The document discusses the concept, process, functions, principles, importance, and reference of communication. Communication is defined as the exchange of ideas, feelings, and emotions between two or more people to create mutual understanding. The communication process involves a sender sending a message through a channel to a receiver. Effective communication principles include clarity, completeness, conciseness, courtesy, correctness, and coordination. Communication is important as it brings people closer, saves time, breaks barriers, and results in common understanding.

3. Concept of Communication Allen louis – Communication is the sum of all things (telling, listening & understanding). It is a systematic activity under any given circumstances. Henry Kuntz – Communication is the transferring information from one person to another whether or not he/she elicits that confidence. George Terry – Communication is exchange of ideas, feelings & emotions between two or more persons. Keith Davis – The purpose of passing information & understanding between two persons. Without the bridge of communication no one can cross the river of misunderstanding. Communication is a systematic process of sharing ideas, informations, feelings & emotions from one person to another by creating mutual understanding.

4. Process of Communication Sender Message Channel Reciever Sender initiates the communication action. Message is being communicated in a language interpreted by both sender & reciever. Channel makes the message perceptible through five senses. Reciever is the end user of the information.Known as the audience.