This document summarizes the key findings from research on existing drifting car games. It finds that the existing games all involve drifting through stages to score points while avoiding crashes. Aspects the document author will include in their own game are adding "drift" to the title to indicate the game type, using bright neon colors like the research games, and experimenting with different font styles for the title to convey a night street racing vibe. The target audience is identified as primarily males aged 12-20 who will enjoy the bright colors and high-speed driving, and secondarily females and older males who will find the sliding controls challenging.

1. Research
Benjamin-Birney

2. Existing Product
There are very few amount of
similarities from this and my
project, for example the smoke
effects give clear description of
drifting, which is what my game is
trying to steer towards. Also some
of the visual customizations on the
car match the same colour Platte
am going to be using. The location
also show what looks to be an
abandoned area converted to
drifting, my game will have a more
abandoned road route instead. Also
the fonts are big and eye catching
and tells the audience exactly what
the game is all about and how to
entice people to play it.

3. Existing Product
This game also has a lot of similarities to
my project, one example of this would be
the bright colours on the cars, those
bright colours are what I will use on the
vehicle in my game only it will have a
heave Neon colours. Also the font style of
the title shows a feeling of speed and
sliding with it being slanted and some
colour lines coming of it, that’s one
feature I could incorporate in my game
title. The audience will be more attracted
to play this game because the title makes
this game sound easy to play, I will go for
a more on the nose title not to simple
but something that describes it perfectly.

4. Existing Product
This game is what my project has
the most similarities with, for
example the location of the game is
a dark stary night sky while the cars
are drifting what looks to be a race
track, my game plans to use
element from this poster like the
sky and maybe the track as well.
Also the colour scheme they have
gone with they relied a lot on bright
neon colours, which is exactly what
I will be using in my game, mostly
the vehicle while the background
goes for a more darker colours. And
from the bright colours, big title and
the cars driving likes there's not
tomorrow, this come across as
vibrant and exciting to play.

5. Research Analysis
• What common features do the researched products
have?
– All these game posters are about drifting through stages scoring
points and making sure they don’t crash or spin out.
• What aspects of the research will you include within
your on work?
– The aspect I will include in my game is adding drift to the title so
people can get a grasp on what the games about. Also the bright
neon are what I will also use in my work.
– I will lastly be using different font styles for the title to give it a
creative look that depicts street racing at night.

6. My Target Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Primary – 12 to 20
Secondary – 21 to 30+
• For the primary audience the bright colour and high
octane driving will defiantly get the people hooked.
• While the secondary audience will enjoy the sliding
control style for more of a challenge trying to get as
more point as possible.
Gender
Primary – Males
Secondary – Females
• For the primary and the secondary audiences, both can
enjoy the bright neon colours trailing through the
darkness at great speeds, while having great time
skidding pass with points being racked up to the top.
Psychographic
Primary – Emulators • For the emulators they will defiantly have a good
time with my game, because you have to gather
up a certain number of points in order to
complete the level.
Social Status
Primary – Middle class • For the middle class they will get a good kick out
of my game, especially for all gamers who enjoy
a good racing game, it will feel like Déjà vu.