This document provides an overview of the design and development of MOOCs at Chiang Mai University, highlighting the university's goal of becoming a digital university and the benefits of integrating MOOCs in teaching and learning. It discusses key aspects such as effective MOOC design, student engagement, digital infrastructure, and the use of social media-based learning tools. Survey results reveal student preferences for MOOCs over traditional classes and their perceived effectiveness in learning.

2. • A Brief Background on MOOC Design and
Development @ CMU
• Designing Effec>ve MOOC
• Impacts of Integra>ng MOOC in T&L
• Adop>ng Social Media – Based Learning Tools
for T&L
• Q&A
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D. 2
Presenta>on Topics

3. Brief introduction to
Chiang Mai University
• Established in 1964 as the first
provincial university in our kingdom
• More than 36,000 students and 2,000
faculties.
• Ranked top four university in Thailand
and one of Thailand’s nine “National
Research Universities”
• 91 among Asian and 501 among
World Universities
3
Emeritus Professor Avudh Srisukree, M.D.
President
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D

4. Chiang Mai University
aims to reach for our goal of
becoming “Digital University”
(2012-2016)
4
Emeritus Professor Avudh Srisukree, M.D.
President
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D

5. 5
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D

6. Digital University @ CMU, Thailand
q WIFI called “JumboPlus”
q CMU Mobile Applica>on
q BI (Business Intelligence)
q I.T. Centre (ITSC Corner)
q Smart Learning & Smart Classroom
q English Skill and E-learning media
q ICDL standard on-line tes>ng center
q MicrosoV and Autodesk copyright soVware
services
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

7. Digital Infrastructure: Wireless Network @JumboPlus
MOU Signed between Chiang Mai University and TOT Company
27 March 2014
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D

8. MIS/ SIS
MIS
8 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D

9. CMU Mobile Web/ Apps
9 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D

10. ITSC Corners
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

11. 11
ITSC Corners
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

12. E-Learning Sta>s>c
Faculty Sta+s+c
Course Sta+s+c
Student Sta+s+c
12 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

13. Digital Security
Data
Center
13 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

14. Digital Facul>es/ Students
14 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

15. Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

16. Defini>on of MOOC

17. 17

18. Why MOOCs?
• Increase of access to quality
educa>on
• Cost-Effec>veness (Scalability)
• Courses/ Content/ Learning
Resources Sharing
• Life-Long Learning
* Learning Effec>veness
* Profitability
18 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

19. During work: Collect
credits to apply for
University when ready
Drop out students
Leaving Schools
(Age of 16)
During study at the Uni:
Taking courses from any
Universi+es to transfer
credits to their enrolled
university
During work: Professional
development & to use as
evidence for promo+on or
apply for a new job
Life Long Learning:
To upliJ or upgrade
skills and knowledge
for fun, hobby or
volunteer works

20. Students Dropout Sta>s>cs
Students’ educa>on level N / 10
Have job within one year J
Graduate bachelor degree J
JJ
Enter university JJ
JJ
Enter upper secondary
school
JJJ
JJJ
Enter lower secondary school
(compulsary)
JJJJ
JJJJJ
Enter elementary schoole (6 years
old)
JJJJJ
JJJJJ
Note:
1. by Quality Learning
Organiza+on (2012)
Public organiza+on
supported by
Government
2. “Lower secondary
school” is “compulsory
educa+on”

21. 21
Open Educa+onal
Resource
OER
Massive Open
Online Courses
(MOOCs)
Credit Bank
E-Por[olio
Test Bank
Central Authen>ca>on Service
Course
Authorin
g
Tools
Image Clips
SCORM DOC
Course
Author Por[olio Learner Por[olio
Input
U+lize
Check
Study
Monitor
Create

22. Thai-MOOC
Subject A2
Subject A1
Subject C1
Subject B
Subject D
Subject C2
Provider HEIs
Assessment
services
Credit
Bank Creden+al
services
Free for service Free for service
Resources
for learning
ICT
Infrastructure
Student
Administra+on
Suppor+ng
services
Quality Assurance/ Courses/ Program
Accredita+on
Ci+zens learn any
courses for personal
interests
Professional
development for all
Finished &
Gained
Knowledge
Students do an
elec>ve subject and
then have credit
transferred
Host Higher
Education
Institution
Ci+zens accumulate
credit for courses in
credit bank towards a
degree
Completed
a degree
program Degree
Test
Bank
Thai Massive Open Online Course
Thai-MOOC Conceptual Model

