Trends in Wireless Retail
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This document summarizes trends in wireless retail as smartphones change how people shop. It finds that 89% of people use their smartphone throughout the day, with activities like searching for local information. Nearly half of local information seekers on smartphones end up purchasing something. While most smartphone purchases are made in stores, expectations of the in-store experience are increasing, with rich media content playing a bigger role. The key trends are the rapidly changing product mix as devices get more complex, the shifting role of sales staff, and higher expectations of customer experience in stores.
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Trends in Wireless Retail
- 1. Trends in Wireless Retail Christopher Krywulak
- 3. Retail is going through its biggest shift in history 89% use their smartphone throughout the day Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
- 4. What would you Give Up for your Smartphone? Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
- 5. Activities conducted while using a Smartphone Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
- 6. And it is most often local 95% Smartphone users have looked for local information Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
- 7. Local information seekers are ready to buy 44% Purchased Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
- 8. Majority of Smartphone Users Purchase Purchase Channel YES in-store: 76% Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
- 9. in-store is the preferred Purchase Channel Apple's stores generate more sales per square foot than any other U.S. retailer. Source: Retail Sails
- 10. Smartphones are changing how we Shop But how is Shopping for Smartphones changing?
- 11. Let’s look at the Big 4… Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
- 12. despite increased choice Consumers still Consider 1-2 Devices Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
- 13. Shoppers remain open to switching Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
- 14. Prepaid is on the rise… Source: Google/Compete Wireless Shoppers Study
- 16. 3 Trends in Wireless Retail
- 17. 1 Rapidly changing Product Mix Source: MediaPost
- 18. The Phone Store is the new Computer Store Devices are getting more Complex New Accessory opportunities emerging like M2M
- 19. 2 The role of the salesperson is shifting Source: MediaPost
- 20. Disney calls their “sales people” Cast Members
- 21. 3 Increasing expectations of in-store customer experience Source: MediaPost
- 22. Evolving the in-store experience
- 23. Rich media increases purchase intent Source: The Mobile Movement Study, Google/Ipsos OTX Media, Apr 2011
- 25. In summary 1 Rapidly changing Product Mix 2 Shifting role of sales staff Increasing expectations of in-store 3 customer experience
- 27. iQmetrix.com | 1.866.iQmetrix © 2011 iQmetrix. All right reserved. iQmetrix, the iQmetrix logo, RQ4 and other trademarks, service marks, and designs referenced in this material are the exclusive property of iQmetrix Software Development Corp. and/or its subsidiaries.