Communication methods planning
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The document outlines various communication methods for planning projects including mind maps, mood boards, style sheets, layout plans, brainstorming, pitches, proposals, reactions, and sketches. Each method is described in 1-2 sentences with strengths and weaknesses listed in bullet points. An example mind map for Coca-Cola is also included to demonstrate the method.
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The document describes various methods for planning and developing advertising ideas, including mind maps, mood boards, style sheets, layout plans, brainstorming, informal pitches, group idea generation, formal proposals/pitches, initial reactions, and sketches. For each method, the document provides the strengths and weaknesses of the approach and whether the author liked using the method. Overall, the document evaluates different techniques for organizing advertising creative work.
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The group generated ideas for a Coca-Cola advertisement targeted at 16-19 year olds. They brainstormed key elements of past successful Coca-Cola ads such as using upbeat music, showing friends sharing a Coke, and highlighting feelings of happiness. The group created a timeline outlining the order of their ad, starting with loud music and a conversation that gets louder as someone takes a sip of Coke and sighs in relaxation. They plan to end with the product name and a slogan to reinforce the brand. Working collaboratively allowed the group to combine ideas and get feedback to strengthen their ad concept.
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Communication methods planning
The document describes various communication and planning methods for advertising projects. It includes codes of conduct for advertising as well as descriptions of mind maps, mood boards, style sheets, layout plans, brainstorming techniques, sketches, and formal proposals. Strengths and weaknesses are provided for each method, as well as whether the method is liked and why. The overall document serves as a guide to different planning approaches for advertising design work.
Communication methods planning
The document discusses various communication methods for planning projects including mind maps, mood boards, style sheets, layout plans, brainstorming techniques, sketches, and formal proposals. Each method is summarized, noting strengths, weaknesses, and whether the author liked using the technique. Overall the document analyzes different idea generation and organization tools.
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3. Not misleading about product functions or abilities.
4. Ensuring advertisements do not cause harm or have offensive content.
5. Protecting children from pressure or dangerous behaviors related to products.
6. Getting permission before using someone's image.
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The document discusses various communication methods for evaluating advertising projects:
1. Mind maps, mood boards, style sheets, and layout plans were used to generate initial ideas. These methods allowed adding many ideas easily but may lack depth.
2. Brainstorming, group idea generation, and informal pitches provided additional ideas and feedback to refine concepts. Working with others improved ideas but some lost interest using others' concepts.
3. Formal proposals and sketches required thoroughly thinking through the project, but took more time and some found them difficult to complete. Overall, the low-effort initial methods were preferred for idea generation while feedback from others helped strengthen concepts.
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2. Clearly identifying all marketing material.
3. Not misleading about product functions or abilities.
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5. Protecting children from pressure or dangerous behaviors related to products.
6. Getting permission before using someone's image.
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The document discusses various communication methods for evaluating advertising projects:
1. Mind maps, mood boards, style sheets, and layout plans were used to generate initial ideas. These methods allowed adding many ideas easily but may lack depth.
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The document summarizes the production process of a podcast evaluating the strengths and weaknesses of different stages including research, planning, time management, technical qualities, aural qualities, and audience appeal. Key points include that research helped identify common elements of successful podcasts but was time consuming, planning was beneficial for structuring the podcast thematically but took a long time, and time management could have been improved by avoiding needing to rerecord parts of the podcast. Feedback noted issues with audio quality and a lack of guest participation. The creator agrees improvements could be made to speaking clarity, length, audio mixing, and guest involvement.
7. evaluation(4)
The document discusses the production process of a podcast evaluating horror movies, including research on other podcasts, planning the structure and content, time management during production, technical qualities compared to another podcast, issues with audio quality during recording, and intended audience. Feedback indicated that while the information was good, the voices needed to be louder and clearer as audio quality varied, and guests could have been included more.
6. production reflection(4)
Thomas Dickinson reflects on the production process of his podcast. He organized the audio sections and added intro, transition, and outro music. He slowed down parts that were delivered too quickly and increased the gain on quiet audio clips to improve balance. He rearranged facts that were out of order and cut out a mistaken part of a sentence. While proud of the lighthearted section, he notes things like longer outro and episode tease could have improved the overall podcast.
