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•  A	Brief	Background	on	MOOC	Design	and	
Development	@	CMU
•  Designing	Effec>ve	MOOC	
•  Impacts	of	Integra>ng	MOOC	in	T&L	
•  Adop>ng	Social	Media	–	Based	Learning	Tools	
for	T&L	
•  Q&A		
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D. 2
Presenta>on	Topics
Brief introduction to
Chiang Mai University
•  Established in 1964 as the first
provincial university in our kingdom
•  More than 36,000 students and 2,000
faculties.
•  Ranked top four university in Thailand
and one of Thailand’s nine “National
Research Universities”
•  91 among Asian and 501 among
World Universities
3	
Emeritus Professor Avudh Srisukree, M.D.
President
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D
Chiang Mai University
aims to reach for our goal of
becoming “Digital University”
(2012-2016)
4	
Emeritus Professor Avudh Srisukree, M.D.
President
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D
5	
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D
Digital	University	@	CMU,	Thailand	
q  WIFI	called	“JumboPlus”		
q  CMU	Mobile	Applica>on	
q  BI	(Business	Intelligence)		
q  I.T.	Centre	(ITSC	Corner)		
q  Smart	Learning	&	Smart	Classroom	
q  English	Skill	and	E-learning	media	
q  ICDL	standard	on-line	tes>ng	center	
q  MicrosoV	and Autodesk	copyright	soVware	
services	
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Digital	Infrastructure:	Wireless	Network	@JumboPlus	
MOU	Signed	between	Chiang	Mai	University	and	TOT	Company
27	March	2014	
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D
MIS/	SIS	
MIS
8	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D
CMU	Mobile	Web/	Apps
9	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D
ITSC	Corners
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
11	
ITSC	Corners
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
E-Learning	Sta>s>c
Faculty	Sta+s+c	
Course	Sta+s+c	
Student	Sta+s+c	
12	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Digital	Security	
Data
Center
13	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Digital	Facul>es/	Students
14	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Defini>on	of	MOOC
17
Why	MOOCs?	
•  Increase	of	access	to	quality	
educa>on	
•  Cost-Effec>veness	(Scalability)	
•  Courses/	Content/	Learning	
Resources	Sharing	
•  Life-Long	Learning	
*	Learning	Effec>veness	
*	Profitability		
18	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
During	work:	Collect	
credits	to	apply	for		
University	when	ready	
Drop	out	students		
Leaving	Schools	
(Age	of	16)	
During	study	at	the	Uni:	
Taking	courses	from	any		
Universi+es	to	transfer	
credits	to	their	enrolled	
			university	
	
During	work:	Professional	
development	&	to	use	as	
evidence	for	promo+on	or	
apply	for	a		new	job	
Life	Long	Learning:	
To	upliJ	or	upgrade	
skills	and	knowledge	
for	fun,	hobby	or		
volunteer	works
Students	Dropout	Sta>s>cs	
Students’	educa>on	level	 N	/	10	
Have job within one year J
Graduate	bachelor	degree	 J	
JJ	
Enter	university		 JJ	
JJ	
Enter upper secondary
school
JJJ	
JJJ	
Enter lower secondary school
(compulsary)
JJJJ	
JJJJJ	
Enter elementary schoole (6 years
old)
JJJJJ	
JJJJJ	
Note:	
1.	by	Quality	Learning	
Organiza+on	(2012)	
Public	organiza+on	
supported	by	
Government	
2.	“Lower	secondary	
school”	is	“compulsory	
educa+on”
21
Open	Educa+onal	
Resource	
OER	
Massive	Open		
Online	Courses	
(MOOCs)	
Credit	Bank	
E-Por[olio	
Test	Bank	
Central	Authen>ca>on	Service	
Course	
Authorin
g	
Tools	
Image	 Clips	
SCORM	 DOC	
Course	
Author	Por[olio	 Learner	Por[olio	
Input	
U+lize	
Check	
Study	
Monitor	
Create
Thai-MOOC	
	
	
	
	
	
	
	
	
	
	
Subject	A2	
Subject	A1	
Subject	C1	
Subject	B	
Subject	D	
Subject	C2	
Provider	HEIs	
	
	
	
	
	
	
	
	
	
	
Assessment	
services	
Credit	
Bank	Creden+al	
services	
Free	for	service	 Free	for	service	
Resources	
for	learning	
ICT	
Infrastructure	
Student	
Administra+on	
Suppor+ng	
services	
Quality	Assurance/	Courses/	Program	
Accredita+on	
Ci+zens	learn	any	
courses	for	personal	
interests
Professional	
development	for	all	
Finished	&	
Gained	
Knowledge	
Students	do	an	
elec>ve	subject	and	
then	have	credit	
transferred		
Host Higher
Education
Institution
Ci+zens	accumulate	
credit	for	courses	in	
credit	bank	towards	a	
degree	
Completed	
a	degree	
program	 Degree	
Test	
Bank	
Thai	Massive	Open	Online	Course	
Thai-MOOC	Conceptual	Model
2
3
Demonstra>on		
of	MOOC	Courses		
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Designing	Effec>ve	MOOC	
24	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
9/5/2017
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
First	MOOC	Courses	@	thaimooc.org		
IT	for	Specific	Purposes			
26	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Learning Media
Three Major Factors
Content
Learning Activities
27	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Content	
•  Arouse	Learner’s	Interest (Cooking	Class,	Tennis	Class,	
Orchid	Plan+ng)
•  Add	values	to	Learners’	Lives (Den+st	Assistance	Skills,	
Nursing	for	Ageing	People,	Learning	Design	for	
Corporate,	Digital	Literacy,	Graphic	Design,	Computer	
Network	System)
•  Essen+al	for	Learners’	Lives	((integrated	with	their	
enrolled	course	i.e.	English,	Thai,	IT	for	Educa+on,	real	
life	situa+on	i.e.	psychology	for	adolescents,	
Contempla+ve	Educa+on)	
28	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Learning	Ac>vi>es	
•  Learners	love	and	enjoy	learning	through	various	kinds	of	
ac+vi+es	on	MOOC	rather	than	just	watch	the	video-based	
materials.
•  Right	design	that	matches	learners’	characteris+cs
–  allow	them	to	create	works	which	allow	them	to	apply	what	
they	have	learned.	
–  Adult	learners)	tend	to	like	learning	with	the	media	that	
displays	instructor’s	face	on	the	video	
–  were	sa+sfied	with	the	discussion	ac+vi+es	about	what	they	
have	learned	whereas	undergraduate	students	prefer	short-
answer	ac+vi+es,	drag	and	drop,	true-false	rather	than	
answering	open-ended	ques+ons.	
29	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Learning	Ac>vi>es	Design	
for	MOOC:	IT	for	Educa>on	
30	
Creating Works
Related to
What they have
Learned
Self-Reflection
ActivitiesGroup
Activities
Discussion
Activities
Exercises, Quizzes,
Short-answered Questions
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Learning	Ac>vi>es	Design	(Con>nued)	
•  Learners	prefer	to	receive	the	reply	message	as	soon	
as	possible.		
•  However,	three	days	are	acceptable	but	most	of	
them	wish	to	get	a	reply	no	later	than	1	day.		
•  They	wish	the	instructors	can	contact	them	back	via	
the	use	of	Facebook	(1/3)	Email	and	Line	around	
(1/4).	
31	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Learning	Media	(Con>nued)	
•  compact,	bite-sized,	easy	to	understand,	and	entertaining
•  Most	 of	 the	 learners	 report	 that	 they	 like	 New	 Media.	 This	
means	that	they	like	to	learn	both	from	the	instructors	in	the	
video	and	also	the	incorporated	video,	graphics,	anima+ons	
e x p l a i n i n g	 t h e	 c o n t e n t	 a t	 t h e	 s a m e	 + m e .	
•  The	length	of	the	video	should	be	around	5	minutes’	long	
(and	not	longer	than	10).	
•  The	content	should	be	well-	designed,	interes+ng	and	fun	to	
learn.	.	If	instructors	are	shown	in	the	video,	he/she	needs	to	
create	friendly	(relaxed	alertness)	environment.	For	instance,	
they	should	smile	and	use	effec+ve	presenta+on	techniques	
to	explain	the	content	clearly.		
32	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Learning	Media	(Con>nued)	
•  Learning	media	must	be	offered	to	learners	in	various	
formats	including	videos,	audios,	e-book,	PowerPoint	
file,	pdf	files,	on-demand	videos	and	downloaded	
materials.		
•  Most	of	the	students	like	instructors	to	offer	live	
sessions	because	they	are	interes+ng,	but	they	do	not	
want	these	too	oJen.	
33	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Learning	Media	
•  During	the	first	4	weeks,	most	students	stated	that	
they	prefer	MOOC	than	coming	to	an	early	class	(83%-	
17%)	because	it	is	more	flexible,	students	can	learn	
whenever	they	wish	(80%-20%).		
•  *However,	the	number	goes	down	aJer	8-week	of	
class	(to	65%-35%).
34	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Learners’	Ac>vi>es	During	
Special	Tutor	Sessions
Topic:	Four	Major	Learning	Theories	and	
How	to	put	them	into	Pracce
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Vote	on	the	
Best	Presentaon	
Work
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Research	Results
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
After learning from MOOC, we asked
the students to assess their own
learning. We found that students
learning from MOOC thought that they
could learn: A. Fewer Than 50 %
B. Around 60 – 70 %
C. Around 70 – 80 %
D. More Than 80 %
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
5	%	
32	%	
51	%	
12	%	
Fewer Than 50 % Around 60 – 70 % Around 70 – 80 % More Than 80 %
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
If you can choose, you wish to come
to regular class
(08.00/9.30 AM) or you wish to learn from
MOOC ?
A. Learn from MOOC
B. Come to Early Class
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
82.7	%	
17.3	%	
MOOC
Class
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
The	major	reasons	accountable	for	Learners’	
Preference	for	MOOC
Learners said that they could review the
content as many times as they wish, the
content was practical and they could
apply what they learned to their future
works, the content is easy to understand
and offer many examples, was designed
in such a way that helped them
understand the content better and the
content matched their interest etc.
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
52
Members
Post
s
Reflecti
ons
Ratin
gs
Last
Visit
Badg
es
Anar Seeds in
This Course
@SC595 4 45 26 25/04/2560 0 497
@JA390 8 44 39 23/04/2560 1 335
@NP440 1 42 48 22/04/2560 0 327
@CT371 4 45 12 24/04/2560 0 296
@AI138 10 33 19 03/04/2560 1 292
@SK632 0 31 38 24/02/2560 0 175
@NS747 2 14 30 17/02/2560 0 142
@WC192 3 13 40 9/04/2560 0 121
@KO140 3 4 28 4/03/2017 1 94
*Anar Seed Average= 253, Course Visits Average: FEB= 10.47 MAR=7.29 APR=4.41	
Over	All	Data	on	the	Use	of 	
Social	Media	–	Based	Learning	Tools:	CN	Post 	
53	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Summary	of	Data	According	to	Features	Used
Name @SC595 @JA390 @NP440 @CT371 @AI138 @SK632 @NS747 @WC192 @KO140
Posts 20 40 10 30 60 0 20 30 20
Reflections 230 120 200 170 100 105 70 60 10
Ratings 23 30 25 10 12 19 23 13 13
Reposts 0 0 0 0 0 0 0 0 0
Visits to Links/
Videos
18 20 18 21 11 15 5 3 6
Visiting the Course 188 70 67 57 55 30 24 12 18
Invitations to New
Members
0 0 0 0 0 0 0 0 0
Receive Best
Reflection
18 3 0 6 0 6 0 0 0
Besting
Reflections
0 0 5 0 2 0 0 1 0
Poll Responses 0 2 2 2 2 0 0 2 2
54	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Word	Analycs
55	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
2223 May 2017(your name) p56
Social	Learning	–	CN	Post
Feature	: Anar	Tools	
Course	Anar	Seed	Selngs	
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Rang	(Liking)
Best	Reflecon	
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
feature	poll	 Link	feature	
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Social	Engagement	
	
