This document outlines the key topics in Unit 2 of the course BUS 300 - Business Communication and Public Speaking. The unit covers various types of business correspondence like emails, memos, letters, as well as reports, proposals, and research papers. It discusses strategies for different types of messages, preparing and writing business reports in various formats, the components of proposals, and APA style guidelines for research papers. Students will be evaluated on their analysis of business correspondence samples, participation in an online forum discussion, and producing an informational report with APA citations.

1. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Unit 2: Business correspondence,
reports and proposals

2. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Content
Email messages and memorandums
Direct letters and goodwill messages
Persuasive and sales messages
Negative messages
Strategies for delivering bad news
Delivering bad news in organization
Preparing business reports
Writing business reports
Informational reports – periodic reports, progress and interim reports,
investigative reports
Analytical reports – recommendation or justification reports, feasibility
reports, yardstick reports
Proposals and formal reports
Preparing formal and informal proposals
Writing proposals
Writing formal reports
Research paper
Paper format
APA style
Citations

3. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Email, messages and memorandums
Written Messages - Paper based and electronic
Paper Based Messages :
- still have a function in business word
Business Letters – on letterhead stationary, permanent record
is necessary, confidentiality, sensitivity and formality
Interoffice memos – confidential information, procedures and
policies
Electronic Messages
Rapid and efficient use
Email, IM, Text messages, Podcasts, Blocks, Wikis

4. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Direct letters and goodwill messages

5. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Persuasive and sales messages
Communicate only with those who have given
permission!
Craft a catchy subject line.
Keep the main information "above the fold."
Make the message short, conversational, and
focused.
Convey urgency.
Sprinkle testimonials throughout the copy.
Provide a means for opting out.

6. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Negative messages

7. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Preparing business reports
Functions Patterns
Informative reports Direct Pattern
Analytical reports Indirect pattern
Formats Report Delivery
Letter In person
Memo U.S. mail
Manuscript Fax
Printed form E-mail or online
Digital Online

8. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Preparing business reports
Present Research
the final secondary
report data
Formal
Illustrate Reports Generate
report primary
data data
Organize
report Document
data data

9. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Writing business reports

10. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Writing business reports

11. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Proposals
Definition
A proposal is a persuasive document designed to motivate the reader to spend, make, or
save money.
Kinds
Internal – May take the form of justification/recommendation report
External – Solicited (responding to RFP) or unsolicited (prospecting for
business)
Formal – long, many parts
Informal – shorter, six main parts

12. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Proposals
Introduction should provide “hook” to capture reader’s interest.
Background section identifies problems and goals of project.
Proposal discusses plan and schedule for solving existing problem.
Staffing section describes credentials and expertise of project leaders.
Budget indicates project costs.
Authorization asks for approval to proceed.

13. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Research paper
Title Page
Abstract
Main Body
References

14. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
APA Style
Developed by social and behavioral scientist to standardize scientific writings
Term Papers
Research Reports
Empirical Studies
Case Studies
Theoretical Articles

15. BUS 300 - BUSINESS COMMUNICATION AND PUBLIC SPEAKING
Activities
Activities To be evaluated %
10
Provide and analyze different samples of Interventions: content %
business correspondence, reports and and consistent with the
proposals. discussion topic. Citation
of the different samples
given.
Forum: Business correspondence. In this
forum students will discuss about the different
types of business correspondence and will
share tips of how to produce them the better
way.
Structure, content, 20
Produce an informational report to be grammar, coherence, %
presented to the director of a company. Use citations and use of APA
APA style for citations. style.