5. pre production(4)
This document outlines the pre-production planning for a podcast. It includes a list of potential sound effects and music to be used. It identifies the people and locations needed. Contingency plans are discussed for issues that may arise during recording or editing like technical problems or health concerns. A schedule is provided that lists the tasks to be completed each day such as writing a script, recording audio, editing the podcast, and rerecording any needed parts. Health and safety is considered to prevent injuries or illness while working.
2. research(4)
The document analyzes existing horror podcasts to inform the development of a new horror podcast. It summarizes three popular horror podcasts: Dead Meat Podcast, Happy Hour Podcast, and The Lights Out Podcast. It notes that all three podcasts use introductions related to their themes, such as quotes and music. While the podcasts are researched, they maintain a natural, unscripted conversation style. The document also outlines the intended audience for the new podcast as those aged 15-25 primarily and 26-70 secondarily, of both genders, who enjoy horror films and belong to middle-to-upper class social circles. Content will appeal to these demographics through its pacing, choice of film topic
1. initial plans(4)
The document outlines initial plans for three possible audio projects: a horror movie review podcast, a crime podcast, and a music podcast. For the horror movie podcast, the document specifies that it would review the 2013 film Evil Dead, last 4-5 minutes, and require a microphone, phone, and computer for recording and editing. For the crime podcast, it would discuss the Holocaust over 2-5 minutes using a microphone, phone, and computer. The music podcast would feature a country song lasting 2-4 minutes recorded with a microphone, phone, and computer for editing and adding instrumentation.
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Communication methods planning
- 2. Codes Number Name Brief Description 1 Compliance Compliance is working with the company and doing what they ask/want and not breaking the law. 2 Recognition of marketing communications Recognition of marketing communications is making it clear that its an advert for the company you're working with. 3 Misleading Adverts A misleading advert is an advert that advertises you false information. 4 Harm and Offence Harm and offence means you can’t set out to offend a specific group of people. 5 Children Adverts directed towards children mustn’t advertise dangerous behaviour or force them into buying your product. 6 Privacy Privacy makes it so you can’t use a celebrity without having their permission. 13 Food, food supplements and associated health or nutritional You can’t lie about food or food related items or say it has health benefits without proof.
- 4. Mind Map Coca Cola Their adverts are always themed via events or seasons: Halloween, Christmas, Easter, Summer Cokes branded with colours: Red and White Tends to have a slogan/tagline: “Sign of good taste”, “Taste the feeling”, “The coke side of life” Includes the product: Can, Bottle Caters to all ages Colours Themes Slogan Audience
- 5. Mind Map • Strengths of using this method The strengths of using a mind map is its an easy and clear way of writing down and looking at your ideas. • Weaknesses of using this method Mind maps have no pictures. • Did you like using this method? Why? Yes, mind maps help examining a product therefore they make it easier.
- 6. Mood Board
- 7. Mood Board • Strengths of using this method It helps you put pictures with your ideas to reinforce them. • Weaknesses of using this method Mood boards have no words. • Did you like using this method? Why? I enjoyed using a mood board as its helpful to look at pictures in the same area as your final product.
- 8. Style Sheet
- 9. Style Sheet • Strengths of using this method The strengths of using a style sheet is that it helps with the look of your design. • Weaknesses of using this method A style sheet doesn’t have any words. • Did you like using this method? Why? Yes It was helpful seeing what the end result of my poster could look like.
- 10. Layout Plan Coca Cola Taste The Feeling
- 11. Layout Plan • Strengths of using this method The strength of a layout plan is that it shows a variation of what the poster could be. • Weaknesses of using this method Its not a finalised version and you might not know how you want to assemble it. • Did you like using this method? Why? I enjoyed doing the layout plan as its crucial to finishing the product.
- 14. Independent Brainstorm • Strengths of using this method • Weaknesses of using this method • Did you like using this method? Why?
- 16. Group Idea Generation • Strengths of using this method • Weaknesses of using this method • Did you like using this method? Why?
- 17. Informal Pitch • Strengths of using this method • Weaknesses of using this method • Did you like using this method? Why?
- 18. Formal Proposal • Strengths of using this method • Weaknesses of using this method • Did you like using this method? Why?
- 20. Initial Reaction
- 21. Initial Reaction • Strengths of using this method • Weaknesses of using this method • Did you like using this method? Why?
- 22. Sketches
- 23. Sketches • Strengths of using this method • Weaknesses of using this method • Did you like using this method? Why?
- 24. Formal Proposal • Strengths of using this method • Weaknesses of using this method • Did you like using this method? Why?
Editor's Notes
- Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint
- Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint