The document discusses audience profiles for different types of media content. It provides examples of primary and secondary audiences for shows about violence/drugs, magical ponies, and a romantic musical. It also defines the hypodermic needle theory of media effects and gives an example of its use regarding a 1938 radio broadcast. Further, it provides examples of how social media platforms like Reddit, Twitter and Netflix are used for purposes of personal identity, social interaction, entertainment and information gathering. Finally, it discusses consumer generated content on YouTube in terms of advantages for media producers and motivations for audiences to generate content.

1. Theory- Audience
Adam Wheeler

2. Audience Profile
• Primary Audience
– The primary audience would be Males aged 18 – 35 years of age due to the strong violence and drug
related story. The demographic would show that males would be more interested into the show due to the
contents of it.
• Secondary Audience
• Our secondary audience would be females who may of tried out the show but don’t often watch the show due to
the content depicting women as sexual objects which would usually make them less interested and won’t be our
expected audience, however some females may watch this so they can find ways to get out of that situation and
avoid it from happening.

3. Audience Profile
• Primary Audience
– The primary audience would be children ages 6-11
years old as the content of the show is aimed at
children as the show is about Magical Ponies who go
on adventures with each other.
• Secondary Audience
• The secondary audience is Males aged between 18 – 45 as
there is a demographic at this age as it has popped up that
there is a large following of My Little Pony by elder males
who have obsessions with this show.

4. Audience Profile
• Primary Audience
• The primary audience for Grease is aimed at females aged between 16-30 years
old who are Heterosexual as it’s about a love story between two and the
general demographic would be females as it’s more likely to interest them.
• Secondary Audience
• Our secondary audience would be men between the age of 18-40 of whom are
homosexuals as our movie is a musical and there are parts of the movie which
come out to be a bit flamboyant which is great for those type of people as it will
drag them into the film more.

5. Hypodermic Needle
• Definition
– The "hypodermic needle theory" implied mass
media had a direct, immediate and powerful
effect on its audiences
• Example
• The 1938 radio broadcast of War of the Worlds had a section
of the show set as a news show reporting on an alien invasion.

6. Uses and Gratifications Information
• Information: BBC.co.uk
• I use BBC.co.uk to find out anything that is trending in the world
• To find out new about Politics, sport etc.
• I Can use the BBC website to find out information on GCSE and A-Level subjects
e.g. Maths and Science.

7. Uses and Gratifications Personal
Identity
- Reddit: I use Reddit to share my thoughts and feelings
with other people that may share the same interests and
views as myself.

8. Uses and Gratifications Integration and
Social Interaction
- I use Twitter to follow people I’m fans of to find out what
they're currently doing and any important updates aswell.
- I also use it to communicate with other users who share the
same interests as myself.
- I can also use twitter as a source of information and find out
trending topics in the world.

9. Uses and Gratifications Entertainment
• I use Netflix as my main source of
entertainment as it has multiple genres of
movies and TV shows throughout the service
never leaving me un-satisfied.

10. Consumer Generated Content
• Example
- YouTube
- Users create their own videos and submit them to a YouTube channel to use to
generate money from Ad revenue by the network they’re partnered with.
• What are the advantages to media producers?
– The contributions are free to media producers as when the audience submit
content they can broadcast their content to a larger picture without the hassle of
getting a film crew and they're constantly having the content made for them and
not having to make it.
• Why would the audience generate content?
– To feel involved that you contributed to something big so the audience feel
satisfaction out of that and being noticed by a bigger audience