p60
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Findings
61	
4.38	
4.38	
4.25	
4.63	
4.38	
4.38	
4.38	
4.13	
4.5	
4.63	
3.8	 3.9	 4	 4.1	 4.2	 4.3	 4.4	 4.5	 4.6	 4.7	
ความพึงพอใจการใช้	CN	ในการเรียนการสอน	
1.	ท่านชอบใช้	CN	ในการแสดงความคิดเห็น	อภิปรายแบ่งปัน	แลก
เปลี่ยนสารสนเทศ	
2.	ท่านชอบใช้	CN	ในการสื่อสารกับอาจารย์และเพื่อนร่วมชั้น
เรียน	
3.	CN	มีความน่าสนใจ	และ	มีฟีเจอร์	ที่จูงใจให้ท่านอยากเข้าใช้	
4.	CN	ทำให้เกิดการมีส่วนร่วม	(engage)	ในการเรียนรู้มากขึ้น	
5.	CN	ทำให้เกิดความกระตือรือร้น	(ac+ve)	ในการเรียนรู้มากขึ้น	
6.	การใช้ฟีเจอร์เก็บเม็ดทับทิม(Annar	Seeds)	มีผลต่อท่านในการ
เข้าเรียนในโปรแกรมนี้	
7.	การใช้ฟีเจอร์	Ra+ng	(like)มีผลต่อท่านในการตัดสินใจเลือก
เนื้อหาในการโพสต์	
8.								ระดับของคุณภาพโพสต์ที่อาจารย์และเพื่อนๆ	รายวิชานี้
แบ่งปันในโปรแกรม	
9.	คุณภาพของการสะท้อนคิดที่อาจารย์และเพื่อนๆ	รายวิชานี้
แบ่งปันในโปรแกรม	
10.	ความง่ายของการเข้าใช้โปรแกรมนี้	(Interface	Design)	
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Findings
•  Pos+ng	comments		reflec+on			
•  Global	interac+on	(open	system	to	other	
people	outside	the	class)	
•  Friendly-user	Interface	Design	
•  Anar	Seed	System	
•  Ubiquitous	(Via	Mobile)	
*	Technical	issues	are	s+ll	the	problems.	
62	Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Q		A
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

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