23. 2
3
Demonstra>on
of MOOC Courses
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

24. Designing Effec>ve MOOC
24 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

25. 9/5/2017
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

26. First MOOC Courses @ thaimooc.org
IT for Specific Purposes
26 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

27. Learning Media
Three Major Factors
Content
Learning Activities
27 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

28. Content
• Arouse Learner’s Interest (Cooking Class, Tennis Class,
Orchid Plan+ng)
• Add values to Learners’ Lives (Den+st Assistance Skills,
Nursing for Ageing People, Learning Design for
Corporate, Digital Literacy, Graphic Design, Computer
Network System)
• Essen+al for Learners’ Lives ((integrated with their
enrolled course i.e. English, Thai, IT for Educa+on, real
life situa+on i.e. psychology for adolescents,
Contempla+ve Educa+on)
28 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

29. Learning Ac>vi>es
• Learners love and enjoy learning through various kinds of
ac+vi+es on MOOC rather than just watch the video-based
materials.
• Right design that matches learners’ characteris+cs
– allow them to create works which allow them to apply what
they have learned.
– Adult learners) tend to like learning with the media that
displays instructor’s face on the video
– were sa+sfied with the discussion ac+vi+es about what they
have learned whereas undergraduate students prefer short-
answer ac+vi+es, drag and drop, true-false rather than
answering open-ended ques+ons.
29 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

30. Learning Ac>vi>es Design
for MOOC: IT for Educa>on
30
Creating Works
Related to
What they have
Learned
Self-Reflection
ActivitiesGroup
Activities
Discussion
Activities
Exercises, Quizzes,
Short-answered Questions
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

31. Learning Ac>vi>es Design (Con>nued)
• Learners prefer to receive the reply message as soon
as possible.
• However, three days are acceptable but most of
them wish to get a reply no later than 1 day.
• They wish the instructors can contact them back via
the use of Facebook (1/3) Email and Line around
(1/4).
31 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

32. Learning Media (Con>nued)
• compact, bite-sized, easy to understand, and entertaining
• Most of the learners report that they like New Media. This
means that they like to learn both from the instructors in the
video and also the incorporated video, graphics, anima+ons
e x p l a i n i n g t h e c o n t e n t a t t h e s a m e + m e .
• The length of the video should be around 5 minutes’ long
(and not longer than 10).
• The content should be well- designed, interes+ng and fun to
learn. . If instructors are shown in the video, he/she needs to
create friendly (relaxed alertness) environment. For instance,
they should smile and use effec+ve presenta+on techniques
to explain the content clearly.
32 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

33. Learning Media (Con>nued)
• Learning media must be offered to learners in various
formats including videos, audios, e-book, PowerPoint
file, pdf files, on-demand videos and downloaded
materials.
• Most of the students like instructors to offer live
sessions because they are interes+ng, but they do not
want these too oJen.
33 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

34. Learning Media
• During the first 4 weeks, most students stated that
they prefer MOOC than coming to an early class (83%-
17%) because it is more flexible, students can learn
whenever they wish (80%-20%).
• *However, the number goes down aJer 8-week of
class (to 65%-35%).
34 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

35. Learners’ Ac>vi>es During
Special Tutor Sessions
Topic: Four Major Learning Theories and
How to put them into Pracce
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

36. Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

37. Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

38. Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

39. Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

40. Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

41. Vote on the
Best Presentaon
Work
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

42. Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

43. Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

44. Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

45. Research Results
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

46. After learning from MOOC, we asked
the students to assess their own
learning. We found that students
learning from MOOC thought that they
could learn: A. Fewer Than 50 %
B. Around 60 – 70 %
C. Around 70 – 80 %
D. More Than 80 %
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

47. 5 %
32 %
51 %
12 %
Fewer Than 50 % Around 60 – 70 % Around 70 – 80 % More Than 80 %
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

48. If you can choose, you wish to come
to regular class
(08.00/9.30 AM) or you wish to learn from
MOOC ?
A. Learn from MOOC
B. Come to Early Class
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

49. 82.7 %
17.3 %
MOOC
Class
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

50. Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

51. The major reasons accountable for Learners’
Preference for MOOC
Learners said that they could review the
content as many times as they wish, the
content was practical and they could
apply what they learned to their future
works, the content is easy to understand
and offer many examples, was designed
in such a way that helped them
understand the content better and the
content matched their interest etc.
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

52. 52

53. Members
Post
s
Reflecti
ons
Ratin
gs
Last
Visit
Badg
es
Anar Seeds in
This Course
@SC595 4 45 26 25/04/2560 0 497
@JA390 8 44 39 23/04/2560 1 335
@NP440 1 42 48 22/04/2560 0 327
@CT371 4 45 12 24/04/2560 0 296
@AI138 10 33 19 03/04/2560 1 292
@SK632 0 31 38 24/02/2560 0 175
@NS747 2 14 30 17/02/2560 0 142
@WC192 3 13 40 9/04/2560 0 121
@KO140 3 4 28 4/03/2017 1 94
*Anar Seed Average= 253, Course Visits Average: FEB= 10.47 MAR=7.29 APR=4.41
Over All Data on the Use of
Social Media – Based Learning Tools: CN Post
53 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

54. Summary of Data According to Features Used
Name @SC595 @JA390 @NP440 @CT371 @AI138 @SK632 @NS747 @WC192 @KO140
Posts 20 40 10 30 60 0 20 30 20
Reflections 230 120 200 170 100 105 70 60 10
Ratings 23 30 25 10 12 19 23 13 13
Reposts 0 0 0 0 0 0 0 0 0
Visits to Links/
Videos
18 20 18 21 11 15 5 3 6
Visiting the Course 188 70 67 57 55 30 24 12 18
Invitations to New
Members
0 0 0 0 0 0 0 0 0
Receive Best
Reflection
18 3 0 6 0 6 0 0 0
Besting
Reflections
0 0 5 0 2 0 0 1 0
Poll Responses 0 2 2 2 2 0 0 2 2
54 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

55. Word Analycs
55 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

56. 2223 May 2017(your name) p56
Social Learning – CN Post

57. Feature : Anar Tools
Course Anar Seed Selngs
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

58. Rang (Liking)
Best Reflecon
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

59. feature poll Link feature
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

60. Social Engagement
p60
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

61. Findings
61
4.38
4.38
4.25
4.63
4.38
4.38
4.38
4.13
4.5
4.63
3.8 3.9 4 4.1 4.2 4.3 4.4 4.5 4.6 4.7
ความพึงพอใจการใช้ CN ในการเรียนการสอน
1. ท่านชอบใช้ CN ในการแสดงความคิดเห็น อภิปรายแบ่งปัน แลก
เปลี่ยนสารสนเทศ
2. ท่านชอบใช้ CN ในการสื่อสารกับอาจารย์และเพื่อนร่วมชั้น
เรียน
3. CN มีความน่าสนใจ และ มีฟีเจอร์ ที่จูงใจให้ท่านอยากเข้าใช้
4. CN ทำให้เกิดการมีส่วนร่วม (engage) ในการเรียนรู้มากขึ้น
5. CN ทำให้เกิดความกระตือรือร้น (ac+ve) ในการเรียนรู้มากขึ้น
6. การใช้ฟีเจอร์เก็บเม็ดทับทิม(Annar Seeds) มีผลต่อท่านในการ
เข้าเรียนในโปรแกรมนี้
7. การใช้ฟีเจอร์ Ra+ng (like)มีผลต่อท่านในการตัดสินใจเลือก
เนื้อหาในการโพสต์
8. ระดับของคุณภาพโพสต์ที่อาจารย์และเพื่อนๆ รายวิชานี้
แบ่งปันในโปรแกรม
9. คุณภาพของการสะท้อนคิดที่อาจารย์และเพื่อนๆ รายวิชานี้
แบ่งปันในโปรแกรม
10. ความง่ายของการเข้าใช้โปรแกรมนี้ (Interface Design)
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

62. Findings
• Pos+ng comments reflec+on
• Global interac+on (open system to other
people outside the class)
• Friendly-user Interface Design
• Anar Seed System
• Ubiquitous (Via Mobile)
* Technical issues are s+ll the problems.
62 Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

63. Q A
Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.

64. Assoc. Prof. Thanomporn Laohajaratsang, Ph.D.