This document discusses levels and constituents of communication in organizations. It outlines three levels of communication: interpersonal, organizational, and corporate. Communication can be internal between organizational constituents like staff, board members, and volunteers, or external with audiences such as consumers, media, stakeholders, and the public. Effective communication plays a vital role in addressing emerging issues for organizations like cultural, ethical, crisis, and technological matters. The key process of encoding a message based on the context and audience is discussed as being crucial for effective communication.

1. COMMUNICATION ISSUES IN
BUSINESS

2. LEVELS OF COMMUNICATION
Interpersonal
Communication
Internal
Organizational
Communication
External Corporate
Communication
Levels of
Communication Organizational
Communication
Formal
Informal

3. ORGANIZATION’S CONSTITUENCIES
Internal External
Organizational Organizational
Communication Communication
Board Consumers
Members
Media
Staff
Stakeholders
,
Volunteers
Public

4. The Corporation’s External Audience
Distribut
ors/
Franchise Court/
Suppliers es/ Foreign
/ Vendors Agents Government
and offices
Professio
nal Media
Services
Competitors
Customer /Others
s/ Clients business and
industries
The Public/
Potential
Unions Corpo Employees/
Customers/
ration Stockholders

5. EMERGING ISSUES (Partial List)
Emerging Issues Where Communication Plays A Vital
Role :
• Cultural Issues
• Non-Verbal Issues
• Ethical Issues
• Legal Issues
• Crisis Issues
• Public Relations Issues
• HR/ Financial Issues
• Technological Issues
• Employee Issues
• Gender Issues

6. CRUX- MESSAGE ENCODING
• Based on the context and the audience, our
message will be encoded.
• Let us go back to the communication process
in the next slide.
• All the issues we have been discussing in class
play a crucial role while encoding.

7. PROCESS OF COMMUNICATION
Verbal/
non-
verbal Noise
Encoding
Oral/writ
ten
STIMULUS FILTER MESSAGE MEDIUM DESTINATION FEEDBACK

8. Communication
business???
Issues in
Active/ Passive
Voice? PAIBOC?
ENCODING
Bias Free? You Attitude?
7 Cs? +ve/ -ve message?

9. ENCODING IS WHERE IT COUNTS THE
MOST