This document discusses key concepts of communication including: 1. It defines communication as the process of expressing ideas, feelings, or sharing information between people. 2. It outlines the main stages of the communication process - a sender sending a message through a channel to a receiver who then provides feedback. 3. It discusses encoding as selecting words/symbols for a message and decoding as interpreting those words/symbols.

1. B. H. Gardi College of
Engineering & Technology
COMMUNICATION
SKILLS

2. Communication
 What is communication? (Definition)
“Communication is the activity or the process
of expressing ideas and feelings or of sharing
information or instruction with people.”
- Oxford Advanced Learners Dictionary
An exchange and understanding of meaning is
central to communication.
Transmission of meaning is the central
objective of communication.

3. Process of Communication
 Stages or steps of the Process of Communication:
Communication begins with the sender
sending out a message: S1.
The Message travels through a channel: S2.
The message is received and interpreted by
the receiver: S3.
The receiver send back the confirmation of
the reception of the message to the sender:
S4.

4. Encoding and Decoding
The sender selects the words, symbols
and/or gestures for his thought and
concept to convey his message. This
selection of words, symbol and/or
gesture is called Encoding.
Decoding is the reverse of encoding. It is
the process of converting words, symbols
and/or into an interpreted meaning.

5. Process of Communication
Sender Receiver
(Encoding) Channel (Decoding)
Feedback

6. Communication
 Communication can be defined as:
“…the exchange of
information, ideas, and
knowledge between sender
and receiver through an
accepted code of symbol.”

7. Forms of Communication
 There are five main Forms of Communication:
 Face to face Communication:
 [Examples:- casual conversation, formal interviews, personal meeting etc.]
 Group Communication:
 [Example:- meetings, conferences, group discussion etc.]
 Written Communication:
 [Example:- reports, memos, proposals, letters, e-mails etc.]
 Oral Communication:
 [Example:- telephonic conversation, casual conversation, voice messages, etc.]
 Speaker – Audience Communication:
 [Speeches, lectures, oral presentation, seminars, etc.]

8. Levels of Communication
 There are five Levels of human Communication:
 Extra personal Communication:
 Communication between human beings and non-human
beings.
 Intrapersonal Communication:
 Communication occurring within the mind of a person.
 Interpersonal Communication:
 Communication among two or more person.
 Organizational Communication:
 Communication in an organization for various activities.
 Mass Communication:
 To transmit information, concept, advertisement to the
mass.

9. The Flow of Communication
 The Communication can flow in various directions:
 Downward:
 Downward communication is providing directions and
notices from higher level authorities to their subordinates.
 Upward:
 Upward communication is just the reverse of the
downward communication.
 Lateral or Horizontal:
 Communication among two or more person.
 Diagonal or Cross-wise:
 Communication in an organization for various activities.

10. Flow of Communication in an Organisation
Managing
Director
Director-1 Director-2
Manager-1 Manager-2 Manager-1 Manager-2

11. General & Technical Communication
 Messages in daily life that are non-
technical or informal in nature are
categorize as General Communication.
 Messages pertaining to technical,
industrial, or business matters belong
to the category of Technical or Business
Communication.

12. Characteristics
General Communication Technical Communication
Contains a general message Contains a technical message
Informal in style and approach Mostly formal
No set pattern of Follows a set pattern
communication
Mostly oral Both oral and written
Not always for a specific Always for a specific audience
audience
Doesn’t involve the use of Frequently involves jargon,
technical vocabulary or graphics, graphics, etc.
etc.

13. Network of Communication
 Informal or Grapevine network model:
 Single strand
 Gossip
 Probability
 Cluster
 Formal network model:
 Chain network
 Y – network
 Wheel network
 All-channel network

14. Thank You