05, 2010mala.sarat.chandra@gmail.com3

4. Overview of SessionsSession 1Motivations for using the webInformation seeking, Entertainment, Communication, Content sharing, Shoppinghttp://www.slideshare.net/Milady123/digital-living-experience-session-1Session 2Social Media Definition and Usage Trendshttp://www.slideshare.net/Milady123/digital-living-experience-session-2-v1Session 3How Social Media is driving changeSports and Entertainment, News, Government, Business, EducationSession 4Using Social Media Tools and TechnologiesMonday, July 05, 2010mala.sarat.chandra@gmail.com4

5. Monday, July 05, 2010mala.sarat.chandra@gmail.com5http://www.youtube.com/watch?v=6ILQrUrEWe8&feature=related

6. Monday, July 05, 2010mala.sarat.chandra@gmail.com6http://www.slideshare.net/PewInternet/networked-individuals-how-they-are-reshaping-social-life-and-learning-environments

7. Facebook statisticsMonday, July 05, 2010mala.sarat.chandra@gmail.com7http://www.insidefacebook.com/2010/02/15/new-facebook-statistics-show-big-increase-in-content-sharing-local-business-pages/

8. Monday, July 05, 2010mala.sarat.chandra@gmail.com8http://www.nickburcher.com/2010/05/twitter-facts-and-figures-latest.html

9. Monday, July 05, 2010mala.sarat.chandra@gmail.com9http://wefollow.com/top

10. Social Media in various walks of lifeMonday, July 05, 2010mala.sarat.chandra@gmail.com10

11. Social Media in various walks of lifeMonday, July 05, 2010mala.sarat.chandra@gmail.com11

12. Sports and EntertainmentSocial Media and the World Cup 2010New York Times InfographicTracks number of times a player is mentioned on Facebook each day of the World CupChanges dailyIncludes interesting statistics about the playerMonday, July 05, 2010mala.sarat.chandra@gmail.com12http://www.nytimes.com/interactive/2010/07/02/sports/soccer/facebook-worldcup.html?src=tptw

13. Sports and EntertainmentSocial Media and the World Cup 2010Monday, July 05, 2010mala.sarat.chandra@gmail.com13Coke sponsored the trending topic #wc201086M ad views in 24 hours6% ad click through vs normal rate of 0.02%Coke’s tweetsCongratulate winnersInvite fans to share their celebrationsLink to YouTube videoshttp://twitter.com/CocaCola/statuses/16861154450http://www.ft.com/cms/s/0/6726ef4e-805a-11df-8b9e-00144feabdc0.html?ftcamp=rss

14. Social Media in various walks of lifeMonday, July 05, 2010mala.sarat.chandra@gmail.com14

15. Social Video Sites: Funny or DieWeb Programming comes to Cable TVMonday, July 05, 2010mala.sarat.chandra@gmail.com15http://www.funnyordie.com/ Website started in 2007 by Will Ferrell & Adam McKay

16. Clips from this site presented as ½ hr videos on HBO starting 2/2010TMZ’s successful cross-platform Celebrity Gossip franchiseSunday, July 04, 2010mala.sarat.chandra@gmail.com16“Immediacy of a blog, technology of new media and content of a tabloid” - Anne Helen PetersenFounded by Harvey Levin, backed by Time WarnerIncludes a website, TV episodes aired through Fox, The CW and MyNetworkTV affiliates

17. Social Media in various walks of lifeSunday, July 04, 2010mala.sarat.chandra@gmail.com17

18. Sunday, July 04, 2010mala.sarat.chandra@gmail.com1892% of Americans follow the News

19. Traditional Media is being challenged by Social MediaTraditional MediaSocial MediaSunday, July 04, 2010mala.sarat.chandra@gmail.com19Facing decline in Readership and RevenuesRise of UGC websites

20. Realtime “breaking news”

21. CrowdsourcingSunday, July 04, 2010mala.sarat.chandra@gmail.com20http://www.slideshare.net/PewInternet/news-consumption-2010-portable-participatory-and-personal

