Communication is the act of conveying meanings from one entity or group to another through the use of mutually understood signs and semiotic rules The ability to communicate effectively is an essential skill in today's world. Communication is a dynamic process.

1. Communication Skills
By: Dr.Rana Abdelrahman

2. Communication is a series of
experience of
Hearing
Smell
Seeing
Touch
Taste

3. Communication skills
Communication skills is the ability to use
language (receptive) and express
(expressive) information.
Effective communication skills are a critical
element in your career and personal lives.

4. Communication Goals
To change behavior
To get action
To ensure understanding
To persuade
To get and give
information

5. Most Common Ways to Communicate
Speaking
Writing
Visual
Image
Body
Language

6. Effective Communication
• Is two way.
• Involves active listening.
• Reflects the accountability of speaker and listener.
• Utilizes feedback.
• Is free of stress.
• Is clear.

7. Types of Communication











On the basis of organization relationship
Formal
Informal
On the basis of Flow
Vertical
Crosswise/Diagonal
Horizontal
On the basis of Expression
Oral
Written
Gesture

8. Communication Matters!
.
8
Communication impacts:
 Diagnosis
 Adherence
 Satisfaction
 Physician satisfaction
 Malpractice litigation

9. In Fact...
9
Communication breakdown is the most
important event leading to a
applicant/patient's decision to cooperate.
 35% Physician communication
 35% Physician attitude
 10% Applicant/Patient incentives
 20% Other

10. Physician Tasks: The Two Fs
10
Biomedical Tasks
 Find it!
 Fix it!

11. Physician Tasks : The Four Es
11
Communication Tasks
 Engage the applicant!
 Empathize with the applicant!
 Educate the applicant!
 Enlist the applicant in his/her own health
care!

12. Communication is Not
"Just Talking"
12
 Communication is the most commonly used
medical procedure
 Communication skills are not innate or fixed
 Communication skills can be learned and
improved
 Physicians can improve health outcomes by
learning how and when to use specific
communication techniques

13. Communication
Process
RECEIVER
Feedback
receiver
SENDER
sender
Communication is the process of sending and receiving
information among people…
Noise
Use of
channel to
transmit
the
message

14. Communication code scheme

15. Communication Involves Three Components
 Verbal Messages - the words we choose
 Paraverbal Messages - how we say the
words
 Nonverbal Messages - our body language
These Three Components Are Used To
 Send Clear, Concise Messages
 Receive and Correctly Understand Messages
Sent to Us

16. Verbal Messages
 Are brief, condensed, and organized
 Are free of slang
 Do not create resistance in the listener
SENDING MESSEGES

17. Paraverbal Messages
Paraverbal communication refers to the
messages that we transmit through the tone,
pitch, and pacing of our voices.

18. Nonverbal Messages
Nonverbal messages are the primary way that
we communicate emotions
Facial Expression
Postures and Gestures

19. RECEIVING MESSAGES
Listening
 Requires concentration and energy
 Involves a psychological connection with the
speaker
 Includes a desire and willingness to try and
see things from another's perspective
 Requires that we suspend judgment and
evaluation

20.  Nonverbal
 Giving full physical attention to
the speaker;
 Being aware of the
speaker's nonverbal
messages;
 Verbal
 Paying attention to the words
and feelings that are being
expressed
Key Listening Skills

21. Barriers to Communication
 Semantic Barriers
 Emotional Or Psychological Barriers
 Organizational Barriers
 Personal Barriers

22. Semantic Barriers
 Symbols with different meaning
 Badly expressed message
 Faulty translation
 Unclarified assumption
 Specialist’s language

23. Emotional OrPsychological Barriers
 Premature evolution
 Inattention
 Loss of transmission & poor retention
 Undue reliance on the written word
 Distrust of communication
 Failure to communicate

24. Organization Barriers
 Organizational policy
 Organization rules & regulation
 Status relation
 Complexity in organization

25. Personal Barriers



 Attitude of personnel
Fear of challenge of authority
Lack of time
Lack of awareness
• Unwillingness to communicate
• Lack of proper incentive

26. Whatmakes a good communicator?
Clarity
Integrity Timing
Adequacy

27. How do you develop your communication skills?
Explore the related skills

28. Tips to good communication skills
 Maintain eye contact with
the audience
 Body awareness
 Gestures and expressions
 Convey one's thoughts
 Practice effective communication
skills