22. News coverage on Social Media vs Traditional MediaSunday, July 04, 2010mala.sarat.chandra@gmail.com21Top stories on Social Media tend to be very different from mainstream mediaVary by social media siteBlogsRarely overlapped traditional media on the same top stories (13/49 weeks)Tend to be more ideological &/or emotional, with personal, parochial overtones

23. Social Media News Characteristics Blogs mostly attribute traditional media sources

24. Twitter users focus more on Breaking News

25. 43% on Technology News

26. 1% on Economy

27. YouTube has more overlaps with mainstream media & the Blogosphere

28. 21% Politics/Government Sunday, July 04, 2010mala.sarat.chandra@gmail.com22,http://mashable.com/2010/05/24/new-versus-old-media/

29. Citizen JournalismBBCCNN iReportNowPublicOurMediaBackfenceTexasGigsNewAssignment.netSunday, July 04, 2010mala.sarat.chandra@gmail.com23Other termsGrassroots journalismnetworked journalismopen source journalismcitizen mediaparticipatory journalismhyperlocal journalismbottom-up journalismstand-alone journalismdistributed journalism

30. CNN iReport.comhttp://ireport.comSunday, July 04, 2010mala.sarat.chandra@gmail.com24

31. From Blog to Online News ResourceNWAF supported blog site has evolved to an online community news and information resourceStaffed by citizen volunteers who spend a few hours a weekDeployed using free blogging tools from GoogleSunday, July 04, 2010mala.sarat.chandra@gmail.com25http://www.eveleth.blogspot.com/

32. Sunday, July 04, 2010mala.sarat.chandra@gmail.com26http://www.youtube.com/user/citizentubehttp://www.citizentube.com/

33. Hyper-local NewsFounded in January 2006 by Tracy Record and Patrick SandOriginal news reporting with 30% community contributions in blog formatDisplay ad supportedSunday, July 04, 2010mala.sarat.chandra@gmail.com27http://siteanalytics.compete.com/westseattleblog.com/http://westseattleblog.com/

34. Hyper-Local Newshttp://www.everyblock.com/Sunday, July 04, 2010mala.sarat.chandra@gmail.com28

35. Sunday, July 04, 2010mala.sarat.chandra@gmail.com29http://mashable.com/bing-local-twitter-trends/#fbid=YGSu8tIAJBa

36. Social Media in various walks of lifeSunday, July 04, 2010mala.sarat.chandra@gmail.com30

37. Social Media and the GovernmentSunday, July 04, 2010mala.sarat.chandra@gmail.com31http://www.facebook.com/pages/Washington-DC/Senate-Homeland-Security-and-Governmental-Affairs-Committee/120604954443#!/pages/Washington-DC/Senate-Homeland-Security-and-Governmental-Affairs-Committee/120604954443?v=wall&ajaxpipe=1&__a=4http://www.facebook.com/congress

38. George W Bush on Social MediaSunday, July 04, 2010mala.sarat.chandra@gmail.com32http://twitter.com/George_WBushThis Twitter account was not authentic initiallyOfficial Accounthttp://twitter.com/GWBPresCenterhttp://www.facebook.com/georgewbush

39. Politicians use Twitter to reach their constituentsSunday, July 04, 2010mala.sarat.chandra@gmail.com33

40. Social Media in various walks of lifeSunday, July 04, 2010mala.sarat.chandra@gmail.com34

41. Social Networking and the Legal SystemSunday, July 04, 2010mala.sarat.chandra@gmail.com35Photos showing DUI defendants drinking alcohol result in prison sentences in Santa Barbara, CALara Buys, 2007Jessica Binkerd, 2008YouTube Divorce video backfiresTricia Walsh-Smith vs Philip Smith, 2008Social Media allowed in Child Abuse trial in BoulderBloggers allowed to cover the trialTwitter use permitted in the court roomhttp://newsblog.projo.com/2008/05/facebook-photo.html#comment-2589137http://www.law.com/jsp/lawtechnologynews/PubArticleLTN.jsp?id=1202427941512

42. Social Media in various walks of lifeSunday, July 04, 2010mala.sarat.chandra@gmail.com36

43. Online technology inspiring modern day artistsSophie Blackall gets inspiration from Missed Connections on Craigslist’sMatt Held is recreating famous paintings with faces of people found on Facebookhttp://www.npr.org/blogs/alltechconsidered/2010/05/27/127220417/when-art-tech-collideSunday, July 04, 2010mala.sarat.chandra@gmail.com37

44. Social Media in various walks of lifeSunday, July 04, 2010mala.sarat.chandra@gmail.com38

45. 21st Century Learning NeedsSunday, July 04, 2010mala.sarat.chandra@gmail.com39http://www.youtube.com/watch?v=dGCJ46vyR9o&feature=channel

46. Twitter in the UniversitySunday, July 04, 2010mala.sarat.chandra@gmail.com40http://www.youtube.com/watch?v=6WPVWDkF7U8&feature=player_embedded#!

47. Unplugged: 24 hours without mediahttp://withoutmedia.wordpress.com/study-conclusions/dependence/Sunday, July 04, 2010mala.sarat.chandra@gmail.com41

48. Social Media in various walks of lifeSunday, July 04, 2010mala.sarat.chandra@gmail.com42

49. Business benefits from Social Media Unprecedented access to informationCompetitive landscapeBrand perceptionCustomer buying habitsProduct support issuesProduct enhancement ideasMore effective communicationsDirect customer engagementParticipation in conversationsActive communities and interest groupsMonday, July 05, 2010mala.sarat.chandra@gmail.com43

50. Monday, July 05, 2010mala.sarat.chandra@gmail.com44

51. Monday, July 05, 2010mala.sarat.chandra@gmail.com45

52. Wisdom of CrowdTheory: truest, most accurate evaluations come from aggregrating opinions of a large, diverse crowdHotels, restaurants, products, travel destinations, books, articles, news updates, ...“Top Reviewer” BadgesA few people submit most (1000s) reviews95% of Amazon shoppers reviewed fewer than 8 productsSunday, July 04, 2010mala.sarat.chandra@gmail.com46

53. Advertising in the age of Social MediaAdvertising is no longer a one-way broadcastTransparency and Responsiveness are keyBrands speak to and hear from ConsumersBrands listing to Consumers talking to each otherCommunity engagement results in revenueDell attributes $6.5M revenue to Twitter (@DellOutlet)Social Networking Sites use “Like” votes from friends and others demographically similar to make recommendationsFacebook Suggested InterestsTwitter Promoted Trends and Promoted TweetsSunday, July 04, 2010mala.sarat.chandra@gmail.com47

54. Sunday, July 04, 2010mala.sarat.chandra@gmail.com48http://www.youtube.com/watch?v=4Krky4i6Xk8

55. Sunday, July 04, 2010mala.sarat.chandra@gmail.com49http://www.youtube.com/watch?v=BXf2kU3uWMs

56. Sunday, July 04, 2010mala.sarat.chandra@gmail.com50http://www.youtube.com/watch?v=UJ4pgcrJU8c

57. Sunday, July 04, 2010mala.sarat.chandra@gmail.com51http://www.youtube.com/watch?v=dUHgOS22Y44

58. Pepsi building trust with consumers: Refresh Project$15.6M in grants to fans, selected by fan voteshttp://www.refresheverything.com/?WT.mc_id=pep24105http://www.refresheverything.com/?WT.mc_id=pep24105Sunday, July 04, 2010mala.sarat.chandra@gmail.com52

59. Coca Cola: Join & build upon Facebook fan page created by Dusty & MichaelSunday, July 04, 2010mala.sarat.chandra@gmail.com53http://www.facebook.com/cocacola?v=app_2344061033#!/cocacola?v=wall&ajaxpipe=1&__a=3

60. United Airlines: Low consumer trustSunday, July 04, 2010mala.sarat.chandra@gmail.com54http://www.youtube.com/watch?v=5YGc4zOqozo